Just One Tip from Your Podcast Performance Coach

Tim Wohlberg
  • 4.9 (47)
  • MARKETING
  • UPDATED BIWEEKLY

Your podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that's what it's supposed to do. Too bad yours isn't. Let's fix that, in 5-minutes chunks. Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can't hear in your show. As a podcast coach he helps entrepreneurs build better podcasts for their business or brand from scratch or can re-rebuild or pivot an underperforming show. In each 5-minute episode, Coach Tim offers up one quick tip that you can implement right away. From tech to content and performance to marketing – if you're a business owner expecting your podcast to deliver some ROI (not to mention, ROE) then this is the podcast for you. Not to mention grow your audience, generate leads and sales. Make your next episode better than your last starting now. Press play and subscribe. Book a free-15-minute coaching call at https://podcastperformancecoach.com/

  1. 1D AGO

    255 How a Podcast Builds Authority (And Why It's More Than Just Content)

    Most podcasters measure success by downloads. But downloads don't always equal authority. Besides, there are so many better ways to build your authority with a podcast. In this episode, I break down exactly how a podcast builds authority and why your show is far more than just content for a feed. If you're treating your podcast like weekly content instead of strategic infrastructure for your business, you're leaving authority on the table. Here's what we cover: Why your podcast is a container for your thought leadership How interviewing experts positions you as a peer How consistent publishing strengthens your authority online (yes, with search engines and AI answer engines too) Why hearing your voice accelerates trust with potential clients, fast How podcasting forces clarity around what you stand for And how podcast listeners convert faster than cold prospects Authority isn't built by publishing more. It's built by consistently sharing your ideas as they develop, documenting your perspective, and letting people experience how you think. When done right, your podcast becomes infrastructure. It houses your thought leadership. It strengthens your positioning. It builds trust long before a sales call ever happens. If you want your podcast to amplify your authority instead of just publishing episodes, book a free private podcast coaching call with me. Head to PodcastPerformanceCoach.com and click the big orange button to get on my calendar. Let's make sure your podcast is doing the job it was meant to do.

    9 min

  2. FEB 3

    The Podcaster's Ultimate Guide to Co-Hosting a Podcast

    Should you have a podcast co-host? I break down when co-hosting works, when it doesn't, and how to structure a co-host dynamic that actually serves the listener. Co-hosted podcasts can bring energy, contrast, and momentum. They can also drift, drag, or quietly frustrate listeners when roles aren't clear. And that can be the death of a perfectly good podcast. As a podcast coach, I see it all the time. In this episode, I walk you through what makes a strong co-host dynamic work and why most co-hosting problems aren't just about chemistry; they're about strategy. I cover how to define clear roles, why one person needs to "drive the bus," how to avoid talking over each other, and how contrast between hosts can actually make your show more engaging... when it's intentional. I also share real examples from radio and podcast coaching, including how separate prep keeps conversations alive and why some shows never quite find their rhythm. If you're already co-hosting, thinking about adding a co-host, or quietly wondering if your show really needs two voices, this episode will help you make that call with clarity. If you want help designing a co-hosted podcast that actually works, book a free private podcast coaching call here: Get on my calendar: https://calendly.com/timwohlberg Check out my podcast coaching programs here: https://podcastperformancecoach.com   Here's a link to the Trust Yourself podcast with co-hosts Heidi and Elise.

    9 min

  3. JAN 20

    How to Build an Efficient Podcast Production Process That Saves Time

    Podcasting takes time. Usually more time than you expect. If your show feels like a lot of work with very little return, the problem probably isn't your commitment. It's your production process. I see this all the time as a podcast coach. Podcasters reacting week to week instead of working from a repeatable system. Scrambling for topics. Recording whenever there's a free moment. Editing on the fly. Publishing late. Promoting inconsistently. It's common, but it's also the fastest way to burn out before your podcast ever pays off. In this episode, I break down why efficiency matters more than hustle when it comes to podcasting for your business. Not because podcasting should be easy, but because narrowing the gap between effort and return is the only way to stay consistent long enough to see results. You'll hear what actually makes a podcast production process efficient, what most podcasters are missing, and how a clear structure, intentional batching, and a documented workflow can dramatically reduce the time and energy cost of your show. This isn't about cutting corners. It's about building a process that supports consistency, quality, and long-term momentum. If you're just starting out, efficiency helps you build the right habits from day one. If you're already podcasting and wondering why the return doesn't match the effort, this episode will help you see where things are breaking down. If you want help tightening up your production process or figuring out how to get it right from day one, book a free private podcast coaching call. Let's build a podcast production process to serve you instead of draining you. Find my coaching programs at: https://podcastperformancecoach.com   FULL SHOWNOTES HERE: https://podcastperformancecoach.com/253-efficient-podcast-production-process-saves-time/

