Biz Book Pub Hub Podcast

Robbie Samuels - business growth strategy coach and book launch strategist

Are you writing a book to help grow your business as a speaker, coach, or consultant? Have you already published a business book and are looking for new marketing ideas? Tune in to listen to interviews with Hub Partners, experts who help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. If you're wondering about the ROI of publishing a business book, check out our author panel episodes to learn about strategies that have increased business revenue and what authors wish they had done to make their book launches more successful. Guiding these conversations is award-winning indie author and book launch strategist Robbie Samuels. His three books have received over 650 Amazon reviews and reached #1 Best Seller in 30 categories across four countries. He coaches entrepreneurs to build profitable book launches that lead to 50+ Amazon reviews and create a pipeline for the author's offers. Complete this form - www.BookLaunchBrainstorm.com - to schedule a complimentary 30-minute book launch brainstorming session with Robbie. "Don't Just Hit Publish; LAUNCH Your Book! An Entrepreneur's Guide to Reviews and Revenue" is Robbie's forthcoming book. Join his launch team for early access and bonus content - www.robbiesamuels.com/launchteam. Robbie founded the Biz Book Pub Hub, which has Hub Partners - experts ready to help entrepreneurs become successful authors. He also hosts free virtual networking events for writers and authors so that they can meet each other and Hub Partners. Find out more at www.BizBookPubHub.com.

  1. 3D AGO

    HUB 492 AUTHOR PANEL - Chris Fenning, Jennifer Ledet, and Susan Fitzell

    Publishing your book is a moment worth celebrating—but what happens next is what truly determines your book’s impact. The most successful authors aren’t the ones with the loudest voices or biggest followings—they’re the ones who build relationships, create systems, and stay focused on the long game. A strong book launch isn’t about short-term buzz. It’s about building a bridge between your book and your business. When you treat your book as a strategic asset, every review, podcast interview, and event becomes a stepping stone toward greater visibility and revenue. That’s the lens I bring as a book launch strategist. I help authors design launches that feel authentic, achievable, and aligned—using launch teams, soft launch strategy, and virtual events to generate reviews, referrals, and results. If you're ready to turn your book into your best business development tool, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. Now let’s dive into our author panel... Jennifer Ledet wrote “Live and Lead by Choice, Not by Chance: Flourish at Any Age, Stage, and Season of Life,” a practical and inspiring guide that helps leaders step out of autopilot and intentionally design a life and career aligned with their values, purpose, and vision for what’s next. Susan Fitzell wrote “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™,” a forward-thinking resource that equips leaders and organizations to create inclusive environments where neurodivergent employees can thrive and contribute at their highest level. Chris Fenning wrote “Effective Meetings: Great Results. Less Pain. Every Time.,” a concise, no-nonsense playbook that helps leaders reclaim their calendars, run better meetings, and drive clear outcomes without wasting time or energy. Please join me in welcoming Chris, Jennifer, and Susan. In this episode, we discuss the following: 🟠 Define Success Beyond Rankings: A grounded view of success that prioritizes doors opened, conversations started, and opportunities created over obsessing on Amazon rank. 🟠 Reframe Bestseller Status as a Distraction: Why the “Amazon bestseller” badge is a game, and why written reviews and ongoing momentum matter more. 🟠 Build a Reviews System That Keeps Working: How a structured follow-up approach helps reviews keep coming in after the initial push, not just during launch week. 🟠 Use Amazon Ads as a Visibility Lever: A realistic look at ads as ongoing optimization work, including how to define what “success” means before spending money. 🟠 Treat Marketing as a Long-Game Practice: Why book marketing has to stay on your radar, and how “refresh” moments can re-open relationships, including through LinkedIn. 🟠 Build a Simple, Repeatable Marketing Plan: A reminder that the authors who win keep showing up with a plan, even after the book has been out for months or years. Links for Chris Fenning LinkedIn and YouTube. https://chrisfenning.com  “Effective Meetings: Great Results. Less Pain. Every Time.” Links for Jennifer Ledet LinkedIn and YouTube. http://JenniferLedet.com “Live and Lead by Choice, Not by Chance: Flourish at Any Age, Stage, and Season of Life” Links for Susan Fitzell LinkedIn, Instagram, and YouTube. https://susanfitzell.com “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

