The Innovation Show

The Innovation Show

A Global weekly show interviewing authors to inspire, educate and inform the business world and the curious. Presented by the author of "Undisruptable", this Global show speaks of something greater beyond innovation, disruption and technology. It speaks to the human need to learn: how to adapt to and love a changing world. It embraces the spirit of constant change, of staying receptive, of always learning.

  1. 5D AGO

    Bruce Vojak — Navigating the Politics of Breakthrough Innovation (Part 2 of 3)

    "I see dead people." That was Nancy Dawes' answer when Bruce Vojak asked her how she did it. The chemical engineer who took Olay from a dying brand to a billion-dollar product line wasn't being mysterious — she was telling him she saw patterns no-one else did. And the real burden, she realised, wasn't seeing them. It was getting an entire organisation to see them too. In part two of our Serial Innovators series, Bruce Vojak returns to unpack the chapter most innovators learn the hard way: the politics. In over 90% of a mature firm, resources, people and management attention are locked onto today's products. Breakthrough innovation has to fight all of it — for capital, for headcount, for strategic oxygen — and that fight is political by design. Bruce is co-author of Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms (with Ray Price and Abby Griffin), founder of Breakthrough Innovation Advisors, and former Associate Dean for Administration at the University of Illinois College of Engineering. In this conversation, Bruce reveals: The Galileo scenario — why a serial innovator looks at the same data as everyone else and sees a completely different solution Why politics loses its negative meaning the moment you realise it is the only way to actually serve the customer Strategic coherence vs tactical coherence — and the one question to ask before you push any breakthrough idea into your firm "Crossing the bridge" from the naïve view (invention is sufficient, the manager will recognise it) to political pragmatism The four elements of trust — competence, reliability, openness, concern — that buy a serial innovator the right to be heard Why every breakthrough story Bruce found came from an emergent team, not a pre-formed innovation team The "Stone Soup" model of recruiting allies one favour at a time The Disneyland queue problem of selling internally — you think you've got buy-in, and then there are ten more people behind the next corner Soft influence (planting seeds, telling stories, "people tolerate my conclusions but act on their own conclusions") and hard influence (data, prototypes, signed purchase orders, customer pull-through) "The best marketing research is a signed purchase order" — the line Bruce still uses as a filter today Buckminster Fuller's outlaw quote, and his trim tab metaphor — how one person, properly placed, can move the whole ship Chuck House's HP defiance and the line that captures every serial innovator who ever risked their job for the work: "I wasn't trying to be defiant. I just wanted a success for HP. It never occurred to me it might cost me my job." 00:00 Sponsor Message 00:25 Why Breakthroughs Stall 01:15 Meet Bruce Vojak 02:36 Seeing Hidden Patterns 06:14 Innovation Lenses 09:28 Strategic vs Tactical Coherence 10:37 Reframing Politics 11:57 QWERTY Switching Costs 14:27 Owning the Political Work 18:00 Trust and Early Wins 21:14 Crossing the Bridge 30:04 Convincing Many Stakeholders 31:40 Engaging Allies Slowly 33:01 Emergent Teams Not Assigned 38:21 Innovation as Team Sport 39:10 Positioning for Strategy Fit 43:26 Too Many Innovators 44:38 Proof via Purchase Orders 46:25 Outlaw Area and Trim Tab 50:17 Politics Navigation Diagram 53:15 Manager Perspective Teaser 55:46 Wrap Up and Sponsor About Bruce Vojak Bruce is co-author of Serial Innovators and Innovation Code, founder of Breakthrough Innovation Advisors, and former Associate Dean for Administration at the University of Illinois College of Engineering. He advises executive teams and boards on how to find, support and unleash serial innovators inside mature firms. Website: https://breakthrough-innovation-advisors.com Book: Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms About The Innovation Show The Thinkers50-recognised podcast hosted by Aidan McCullen — author of Undisruptable, keynote speaker and former pro athlete — where square pegs find their place in a world of round holes. Conversations with the world's leading authors, scientists and practitioners on disruption, innovation, transformation, leadership, AI, creativity and the ideas shaping tomorrow. This series is brought to you by Kyndryl, who run and reimagine the technology systems that drive advantage for the world's leading businesses. Kyndryl helps leaders harness AI-powered consulting and managed-service capability for smarter decisions, faster innovation and lasting competitive edge. Learn more about Kyndryl and the Kyndryl Institute at https://www.kyndryl.com. Subscribe to the Thursday Thought on Substack for a chance to win a copy of Serial Innovators, with thanks to Kyndryl: https://thethursdaythought.substack.com Follow and listen: Website: https://theinnovationshow.io Apple Podcasts: https://podcasts.apple.com/ie/podcast/the-innovation-show/id1148455669 Spotify: https://open.spotify.com/show/63nFKf4bsSWo3W72gWtOsK?si=b62d9614237c4450 YouTube: https://www.youtube.com/c/theinnovationshow LinkedIn: https://www.linkedin.com/in/aidanmccullen

