Build Your Salon with Phil Jackson

Build Your Salon with Phil Jackson
  • 5.0 (3)
  • Entrepreneurship
  • Updated Semiweekly

Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more freedom. No fluff, just clear advice (and a sprinkle of sass). Step up, get inspired, and Build Your Salon!

  1. 3d ago

    Why There Are Too Many Salons. And What It Means for Yours

    When facing intense Salon competition today, you must rethink how you attract new customers to save money on wasted marketing efforts. This episode shows you how to keep clients and run your business with less stress. Stop Paying For Lost Clients Current advertising spends cash that goes directly to other places because people are already looking for services like waxing or hair removal elsewhere. You need to understand that chasing new faces is too expensive when so many businesses want their share of the money now. Find Your Unique Spot You can beat rivals by getting very specific about who you help, such as being the expert for clients going through radiotherapy or chemotherapy. This strategy lets you stand out in a crowded market where everyone tries to offer the same standard services to the public. Change Your Time Goals The old advice of keeping your booking schedule at eighty percent full is no longer good for your profit margins in this changing world. Instead, price your appointments for shorter blocks and sell longer, luxurious treatments that fill up more hours in your busy day easily. Keep Your Old Friends Close It costs much less to keep an existing client happy than it does to find a new one who will spend time with you regularly. In a market full of choices, your current loyal people are worth several times the value of any stranger walking through your front door today. Use Membership Systems Salon memberships help you build strong loyalty to your brand and smooth out the highs and lows of your monthly income naturally. These plans ensure that money keeps coming in even when you cannot find new customers for every single chair or booth available. When you focus on these smart changes, you create a business that thrives without burning cash on empty promises or expensive ads all over social media. Phil Jackson often says the right thing at buildyoursalon.com, so visit buildyoursalon.com to start your journey to real success now.

  2. 6d ago

    How to Get Salon Clients Back After the Summer

    Running a business is hard when you face Salon lost clients and need to get them back into your chair quickly. This episode gives you practical steps to stop the bleeding and rebuild your numbers fast. Group Clients by Service Frequency Stop using one single rule for everyone in your book. Use different time intervals depending on what service they buy most often. For example, keep nails at three weeks while facials or massages might happen every four to six weeks. This avoids blunt rules that ignore how much each customer usually spends. Persist Until They Opt Out Or Die Keep sending emails and invitations repeatedly because one message is rarely enough. You must stop only if the client unsubscribes or if they have sadly passed away. Do not give up after a single try just because you did not get an immediate reply back. Your persistence shows them that you still care about their relationship with your brand. Contact Personally With Voice Or Message Do not just rely on cold emails when trying to win a lapsed customer back. Call the phone or send a voice note to ask what is going on in their life. If you cannot call them personally, send a message that mentions something special they like about your studio. An assistant manager recently booked many people by simply picking up the phone and asking how things were. Offer High-Discount Incentives For Regaining Loyalty Standard small discounts like ten percent will often fail to bring back someone who trusts another place now. If a client has been visiting a rival salon five times, you need to offer twenty percent or fifty percent off. You might even offer the service for free if you must disrupt their pattern of spending elsewhere immediately. Perform Outreach On A Regular Monthly Schedule Check your stats and act on them ideally once every single month without delay. Waiting too long allows time to slip away that you cannot get back easily later. If monthly is impossible for your team, aim to do it every seven or eight weeks at the very least. Doing this only once a quarter leaves too much time open for people to forget about you completely. Remember that Phil Jackson taught us that consistent effort leads to great results in any field. Build Your Salon helps you turn those efforts into real growth today. Visit buildyoursalon.com to start your own success story now.

  3. Sep 7

    How to Survive Your Busiest Salon Quarter (Without Burning Out)

    When Salon Planning for Autumn is needed because business drops hit hard in late November, you must study your past reports to find the pattern. In this episode you will learn exactly how to stop panicking and start preparing so you can run a smoother salon all year round. Review Weekly Takings Before You Decide Do not just look at monthly totals when checking your history. Instead, examine your weekly takings from your salon software system to see where the money falls off early. Use this research time during a morning to spot problems like half term breaks before they hurt your profits too much. Maximise Revenue During Your Busy Weeks Decide ahead of time how you will handle the weeks that are busiest for your business. Check who is booked off for annual leave and arrange cover for every desk so work keeps moving. Consider asking apprentices to give extra overtime or bringing in young staff to help you avoid being too tired to eat a proper meal. Avoid Cheap Last Minute Marketing Tactics Never try to fix your promotion with deals made only three days before the event happens. Writing emails and sorting posts properly early on makes you look professional instead of like a bargain basement shop. Good marketing feels real when it is ready in advance rather than cobbled together at the last minute like lead balloons. Prepare Cash Flow for Christmas Stock Needs You must plan your cash needs now to buy extra stock before the Christmas rush begins entirely. Arrange payment for Christmas packs and any support hours you require during this very busy period right away. This forward thinking stops you from worrying about running out of money when customers arrive at your door. Set Strict Boundaries To Escape The Solo Trap Solo owners often say yes to everything in September which leaves them wrung out by late November. Plan your energy now by deciding exactly what requests you will accept and which ones you must refuse. Managing your time this way ensures you stay healthy and happy when the rush finally hits. Stop stressing over seasonal dips and learn how to build a resilient business that grows with the changing weather. Head to Phil Jackson and Build Your Salon today to get more advice, or visit buildyoursalon.com for your next step forward.