    46 min
  2. FEB 9

    HUB 491: AUTHOR PANEL - Carol Enneking and Janice Litvin

    When you sit down to write, it’s tempting to aim for perfection right out of the gate. But the truth is, your first draft isn’t meant to be flawless—it’s meant to exist. The real transformation happens later, in the rewriting and refining. Allowing yourself to write imperfectly opens the door to discovery. It’s through revising, reshaping, and rethinking that your message gains clarity and power. Every rewrite deepens your understanding of your story—and every messy moment moves you closer to the book you’re meant to create. I can introduce you to Biz Book Pub Hub Partners, who can help you overcome writing challenges. Check out our curated directory, free virtual networking events, and more at www.BizBookPubHub.com.  Now, let’s meet our panelists: Carol Enneking wrote “The Rebalancing Act: Wisdom from Working Women For Success that Matters,” a guide to redefining success on your terms, blending career ambition with wellbeing. Through candid stories and field‑tested strategies, it helps you set boundaries, navigate change, and pursue what actually matters. Janice Litvin wrote “Banish Burnout Toolkit” which offers a step‑by‑step, science‑backed program to spot stress triggers and build sustainable habits. With practical exercises and workplace scripts, it helps you prevent burnout before it starts and sustain your energy over time.  Please join me in welcoming Carol and Janice.  In this episode, we discuss the following: 🟠 Reverse-Engineer the Book’s Business Role: Treat the book as a tool for speaking, programs, or client conversations, not a standalone product. 🟠 Build a Launch Team Around Future Revenue: Invite people to join your launch team who are likely prospects or referral partners for what you want to sell next. 🟠 Focus on Written Reviews, Not Just Star Ratings: Written reviews are harder to earn, but they carry more trust and marketing value. 🟠 Create a Review Follow-Up System: Most supporters need a reminder, and a simple process helps reviews actually get posted. 🟠 Pair the Book With Speaking Offers: When the book is built into keynotes and workshops, it becomes a natural revenue stream. 🟠 Use Collaborations to Expand Reach: Cross-promotion works best when it’s strategic and aligned, not just a generic swap. 🟠 Turn Launch Outreach Into Conversations: A launch sequence can reopen dormant relationships and spark new opportunities. Links for Carol Enneking LinkedIn and Instagram. www.carolenneking.com  “The Rebalancing Act: Wisdom from Working Women For Success that Matters” Links for Janice Litvin LinkedIn, Instagram, and YouTube. www.janicelitvin.com  Banish Burnout Toolkit Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com.  Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

    50 min
  3. FEB 2

    HUB 490: AUTHOR INTERVIEW - David Newman

    Today's guest is living proof that market eminence isn't a matter of luck; it's something you can build with intention. With over two decades of helping executives and entrepreneurs stand out, this marketing expert has guided more than 1,800 professionals to elevate their brands and amplify their influence in crowded markets. He hosts “The Selling Show,” a podcast ranked in the top 1 percent globally, and is the author of several well-known books, including the international bestseller “Do It! Marketing,” which has been translated into six languages. His newest book, “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” explores how visibility, respect, and brand preference combine to set category-defining leaders apart from everyone else. Through his company, Do It! Marketing, he supports CEOs, founders, and senior executives in developing durable brand assets through speaking, publishing, and podcasting. His work centers on building a portable personal brand that generates revenue, creates opportunity, and retains impact no matter where your career takes you. His insights have been featured in numerous outlets, including The New York Times, Investor’s Business Daily, Forbes, and Entrepreneur magazine. Please join me in welcoming David Newman.  In this episode, we discuss the following: 🟠 Define Market Eminence: What it means to elevate your visibility, respect, and brand preference, so your expertise commands attention. 🟠 Escape The Commodity Zone: How to stop sounding like everyone else when AI makes “good enough” content easy to produce. 🟠 Create A Category You Can Win: Why inventing the game beats competing in noisy, crowded markets. 🟠 Test Ideas While You Write: How sharing concepts early improves the book and validates the audience. 🟠 The Magic of a Strategic Launch: What a structured launch team process creates beyond sales, including trust and proof. Links LinkedIn, Instagram, and YouTube. www.doitmarketing.com  The Selling Show with David Newman podcast Elevate Your CEO Brand masterclass “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth” - http://www.marketeminence.com  Assessment: https://doitmarketing.com/quiz Resources: https://doitmarketing.com/hello Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

