Business Book Podcast

Derek Lewis
  • 5.0 (3)
  • Books

Print or eBook? Twitter or LinkedIn? Blogging, public speaking, or podcasting? Traditional, self-publishing, or hybrid? If you’re an author, ghostwriter or aspiring author, today’s publishing environment can feel like a maze that’s hard to navigate. Join me behind the scenes as I interview authors, business leaders and publishing industry experts about what it takes to successfully write, publish, and market a business book.

  1. 01/14/2019

    Brian Jud

    An eye opening podcast on how to sell more books in places you would never think to sell. Brian Jud, an executive director at the Association of Publishers for Special Sales describes non bookstore marketing, selling to retailers, non-retailers, and companies that use books as promotional items. Brian explains how he started in this business and learned how to sell the books that he wrote, using them to become a speaker, using portions of them in promotional info for companies, and how to fit his books to the needs of each sale. He provides a number of resources for authors on marketing and learning about the publishing industry through booksellinguniversity.com and full-service options @ APSS.org or bookmarketing.com.

    Brian Jud

  2. 08/28/2018

    Roy Williams: bestselling author, the Wizard of Ads, and entrepreneurial genius on how he wrote his books

    The Wizard of Ads was one of my virtual mentors when I began copywriting and has continued to be a man I admire as an entrepreneur, artist, and gem of a human soul. It was my privilege to have him on the show to talk about how the masters approached creativity, learn how he wrote his bestselling books, and hear about how we both view books as sacred things.

    Roy Williams: bestselling author, the Wizard of Ads, and entrepreneurial genius on how he wrote his books

  3. 08/28/2018

    The publishing industry's compass Jane Friedman on the divide between print v. digital

    Jane Friedman is one of the most well known and well respected professionals in the publishing industry today. She's the author of Chicago Press's "The Business of Being a Writer" as well as "The Authors Guild Guide to E-Publishing." She writes a column for the trade publication "Publishers Weekly" but is probably best known as the co-founder of "The Hot Sheet." In this episode, she gives us a crash course in publishing today: what to know before writing your book, the prestige of traditional publishers vs. the requirements of self-publishing, what publishers look for in an author, print vs. digital, New York vs. Amazon—and that's just the first half!

    The publishing industry's compass Jane Friedman on the divide between print v. digital

  4. 07/14/2018

    Founder of Morgan James, the entrepreneurial publisher.

    Entrepreneurs and publishers often clash. Publishers are looking to sell a mass-market commodity product, whereas entrepreneurs like to play in the sandbox. Then there's David Hancock, founder of a publishing house with an entrepreneurial approach to the business.

    Founder of Morgan James, the entrepreneurial publisher.

  5. 07/02/2018

    The Most Experienced Ghostwriter in History: Claudia Suzanne

    It's my genuine pleasure to interview my own ghostwriting mentor, Claudia Suzanne. She is the most experienced ghostwriter in history (that we know of), with upwards of 150 (!) "invisible credits" to her name. She's the creator of the Ghostwriting Professional Designation Program, recognized by the State of California as a professional certification. A wealth of insider ghostwriting experience.

    The Most Experienced Ghostwriter in History: Claudia Suzanne

  6. 07/02/2018

    Author of forthcoming The Introvert’s Edge on Why He Wanted a Ghostwriter

    Matthew Pollard talks about how he chose his publisher, what it's like to work with a literary agent, why he needed a ghostwriter, and how he's already marketing his book.

    Author of forthcoming The Introvert’s Edge on Why He Wanted a Ghostwriter

  7. 09/27/2017

    How a Mom-and-Pop Clothing Store Sparked a Bestselling Book

    Clothier Jack Mitchell authored one of the best business books I've ever read. I still use it as an example of a book "done right" to authors. Learn what sparked his book "Hug Your Customers," what it's done for him and his business, and how it launched his second career.

    How a Mom-and-Pop Clothing Store Sparked a Bestselling Book

  8. 09/15/2017

    Author-Entrepreneur Joanna Penn Shares Hard-Won Advice on Book Marketing

    Few people know how to successfully market their book: Joanna Penn is one of them. An author in both fiction and non-fiction, she takes us through what author marketing looks like today.

    Author-Entrepreneur Joanna Penn Shares Hard-Won Advice on Book Marketing
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5
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About

Print or eBook? Twitter or LinkedIn? Blogging, public speaking, or podcasting? Traditional, self-publishing, or hybrid? If you’re an author, ghostwriter or aspiring author, today’s publishing environment can feel like a maze that’s hard to navigate. Join me behind the scenes as I interview authors, business leaders and publishing industry experts about what it takes to successfully write, publish, and market a business book.

Information

  • Creator
    Derek Lewis
  • Years Active
    2016 - 2019
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Derek Lewis
  • Show Website
    Business Book Podcast