Productized Podcast

Productized
  • 5.0 (2)
  • TECHNOLOGY
  • UPDATED WEEKLY

The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!

  1. 11/25/2025 · BONUS

    Recode the Core: Product-Led Transformation Panel with Cláudio Pimentel and Bruce McCarty

    Discover how organisations can reinvent themselves with product thinking. Moderator André Marquet sits down with Cláudio Pimentel and Bruce McCarty to explore aligning strategy, culture, and execution for lasting, internal transformation.JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us:Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productized/Meetup: https://www.meetup.com/pt-BR/Productized/

    17 min
  2. 195. From Cost Center to Growth Engine: UserCentrics’ VP of Product on Leading Change with Courage and Clarity

    10/07/2025

    195. From Cost Center to Growth Engine: UserCentrics’ VP of Product on Leading Change with Courage and Clarity

    What if your product team could become the true growth engine of your company? In this episode of the Productized Podcast, host André Marquet talks with Blagoja Golubovski, VP of Product at UserCentrics, about what it really means to lead product with clarity, courage, and alignment. Blagoja shares insights from 25+ years in tech—helping B2B SaaS companies scale from Seed to IPO—and unpacks how great product leadership turns strategy into measurable impact. You’ll learn: ➡️ How to shift from delivery mindset to growth mindset ➡️ Why alignment between Product, Tech & Business is the real superpower ➡️ What AI is teaching us about better decision-making ➡️ How to measure product’s real impact (beyond features and OKRs) ➡️ The leadership habits that build trust across teams Whether you’re a founder, CPO, or product lead, this conversation will help you rethink your product’s role in driving growth and organizational change. ⏱ Chapters 04:15 – The evolving role of Product Leadership 08:40 – From Cost Center to Growth Driver 14:10 – Building Alignment Between Product, Tech & Business 19:35 – What AI Is Teaching Us About Leadership 25:22 – Measuring Product’s Real Impact 31:00 – Courage and Clarity in Decision-Making 37:50 – Advice for Product Leaders in Uncertain Times 42:15 – Closing Reflections 🔗 Connect with Blagoja: https://www.linkedin.com/in/golubovski/ 🔗 Connect with André: https://www.linkedin.com/in/marquet/ 🔗 Follow Productized: https://www.linkedin.com/company/productized/ 🎟 Join us at Productized Conference 2025: https://www.productized.co #ProductizedPodcast #ProductLeadership #ProductStrategy #UserCentrics #AIinProduct #GrowthMindset #Innovation #CreateChangeTogether #LeadershipDevelopment #B2BProduct

    42 min

  3. 09/30/2025 · BONUS

    Cofidis’ CIO on AI, Innovation, and Why Leadership Means Hard Choices

    Is Cofidis a finance company—or a tech company? Cláudio Pimentel, CIO at Cofidis Portugal, has been leading digital transformation at one of Europe’s biggest financial institutions. In this special 20-minute cut of the Productized Podcast, Cláudio unpacks what it really takes to innovate inside a legacy organization. Here’s what you’ll take away: ✨ Why innovation has to be a strategic choice, not a buzzword ✨ How Cofidis is walking the fine line between finance and tech ✨ What AI can and can’t solve in financial services ✨ Why responsible AI and human oversight are non-negotiable ✨ The tough reality of cloud sovereignty and resilience in Europe ✨ And above all: what it takes to lead when change is the only constant Cláudio reminds us that leadership in times of change isn’t about knowing all the answers—it’s about asking the right questions, building trust, and daring to take the leap. 🎧 If you’re leading through complexity, navigating legacy systems, or simply trying to keep your teams resilient in uncertain times, this conversation is for you. With this episode, we would like to give a special spotlight on Cofidis, the main sponsor of Productized Conference 2025, where Cláudio will join us live in Lisbon. 🔗 Connect with Cláudio: https://www.linkedin.com/in/claudiopimentel 🎟 Join us in Lisbon at Productized Conference 2025 → https://www.productized.co #ProductizedPodcast #Leadership #DigitalTransformation #Cofidis #AIinFinance #ChangeLeadership #ProductManagement