    56 min
  2. Bruce Vojak — The Hourglass Model of Breakthrough Innovation

    6D AGO ·  BONUS

    Bruce Vojak — The Hourglass Model of Breakthrough Innovation

    Most companies think innovation is a straight line. Bruce Vojak spent years studying the people who prove otherwise. Bruce Vojak is co-author of Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms (Oxford University Press). In this bonus episode of The Innovation Show, he joins Aidan McCullen for a focused look at the Hourglass Innovation Model — the descriptive framework that maps how serial innovators actually move from an interesting problem to a flawless product launch. In this conversation, Bruce reveals: Why the Hourglass Model is descriptive, not prescriptive — and why that matters How serial innovators often redefine the problem before they solve it The Tom Osborne story — how reframing a feminine hygiene brief from diaper to garment changed everything Why serial innovators can appear completely unproductive for months — and why that is actually the work How they were practising customer empathy and design thinking before those ideas had names Why Execute — the stage most firms obsess over — is just one of five tasks How to use the model as an honest self-diagnostic: am I doing these things, or is it really the organisation? Chapter topics  00:00 Hourglass Model Intro 00:31 Stage Gate vs Hourglass 01:15 Redefining the Problem 04:16 Pragmatism and Empathy 06:27 Deep Dive Understanding 07:49 Experiment and Iterate 08:39 Nonlinear Flow Explained 10:02 Org Maturity and Politics 11:47 Normalize and Self Assess 12:53 Wrap Up and Sponsor About The Innovation Show The Innovation Show with Aidan McCullen is the Thinkers50-recognised podcast where square pegs find their place in a world of round holes. Conversations with world-class authors, scientists, and practitioners on disruption, innovation, leadership, and the ideas shaping tomorrow. About Bruce Vojak Bruce is co-author of Serial Innovators and Innovation Code, founder of Breakthrough Innovation Advisors, and former Associate Dean for Administration at the University of Illinois College of Engineering. He advises executive teams and boards on how to find, support and unleash serial innovators inside mature firms. Website: https://breakthrough-innovation-advisors.com LinkedIn: https://www.linkedin.com/in/bvojak/ Book: Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms https://amzn.to/4f7Y85q This episode is brought to you by Kyndryl, who run and reimagine the technology systems that drive advantage for the world's leading businesses. Learn more at https://www.kyndryl.com. Subscribe to the Thursday Thought on Substack for a chance to win a copy of Serial Innovators, with thanks to Kyndryl: https://thethursdaythought.substack.com Listen and follow: https://theinnovationshow.io Apple Podcasts: https://podcasts.apple.com/ie/podcast/the-innovation-show/id1148455669 Spotify: https://open.spotify.com/show/63nFKf4bsSWo3W72gWtOsK?si=b62d9614237c4450 YouTube: https://www.youtube.com/c/theinnovationshow LinkedIn: https://www.linkedin.com/in/aidanmccullen

    13 min
  3. Bruce Vojak — Serial Innovators: The Hidden Power Inside Mature Firms (Part 1)