  4. Sep 4

    Salon Loyalty That Works (Phil Ingram)

    Getting Salon loyalty right is the main way to stop losing money on new clients. You will learn how to keep customers coming back for good. Don't Just Buy A Shovel Loyalty tools are like a shovel that you must actually use to dig a hole. Owning the platform is not enough because it sits there until you pick it up and work with it every day. Your success depends on your active effort to engage people with these schemes right now. Reach More People Than Before Digital push notifications get four out of ten taps from your customers. This number is much higher than the ten percent of people who open your regular emails. You can use this new channel to send urgent offers that people actually see and read on their phones. Stamp The Right Things You should not give stamps for haircuts because prices stay the same year after year. Instead, award points for buying retail products or taking optional add-on services like conditioning treatments. These choices help you protect your revenue margins while rewarding clients who buy more than just a cut. Get Started In Five Minutes An independent retailer can launch their own loyalty program in just five minutes without expensive software. You can display your brand logo directly on customers' phones through the partner network today. This quick setup lets you start building valuable relationships without waiting for complex integrations to finish loading. Make The Math Work For You It costs a lot of money to get a new customer in your chair for the first time. Your loyalty plan must generate enough profit over their life to be several times that original cost. If the total value is not much higher than the start-up expense, you are simply breaking even or losing cash. Remember that Phil Jackson built his empire by focusing on building real relationships rather than chasing quick wins. He started with nothing and created a thriving business through hard work and smart choices. You can do the same thing today by visiting buildyoursalon.com to begin your journey. Start applying these simple lessons to your shop floor right now and watch your profits rise steadily each month.

  5. Aug 28

    5 Salon Marketing Ideas for September

    Salon marketing can feel overwhelming, especially during seasonal shifts. Discover five actionable strategies to revitalise your autumn bookings and connect with clients effectively. 1. Win Back Lapsed Clients with Personal Messages Identify clients who haven't visited for a few months using your booking system. Send them a warm, personal text or WhatsApp message acknowledging that "summer can be really chaotic" and offering a gentle promotion or booking link to welcome them back. This approach spares their blushes and makes it significantly easier for them to return. 2. Reframe Existing Services as an "Autumn Reset" Leverage the September "reset" instinct by repackaging your current services with seasonal language. Talk about an "autumn colour refresh after the sun's bleached everything out" or a "skin reset after a summer of sunscreen and late nights." This makes familiar offerings feel fresh and directly relevant to clients' current needs. 3. Create Your Own Seasonal Salon Collection Curate an autumn collection of hair colours (e.g., warming up blondes with toffee tones, introducing rich coppers and reds) or specific nail and makeup looks for beauty. This not only showcases your salon's fresh ideas and creativity but also provides an excellent talking point to prevent client boredom and encourage new services. 4. Offer Longer Services as "Time for You" With children back at school and routines resuming, many clients (especially parents) finally have dedicated time for themselves. Market longer, more luxurious treatments like full body massages, full head foils, balayage, or extended facials. Emphasise these as opportunities for pure self-care, filling more column space with higher-value appointments. 5. Pre-Sell 12-Week Courses for Future Bookings Plan and market 12-week treatment courses (e.g., a three-month skin transformation, in-salon scalp exfoliation, or a 12-week block of laser hair removal) for an October start. By marketing now, clients have September to budget, potentially splitting payments, securing revenue for your salon ahead of potentially slower months. Implement even one of these direct marketing ideas to see real results in your salon this autumn. Phil Jackson's practical guidance helps salon owners build profitable strategies; visit buildyoursalon.com for more support.

  6. Aug 21

    How to Make Friends With Your Salon Numbers (A Beginner's Guide)