    54 min
  4. JAN 26

    HUB 489: AUTHOR PANEL - David T. Norman, Kim Groshek & Laura Ballerini

    You've written your book. You've put in the work. Now you're ready to see it in readers' hands, and that's a huge milestone worth celebrating. But here's what many authors don't realize: publishing your book is just the beginning.  The real work? It's building momentum, connecting with your ideal readers, and turning your book into a tool for long-term business growth. That's where strategy comes in. I help entrepreneurs create intentional book launch plans—starting with clarity on who your readers are and how to reach them from day one. Through virtual launch events, personalized outreach, and content that builds trust, we'll make sure your book becomes a revenue generator, not just a project that you forget about. If you're ready to turn your book into a business asset, I invite you to schedule a complimentary 30-minute book launch brainstorming session. Let's discuss how to leverage your book to expand your influence and connect with the right people. Head to  www.BookLaunchBrainstorm.com to get started. And now, let me introduce today’s panelists: David Norman wrote “Supercharge: A New Playbook for Leadership,” a practical playbook for leading in real-time, clarifying priorities, making better decisions under pressure, aligning teams around measurable outcomes, and turning strategy into execution with simple, repeatable rituals that managers can actually use. Kim Groshek wrote “Where Do You Go When You Sleep?: Make Better Decisions, Boost Performance, and Leave a Lasting Legacy,” a practical guide to harnessing intentional pauses, sleep, and subconscious processing to make clearer choices, reduce overwhelm, and perform better so you can build a legacy with purpose-driven action. Laura Ballerini wrote “The Green Velvet Chair: Sometimes Inspiration Comes from the Most Unlikely Places,” a collection of vivid, personal essays from a veteran designer showing how art, design, and everyday rituals—family traditions, music, nature, even grief—become practical fuel for creativity and leadership, helping you see differently and make better creative choices. Please join me in welcoming David, Kim, and Laura.  In this episode, we discuss the following: 🟠 Redefine Success Beyond Sales: How shifting from rankings and units sold to conversations and reader responses changes what “working” looks like for business books 🟠 Use Reviews as Proof, Feedback, and Fuel: Why reviews influence buying behavior, how verified purchase reviews help, and what it feels like to learn what readers are taking away 🟠 Make Collaboration a Growth Strategy: How the Kindle Flash Sale creates shared visibility, LinkedIn Lives, and author-to-author momentum that extends beyond the promo window 🟠 Price Promotions Without Devaluing Your Work: Why a temporary 99-cent price can be a smart reach play, especially when the book is one piece of a larger ecosystem 🟠 Write for Transformation, Not Information: Why readers need permission and a clear path, plus practical ways to help them act, including scripts, discussion guides, workbooks, and bonus content Links for David T. Norman LinkedIn and YouTube. www.davidtnorman.com “Supercharge: A New Playbook for Leadership” Links for Kim Groshek LinkedIn, Instagram, and YouTube. www.kimgroshek.com  “Where Do You Go When You Sleep?: Make Better Decisions, Boost Performance, and Leave a Lasting Legacy.” Links for Laura Ballerini LinkedIn and Instagram www.badass-ballerini.com and www.blubrown.com  “The Green Velvet Chair: Sometimes Inspiration Comes from the Most Unlikely Places” Robbie’s Resources Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    47 min
  5. JAN 19

