Leaders Worth Knowing Podcast

Leaders
  • 4.7 (6)
  • Management
  • Updated Weekly

The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.

  1. 21h ago

    Addressing critical needs: Inside the PIF sports strategy

    Two of the PIF’s most senior sports insiders, Mohamed Alsayyad and Faisal Al Sabah, join the Leaders Worth Knowing podcast this week to unpack the latest iteration of the Saudi Public Investment Fund’s strategy for sports and entertainment. Mohamed Alsayyad is Head of Marketing, Corporate Brand & Strategic Advisory at the PIF. He’s been with the organisation for over 10 years and has seen sport develop in importance across three different eras – and three distinct strategies. He now runs sports sponsorship activity. Faisal Alsabah is his relatively recently installed colleague. He looks after MENA Sports Investments for the PIF, and spent time earlier in his career at McKinsey and the NFL in New York. Mohamed and Faisal sat down to record this episode after a private media briefing in New York in September, where they were visiting the US Open in their capacity as major tennis stakeholders. The PIF is a sponsor of both the WTA and ATP and has an ATP 1000 tournament license it intends to use with a new event in the Kingdom next year. The conversations explores the objectives of the PIF’s current sports strategy – clarifying the importance of the sector in the wake of this year’s release of a refreshed overall PIF strategy for 2026 to 2030. This is the first episode in a new series of ‘Addressing critical needs’, a Leaders Worth Knowing show produced in partnership with the PIF. The first series took a three-part view of the PIF’s sports sponsorship strategy and featured episodes with Alanoud Althonayan, Head of Events and Sponsorship at the PIF, Eno Polo, the CEO of the ATP, and WTA Ventures CEO Marina Storti.

  2. 3d ago

    Who’s watching women’s sport? With Chelsea Women CEO Aki Mandhar

    Aki Mandhar, CEO of Chelsea Women, is the first guest in a new series, from Leaders and research agency GWI, exploring demographics, attitudes and priorities amongst fans of women’s sport. GWI’s Director of Research Services Peter Kent joins David Cushnan, to frame up the conversations through GWI’s extensive data on the topic. In this episode, Mandhar explains how Chelsea think about, segment and then serve its fans, on and off the field; how the club is creating distinct event experiences for different kick-off times; why and how it has launched an extensive package of maternity and fertility support for players; and how clubs like Chelsea can maximise the momentum next year’s Women’s World Cup will generate. She also tackles the sceptics of women’s football and its business model, and shares the skillsets you might need to work with her, at this point in the commercial development of women’s football. ---- Leaders Week London takes place next week at Stamford Bridge, home of Chelsea FC and Chelsea Women. It’s where global sport does business. The Summit is next Tuesday and Wednesday (7th and 8th October) - head to leadersinsport.com/leadersweek to secure your pass.

  3. Sep 24

    On and on and on: what Mbappé's shoe swap means for the sportwear sector

    Sportswear brand On last week confirmed the worst secret in the industry, when it announced Kylian Mbappé as the marquee signing for its new football division. In luring the France and Real Madrid superstar away from Nike, On has thrust itself into mainstream conversation for the first time in its relatively short history. James Emmett and David Cushnan are in the studio to chart the rise of On, and analyse its lofty ambitions to take on Nike, Adidas, Under Armour and the other brands operating in an increasingly competitive space. Elsewhere, the Asian Games are underway in Aichi-Nagoya - featuring as many athletes as competed at Paris 2024 - and it's an example of a huge sports event that simply doesn't make a mark across much of the rest of the world - which other events and sports fall into that category? Leaders Week London is a fortnight away and it's your last chance to secure at Stamford Bridge for the largest and most senior gathering in the sports business. Visit leadersweeklondon.com to secure your pass for Wednesday 7th and Thursday 8th October.

  4. Sep 23

    Scroll Stoppers: what's real anymore? The AI revolution in sports content

    How is AI changing the way sports organisations create content, engage fans and unlock new commercial opportunities?   It's a question we get into in this episode of Scroll Stoppers, a mini series from Leaders and Ten Toes exploring how to make an impact with digital content.   From AI-generated athletes and digital twins to personalised fan experiences and million-strong virtual fan communities, this conversation explores how sport is grappling with its biggest technological shift in decades, and where the line between innovation and authenticity should be drawn.   Scott Gutterman, former SVP of Digital & Broadcast Technologies at the PGA Tour and now Chief Digital Officer at Next League, joins series co-hosts, Ben Weisfeld, Founder & CEO of Ten Toes and Leaders Senior Content Manager Henry Breckenridge, to unpack how leading rights holders are using AI to scale content, the balance between efficiency and creativity, the opportunities and risks around athlete likeness and digital twins, and where the next frontier of AI-powered fan experiences might take us.