    6 min

  4. JAN 6

    How to Start a Podcast for Your Business in 2026 Without Wasting Time or Money

    If you're starting a podcast for your business, this is the episode that can save you months of frustration and wasted effort. Most entrepreneurs think starting a podcast is about gear, platforms, and hitting record. That's not where podcasts succeed or fail. The real work happens before any of that, and it's the part most new podcasters skip. In this episode, I break down what actually needs to be clear before you ever name your show, plan an episode, or buy a microphone. We're talking about intention, audience clarity, show structure, performance, production, and marketing, and how all of it needs to work together if your podcast is meant to support your business. I walk you through: Why a podcast without a defined role in your business almost always stalls How trying to speak to "everyone" quietly kills momentum What creative structure really means for a business podcast Why sound quality and performance still matter more than people want to admit How consistency and production systems keep podcasts alive long term Why publishing and marketing come after strategy, not before If you're thinking about starting a podcast for your business, or you're early in the process and want to make sure you're not getting it wrong, this episode will help you see the full picture before you move forward. If you want personal guidance on whether podcasting is the right move for your business and how to do it properly, you can book a free, personal podcast coaching call with me here: https://podcastperformancecoach.com This episode follows the exact work we do inside our Concept to Casting Podcast Launch Program, and a free coaching call with me will help you decide your next best step.   RESOURCES/LINKS This is why understanding your why is so critical. I talked about this in more depth in Episode 61, and it's the first place I start with every client.   Related Podcasts: https://podcastperformancecoach.com/212-how-to-sound-like-a-podcast-pro-5-tips-to-improve-your-podcaster-voice/ https://podcastperformancecoach.com/157-want-a-better-sounding-podcast-do-this-with-your-mic/ https://podcastperformancecoach.com/058-help-i-hate-the-sound-of-my-voice/ https://podcastperformancecoach.com/251-boost-podcast-authority-fix-your-mic-technique/ https://podcastperformancecoach.com/236-bad-audio-killing-podcast-authority-fix/ https://podcastperformancecoach.com/224-podcast-coach-top-3-podcast-microphone-review-every-budget/ https://podcastperformancecoach.com/194-5-mistakes-podcasters-make-with-their-microphone-and-how-to-fix-them/

    8 min

  5. 12/23/2025

    Your Podcast Mic Is Probably the Problem (Here's Why)

    Your podcast audio is quietly killing your authority. If your mic isn't set up properly, listeners won't trust you long enough to hear your message. BTW, you might be using your mic wrong without realizing it, so hit play.   If your podcast audio sounds off, your authority takes a hit before you even get a chance to make your point. I've said this for years, as a podcast coach with over 250 episodes, and I'll say it again: how you sound matters. Poor mic technique doesn't come across as "authentic" or "scrappy." It signals a lack of professionalism, and listeners make that judgment fast. In this episode, I break down why bad audio costs you trust, why there's no excuse for it anymore, and the single most important fix you can make today to sound more credible instantly. I walk you through how microphones actually work, why so many podcasters point them the wrong way, and the simple visual that will change how you record forever. This is the quickest win you'll ever get in podcasting. No new gear. No fancy tools. Just better mic awareness and cleaner audio going in. If you want to know whether your podcast is supporting your business or quietly working against it, grab my free podcast audit. It's a step-by-step process that shows you where authority leaks happen and what to fix first so your podcast actually does its job of generating leads and sales. 👉 Get the free podcast audit here: https://podcastperformancecoach.com/free-podcast-audit/   EPISODES MENTIONED: My YOUTUBE video on Mic Placement Another YOUTUBE Video on Mic Placement 001 Podcast Mic Placement 020 Shit In is Shit Out 042 Getting the Most From Your Podcast Mic 134 Is Your Lack of Mic Awareness Putting Your Podcast in Danger? 157 Want a Better Sounding Podcast? Do This With Your Mic 194 5 Mistakes Podcasters Make with Their Microphone (and How to Fix Them) 166 How to Avoid the Annoying Podcast Mic Fade 224 Podcast Coach's Top 3 Podcast Microphone Review (Mics for Every Budget) 163 Do you Need to Rethink How you Handle Your Podcast Microphone?