    HUB 488: AUTHOR PANEL - Daria Rudnik and Rhodes Perry

    Creating a business book that truly makes an impact takes more than just writing. It requires a thoughtful strategy and having the right people in your corner. You don’t have to figure it all out alone. That’s exactly why I built the Biz Book Pub Hub, a resource ecosystem with dozens of expert partners who help entrepreneurial authors turn big ideas into powerful books. Whether you’re drafting your first chapter or preparing to launch, the Hub offers expert guidance on writing, editing, publishing, launching, and marketing strategies to help you achieve your goals. And our free networking events connect you with fellow authors and collaborators who understand the author journey. If you’re ready to get the support you need, check out all of my author resources at www.BizBookPubHub.com. Now, I’m excited to introduce today’s panelists: Daria Rudnik wrote “CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time,” your go-to guide for transforming a team that depends on you into one that thrives without you—offering a proven, people-first framework to reduce burnout, reclaim your time, and lead with lasting impact. Rhodes Perry wrote “Imagine Belonging: Your Inclusive Leadership Guide to Building an Equitable Workplace,” which challenges leaders to go beyond diversity checklists and create workplaces where everyone feels like they belong—offering bold insights, real-world stories, and an actionable framework to transform exclusion into connection and culture into community. Please join me in welcoming Daria and Rhodes.  In this episode, we discuss the following: 🟠 Define Who the Book Is For: How writing for overloaded leaders, organizational leaders, and people leaders shapes the content, examples, and outcomes 🟠 Build Trust Before You Talk Belonging: Why safety and trust are prerequisites, and how “belonging” is being used (and challenged) in a shifting DEI landscape 🟠 Use Community to Expand Reach: How summits and thought-leader collaborations can build trust, grow a list, and create ongoing visibility for the work 🟠 Treat Reviews as a Strategic Launch Step: Why a launch team and early reviews matter before driving traffic to an Amazon page, plus ways to think about outreach to professors and universities 🟠 Invest in the Right Support and Pace Yourself: The value of developmental editing, getting clear on strategy earlier, and using “FOCUS” to stay on track (Finish One Course Until Successful) Links for Daria Rudnik LinkedIn and YouTube. www.dariarudnik.com  “CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time” Links for Rhodes Perry LinkedIn, Instagram, and YouTube. www.rhodesperry.com  “Imagine Belonging: Your Inclusive Leadership Guide to Building an Equitable Workplace” “Belonging At Work: Everyday Actions You Can Take to Cultivate an Inclusive Organization” Other Resources Listen to my episode with Jenn T. Grace, publisher of Publish Your Purpose. Learn more about Publish Your Purpose. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

