The Site Shed | #1 Podcast For Tradies & Contractors

Matt Jones - Helping Tradies Build Smarter, Scalable Businesses
  • 4.8 (17)
  • Marketing
  • Updated Weekly

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.  Hosted by Tradie Web Guys digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.  You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.  Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.  If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

  1. 5d ago

    Decision Debt: The Hidden Cost Killing Your Trade Business | ft. Matt Jones | Ep. 518

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt The guest booked for this episode did not show up, so Matt Jones sits down solo to unpack something he sees inside trade businesses every single week: decisions that get stalled for months and quietly cost far more than getting them wrong ever would. He calls it decision debt, every decision you are carrying and not making is not a cost you have dodged, it is a cost you have deferred, and it comes back with interest. Matt walks through the five decisions he sees trade business owners stall on most (getting off the tools, putting on more crew, sacking the client who wrecks the week, committing to marketing, and confrontation) and the three-stage cost curve behind every one of them: the interest, the compounding, and the balloon payment where the decision eventually gets made for you, on someone else's terms. If you have been sitting on a call for six months telling yourself you need more information, this episode is built for you. 🎥 Watch the full episode: https://youtu.be/AYMLRkhMdY4 KEY CHAPTERS 00:00 - Introduction 00:30 - Why This Episode Almost Didn't Happen 01:03 - The Five Decisions Costing You Money 02:37 - What Decision Debt Really Costs You 04:36 - Decision One: Getting Off the Tools 06:33 - Decision Two: Putting On More Crew 08:49 - The Real Cost of a Late Invoice 10:36 - Decision Three: Sacking the Client Who Wrecks the Week 12:01 - When to Trust Your Gut and Say No 13:11 - Decision Four: Committing to Marketing 15:50 - Why One Lead Source Will Burn You 16:55 - Building a Marketing Ecosystem That Can't Fail 17:58 - What's Actually Stopping the Decision 18:51 - Identity: Who You Become at Work 20:03 - Confrontation: Naming the Real Bottleneck 21:14 - The Quality of Your Decisions Is Your Business 21:39 - Closing Remarks and Resources Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  2. Sep 22

    Stop Trying to Go Viral. Start Building Trust | ft. Dalton Fisher | Ep. 517

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Most tradies do not want to be on camera, and most of the ones who try give up when the first few videos get 200 views. That is the wrong scoreboard. Matt Jones sits down with Dalton Fisher from Fisher MultiMedia, a Phoenix video producer who spends 99% of his time getting camera-shy contractors to talk, to unpack why authority content keeps winning through every algorithm change, and why the plumbers, sparkies and builders who show up on video are so hard to compete with. Dalton and Matt cover the top five questions framework, why your first 30 videos will be bad and why that does not matter, the three second hook that decides whether anyone watches a short, and the gear you actually need (a phone, a lapel mic and a $35 ring light). They also get into which platforms convert, why content is a multiplier for your ads and sales funnel rather than a replacement for them, and why the business that stays human as AI slop floods every feed will be able to charge a premium. If you have been meaning to start filming for two years, this is the nudge. 🎥 Watch the full episode: https://youtu.be/gpmZRqNCaW0 KEY CHAPTERS 00:00 - Introduction 01:34 - Meet Dalton Fisher 02:44 - Why Authority Content Always Wins 05:48 - Faceless Corporations vs Local Trust 08:15 - Educating Leads Who Are Not Ready Yet 11:02 - What Happens After the Ad Click 14:34 - Your Boring Jobs Are Interesting 16:50 - Passing the Mum Test 18:32 - You Do Not Need to Go Viral 22:20 - Answer Your Top Five Questions 23:59 - Your First 30 Videos Will Be Bad 27:52 - Real Beats Polished 29:23 - The Only Gear You Need 32:18 - Structuring Videos and Hooks 38:46 - Which Platforms Actually Convert 45:38 - Content Is a Multiplier, Not the Engine 49:51 - Why the Future Belongs to the Trades 52:22 - AI Slop and the Human Company 57:54 - Closing Remarks and Resources About the Guest: Dalton Fisher Dalton Fisher is the founder of Fisher MultiMedia, a Phoenix, Arizona video production company that makes content for home service companies and contractors. He shoots most of the videos himself, which means the bulk of his job is directing plumbers, landscapers and other service techs who would rather be anywhere else than in front of a camera. His approach is built around educational content that makes a trade business look real, local and worth trusting rather than chasing views for their own sake. Website: https://fishermultimedia.com LinkedIn: https://www.linkedin.com/in/dalton-fisher-90334224b/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #videomarketing #contentcreation #tradiebusiness #socialmediamarketing #authoritycontent #tradiemarketing Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  3. Sep 15

