The Thought Leader Revolution Podcast

Nicky Billou
  • 4.8 (51)
  • Entrepreneurship
  • Semiweekly

MAKE THE DIFFERENCE YOU WERE BORN TO MAKE The Business of Thought Leadership podcast is about building your thought leadership around your expertise, your brand and your name. To become well known and highly regarded in the market place for the results you are able to produce for your clients. Our guests are top thought leaders who have done it. They've become widely known for their expertise and results they're able to deliver for their clients. They all love what they do and get paid very well for doing it. You'll meet entrepreneurs that have leveraged thought leadership in driving business revenue, coaches that were unknown and barely making ends who later became celebrities and took their income into the 7 figures, consultants that transformed into best-selling authors and built multi-million dollar firms and senior executives who followed their passion, left their day jobs and are changing the world. We've had interviews with notables such as New Times Best-Selling Author Seth Godin, success and investment coaching icon, Raymond Aaron, a personal coach to billionaires, Alex Charfen & Tony Robbins' Director of Coaching, Marc Von Musser. Steve Jobs once said "The people who are crazy enough to think they can change the world are the ones who do." Are you crazy enough to join us in making the difference you were born to make. We want you to 10x your impact, your income and your influence every 12 months. Financially successful people with purpose and passion are changing the world and we want to inspire you to be one of them.

  1. 2d ago

    EP829: TL Nuggets #251 - From Scared To Sold

    "This is what nobody in business wants to admit out loud. There's a fear behind the ask. Good people freeze at every step of the sales process, from the first reach out all the way to naming the price and asking for money." — Nicky Billou If you've ever gone soft on the price, avoided the follow-up, or talked yourself out of making the call altogether — this one is for you. Not because you need a better script, but because the problem is almost certainly not what you think it is. I call it sales hesitancy. It's a stress response, not a skill gap. And it shows up the same way for a lot of people: rushing through pricing, skipping the questions that would actually uncover a prospect's real pain, discounting when there's no reason to, and dodging follow-up to avoid the discomfort of the ask. Prospects pick it up immediately — and they don't interpret it as nerves. They interpret it as doubt about whether the offer is worth it. The fix isn't to rehearse harder. You can't outscript a nervous system. At eCircle, I've learned to calm the body first and teach the skills second — because skills only stick when the threat response isn't running the show. I close with four concrete steps you can start applying before your next sales conversation — and a story about a tax accountant who went from dreading calls to booking three sales appointments in under twenty minutes. Same offer, same phone, different state. Learn more and connect: https://www.eCircleAcademy.com/appointment Resources mentioned: eCircle Academy — https://www.eCircleAcademy.com Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

    EP829: TL Nuggets #251 - From Scared To Sold

  2. 5d ago

    EP828: Eric Koester - Limited Series 1 of 4 - The Grit - Growth Flywheel

    "Stop posting more dancing TikToks and start focusing on building more collaborative demonstrable projects. That's what leads to true thought leadership." — Eric Koester Eric Koester is back for the first of a four-part limited series with Nicky — and this one picks up where their original conversation left off, going deeper on one of the most practically useful frameworks to come out of entrepreneurship research in years: the Grit Growth Flywheel. Koester has studied the inflection trajectories of over 6,000 people who demonstrably bent the curve in their careers — people who made the Forbes 30 Under 30 list, launched category-defining companies, or built thought leadership platforms that took off. What he found was not what most people expect. It wasn't the schools they attended, the networks they inherited, or the timing of the market. It was a specific kind of project — public, finishable, learning-oriented, and collaborative — that reliably created what Koester calls an inflection point. The Sheryl Sandberg story is one of the episode's most vivid illustrations: an ambitious Harvard undergrad launches an informal speaker series to help women break into government and economics, catches the attention of Larry Summers, becomes his research assistant and eventually his chief of staff at the U.S. Treasury, and is later tapped by Mark Zuckerberg to run Facebook. A few hours a month. One project. A flywheel that changed everything. Nicky maps his own journey onto the framework in real time — the 30-page book he used like a business card to launch his coaching practice, the offhand mastermind idea that turned into the Entrepreneur Circle, and the men's dinner series he is currently building — and Koester works through each one, showing exactly what makes a project flywheel-worthy and what keeps most people stuck on the hamster wheel instead. Learn more and connect: Eric Koester — https://www.erickoester.com Resources mentioned: No More Mr. Nice Guy by Robert Glover — https://www.amazon.com/dp/0762415339 Atomic Habits by James Clear — https://www.amazon.com/dp/0735211299 The 4-Hour Workweek by Tim Ferriss — https://www.amazon.com/dp/0307465357 Lean In by Sheryl Sandberg — https://www.amazon.com/dp/0385349947 Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

