The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

Matt Jones - Helping Tradies Build Smarter, Scalable Businesses
  • 4.8 (16)
  • Marketing
  • Updated Weekly

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.  Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.  You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.  Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.  If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

  1. 4d ago

    Why 60% of Business Transitions Fail (And It's Not the Tax Strategy) | ft. Andrea Carpenter | Ep. 505

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt  60% of business transitions fail — and it's rarely the tax strategy that kills them. The real culprit is the stuff nobody wants to talk about: unclear expectations, poor communication, and the relationships between the people involved. Matt Jones sits down with Andrea Carpenter from The Transition Strategists to unpack why so many family business successions fall apart, and what trade business owners can do to make sure theirs doesn't.  Whether you're thinking about stepping back in 2 years or 20, Andrea breaks down the three generations of transition thinking, the Transition Compass tool, and why starting the conversation 7 to 10 years out isn't too early — it's just smart. If you've ever thought about selling, handing down, or stepping away from your business, this one's for you.  🎥 Watch the full episode: https://youtu.be/LCu3zgBwLho  KEY CHAPTERS  00:00 - Introduction  00:55 - The Site Shed Hits 500 Episodes  02:00 - Meet Andrea Carpenter  02:20 - What Is a Business Transition?  03:20 - Internal vs External Transition Options  04:10 - Why Trade Businesses Are Now Sellable Assets  07:00 - The Real Reason Transitions Fail  10:30 - Transition 1.0, 2.0 and 3.0 Explained  14:00 - Fairness vs Equality in Family Business  19:00 - Designing the Transition With Your Successor  22:00 - The Transition Compass Tool  26:00 - How to Start the Conversation Early  30:00 - Working Yourself Out of Your Own Role  33:00 - How Long a Transition Really Takes  37:00 - Why 75% of Owners Regret Selling  41:00 - Closing Remarks and Resources  About the Guest: Andrea Carpenter Andrea Carpenter is the founder of The Transition Strategists and specialises in business succession and transition planning. She works with family-owned and privately held businesses — including trade and home service operators — to help owners design exits that actually work. Her focus is the human side of transition: the relationships, conversations, and structures that determine whether a handover succeeds or falls apart.  Website: https://transitionstrategists.com/ Free resource: https://beforebuysell.com/ LinkedIn: https://www.linkedin.com/in/andreakcarpenter/  CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/  If you enjoyed this podcast, please take a moment to leave us a review:  ⭐ https://lovethepodcast.com/TheSiteShed  Love the audio version of this podcast? Subscribe to the link below:  ⭐ https://followthepodcast.com/TheSiteShed  #podcast #thesiteshed #tradiewebguys #businesstransition #familybusiness #exitstrategy #successionplanning #tradiebusiness Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

    41 min

  2. Jun 23

    The Secret AI Weapon Top Contractors Are Using Right Now | ft. Paul Redman | Ep. 504

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Your customers are already using ChatGPT to research contractors before they ever call you, and if you're not showing up in those results, you're handing jobs to your competitors.  In this episode, Matt Jones sits down with Paul Redman from Contractor Commerce to break down exactly how AI is reshaping the quoting and lead generation process for tradies worldwide. Discover the tools and strategies top contractors are using right now to get found, build trust online, and close more work without ever picking up the phone. KEY CHAPTERS 00:00 - Introduction 01:54 - Meet Paul Redman 02:23 - The Shift in Consumer Behavior 03:04 - Overcoming the Fear of Online Pricing 04:17 - The Growth of Contractor Commerce 06:22 - Positioning Yourself as the Go-To Expert 09:29 - The Strategy of Upfront Pricing 11:56 - Improving Conversion Rates with Transparency 14:07 - Competitive Pricing vs. Dealership Models 16:45 - Shifting KPIs for Better Business Results 19:02 - The Impact of AI and LLMs on Search 22:01 - Optimizing for AI Search Results 25:16 - AI as the Ultimate Virtual Salesperson 28:45 - The Future of High-Touch vs. AI Interactions 33:23 - The Value of Human Connection in Sales 37:46 - Educating Customers Through Transparent Pricing 41:43 - Closing Remarks and Resources About the Guest: Paul Redman Paul Redman is the founder of Contractor Commerce, a platform that helps home service businesses and contractors sell fully installed pricing, memberships, and services directly online, including through AI-powered buying journeys on their websites. Based in Charlotte, North Carolina, Paul grew up around the trades and has spent years helping contractors adapt to the shift in consumer behaviour, from in-home sales to fully digital, self-serve purchasing experiences. LinkedIn: https://www.linkedin.com/in/paul-j-redman/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