    21 min
  4. Why Sales Chaos Destroys Product Teams (Rich Mironov Explains) I Best of August

    09/23/2025 · BONUS

    Why Sales Chaos Destroys Product Teams (Rich Mironov Explains) I Best of August

    In this special from the Productized Podcast, legendary product leader Rich Mironov breaks down one of the toughest challenges in product management: confusing speed with progress. He explains why sales-driven chaos derails roadmaps, how misaligned incentives hurt product teams, and most importantly, how to speak the language of money so executives actually listen. 🎧 If you’ve ever felt trapped in endless stakeholder demands, this conversation will help you: - Protect your roadmap from sales chaos - Align incentives between sales and product - Reframe product discussions in terms that executives understand - Stop confusing “shipping faster” with “creating real impact” 👉 Watch this 15-min special, then listen to the full conversation with Rich Mironov here: https://www.youtube.com/watch?v=2cwsDyktudo&list=PLo8itWn6h7VOWDMYw9v7DQkjbrDdGnaZ3&index=6 🔗 Rich's Talk from Productized Conference 2024: https://www.youtube.com/watch?v=p-dZnX5u9Cw 🔗 Rich's Previous Podcast Episode: https://www.youtube.com/watch?v=kGLv0Rzcgz4 🔗 The Art of Product Management Book: https://www.amazon.com/Art-Product-Management-Lessons-Innovator/dp/1439216061 🔗 Connect with Rich: https://www.linkedin.com/in/richmironov/ 🔗 Join us live at Productized Conference 2025 in Lisbon: https://www.productized.co #ProductManagement #ProductLeadership #RichMironov #StakeholderManagement #Roadmaps #ProductStrategy

    17 min
  5. 194. AI Has Rewritten the Rules: Hugo de Sousa on Product Strategy, Leadership & Vibe Coding

    09/16/2025

    194. AI Has Rewritten the Rules: Hugo de Sousa on Product Strategy, Leadership & Vibe Coding

    AI isn’t just a new tool, it’s rewriting the rules of how we build, lead, and innovate. In this episode of the Productized Podcast, host André Marquet sits down with Hugo de Sousa (founder of Mars Shot, innovation consultant, and former professional chess player) to explore how AI, unlearning, and vibe coding are reshaping product strategy and leadership. You’ll learn: ➡️ Why AI is a cultural catalyst for change, not just technology ➡️ The superpower of unlearning and learning in a fast-moving world ➡️ What “vibe coding” means and how it accelerates innovation ➡️ How leaders can embrace experimentation without fear of failure ➡️ Why digital literacy is the #1 leadership skill of the future If you’re a product leader, innovator, or strategist, this conversation will help you see AI not as a disruption, but as an opportunity to transform how teams create change together. 🔗 Connect with Hugo: https://www.linkedin.com/in/hugocsousa/ 🔗 Follow André: https://www.linkedin.com/in/marquet/ 🎟 Join us at Productized Conference 2025 in Lisbon: https://www.productized.co Chapters: 05:34 Navigating Career Choices and Education 09:32 The Superpower of Unlearning and Learning 14:55 AI as a Cultural Catalyst for Change 22:49 Rewriting the Rules of Product Management 32:38 Vibe Coding: Speed and Efficiency in Development 41:43 Breaking Down Silos for Better Collaboration 45:16 Embracing Speed and Experimentation 📌 Don’t forget to like, comment, and subscribe for more conversations with world-class product thinkers. #AI #ProductStrategy #Leadership #Innovation #DigitalTransformation #VibeCoding #ProductManagement #ProductizedPodcast #CreateChangeTogether

    50 min
  6. Chris Compton on Product Team Effectiveness (Most Listened 20min of S18)

    09/09/2025 · BONUS

    Chris Compton on Product Team Effectiveness (Most Listened 20min of S18)