    50 min
  6. JAN 12

    HUB 487: AUTHOR INTERVIEW - AJ Harper

    What does it take to write a book that truly changes lives—yours included? Today’s guest has made it her life’s work to help authors do exactly that. As a publishing strategist and developmental editor, she’s guided everyone from first-time writers to New York Times bestselling authors with millions of copies sold. Her approach goes far beyond the mechanics of writing—it’s about crafting a must-read that builds connection, credibility, and community. She’s been the writing partner behind ten books with author Mike Michalowicz, including “Profit First” and “Clockwork.” As the Head Writing Coach for Heroic Public Speaking, she has helped thought leaders, scientists, and speakers from Harvard, Yale, and TEDx Cambridge bring their big ideas to the stage with clarity and heart. The authors she coaches learn how to develop transformational manuscripts that make an impact and leave a legacy. Please join me in welcoming AJ Harper.  In this episode, we discuss the following: 🟠 Start With Who You Want to Serve for the Next Five Years: A practical “who” question that anchors your book idea, your message, and the problem (or desire) you’re truly addressing. 🟠 Treat Your Book as Part of Your Ecosystem: How the right book connects to what you want to speak about, coach about, and build in your business over time. 🟠 Use Books to Triage and Clarify What Comes Next: Why writing multiple books can be part of the path, and how a diagnostic lens can help you see what the “real” book is. 🟠 Invest in Book Development and Editing: A candid reminder that skimping here often creates bigger problems later, even if your marketing is strong. 🟠 Stop Chasing Vanity Metrics: Why expensive plays like bestseller campaigns, big displays, and billboards can distract from what actually moves your business forward. 🟠 Build a Launch Team of Likely Prospects and Referral Partners: A launch approach that prioritizes written reviews and real post-launch momentum over short-lived status wins. Links AJ Harper on LinkedIn, Instagram, and YouTube. www.ajharper.com  Don’t Write That Book podcast (with Mike Michalowicz) “Write a Must Read: Craft a Book That Changes Lives, Including Your Own” Books mentioned in this episode: “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine” by Mike Michalowicz  “Clockwork, Revised and Expanded: Design Your Business to Run Itself” by Mike Michalowicz  “Fix This Next: Make the Vital Change That Will Level Up Your Business” by Mike Michalowicz “Alignment: A Montessori Approach to Reimagining Work-Life Balance” by Katie Keller Wood “Do Good While Doing Well: Invest for Change, Reap Financial Rewards, and Increase Your Happiness” by Marcia Dawood  “Joyspan: The Art and Science of Thriving in Life’s Second Half” by Dr. Kerry Burnight  Other Resources Learn more about the National Speaker Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

    54 min
  7. JAN 6

    HUB 486: AUTHOR PANEL - Antonio Valles and Kathy Sparrow

    When you write a book, you're not just sharing your knowledge, you're planting the seeds for long-term growth. Your book can open unexpected doors: attracting ideal clients, boosting your visibility, and positioning you as a trusted authority in your space. But to make that kind of impact, you need more than a finished manuscript—you need a strategy that helps your book connect with the right people and lead them back to your business. That’s exactly why I started the Biz Book Pub Hub. It's a free resource where experts, authors, and writers come together to support each other through every stage of the book journey—from blank page to book launch and beyond. You can explore all of it at www.BizBookPubHub.com . Today, I’m excited to introduce two incredible authors: Antonio Valles wrote “Empower Your Presentation Skills: The Confident Entrepreneur's Guide to Grow Your Business,” a hands-on guide for professionals ready to level up their speaking skills and use presentations as a tool for building authority and closing more business. Kathy Sparrow is the author of “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results,” a book packed with powerful tools and insights to help leaders inspire their teams and create lasting organizational success. Please join me in welcoming Antonio and Kathy.  In this episode, we discuss the following: 🟠 Author Credibility and Client Attraction: Discover how publishing a well-crafted business book instantly boosts your authority, leads to more inbound inquiries, and helps ideal clients connect with your expertise.  🟠 Navigating the Inner Critic: Hear real stories about overcoming perfectionism, procrastination, and imposter syndrome.  🟠 Leveraging Book Marketing Collaboratively: Find out why a vibrant author community, strategic launches, and cross-promotion events like Kindle Flash Sale are key to lasting visibility and bringing in reviews, not just one-day bestsellers.  🟠 Lining Up Your Book with Your Business: Learn actionable tips for driving readers from your book directly to your speaking, consulting, or coaching pipeline—using bonus content, links, and clear calls-to-action inside your book. Links for Antonio Valles LinkedIn and YouTube. www.antoniospeaks.com  “Empower Your Presentation Skills: The Confident Entrepreneur's Guide to Grow Your Business” Links for Kathy Sparrow LinkedIn and Instagram. www.awritablelife.com Biz Book Pub Hub Premier Partner “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results” All books by Kathy: https://amzn.to/3WdmJeu Books mentioned in this episode: “All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All” by Seth Godin  “Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering” by Malcolm Gladwell “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell Other Resources Listen to my episode with Seth Godin. Learn more about Toastmasters. Learn more about the National Speakers Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