    43 min

  3. Jun 16

    Build It Like You're Selling It, Even If You Never Will | ft. Greg McElroy & Jon Fisk | Ep. 503

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt 📲 Watch On YouTube! https://youtu.be/6q0pRBBdreU 🎙 About Our Guest: Greg McElroy and Jon Fisk Greg McElroy and Jon Fisk, co-founders of CrystalLIQ, have each built and sold multiple trade-based businesses. Greg learned his hardest lesson as part-owner of a $48M-revenue business that went into liquidation because nobody knew their numbers. Together they help tradies install the financial systems and accountability frameworks that stop growth from destroying a business from the inside out. CONNECT WITH GREG & JON Greg's LinkedIn: https://www.linkedin.com/in/greg-mcelroy-45aa90214/ Jon's LinkedIn: https://www.linkedin.com/in/jonathanfisk/ Website: https://www.crystalliq.com.au/ CONNECT WITH THE SITE SHED! Website: https://www.thesiteshed.com YouTube: https://www.youtube.com/@TheSiteShed?sub_confirmation=1 Facebook: https://www.facebook.com/thesiteshed Instagram: https://www.instagram.com/thesiteshed/ LinkedIn: https://www.linkedin.com/company/the-site-shed/ Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

    37 min

  4. Jun 9

    You Don't Know Your Numbers; That's Why You're Broke | ft. Greg McElroy & Jon Fisk | Ep. 502

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt More jobs, more staff, more revenue; and you're still growing broke? In Part 2 of our CrystalLIQ series, Matt sits down with Greg and John to expose why scaling without financial systems is the fastest way to destroy your trade business. Learn why your P&L is the only scoreboard that matters, how to spot the traps before they bankrupt you, and the accountability framework that separates profitable tradies from busy ones. KEY CHAPTERS 00:00 - Introduction 01:57 - Growth Traps and the Scaling Dilemma 04:42 - Case Study: High Revenue vs. High Debt 07:41 - The Foundation: Accurate P&Ls 10:48 - Financial Literacy for Business Owners 14:03 - The Profit First Business Model 17:41 - Dangers of Hands-off Bookkeeping 21:02 - Building Truth in Numbers 22:31 - Hiring and Strategic Capacity 25:21 - Employee Scorecards and Outcomes 27:54 - Accountability and the Business Entity 30:34 - Example: Managing New Inquiries 32:58 - The Reality of Rapid Growth 35:22 - Key Takeaways and Margin Focus 39:02 - Adjusting Pricing During Scaling 41:22 - Strategic Outlook and Culture 42:39 - Wrap-up and Next Episode Tease 📲 Watch the video version! https://youtu.be/kEyXMAtLMg4 🎙 About Our Guest: Greg McElroy and Jon Fisk Greg McElroy and Jon Fisk, co-founders of CrystalLIQ, have each built and sold multiple trade-based businesses. Greg learned his hardest lesson as part-owner of a $48M-revenue business that went into liquidation because nobody knew their numbers. Together they help tradies install the financial systems and accountability frameworks that prevent growth from harming a business internally. CONNECT WITH GREG & JON Greg's LinkedIn: https://www.linkedin.com/in/greg-mcelroy-45aa90214/ Jon's LinkedIn: https://www.linkedin.com/in/jonathanfisk/ Website: https://www.crystalliq.com.au/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

    44 min

  5. Jun 2

    Your Business Is Running You (And You Don't Even Know It) | ft. Greg McElroy & Jon Fisk | Ep. 501