    These 20 minutes are pure gold! Chris Compton joins André Marquet to uncover how product teams can stay effective in a world of constant change. You’ll discover the real difference between customer value and business impact, the traits that separate respected product leaders, and why culture matters just as much as strategy. In this special cut, Chris breaks down: ✅ What “effectiveness” really means for product teams (and why most orgs define it wrong) ✅ The three ingredients of high-performing teams: alignment, value focus, and outcomes ✅ How leadership can balance culture, business impact, and customer value Whether you’re a founder, PM, or product leader—this is your shortcut to strategies that make teams thrive instead of burn out. 👉 Tune in now and hear why Chris’s take on product effectiveness was the most replayed 20 minutes of Season 18. 🎟 Meet Chris live at Productized 2025 → https://productized.co/tickets

    19 min
  7. The Most Important 15 Minutes You’ll Hear on Product Management | Bruce McCarthy

    09/02/2025 · BONUS

    The Most Important 15 Minutes You’ll Hear on Product Management | Bruce McCarthy

    What happens when you take one of the most respected voices in product management and distill his insights into 15 minutes of pure value? In this special release, Bruce McCarthy breaks down: ✅ Why product management exploded (and why many teams still get it wrong) ✅ The shift from building faster → to driving outcomes that matter ✅ How junior PMs can grow by learning the “other hats” of the business ✅ A simple but powerful way to align stakeholders and “mine for conflict” ✅ Why roadmaps should tell a story of value instead of features If you’re a product manager, leader, or founder—this is your shortcut to timeless lessons that could save you years of trial and error. 👉 Listen now, and hear why Bruce’s talk at Productized remains one of the most impactful in our community. 🎟️ Meet Bruce live at Productized 2025 → https://productized.co/tickets

    16 min
  8. 193. Why Radical Product Thinking Beats Growth-at-All-Costs | Radhika Dutt

    08/26/2025

    193. Why Radical Product Thinking Beats Growth-at-All-Costs | Radhika Dutt

    What’s the difference between building features… and building products that truly change the world? In this episode of the Productized Podcast, host Pedro Ganço sits down with Radhika Dutt, author of Radical Product Thinking and long-time Productized voice, to unpack how product teams can go beyond roadmaps and OKRs to create real impact. Radhika shares: ➡️ Why most product visions fail (and how to fix them) ➡️ The Radical Product Thinking framework for turning vision into action ➡️ How to stop chasing “feature factory” growth and build products that matter ➡️ Lessons from applying radical thinking in companies of all sizes ➡️ Why products that ignore long-term impact end up hurting users, teams, and society If you’ve ever felt trapped in shipping features without purpose, this conversation is a must-listen. Chapters: 03:06 The Power of Asking Questions in Product Management 06:03 The Limitations of OKRs and Goal Setting 08:57 Innovative Thinking and Questioning Norms 12:16 The Importance of Vulnerability in Leadership 15:12 Puzzle Setting vs. Traditional OKRs 18:26 Building a Culture of Learning and Adaptation 21:20 The Role of AI in Product Management 24:31 Conclusion and Key Takeaways 30:20 The Dangers of Optimizing for Engagement 33:19 Crafting a Meaningful Vision Statement 39:16 The Importance of Clarity in Vision 42:06 Balancing Vision and Survival 51:18 Creating Alignment in Product Teams 55:20 Anticipating Productize 2025 🔗 Connect with Radhika: https://www.linkedin.com/in/radhika-dutt/ 🔗 Productized Webinar: Measuring Product Success with Radhika Dutt: https://www.youtube.com/watch?v=aG6dSIP4C9Q 🔗 Radhika's Talk at Prodictized Conference 2024: Rethinking OKRs: How They're Hurting Your Organization: https://www.youtube.com/watch?v=Ew_0SKsByPE 🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🎧 Available on YouTube, Spotify, and all podcast platforms. 👉 Join us at Productized Conference 2025 in Lisbon where Radhika will also be joining us live: https://www.productized.co #RadicalProductThinking #ProductManagement #ProductStrategy #FutureOfWork #ProductLeadership #ProductizedPodcast #CreateChangeTogether

    59 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!

Information

  • Creator
    Productized
  • Years Active
    2016 - 2025
  • Episodes
    209
  • Rating
    Clean
  • Copyright
    © Productized
  • Show Website
    Productized Podcast