Thrive Radio ™

Aimee Montgomery

Thrive Radio delivers expert, visionary insight on business, life, and relationships for people who want to do the impossible. Hosted by Amy Montgomery, the show explores real challenges, hidden obstacles, and practical strategies for creating meaningful progress—personally and professionally.

  1. 5d ago

    Building a Brand for an Overlooked Market Ep 286

    An overlooked market can become the starting point for a business when you understand the customers behind the gap. In this episode of Thrive Radio, I talk with Deborah North, founder of Yes Athletics, about building a sports footwear and apparel brand around the needs of female athletes. When her daughter Annie started wrestling, Deborah saw girls entering a sport where the available gear often left them feeling like an afterthought. She decided to do something about it. After 25 years in recruiting, Deborah had to learn a different kind of business: sourcing, manufacturing, inventory, fulfillment, and e-commerce. We discuss how she found people who could help, why conversations with coaches mattered, and what changed when she committed fully to Yes Athletics. We also talk honestly about the personal responsibility of entrepreneurship, finding support from other founders, and the moment Deborah stopped comparing herself with larger competitors. Her story offers a useful look at differentiation: understanding the people you serve and building from a perspective you can genuinely own. If you're building a brand, exploring an underserved market, or trying to stay focused on what makes your business valuable, this conversation will give you plenty to consider. What You'll Learn -How Deborah recognized an unmet need through her daughter's wrestling experience. -What it took to move from a service business into physical products. -How introductions and networking helped her build an advisory circle. -Why product design needs to address real customer experiences, including fit and coverage. -How talking with coaches connected the company to problems teams needed solved. -What Deborah learned about commitment, financial responsibility, and founder support. -Why she stopped comparing Yes Athletics with bigger competitors. -How belonging and customer understanding shape the brand's mission.

  2. Oct 26

    Is Your Business Invisible in AI Search? Ep 285

    When someone asks ChatGPT to recommend a business like yours, does your company enter the conversation? In this episode of Thrive Radio, I talk with Kevin Armstrong, a former product leader at Amazon and SpaceX and founder of Armstrong HoldCo, about AI search visibility and the realities of building a business from scratch. Kevin explains why showing up in traditional search doesn't automatically mean an AI assistant will mention your business. We discuss third-party sources, the role of website audits, and how business owners can start investigating their visibility across AI platforms. We also get into the lessons behind his own business: leaving the corporate customer pipeline behind, building an app that didn't attract users beyond friends and family, and learning why engagement on LinkedIn wasn't translating into bookings for his coaching service. Throughout the conversation, we return to the value of customer conversations, clearer messaging, and the willingness to keep learning. If you're trying to make sense of AI search while finding a more effective way to reach your customers, this conversation offers a grounded place to start. What You'll Learn Why traditional search visibility and AI recommendations can differ. How third-party sources can influence what an AI assistant surfaces. What an AI visibility audit can help you investigate. Why a corporate growth playbook can leave a new founder unprepared for finding customers. What Kevin learned from building an app that people didn't use. How candid support conversations can reveal customer needs and build trust. Why attention and engagement need to be connected to meaningful business outcomes. How to use feedback and your own voice to refine your message.

  3. Oct 20

    Customers Before Capital: Building a Business That Lasts Ep 284

    Business growth starts with knowing who will buy what you’re building. In this episode of Thrive Radio, Brian Esposito makes the case for finding customers and developing useful business relationships before treating more capital as the answer. I sit down with Brian, founder and CEO of Esposito Intellectual Enterprises and CEO of Diamond Lake Minerals, to explore the experiences behind that perspective. From working in his father’s warehouse as a child to building businesses across industries, he shares what he has learned about creating value, choosing collaborators, and knowing when to say no. We talk about why the timing of an introduction matters, how staying close to customers informs product and pricing decisions, and what Brian learned from PAYBAQ, an early financial technology venture he ultimately shut down. We also discuss using AI to support people at work and the difference between feeling motivated and having the tools and relationships to act. If you’re pursuing growth but feel pulled toward more funding, more visibility, or the next big opportunity, this conversation will help you examine what your business needs to move forward. WHAT YOU’LL LEARN Why Brian starts with product quality and customer demand when discussing growth. How to think about winning a first customer before seeking more capital. Why a valuable introduction needs the right timing and compatible people. How empathy and integrity influence Brian’s choice of collaborators. Why leaders need to stay connected to customers’ everyday realities. How Brian works backward from a likely selling price when considering a product. What his PAYBAQ experience taught him about relationships and regulatory complexity. How he approaches AI as a tool to support employees. Why asking for help can open a conversation worth having. Explore Brian’s work: Esposito Intellectual Enterprises https://eie.rocks/ and Diamond Lake https://diamondlake.com/. Find more Thrive Radio episodes and learn about A Call To Thrive visit https://acalltothrive.com