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Most tradies think they own a business, but the business owns them, dictating every waking hour and every skipped family event.  In this episode, Matt sits down with Greg and John from CrystalLIQ to unpack why your business is running you into the ground, how you became the bottleneck without realising it, and the exact moment you need to step out of the operator's seat and into the owner's chair.  If you've ever felt like your business would collapse without you, that's not dedication, that's the problem. This episode tells you how to fix it. Key Chapters 00:00 - Introduction 01:52 - Meet the Guests: Greg and John 02:22 - Overview of the Three-Part Series 06:45 - The Reality of Running a Mid-Sized Business 07:49 - Transitioning from a Job to a Business Mindset 09:53 - The Importance of Systems as You Scale 11:54 - Identifying When a Business Becomes Unstuck 15:05 - Re-deploying Business Owner Time and Focus 18:14 - Frameworks and Tools for Empowerment 20:18 - Structural Mapping for Future Growth 24:33 - The Owner’s Responsibility to Educate Themselves 28:23 - Adapting Systems to Support Growth 30:52 - Defining Success Based on Owner Goals 33:14 - Creating a Happy and Professional Work Environment 36:42 - Practical Tips for Reducing Burnout 38:16 - Documenting Friction Points for Future Clarity 40:12 - The Role of Technology and Proper Implementation 41:45 - Final Thoughts and Episode Wrap-Up 🎙️ About Our Guests: Greg McElroy And Jon Fisk Greg McElroy built his plumbing business from the ground up at 21, one ute, one apprentice, and spent 40 years scaling it into a sale-ready operation before exiting. Now a strategic advisor at CrystalLIQ and current president of the Master Plumbers Association of NSW, Greg brings a no-b******t, been-on-the-tools perspective to helping tradies build businesses that actually work without them. Jon Fisk is a career entrepreneur who's founded, scaled, and exited companies across tech, solar, and engineering, including a renewable energy business recently acquired by a global investor, marking his fourth successful exit. As founder and lead consultant at CrystalLIQ, Jon specialises in pulling business owners out of the operator seat and into the CEO chair before they burn out completely. CONNECT WITH GREG & JON Greg's LinkedIn: https://www.linkedin.com/in/greg-mcelroy-45aa90214/ Jon's LinkedIn: https://www.linkedin.com/in/jonathanfisk/ Website: https://www.crystalliq.com.au/ CONNECT WITH THE SITE SHED! Website: https://www.thesiteshed.comYouTube: https://www.youtube.com/@TheSiteShed?sub_confirmation=1 Facebook: https://www.facebook.com/thesiteshed Instagram: https://www.instagram.com/thesiteshed/ LinkedIn: https://www.linkedin.com/company/the-site-shed/ Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

    43 min

  6. May 26

    The Lies Keeping Tradies Broke: What 500 Episodes Taught Me | Ep. 500 SPECIAL

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt 500 episodes! Can you believe it? Since February 2016, this channel has been a journey, and it's clear that to truly achieve business success, you need more than just skill.  This episode emphasises the critical role of visibility and effective business strategy in winning jobs, reminding us that the best tradie doesn't always win; the most visible one does. If your business runs on word-of-mouth, your memory, or manual processes, this episode will challenge everything you think you know about running a trade business.  00:00 - Introduction 02:11 - Reflection on 500 Episodes 03:54 - Host Background and Podcast Mission 05:28 - Global Ranking and Industry Observations 08:03 - Truth \#1: Visibility Wins Over Quality Alone 11:10 - Truth \#2: The Owner as the Business Bottleneck 14:10 - Truth \#3: Systems are for Survival at Any Size 17:39 - Truth \#4: Hiring Issues are Leadership Problems 21:54 - Truth \#5: Embracing Technology and AI 28:30 - Future Outlook and Industry Opportunities 30:30 - Closing Thanks and Trading Academy Invitation CONNECT WITH THE SITE SHED! Website: https://www.thesiteshed.comYouTube: https://www.youtube.com/@TheSiteShed?sub_confirmation=1 Facebook: https://www.facebook.com/thesiteshed Instagram: https://www.instagram.com/thesiteshed/ LinkedIn: https://www.linkedin.com/company/the-site-shed/ Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