  5. Sep 17

    Crunch time looms as NBA Europe inches closer

    Adam Silver met the press in New York on Tuesday, delivering a much-anticipated, but brief, status report on NBA Europe. James Emmett and David Cushnan, back in London, examine his comments, as the NBA's ambitious project - the talk of the industry on this side of the Atlantic at least - inches forward, and assess where it might leave Euroleague, which for the moment is moving forward with its own franchise expansion plan.   Elsewhere, they reflect on a series of recent conversations and experiences in the sports hospitality space, and consider how sports organisations should be seeking to balance ultra-premium, high-end offerings with a renewed focus on general admission ticket packaging.   And there's just time to remark on the other big topics of the week: Nairobi nabbing the World Athletics Championships in 2029 from London; Madrid's first F1 event at the Madring; and the innovations brought to life by World Athletics at the first Ultimate Championships in Budapest. ---- Leaders Week London is three weeks away. It’s where global sport does business, so you’ll be in great company. To secure your pass for Stamford Bridge, on Wednesday 7th and Thursday 8th October, visit leadersinsport.com/leadersweek

  6. Sep 16

    Pull up a Chair: Richard Thompson on delivering memorable moments for prospects and clients

    Richard Thompson wears several hats - Chair of M&C Saatchi Sport and Entertainment and the England & Wales Cricket Board among them - but it’s his role chairing hospitality giant Levy UK & Ireland, parent of Lyvera, that’s the focus of this conversation with David Cushnan. Thompson casts his eye over the trends influencing the sector right now, and those he’s anticipating, as he reflects on what makes an impactful and memorable guest offering at various pricepoints. He also considers hospitality as a business tool and assesses how that’s changing for agencies, executives and talent; Lyvera’s positioning as a disruptor in the space as it looks to forge deeper business partnerships with rights holders like the Jockey Club; and the importance of smaller touches, such as invitations and cars. This episode follows our recent conversations with Lyvera CEO Charlie Buck and The iLUKA Collective CEO Felicity Shankhar - iLUKA joined Lyvera, the Levy-owned sports hospitality group in February. ----- Leaders Week London is three weeks away. It’s where global sport does business, so you’ll be in great company. To secure your pass for Stamford Bridge on Wednesday 7th and Thursday 8th October, visit leadersinsport.com/leadersweek.

  7. Sep 11

    Why Charlie XCX's Brat Summer is the perfect sports marketing template

    The annual Two Circles EMEA client summit took place in London this week; hundreds of the agency's partner organisations - drawn largely from across the world of sporting rights holders - convened to discuss aspects of the central theme of fandom.   The concept of fandom in sports and entertainment - and different approaches to building it and monetizing it - is the thread that links a series of conversations James Emmett recorded across the course of the event.   Those conversations feature:   - Two Circles Executive Director Mel Chapman, who unpacks Brat Summer as a fan marketing case study;   - Dallas Mavericks SVP Strategy Kyle Burkhardt, who details what long-term strategy looks like at an organisation that needs to sell hundreds of thousands of tickets every season; and what sport can learn from musical theatre business;   - WSL CMO Ruth Hooper, who gave her thoughts on the start of a new season in women's football and her plans to kick-start growth again in attendance across the league after a plateau last year;   - FA Chief Digital Officer Alex Willis, on her opening efforts after joining Team England from the Premier League - focusing particularly on the launch of a new app;   - United Rugby Championship CMO Tom Lister, who delivers an eloquent pushback to the idea that rugby needs fundamental change   - Two Circles EMEA MD Harry Hawkins, who opened up the event with a slick presentation outlining what Two Circles sees as a $1.94 trillion economy in sports and entertainment fandom; he shows his working and spells out the opportunity for sport from here. ----- Leaders Week London is less than a month away. To join 2,000 senior executives from 50+ countries, plus have access to three stages, private forums and unrivalled networking opportunities, at Stamford Bridge, visit leadersweeklondon.com

  8. Sep 9

    Power and influencers: Ranking the Grand Slams

    Fresh off the back of a whirlwind fact-finder to New York, James Emmett returns to the studio alongside David Cushnan with his observations from the US Open. As the tournament grows - physically and as a New York social and cultural occasion - they consider the impact of the $800 transformation project at Arthur Ashe Stadium, which will conclude next year, on the fan experience and corporate offering. The other big questions are pondered: As influencers continue to make their mark - for better or worse - on major sports events, how should organisers respond? And just how did the Honey Deuce become such an effective marketing asset? Elsewhere, the new NFL season begins with a four-year contract extension for Commissioner Roger Goodell, and the first regular season game in Melbourne this Friday, with the LA Rams and San Francisco 49ers taking opposite approaches to preparation. ---- Leaders Week London is less than a month away. To join 2,000 senior executives from 50+ countries, plus have access to three stages, private forums and unrivalled networking opportunities, at Stamford Bridge, visit leadersweeklondon.com

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Ratings & Reviews

4.7
out of 5
6 Ratings

About

The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.

Information

  • Creator
    Leaders
  • Years Active
    2016 - 2026
  • Episodes
    300
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Leaders Worth Knowing Podcast
  • Show Website
    Leaders Worth Knowing Podcast

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