    EP828: Eric Koester - Limited Series 1 of 4 - The Grit - Growth Flywheel

  3. Oct 23

    EP827: TL Nuggets #250 - Structure Of A Sales Call

    "Without you understanding the truth, you're in deep, deep, deep doo-doo when it comes to selling and growing your business." — Nicky Billou Most coaches and consultants lose sales not because their offer is flawed or their price is too high — but because they walk into a sales conversation without a structure. Fear fills that vacuum fast. I break down the exact framework my great friend and mentor Marc Von Musser taught me — the sequence I have used in every high-value sales conversation since. It starts before you even pick up the phone: a magic minute of mental visualization, a peak state ritual to get your energy right, and an intentional environment set up for focus and presence. Then comes the call itself. Rapport first, always. Then a clear framing of how the conversation will go. Then a deep excavation of the prospect's problem and the emotional cost of leaving it unsolved. That clarity creates genuine urgency — no manufactured pressure needed. From there, you qualify: not every prospect gets to work with you. Decisive? Committed? Coachable? Resourceful? Once you have confirmed the fit, you paint a high-level picture of the solution, name your price with confidence, and ask for the decision. Simple. Sequential. Repeatable. This is a framework you can use on your very next call. Learn more and connect: https://www.eCircleAcademy.com Resources mentioned: Marc Von Musser — heart-driven sales expert and Nicky's sales mentor Plaud — AI note-taking tool: https://www.plaud.ai Tony Robbins — referenced for peak state methodology: https://www.tonyrobbins.com Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

    EP827: TL Nuggets #250 - Structure Of A Sales Call

  4. Oct 20

    EP826: Jordan Adler - Beach Money

    "I was a pilot before I could fly. I envisioned myself as a pilot in the present tense. I was a successful business builder with a large residual income before I had a check." — Jordan Adler Jordan Adler is the author of Beach Money — one of the most widely quoted books on passive income and entrepreneurial mindset — and this conversation earns the book's reputation. Jordan spent ten years across eleven different network marketing companies without making a single dollar. At 34, he was living in an enclosed garage, carrying $36,000 in debt on 22 credit cards. His twelfth attempt became the company he made millions with. What changed wasn't the opportunity. It was the decision. The sharpest idea in this conversation is one Jordan has been teaching for years: believing and doubting are two sides of the same coin — you can flip between them forever. Knowing is different. When you know, doubt doesn't get purchase. He maps this across three zones — doubt, belief, and knowing — and makes the case that the rare people who seem to create effortlessly are simply operating from the third one. He also draws a clear line between motivation and commitment. Motivation fluctuates. Commitment doesn't. You don't raise your kids based on whether you feel like it — and you shouldn't build your business that way either. Two extended stories bring this to life: his years as a hang glider pilot and his more recent journey to earning a helicopter pilot's license — a process that cost $100,000, took far longer than anticipated, and produced failure and self-doubt at every stage. And then there's the hummingbird — a creature spending two hours destroying itself against a window when the open door was ten feet behind it. It's one of the better entrepreneurial metaphors you'll hear. Jordan closes with four concrete action steps — grounded, specific, and the kind that compound quietly over a lifetime. 1. Save 10% of everything you earn and invest it conservatively for the long term — no exceptions, no matter the amount. Compounding rewards consistency, not size. 2. Protect and expand your dream. If you've lost the ability to envision what you want, surround yourself with dreamers and readers until it comes back. 3. Do the work. You find what works and what doesn't only by putting in the hours — there is no shortcut to that data. 4. See it through. Don't stop until you've accomplished what you set out to accomplish — not when it gets hard, and not on a bad day. Learn more and connect: Instagram: https://www.instagram.com/beachmoneyjordan Website: https://jordanadler.com Resources mentioned: Beach Money by Jordan Adler The 10 Napkin Presentations by Don Failla The Richest Man in Babylon by George S. Clason Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