    MAY 7

    Bruce Vojak — Serial Innovators: The Hidden Power Inside Mature Firms (Part 1)

    "These are the most important people you've never heard of." After interviewing more than 50 serial innovators inside the world's largest mature companies, Bruce Vojak knows something most boards don't: a tiny minority of people — roughly 1 in 500 inside a large firm — quietly create the breakthrough products that fund everything else. They have no formal mandate. They are often almost fired. And without them, the S-curve flatlines. Bruce is co-author of Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms (with Ray Price and Abby Griffin), founder of Breakthrough Innovation Advisors, and a former engineering executive who has spent over a decade studying how breakthrough innovation actually happens inside big organisations. This is part one of a multi-part series with host Aidan McCullen on Bruce's life's work. In this conversation, Bruce reveals: Why the humble carrot peeler is the clearest example of how innovation redefines the basis of competition How Tom Osborne at Procter & Gamble almost lost his job twice — before launching the billion-dollar Always Ultra brand The Tom Osborne quote every product team should hang on the wall: his products were "love letters to his customers" Why it is not marketing, it is "customering" — and why customer-driven beats market-driven every time The three roles inside the stage-gate process — inventor, champion, implementer — and why serial innovators play across all three Why stage-gate is brilliant for incremental innovation and lethal for breakthrough work The MP5 model: motivation, personality, perspectives, preparation, process and politics — what serial innovators bring vs. what they develop Why the politics is the work — and why pushing the boulder up the hill is Sisyphean by design The hiring insight that changes everything: "I want people who want to do the work innovators do, not people who want to be an innovator" How Iain McGilchrist's master and emissary, Charles Handy's S-curves and Thomas Kuhn's paradigms all converge inside one good innovator Why early success is a curse — and what to do when your organisation has forgotten how it found its first product Chapters: 00:00 Why Serial Innovators Matter 00:31 Sponsor and Series Setup 01:11 Meet Bruce Vojak 02:45 Defining Innovation 04:08 Carrot Peeler Breakthroughs 05:54 Market Expansion Examples 07:56 What Is a Serial Innovator 08:44 Hiring and Spotting Innovators 10:32 Curse of Early Success 15:19 Punished for Innovating 17:34 Tom Osborne at P&G 19:53 Digging Deep for Insight 22:18 Bootlegging to Launch Ultra 27:25 When Innovators Check Out 33:17 Incremental vs Breakthrough 36:04 S Curves and Culture Tension 42:03 Stage Gate vs Iteration 43:24 Switch to Video and Diagrams 44:30 Stage Gate Overview 45:09 Stage Gate Basics 46:58 Innovation Roles Explained 48:21 Serial Innovators Across Roles 50:34 Customer Driven Discovery Loop 53:37 Seeing Patterns Metaphors 55:13 Motivation And Role Friction 01:02:50 MP5 Model Origins 01:04:33 Traits Motivation Politics 01:16:07 Innovation Process Diagram 1.7 01:21:57 Wrap Up Sponsor Outro About Bruce Vojak Bruce is co-author of Serial Innovators and Innovation Code, founder of Breakthrough Innovation Advisors, and former Associate Dean for Administration at the University of Illinois College of Engineering. He advises executive teams and boards on how to find, support and unleash serial innovators inside mature firms. Website: https://breakthrough-innovation-advisors.com LinkedIn: https://www.linkedin.com/in/bvojak/ Book: Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms https://amzn.to/4f7Y85q About The Innovation Show The Thinkers50-recognised podcast hosted by Aidan McCullen — author of Undisruptable, keynote speaker and former pro athlete — where square pegs find their place in a world of round holes. Conversations with the world's leading authors, scientists and practitioners on disruption, innovation, transformation, leadership, AI, creativity and the ideas shaping tomorrow. This series is brought to you by Kyndryl, who run and reimagine the technology systems that drive advantage for the world's leading businesses. With a unique blend of AI-powered consulting built on unmatched managed-service capability, Kyndryl helps leaders harness technology for smarter decisions, faster innovation and lasting competitive edge. Learn more about Kyndryl and the Kyndryl Institute at https://www.kyndryl.com. Subscribe to the Thursday Thought on Substack for a chance to win a copy of Serial Innovators, with thanks to Kyndryl: https://thethursdaythought.substack.com Follow and listen: Website: https://theinnovationshow.io Apple Podcasts: https://podcasts.apple.com/ie/podcast/the-innovation-show/id1148455669 Spotify: https://open.spotify.com/show/63nFKf4bsSWo3W72gWtOsK?si=b62d9614237c4450 YouTube: https://www.youtube.com/c/theinnovationshow LinkedIn: https://www.linkedin.com/in/aidanmccullen