  4. Oct 16

    From Flower Truck to Franchise: Learning to Let Go Ep 283

    Scaling a local business changes what the founder needs to do every day. For Shirley Braune, turning a flower truck into a franchise meant redesigning the truck, developing operations and training, and learning to let someone else run the daily business. In this episode of Thrive Radio, I sit down with Shirley, founder of The Flower Truck Franchise, to talk about the journey from banking and corporate burnout back to a business built around flowers and community. She shares how a vintage truck became a new chapter, how she rebuilt after a transport accident, and what she learned while serving customers during the pandemic. We explore the difference between an appealing concept and the work of owning a business, why a franchise needs systems that others can follow, and what made releasing control so difficult. We also talk about the pressure of pursuing early customers and how Shirley reconnected with the reason she wanted to build the business in the first place. If you’re growing a business, considering a second career, or wondering how your idea could work beyond your own daily involvement, this conversation offers an honest look at the transition. WHAT YOU’LL LEARN How Shirley returned to her floral background after leaving corporate work. What rebuilding a damaged truck taught her about finding another way forward. How a mobile flower business connected with customers during disruption. Why the original vintage truck needed to change for the franchise concept. How sourcing, operating processes, and training support another owner. Why enjoying flowers is only one part of running a flower truck business. What made giving up control of daily operations difficult for Shirley. How reconnecting with purpose changed the way she thought about growth. For more Thrive Radio episodes and information about A Call To Thrive, visit acalltothrive.com.

  5. Oct 9

    Turning a Creative Idea Into a Business Customers Understand Ep 282

    How do you market a new product when customers haven’t seen anything quite like it? A creative idea can catch someone’s attention, but helping them understand why they would buy it is a different challenge. In this episode of Thrive Radio, I sit down with Lisa Bastian, an award-winning journalist, longtime entrepreneur, former federal background investigator, and founder of Tropics Lifestyle Coffee. Lisa shares how she combined specialty coffee with tropical artwork and gift-ready packaging, then began learning which customers understood the idea and what made it valuable to them. We talk about what happened when she brought her products to a coffee festival, how genuine business relationships start with listening, and why the reason customers buy may be different from the explanation a founder wants to give. Lisa also shares how she uses AI for artwork, research, and editing while keeping her own judgment and voice in the process. If you’re building a distinctive product or trying to explain an offer people don’t immediately understand, this conversation will help you think more clearly about your customers, your message, and where to focus your effort. WHAT YOU’LL LEARN How Lisa connected her career experience and creative interests to a new coffee and gifting brand. Why a unique product can require customer education even in a familiar market. What customer conversations at a coffee festival revealed about potential buyers. How a gifting use case can change the way someone understands a product’s value. Why listening and curiosity matter before you make a sales pitch. How to learn from the outcomes customers want rather than leading with your methodology. How Lisa uses AI to support creative work, research, and editing without handing over her voice. What to research before pitching a publication or gift guide. Explore Lisa’s business: https://tropicslifestylecoffee.com/ For more Thrive Radio episodes and information about A Call To Thrive, visit https://acalltothrive.com/.

  6. Oct 1

    Why B2B Sales Stall, Even When Buyers See the Value Ep 281

    B2B sales can stall even when buyers understand the value of your solution. What keeps them from moving forward, and how can you help them make a confident decision? In this episode of Thrive Radio, I sit down with Art Fromm, sales development and enablement expert and author of Making SEAMless Sales, to explore buyer psychology, buyer enablement, and the relationship between sales and presales. Art explains why doing nothing can become your strongest competition, how buyers weigh value against perceived risk and total cost, and why an enthusiastic contact may still need help getting internal approval. We also discuss how account executives and sales engineers can work together to connect technical capabilities with business outcomes and create a clearer path to customer success. I bring in a challenge I see with business owners: assuming more marketing will solve a growth problem before understanding what is actually preventing customers from buying. Sometimes the missing piece is trust, a clearer business case, or confidence that the change can be implemented successfully. If you’re a business owner, sales leader, account executive, or presales professional, this conversation will help you look beneath the stalled sale and understand what your buyer needs next. What You’ll Learn How to shift from selling a solution to helping the buyer make a decision. Why sales and presales need a shared understanding of the customer. How to connect technical capabilities to business and personal outcomes. Why your internal champion may need help making the case to other stakeholders. How perceived risk and total cost influence the decision to change. What discovery questions can reveal about frustrations, motivation, and the status quo. Why implementation support can build confidence instead of simply adding cost. How understanding the buying process can reveal constraints that more marketing won’t resolve. Follow Thrive Radio for more conversations about the real problems behind business growth.