    Can You Deliver What You Sold? | ft. Nathan Owen | Ep. 516

    Can You Deliver What You Sold? | ft. Nathan Owen | Ep. 516 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Winning a building job creates a promise. The quote and contract matter, but so do the conversations, timeframes and expectations set before the client signs. Matt Jones sits down with Nathan Owen from Ground Floor Building Coach to unpack the costly gap between what a builder sells and what the team can actually deliver. Nathan shares practical ways to document pre-contract changes, separate them from post-contract variations, plan realistic labour and lead times, and keep clients and subcontractors informed when things shift. You’ll also hear why software cannot fix a broken process, how small schedule milestones expose problems earlier, and why the client’s experience is the real test of the promise you made. 🎥 Watch the full episode: https://youtu.be/Tvoy8AH2wOg KEY CHAPTERS 00:00 - Introduction 02:06 - Meet Nathan Owen 02:51 - The Sales-Delivery Disconnect 04:16 - How Expectations Become Scope 06:26 - Build a Variation Procedure 11:00 - Pre-Contract Changes vs Variations 13:09 - Document Every Agreement 15:15 - Capture Every Client Conversation 17:12 - Carry Changes Into Delivery 18:43 - Build Systems Before Automation 21:30 - Stop Repeating Mistakes 22:14 - The Risk of Time Creep 24:24 - Plan Labour and Lead Times 26:43 - Communicate Delays Immediately 31:54 - Build Time Buffers In 33:15 - Manage Work Through Micro Goals 36:10 - Keep Subcontractors Informed 38:29 - Closing Remarks and Resources About the Guest: Nathan Owen Nathan Owen is the founder of Ground Floor Building Coach and has around 30 years of construction experience, including nearly 10 years running his own residential building business. He now coaches Australian builders to strengthen the systems, communication and commercial thinking behind the building work. Website: https://www.groundfloorbuildingcoach.com/ LinkedIn: https://au.linkedin.com/in/nathan-owen-590453337 CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #builders #constructionmanagement #businesssystems #clientexperience #projectmanagement Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  4. Sep 8

    Stop Cutting Headcount: Fix the Bottlenecks Draining Your Profit | ft. Nils Vesk | Ep. 515

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt When margins tighten, cutting staff can feel like the fastest way to steady the business. But if your best people are sitting behind broken handovers, unclear scopes and clunky processes, reducing headcount does not fix the cause. It makes the same bottlenecks harder to carry. Matt Jones sits down with Nils Vesk from Ideas With Legs to unpack a more resourceful way to lower costs and protect profit without damaging your team or reputation. Nils explains how to run a friction hunt, diagnose behavioural, logistical and environmental causes, and turn the knowledge in your head into processes the whole team can improve. You will also hear his SCRAMBLE framework for generating practical alternatives, why substitution should come before elimination, and how to turn every mistake into a checklist, script, photo guide or training asset. If the business feels busy but the margin says otherwise, this conversation will help you find what is actually getting in the way. 🎥 Watch the full episode: https://youtu.be/rzyCL6nOQo8 KEY CHAPTERS 00:00 - Introduction 01:56 - Meet Nils Vesk 03:23 - Finding Hidden Business Bottlenecks 04:37 - Cutting Costs Without Cutting People 07:03 - Create Your Own Economy 11:05 - Focus on Higher-Margin Work 14:52 - Substitute Before You Eliminate 15:43 - Run a Team Friction Hunt 26:01 - Becoming a Resourceful Tradie 31:18 - Leverage What You Already Have 36:18 - Solve Causes, Not Symptoms 37:41 - Three Types of Root Cause 41:48 - Shift Your Business Perspective 43:32 - The SCRAMBLE Thinking Framework 46:16 - Get Knowledge Out of Your Head 48:12 - Document and Improve Processes 57:12 - Turn Mistakes Into Assets 01:02:07 - Closing Remarks and Resources About the Guest: Nils Vesk Nils Vesk is an innovation expert, author and the founder of Ideas With Legs. He helps organisations identify bottlenecks, improve processes and turn practical ideas into stronger commercial results. His work spans global brands and trade businesses, giving him a clear view of how resourcefulness can improve output while reducing unnecessary cost. Website: https://www.ideaswithlegs.com/ LinkedIn: https://www.linkedin.com/in/nilsvesk/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ #podcast #thesiteshed #tradiewebguys #tradiebusiness #businesssystems #profitmargins #processimprovement #innovation #operational efficiency Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  5. Sep 1

    Google Just Made Your Leads More Expensive (And Nobody Told You) | ft. Ethan Carter | Ep. 514

    🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt Google changed how target-based bidding behaves, and an account that looks completely normal could quietly produce fewer leads at a higher cost. Matt Jones sits down with Ethan Carter, Ads Specialist and Account Manager at Tradie Web Guys, to explain the August 17 change, why campaigns marked “Limited by budget” carry the most exposure, and how a gap between your target cost per lead and your actual result can now work against you. They break down a real $1,000-a-day plumbing account, the three checks to run inside Google Ads, and five possible responses, from resetting targets to changing bidding strategies or increasing budget. You will also learn why a cheap lead is meaningless without your close rate and job value, what to ask your agency, and why the worst response is leaving the account to drift. 🎥 Watch the full episode: https://youtu.be/g43-VItf72Q KEY CHAPTERS 00:00 - Introduction 02:06 - Google Changed the Rules 03:10 - Meet Ethan Carter 03:49 - A Real Trade Business Example 06:00 - The New Target CPA Behaviour 07:53 - Which Campaigns Are Affected 11:02 - The Limited by Budget Risk 15:32 - A $1,000-a-Day Case Study 17:10 - Monitor Before You React 21:44 - Three Checks for Exposure 27:21 - Option One: Reset the Target 28:52 - Work Backwards From Job Value 31:54 - Alternative Bidding Strategies 35:27 - When More Budget Makes Sense 36:27 - The Cost of Doing Nothing 40:13 - What to Check This Week 42:21 - What to Ask Your Agency 43:31 - Know Your True Acquisition Cost 46:25 - Closing Remarks and Resources About the Guest: Ethan Carter Ethan Carter is an Ads Specialist and Account Manager at Tradie Web Guys, where he manages paid advertising campaigns for trade and contractor businesses. He works directly with campaign data, bidding strategies and lead costs to help clients generate profitable opportunities rather than simply buying more traffic. Want help understanding what this change means for your campaigns? 🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt #podcast #thesiteshed #tradiewebguys #googleads #leadgeneration #tradiebusiness #paidsearch #digitalmarketing Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  6. Aug 30

    AI Can't Fix Your Fractured Business | ft. Matt Jones | Ep. 513

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Every tradie and contractor is being sold an AI robot to answer their phones right now, and most of them are about to waste their money. Matt Jones goes solo on this one to explain why the missed call was never the real problem. Leads do not die on the phone, they die in your inbox, and bolting AI onto a fractured system just helps you lose jobs faster. Matt covers where AI genuinely wins for trade businesses, speed to lead, after hours call capture and inward facing reminders that push humans to follow up, and where it consistently backfires, deep qualification, quoting and papering over a sales process that was never properly defined. He then maps the full lead management flow the agency runs with clients, capture, respond, pursue, qualify and nurture, including the Sydney solar business that went from 2% to 77% conversion once humans went back on the phones. If someone has told you AI is the answer, listen before you sign up to anything. 🎥 Watch the full episode: https://youtu.be/EFsiq892xlE KEY CHAPTERS 00:00 - Introduction 01:40 - The AI Robot Pitch Every Tradie Hears 02:32 - Leads Die in Your Inbox 03:29 - Where AI Wins: Speed to Lead 04:53 - After Hours Call Capture 05:33 - Follow Ups and the Eighth Touch 06:41 - Where AI Backfires: Deep Qualification 08:25 - Quoting Chaos and Price Shock 09:27 - Why a Broken Process Stays Broken 11:03 - Solar Case Study: 2% to 77% 13:07 - Mapping Your Critical Client Flow 15:29 - Capture: Every Lead Into a CRM 16:55 - Respond: The Five Minute Rule 18:26 - Pursue: Twice a Day for Five Days 22:00 - Qualify: The Discovery Call 24:28 - Nurture: Useful, Relevant, Frequent 27:03 - Get Your Impact Roadmap 28:37 - Closing Remarks and Resources About the Host: Matt Jones Matt Jones is the founder of Tradie Web Guys and the host of The Site Shed. He works with tradies and contractors every day on the sales and marketing systems that turn leads into booked jobs. This episode is a straight read of what the agency sees working and failing across client accounts right now. Website: https://www.tradiewebguys.com.au/ Impact Roadmap session: https://www.tradiewebguys.com.au/ Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #aiforbusiness #speedtolead #leadmanagement #salesprocess #tradiebusiness Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  7. Aug 18

    You're the CEO of Your Health (Most Men Find Out Too Late) | ft. Dr. Stephen Sanders | Ep. 512