    6 min

  6. 12/09/2025

    250 6 Pro Storytelling Tricks That Make Your Podcast More Memorable

    Your podcast needs better stories. Here are 6 pro moves that make listeners lean in, remember your message, and trust you faster. In this episode, I break down the storytelling techniques every podcaster should be using, from the power of the pause to open loops, examples, sensory detail, and sharing personal moments with purpose. I even share a story from my radio days that proves how quickly listeners build trust when you let them in. These storytelling tools are simple to use and instantly upgrade your delivery. They make your episodes more engaging, more memorable, and far more referable. And when your stories are tied directly to your lesson, your podcast becomes a stronger marketing asset for your business. All supporting links and past episodes mentioned in this tip are available here: FULL EPISODE SHOW NOTES & LINKS If this episode has you realizing your podcast needs more than better stories (like stronger alignment with your business or clearer messaging to drive ROI), then book a free, 1:1 podcast coaching call with me at PodcastPerformanceCoach.com. Let's dial in your podcast ecosystem and get your stories working for you.

    8 min

  7. 11/25/2025

    Proven Results: Two Case Studies That Show How Podcasting Generates Sales

    Get the free Podcast Audit video training: https://podcastperformancecoach.com/free-podcast-audit/ Authority and sales get a whole lot easier when your podcast does the heavy lifting for you.  Here are two real case studies that show how an intentional podcast can make you referable, generate qualified leads, and help clients pre-convert long before we ever get on a call. These case studies walk through what actually happens when your show is aligned with your business goals, your message is clear, and your content speaks directly to your ideal listener. You'll hear how one client's podcast led to a referral, three quick binge-listens, a booked call, and a same-day sale because the podcast built trust before they ever met. I also break down how consistency and clarity helped someone find me through a simple Google search, listen to three short episodes, check my website, and feel confident enough to book a sales call immediately. The podcast did the heavy lifting. The call was a formality. Then I walk you through what "podcasting with intention" actually means: • knowing the role your show plays in your marketing • speaking clearly to your ideal client • aligning your artwork, promise, and content • making the path from listener to lead obvious • reinforcing your authority across your ecosystem If you're not sure whether your podcast is built to attract clients and build authority the way these case studies show, I've got a tool that will help you assess it. Get the free Podcast Audit video training: https://podcastperformancecoach.com/free-podcast-audit/ This training walks you through the six areas that determine whether your podcast is set up to generate leads and make sales easier, or if there are gaps silently working against you. LINKS: #246 Make Your Podcast Path Crystal Clear: How to Turn Listeners into Clients (Fast)

    6 min

  8. 11/11/2025

    248 Top 5 Podcast Strategies to Help Podcasters Take a Vacation

    Want to take a vacation without losing podcast momentum or ghosting your loyal listeners? I'll show you 5 smart options to keep your podcast rolling while you recharge on a beach somewhere. If you've been publishing consistently, you know how good it feels to see that little "new episode" tag pop up every week. But even the most dedicated podcasters need time off. Whether it's for rest, travel, or simply avoiding burnout, your podcast shouldn't hold you hostage. The trick is learning how to take a break without breaking your show. That's what I walk you through in this episode. I share the exact strategies I use (and coach my clients to use) so you can stay consistent, keep your audience engaged, and come back refreshed, not scrambling. Here's what we'll cover: Why staying 3–4 episodes ahead is the ultimate safety net How "evergreen episodes" save you when life throws curveballs My system for doubling up before your time off When to record a quick "on vacation" episode and keep it personal How to remix or reintroduce past episodes for fresh value Taking a podcast break isn't just allowed, it's healthy. With the right planning and systems, you can enjoy a real break while your show keeps doing its job: building your authority and serving your audience. If your production process feels like a grind, I can help you streamline it. Let's make podcasting easier and more sustainable for you. 📞 Book your free private podcast coaching call at PodcastPerformanceCoach.com OR JUMP ON MY CALENDAR: https://calendly.com/timwohlberg

    5 min
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Your podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that's what it's supposed to do. Too bad yours isn't. Let's fix that, in 5-minutes chunks. Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can't hear in your show. As a podcast coach he helps entrepreneurs build better podcasts for their business or brand from scratch or can re-rebuild or pivot an underperforming show. In each 5-minute episode, Coach Tim offers up one quick tip that you can implement right away. From tech to content and performance to marketing – if you're a business owner expecting your podcast to deliver some ROI (not to mention, ROE) then this is the podcast for you. Not to mention grow your audience, generate leads and sales. Make your next episode better than your last starting now. Press play and subscribe. Book a free-15-minute coaching call at https://podcastperformancecoach.com/

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