  7. Sep 21

    How to Grow Your Business: Find the Bottleneck Holding Back Your Revenue Ep 280

    How to grow a business? Do you really need more marketing, more leads, more social media, or more traffic to grow your business? Maybe. But before you spend another dollar or another month chasing more attention, you need to know what's actually preventing your business from growing. In this episode of Thrive Radio, I break down why business owners often jump to a solution before identifying the real problem. More marketing won't fix a weak offer, poor conversion, broken sales process, revenue leak, unclear messaging, or an operational bottleneck. I share real examples from businesses I've worked with, including a company that increased revenue after turning off ineffective ads, a dental business that discovered it had lost millions in potential revenue because of a breakdown in its sales process, and an established business owner who didn't need to become an influencer or build a course to reach her growth goals. I'll also walk you through the process I use to look beyond the obvious symptoms, follow the customer journey, identify what's actually holding a business back, and determine which actions have the greatest potential to move it forward. Because growth doesn't always require doing more. Sometimes the fastest path forward is figuring out what actually matters and focusing on that. What You'll Learn in This Podcast -Why more marketing isn't always the answer to increasing revenue -How to distinguish the symptom of a business problem from its actual cause -Why you need to define exactly what “growth” means before choosing a strategy -How to use your business data to uncover revenue leaks and overlooked opportunities -How to follow the customer journey and identify where potential buyers are dropping off -Why more traffic won't solve a conversion, messaging, offer, or sales-process problem -How the right positioning and messaging can generate sales without a massive audience -Why your strategy should fit your business model, goals, strengths, and preferences -How focusing on too many ideas can prevent otherwise strong businesses from gaining traction -How to prioritize the two or three actions that matter most instead of constantly adding more tactics -Why building a sustainable customer and revenue system is better than continually chasing new -buyers -How to identify the shortest, strongest path between where your business is today and where you want it to go Learn more at https://acalltothrive.com

  8. Sep 11

    Beyond Fine: The Power of Human Connection in Life and Leadership Ep 279

    What happens when your life looks perfectly fine on the outside—but deep down, you know fine isn’t enough? In this episode of Thrive Radio, I sit down with Lori Saitz, host of Fine is a Four Letter Word and a communication strategist who helps mid-sized companies strengthen culture and connection through internal podcasts. After losing her mother, Lori found herself asking a life-changing question: Do I want the next 20 years to look like the last 20? That question eventually led her to leave a 30-year marriage, reinvent her life, build a new community, and rethink what meaningful connection really looks like. We talk about why “fine” can be such a comfortable—and dangerous—place to stay, how getting quiet can help you figure out what you actually want, and what Lori has learned from more than 240 conversations with people who have reinvented their lives. We also bring those lessons into business. Lori shares how communication shapes company culture, why employees need genuine appreciation, and how internal podcasts can help leaders build trust and connection—especially during growth, mergers, acquisitions, and leadership transitions. And as AI makes it increasingly difficult to know what’s authentic, we explore why real human connection may become more valuable than ever. What You’ll Learn: * Why “fine” isn’t necessarily the same as happy or thriving * How to recognize when it’s time to make a change in your life * Why getting quiet can help you uncover what you actually want * What Lori has learned about reinvention from more than 240 podcast conversations * Why unprocessed emotions can influence your decisions, relationships, and well-being * How gratitude can strengthen relationships and leadership * Why communication is critical to a healthy company culture * How internal podcasts can humanize leadership and strengthen employee connection * Why communication becomes even more important during periods of growth and uncertainty * How leaders can make employees feel genuinely valued without spending more money * Why authentic human connection becomes more valuable as AI-generated content increases Whether you’re reevaluating your own life or leading a business through change, this conversation is a reminder that you don’t have to settle for “fine.”

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4.9
out of 5
65 Ratings

About

Thrive Radio delivers expert, visionary insight on business, life, and relationships for people who want to do the impossible. Hosted by Amy Montgomery, the show explores real challenges, hidden obstacles, and practical strategies for creating meaningful progress—personally and professionally.

Information

  • Creator
    Aimee Montgomery
  • Years Active
    2016 - 2026
  • Episodes
    287
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Thrive Radio ™