    EP826: Jordan Adler - Beach Money

  5. Oct 16

    EP825: TL Nuggets #249 - Additional Thoughts On Serving The Decided

    "The decided are action takers. The undecided are not." — Nicky Billou Last week's episode on serving the decided generated a clear and consistent question: how do you actually find them? This episode answers that directly. The decided aren't people who merely recognize they have a problem — they're people who have already made an internal commitment to do something about it. They show up differently. They engage differently. And the environments they tend to appear in are different from the ones that attract wishful thinkers and chronic complainers. One of the most effective strategies right now for getting in front of the decided is the live, in-person business mastermind dinner. Curated, commitment-requiring, and inherently self-selecting — these events attract business owners who are already oriented toward growth and action. The conversation that happens in the room and the follow-up that comes after it are where you find out exactly who is ready to move. Here are three steps to start putting this into practice: 1. Host or attend a live in-person business mastermind dinner. Curated rooms of growth-oriented business owners are one of the fastest ways to find people who are already decided and ready to act. 2. Follow up every in-person connection. A conversation over dinner is just the start — schedule the one-on-one call, Zoom, or phone meeting where you actually discover whether someone is decided. 3. Stop trying to convert the undecided. Notice when a prospect is complaining rather than committing, and redirect your energy toward people who have already made the internal decision to change. Learn more and connect: https://www.eCircleAcademy.com Resources mentioned: EP823: TL Nuggets #248 - Serve The Decided (the previous episode) — https://www.thethoughtleaderrevolution.com/episodes/823 eCircle Academy — https://www.eCircleAcademy.com Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

    EP825: TL Nuggets #249 - Additional Thoughts On Serving The Decided

  6. Oct 13

    EP824: Eric Koester - Stop Asking For Permission

    "Stop waiting for a mentor — instead, ask them to collaborate on something you're working on. That collaboration proves you're actually pretty great." — Eric Koester Eric Koester started his first business at 14 — building research reports for environmental consultants in Asia — before he could even drive himself to the library. He wasn't trying to be an entrepreneur. He just didn't know he was supposed to wait for permission. That early instinct, and a later mentor who nearly crushed it, set the course for everything he's built since. Today Eric is a serial entrepreneur, a professor of entrepreneurship at Georgetown University, and the founder of Manuscripts.com. His research into more than 6,000 Forbes 30 Under 30 honorees led him to a finding that cuts against most conventional career wisdom: school prestige and job titles barely register as predictors of breakout success. What 80% of high achievers shared was the completion of what he calls a public collaborative project — a book, a podcast season, an event series, collaborative research — something finishable, public, and mission-driven rather than purely commercial. The mechanism behind it is the Grit Growth Flywheel. Finishing something genuinely hard changes your own belief in what's possible, while simultaneously raising others' confidence in your capacity to take on bigger things. Both shifts compound. The same logic applies to mentorship: the relationships that actually reshape careers rarely begin with a formal ask. They begin with an invitation to collaborate on something real. Eric closes with three concrete steps anyone can start today — starting with one that reframes daily collaboration as a diagnostic you can run on yourself right now. Expert Action Steps: 1. Ask for feedback every single day. If you haven't asked today, it's a sign you're either not collaborating deeply enough or not open to input — and either problem is worth fixing. 2. Let fun be your compass for new projects. The most impactful projects tend to start as things you were genuinely thrilled to do. If the new thing feels like more of the same work, keep looking. 3. Don't lower your ambition to match your current results. If you're struggling to close the gap, fix your process — not your ceiling. Aim high, start small, repeat. Learn more and connect: Eric Koester — https://www.erickoester.com Manuscripts.com — https://www.manuscripts.com Resources mentioned: Super Mentors by Eric Koester — https://www.erickoester.com Signaling Theory (Michael Spence) — search "Spence signaling theory" for academic papers Growth Mindset research by Carol Dweck — https://www.mindsetworks.com Forbes 30 Under 30 — https://www.forbes.com/30-under-30 Manuscripts.com — https://www.manuscripts.com Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