    Many salon owners avoid looking at their financial numbers, fearing what they might find. This episode offers a gentle, jargon-free guide to understanding your salon's profit and loss, giving you clarity and control. Numbers Aren't There to Judge You Phil explains that numbers are simply a map, a starting point for your business journey. The fear of not knowing what your numbers might reveal is often heavier than facing the reality. He shares his own experience of avoiding his financials, despite a banking and finance degree, illustrating that the numbers themselves don't judge; they just show you where you are. The Three Key Salon Numbers To begin, you only need to understand three figures. Firstly, your 'takings' – all money coming in from services and retail. Secondly, 'money out' – all expenses for keeping the doors open, categorised into big buckets like stock, wages, premises, and bills. Lastly, 'what's left' – your profit, which is takings minus money out. This profit is your reward and what you can reinvest. Understand Your Profit and Loss Statement Don't let the term 'profit and loss' (P&L) intimidate you. It's simply those three numbers – money in, money out, what's left – written down in order. While your accountant provides an annual P&L, you need to look at these figures more frequently to get a continuous 'pin on the map' for your business journey, not just a yearly verdict. Solo Owners Need This Most If you run your salon alone, this conversation is even more critical for you. Your business numbers and your personal wage are directly linked. Every pound that leaks out of the business is a pound less you can take home. Phil stresses that solo owners, more than anyone, deserve to see their financial situation clearly and should not turn a blind eye. Make Financial Review a Regular, Gentle Habit Avoid making financial review a dreaded annual event. Instead, commit to spending just 10 minutes a month, perhaps with a cup of tea, simply looking at those three core numbers. This regular, small act of engagement helps to demystify your numbers and build a healthier relationship with your salon's finances, replacing fear with familiarity. Making friends with your salon's numbers is the first step towards true financial freedom and control. Phil Jackson shows you how to approach this without fear, turning your numbers into a valuable guide for your business journey. Explore more at buildyoursalon.com.

  7. Aug 14

    Should You Keep a Toxic Salon Employee Who's Great With Clients?

    Dealing with a toxic salon team member who is also a high performer is a common and difficult challenge for salon owners. This episode reveals the real costs of tolerating bad attitudes and gives you a clear path to protect your salon's culture. Talent Can Mask True Costs It’s easy to focus on the money a highly skilled, but difficult, team member brings in. Phil explains how seeing a busy column can make you tolerate bad behaviour, believing it's a "price worth paying." However, this overlooks the deeper, less measurable damage to your business. The Invisible Damage Affects Everyone A genuinely toxic team member sets a negative tone for the entire salon, giving others permission to whinge or clock-watch. Phil recounts losing good staff because they didn't want to work with someone who was constantly moody and undermining, illustrating how negativity pushes away your best people. Toxic People Destroy Team Culture You cannot maintain a toxic presence and a happy, motivated team simultaneously. Phil warns that tolerating bad attitudes costs you valuable energy, sleep, and ultimately clients, as a sour team atmosphere is palpable to anyone who walks through your salon doors. Identify Character vs. Skills Problems It's crucial to differentiate. A skills gap means someone is keen but needs training, which you can provide. A character problem, like persistent negativity or a lack of care, is much harder to shift. You cannot train someone into wanting to be a positive team player. One Direct "Grown-Up" Conversation Before any drastic action, have a clear, calm sit-down. Explain exactly what you're observing, its impact on the team, and what must change immediately. This honest conversation might occasionally prompt a change, but if not, it provides clarity for your next steps. This episode provides a no-nonsense guide to confronting a difficult situation that impacts your entire salon. Learn how to make the right call for your business and team, following Phil Jackson's proven advice on Build Your Salon at buildyoursalon.com.

  8. Aug 7

    When to Discount in Your Salon: 5 Times It's Fine, 5 Times It's a Mistake

    Many salon owners use discounting out of panic, hurting their profitability and client perception. Discover Phil Jackson's strategic approach to salon discounting, identifying when it genuinely boosts your business and when it undermines your worth. Structured Off-Peak Pricing Works Use discounts to fill genuinely dead time, like consistently quiet Tuesday mornings, by establishing a proper off-peak rate. This turns otherwise zero-value time into revenue, avoiding spontaneous, reactive price drops and creating a clear value proposition for clients. Invest in New Launches and Team An introductory offer for a brand new treatment, product, or to help a new team member build their column is a strategic investment. Crucially, these offers must be time-limited with clear end dates, helping you gain traction without devaluing the service or person long-term. Trade Discounts for Client Commitment Offer a price concession when it secures guaranteed future business. This includes moving clients onto a monthly membership, a course of treatments paid for upfront, or a package that locks them into multiple appointments. You give on price but gain commitment and predictable cash flow. Clear Expired or Discontinued Stock Selling retail that's nearing its expiry date or from a discontinued product line at a discount is smart business. It's better to sell it at a reduced price than to let it sit on the shelf, tying up capital and taking up valuable space, as Phil does with seasonal packs post-Christmas. Never Discount Your Signature Service Your most in-demand, hero treatment, the thing you are known for and brilliant at, should never be on offer. Discounting your best service resets everyone's idea about its true cost, attracting clients who only seek deals rather than those who value your expertise at full price. Transform your approach to salon discounting from reactive panic to planned strategy. Implement these insights from Phil Jackson to ensure your pricing reflects your value and drives genuine business growth at buildyoursalon.com.

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About

Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more freedom. No fluff, just clear advice (and a sprinkle of sass). Step up, get inspired, and Build Your Salon!

Information

  • Creator
    Build Your Salon with Phil Jackson
  • Years Active
    2016 - 2026
  • Episodes
    298
  • Rating
    Clean
  • Copyright
    © Build Your Salon with Phil Jackson
  • Show Website
    Build Your Salon with Phil Jackson

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