    45 min
  8. 12/16/2025

    HUB 485: AUTHOR PANEL - Carlo Mahfouz and Michelle Tillis Lederman

    Yet again, I helped one of my clients have the lightbulb moment that publishing a book isn’t about selling copies. The benefit of a book is how it opens doors. The moment your book hits the world, it becomes a beacon, drawing opportunities you might never have considered. Many authors find that beyond book sales, their work leads to speaking engagements, networking breakthroughs, consulting roles, and other unexpected ways to grow their influence. Your book can position you as an expert, a thought leader, and a sought-after voice in your industry—all while building meaningful connections with those you can impact most. But you need to be ready to seize these opportunities. It’s why I work with authors to develop strategies for maximizing the impact of their books—so every opportunity is met with intention and purpose. Want to talk more about how your book can open doors? Visit www.BookLaunchBrainstorm.com to schedule a complimentary 30-minute book launch (or relaunch) brainstorming session. Now, let’s dive into the milestones reached and lessons learned by our panelists … Michelle Tillis Lederman wrote “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact” to help guide you in building powerful, inclusive relationships that accelerate success, open doors, and create lasting impact, no matter your career stage or goals. Carlo Mahfouz wrote “Reality Check: In Pursuit of the Right Questions” to help leaders, innovators, and curious minds master the art of asking the right questions at the right time, unlocking clarity, self-awareness, and strategic insight in the face of change. Please join me in welcoming Carlo and Michelle.  In this episode, we discuss the following: 🟠 Beyond Book Sales: How publishing a business book unlocks speaking gigs, consulting roles, and industry visibility far beyond simple royalties.  🟠 Structuring Abstract Ideas: Ways to transform big, abstract frameworks into relatable stories and repeatable processes for your target audience.  🟠 Community & Collaboration: The game-changing impact of author communities, launch teams, and getting honest feedback before you go to print.  🟠 The Power of Strategic Reviews: Step-by-step approaches to continuously gathering Amazon reviews, leveraging bulk orders for speaking, and making your book a core part of your client engagement. Links for Michelle Tillis Lederman LinkedIn and Twitter. www.MichelleTillisLederman.com www.ConnectorsAdvantage.com “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact” Links for Carlo Mahfouz LinkedIn www.realitycheck.institute  “Reality Check: In Pursuit of the Right Questions” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

    48 min
4.9
out of 5
66 Ratings

About

Are you writing a book to help grow your business as a speaker, coach, or consultant? Have you already published a business book and are looking for new marketing ideas? Tune in to listen to interviews with Hub Partners, experts who help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. If you're wondering about the ROI of publishing a business book, check out our author panel episodes to learn about strategies that have increased business revenue and what authors wish they had done to make their book launches more successful. Guiding these conversations is award-winning indie author and book launch strategist Robbie Samuels. His three books have received over 650 Amazon reviews and reached #1 Best Seller in 30 categories across four countries. He coaches entrepreneurs to build profitable book launches that lead to 50+ Amazon reviews and create a pipeline for the author's offers. Complete this form - www.BookLaunchBrainstorm.com - to schedule a complimentary 30-minute book launch brainstorming session with Robbie. "Don't Just Hit Publish; LAUNCH Your Book! An Entrepreneur's Guide to Reviews and Revenue" is Robbie's forthcoming book. Join his launch team for early access and bonus content - www.robbiesamuels.com/launchteam. Robbie founded the Biz Book Pub Hub, which has Hub Partners - experts ready to help entrepreneurs become successful authors. He also hosts free virtual networking events for writers and authors so that they can meet each other and Hub Partners. Find out more at www.BizBookPubHub.com.