    35 min

  7. May 19

    Too Stubborn to Use AI? You'll Be Stuck Working Until You're 70 | ft. Troy Dean | Ep. 499

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt AI isn't coming for your trade business; it's already here, and the tradies ignoring it are quietly handing leads, authority, and early retirement to their competitors.  In this 499th episode of The Site Shed, Matt sits down with Troy Dean to break down exactly how AI is reshaping how tradies get found, answer leads, and build businesses that don't depend on them being on the tools 24/7.  If you're still waiting to see how this plays out, this episode is your wake-up call. KEY CHAPTERS 00:00 - Introduction 01:10 - Welcoming Troy Dean 01:33 - The Evolving AI Landscape 03:57 - Implementing AI Strategies 06:10 - Automating Business Workflows 08:58 - Human Connection vs. Computer Work 12:09 - Sales Coaching with AI Analysis 14:49 - Real-Life Lead Engagement Example 18:14 - AI and the Answer Economy 23:27 - Content as the Backbone of SEO 27:27 - Building Authority Through Content 31:28 - Engineering the Sales Cycle 36:01 - Future of Search and Marketing 40:05 - Sharing Expertise with Video About Our Guest: Troy Dean Troy Dean is the founder of Agency Mavericks, a coaching community that helps digital agency owners scale their businesses, reclaim their time, and build sustainable revenue without burning out. A self-confessed AI nerd with over 15 years of experience in the digital space, Troy brings a sharp, no-fluff perspective on how emerging technology is reshaping the way businesses grow and compete. CONNECT WITH TROY DEAN LinkedIn: https://www.linkedin.com/in/troydean/ Facebook: https://www.facebook.com/thetroydean Instagram: https://www.instagram.com/agencymavericks Website: https://www.agencymavericks.com/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

    49 min

  8. May 12

    Is AI Answering Your Calls? How To Stop Losing Revenue On Missed Calls | ft. James O'Neill | Ep. 498

    🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Are you spending big on ads but losing jobs before the phone even gets answered? In this episode, Matt sits down with James O'Neill from WildJar to uncover how call tracking and AI-powered call analysis can reveal exactly where your leads are falling through the cracks.  If you're serious about turning every phone call into a booked job and finally getting a real return on your marketing spend, this one's for you. Key Chapters: 00:00 - Introduction 01:27 - Introducing James O'Neal and WildJar 02:30 - Solving Digital Attribution for Phone Calls 04:44 - The Role of AI in Call Analysis 07:27 - Cost Per Lead vs. Lifetime Value 11:10 - Tracking Different Advertising Channels 12:50 - Membership Programs in Home Services 14:26 - The Marketing Ecosystem and Paid Ads 16:15 - Google Business Profile and Local Traffic 18:15 - Attribution and Customer Journey 20:13 - Feeding Conversion Data Back to Platforms 21:35 - How Call Tracking and DNI Work 25:21 - Virtual Numbers and Reporting 28:07 - Sales Cycles and Lead Attribution 29:05 - The Critical Nature of Answering the Phone 31:51 - Nurturing Leads and Creating Content 34:21 - The Changing Landscape of Organic Search and SEO 37:05 - Emerging Traffic from LLMs like ChatGPT 41:15 - The Future of AI and Sales Coaching 📲 Listen On The Go! https://tradie.wiki/listen 🎙 About Our Guest: James O'Neill James O'Neill is the CEO and Founder of WildJar, a call tracking and AI-powered conversation intelligence platform that connects phone calls to digital marketing journeys, helping businesses drive revenue and make smarter marketing decisions. With over a thousand home services clients across Australia, New Zealand, Asia, and the UK, James specialises in helping tradies and contractors eliminate the blind spots between their ad spend and the jobs they're actually booking. CONNECT WITH JAMES O'NEILL LinkedIn: https://www.linkedin.com/in/james-o-neill-9308632a/ Website: https://www.wildjar.com/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/  Your Next Step: Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

    46 min
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About

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.  Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.  You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.  Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.  If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

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