    EP824: Eric Koester - Stop Asking For Permission

  7. Oct 9

    EP823: TL Nuggets #248 - Serve The Decided

    "Deciding isn't the same as wanting. Everybody in Iran who was in our position wanted to be safe. Wanting's easy. Wanting doesn't cost anything, but deciding — that's a whole different animal." — Nicky Billou This Thought Leader Nugget opens with a story Nicky has carried his entire life — the night a Molotov cocktail came through his family's living room window in Tehran when he was eleven years old. His father pulled out the burning wick and poured out the gasoline with his bare hands. The family could have waited, hoped, and watched like many others in their position. Instead, his parents looked at each other and made a decision. They left behind everything — a business, a home, a community — and started over in Canada. That story sets up a principle Nicky has seen confirmed in more than twenty years of coaching and more than a thousand conversations with high performers: the people who most need your help are rarely the ones who will take it. The ones who will are the ones who have already decided they need it. The Latin root of the word decide — to kill off the alternative — is the frame here. Real decision has no plan B. And when you understand that, it changes how you think about your clients, your sales process, and how you spend your energy. If you have ever had a prospect say "let me think about it" and then go silent, this one is worth your time. Learn more & connect: https://www.TheThoughtLeaderRevolution.com https://www.eCircleAcademy.com Resources mentioned: Marc Von Musser — referenced for his teaching on the Latin etymology of "decide": https://www.marcvonmusser.com Brian Tracy — https://www.briantracy.com Marie Forleo — https://www.marieforleo.com Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. https://www.thethoughtleaderrevolution.com/episodes/823

    EP823: TL Nuggets #248 - Serve The Decided

  8. Oct 6

    EP822: Adriana Yuno - How To Build A Movement That Changes The World

    "The branch that holds the most fruit bows the lowest. People who have nothing to hide speak in a very simple language and act very humble." — Adriana Yuno Adriana Yuno left home at 10, raised herself in her grandmother's house, worked since she was 13 to support her family, and built a career in forensic accounting — all while carrying a label she never accepted. What she learned studying fraud and failing systems turned out to be exactly the training she needed for the mission that found her later: fixing the way children learn. When her son entered school, the reports said exceptional. The classroom said otherwise. Adriana watched a bright, high-functioning child get steadily broken by a system not built for how he thought. So she did what she had always done — she studied, tested, translated, and built. The result was the YUNO Method, developed at her kitchen table and now embedded across Slovenia's schools, hospital programs, and university faculty training. What makes this conversation worth sitting with is Adriana's scope. She's not describing a niche accommodation for neurodivergent kids. She's describing a global pattern: teachers reduced to administrators, classrooms too crowded for connection, curricula still grading memorization in a world where every fact lives in your pocket — and an irreplaceable generation of analog educators walking toward retirement with no one recording what they know. The problem is urgent. Her method is tested. And she is just getting started. Adriana closes with three practical steps any listener can take today — and they apply as much to how you lead and learn as to how you raise or teach a child. Learn more & connect: https://www.adrianayuno.com Resources mentioned: Joe Dispenza retreats — https://www.drjoedispenza.com Dragon's Den (CBC) — https://www.cbc.ca/dragonsden Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. https://www.thethoughtleaderrevolution.com/episodes/822

    EP822: Adriana Yuno - How To Build A Movement That Changes The World
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MAKE THE DIFFERENCE YOU WERE BORN TO MAKE The Business of Thought Leadership podcast is about building your thought leadership around your expertise, your brand and your name. To become well known and highly regarded in the market place for the results you are able to produce for your clients. Our guests are top thought leaders who have done it. They've become widely known for their expertise and results they're able to deliver for their clients. They all love what they do and get paid very well for doing it. You'll meet entrepreneurs that have leveraged thought leadership in driving business revenue, coaches that were unknown and barely making ends who later became celebrities and took their income into the 7 figures, consultants that transformed into best-selling authors and built multi-million dollar firms and senior executives who followed their passion, left their day jobs and are changing the world. We've had interviews with notables such as New Times Best-Selling Author Seth Godin, success and investment coaching icon, Raymond Aaron, a personal coach to billionaires, Alex Charfen & Tony Robbins' Director of Coaching, Marc Von Musser. Steve Jobs once said "The people who are crazy enough to think they can change the world are the ones who do." Are you crazy enough to join us in making the difference you were born to make. We want you to 10x your impact, your income and your influence every 12 months. Financially successful people with purpose and passion are changing the world and we want to inspire you to be one of them.

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