    You're the CEO of Your Health (Most Men Find Out Too Late) | ft. Dr. Stephen Sanders | Ep. 512 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt You can run a business on four hours sleep, servo food and caffeine for a while. Then your body sends the invoice. Matt Jones sits down with Dr. B. Stephen Sanders, founder of Whole Men's Health, a physician who hit the wall himself in his late 30s with brain fog, fatigue and low libido at the exact point his career and family life were going well. His conclusion after ten years in primary care and years running men's health clinics is blunt. Most blokes normalise exhaustion until their performance, their relationships or their health force the issue. Stephen breaks down the foundations that drive about 80 per cent of the result, which are sleep, nutrition and training, then covers what baseline blood work should actually include and how to read testosterone labs alongside symptoms instead of chasing a script. Matt and Stephen get into magnesium, vitamin D, zinc, omega 3s and creatine, why there is no one size fits all nutrition plan, the 3pm crash, peptides, and why trying to fix ten things at once collapses after 30 days. If you have been using your age as the excuse, this conversation takes it off you. 🎥 Watch the full episode: https://youtu.be/6seUic6paUw KEY CHAPTERS 00:00 - Introduction 01:49 - Meet Dr. Stephen Sanders 02:41 - The Wall He Hit in His Late 30s 04:08 - Why the 40s Hit Different 07:13 - Ageing Is Not an Excuse 11:28 - Training at 40 Versus 20 12:53 - The Foundations Are 80 Percent 16:20 - Relationships and Mindset 18:14 - Sleep, Training and Nutrition 19:33 - There Is No One Size Fits All 22:58 - Supplements Worth Taking 27:07 - Get Baseline Blood Work 30:11 - Testosterone, TRT and Symptoms 31:43 - The 3pm Crash 35:02 - You Are the CEO of Your Health 36:21 - Habits Beat 30 Day Sprints 43:16 - Health Scares and Second Chances 46:14 - Phones, Kids and Presence 49:21 - Closing Remarks and Resources About the Guest: Stephen Sanders Dr. B. Stephen Sanders is a board certified family medicine physician and the founder of Whole Men's Health, with clinics in Florida and Alabama plus nationwide telehealth. He spent his first ten years in traditional primary care before hitting his own wall in his late 30s, then rebuilt himself from the inside out. He now works with entrepreneurs, business owners and high performing men on energy, hormones, recovery and long term vitality. Husband and father of four. Website: https://www.wholemenshealth.com Work with Dr. Sanders: https://www.wholemenshealth.com/provider/b-stephen-sanders-md-mph LinkedIn: https://www.linkedin.com/in/stephensandersmd CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #menshealth #burnout #tradiebusiness #testosterone #longevity Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

  8. Aug 11

    Your Customers Don't Want a Sales Pitch (Give Them a Diagnosis Instead) | ft. Chris Fresh | Ep. 511

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Most plumbing businesses are losing jobs before the technician even picks up a wrench — because they're selling when they should be diagnosing. Matt Jones sits down with Chris Fresh from The Plumbing Sales Coach to break down why the traditional hard sell is costing trade businesses revenue, reputation, and repeat customers. Chris spent seven years inside a plumbing operation — first as a customer who hated the experience, then as the person who rebuilt it from the inside. Now he coaches hundreds of plumbing companies across the US, Canada, Australia, and the UK on a service-first approach that's turned $238 average tickets into $1,400-plus. This episode unpacks Chris's four-step diagnosing framework (symptom, cause, connections, and what else works just like it) and the three-option system that's pushing some of his clients past 96% close rates without a single pressure tactic. You'll hear why every call should trace from the fixture to the main, how to present repair-replace-upgrade options that let the customer decide, and why call-out fees become irrelevant when your conversion rate is high enough. If you've ever wondered how to increase your average ticket without feeling like a used car salesman, this one's worth your time. 🎬 Watch the full episode on YouTube: https://youtu.be/-Yky8V4j4iw KEY CHAPTERS 00:00 - Introduction 01:54 - Meet Chris Fresh 02:37 - Looking for Problems Is Your Obligation 07:31 - Maximising Customer Lifetime Value 09:23 - Unreasonable Hospitality in Plumbing 12:22 - The Four-Step Diagnosing Framework 14:25 - Natural Progression vs Checklists 16:40 - Photo-Based Diagnosing Process 19:16 - Increasing Average Ticket Size 21:26 - Spend More to Win the Customer 23:49 - The Seventy Thousand Dollar Lifetime Value 25:24 - When Customer Retention Falls Away 29:04 - Lessons from Car Dealerships 34:18 - The Call-Out Fee Debate 35:34 - Fixing Conversions With the Three-Option System 41:31 - Memberships That Actually Work 45:04 - Closing Remarks and Resources About the Guest: Chris Fresh Chris Fresh is the founder and CEO of The Plumbing Sales Coach, based in Indianapolis, Indiana. A former carpenter turned home service operator, he spent seven years running and rebuilding a plumbing business before launching a coaching programme that now works with hundreds of plumbing companies across the US, Canada, Australia, and the UK. His approach centres on diagnosing over selling and giving customers the information they need to make their own decisions. Website: https://www.theplumbingsalescoach.com/ LinkedIn: https://www.linkedin.com/in/christopher-fresh-2a375076/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #plumbingsales #salesprocess #customerexperience #tradesbusiness #serviceoversales #closingdeals Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

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4.8
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About

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.  Hosted by Tradie Web Guys digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.  You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.  Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.  If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

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