Startup HandMeDowns

Startup HandMeDowns
Startup HandMeDowns

The ultimate podcast for up and coming entrepreneurs. A show by up and coming entrepreneur Philip Kasumu from London sits down with investors, entrepreneurs, and thought leaders every week to find out what made them a success and how they got to where they are in today. But what makes this show different from any other business/entrepreneurial podcast is how each guest tells their story in detail allowing you to learn step by step how they did it what they did and in some cases why certain things didn't work.

  1. 09/09/2020

    Episode 89: Marketing Mistakes Startups Make with Gaston Tourn - CMO Appear Here, Ex-Googler, Ex-Badoo

    (Re-run) This week on Startup Handmedowns, we sat down with Gaston Tourn, CMO of Badoo which for those of you who don’t know is a dating app that is most popular in Europe and South America. Gaston describes himself as a writer and a poet, creating the narrative of the customer and integrating their stories into the product in question. Like many of us, Gaston once had the belief that marketers go out and trick people, that it’s more of a "slimy job", which makes his journey to marketing even more interesting. Hear how he didn’t set out to become a marketer at all, and how he was actually convinced by Google to try it out. I mean, if Google told me what job I’m meant for, I’d believe them too. Gaston talks about his time working on projects such as Google Adwords and Youtube before joining Badoo as CMO. The work he’s doing at Badoo is pretty impressive, and from the way he describes it in the interview, it totally makes sense that he sees himself as a writer and a poet. Gaston is working to fix online dating, on the whole, adding safety measures within the app and features to rid some of the common online dating problems and ultimately, get the users on more dates. As well as trying to mend online dating’s failures, he is focusing on the stories of couples who have found each other on Badoo and telling their stories. Gaston is super interesting and has a lot of great tips, especially if you’re marketing a new startup with a limited budget.

    47 min
5
out of 5
9 Ratings

About

The ultimate podcast for up and coming entrepreneurs. A show by up and coming entrepreneur Philip Kasumu from London sits down with investors, entrepreneurs, and thought leaders every week to find out what made them a success and how they got to where they are in today. But what makes this show different from any other business/entrepreneurial podcast is how each guest tells their story in detail allowing you to learn step by step how they did it what they did and in some cases why certain things didn't work.

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