    1h 25m
  4. Jeff & Staney DeGraff — The Art of Change (DeGraff Trilogy Finale)

    APR 27

    Jeff & Staney DeGraff — The Art of Change (DeGraff Trilogy Finale)

    "Organisations love innovation, but they hate their innovators." Jeff and Staney DeGraff return to The Innovation Show to close out Aidan McCullen's DeGraff trilogy with their book The Art of Change. Their argument is direct: change rarely fails because of bad strategy or weak execution. It fails because leaders bring the wrong mindset — treating change like a linear project when change is actually a paradox to be held. In this conversation, Jeff and Staney reveal: Why the man who saved Operation Warp Speed got passed over for promotion — and what his story tells every innovator about the cost of being right The Jonas Salk warning every change-maker should hear: they won't notice, then they'll say you're doing it wrong, then they'll call you unprofessional, then they'll take credit for your work Why apathy and alignment are the deadliest signs in any organisation The seven core paradoxes of change — and the four-step paradox mindset cycle that breaks the deadlock Why facts don't change minds (the Harriet Beecher Stowe story Lincoln told to prove it) How Sears actually invented the digital economy and how mindset cost them the future Why "deviance first, alignment later" is the funnel every leader gets backwards The CIO joke that isn't funny: Career Is Over as soon as you take the job Why the first pancake is never a good pancake — and what FAIL really stands for Chapters: 00:00 Innovation in the AI era 01:03 Sponsor and book intro 01:40 Why change fails 02:36 Trilogy origins 06:12 Paradox and mindset 07:58 Why organisations punish their innovators 10:28 Luis, Rapid X, and Operation Warp Speed 16:52 Meaning over happiness 18:06 Time, not targets 19:45 The paradox mindset cycle 24:34 Marriage and money paradox 28:15 Conflict fuels change 32:27 Missed futures examples 36:44 Practice beats theatre 38:04 Builders versus bureaucrats 41:05 Skin in the game 42:35 Blocked by superiors 43:45 Leaders spot talent 44:49 Disruptors and failure 48:05 Boundaries create freedom 51:43 Innovation needs hideouts 53:59 Stories build culture 59:45 The seven paradoxes explained 01:07:38 Deviance, then alignment 01:13:10 The paradox mindset cycle 01:18:26 Final takeaways and wrap About Jeff and Staney DeGraff Jeff DeGraff is the "Dean of Innovation" — Clinical Professor of Management at the Ross School of Business, University of Michigan, founder of the Innovatrium, and author of multiple bestselling books on creative leadership. Staney DeGraff is co-founder of the Innovatrium and Jeff's longtime collaborator. Together they've worked with half the Fortune 500 on what it actually takes to make change stick. 📘 The Art of Change — https://amzn.to/48mhX54 🌐 https://jeffdegraff.com About The Innovation Show The Innovation Show with Aidan McCullen is the Thinkers50-recognised podcast where square pegs find their place in a world of round holes. Each week, Aidan sits down with world-class authors, scientists, and practitioners to call out the "Emperor is naked" moments and explore disruption, transformation, leadership, and the ideas shaping tomorrow. Connect 🌐 https://theinnovationshow.io 📨 Substack (and a chance to win a copy of The Creative Mindset): https://thethursdaythought.substack.com 🎧 Apple Podcasts: https://podcasts.apple.com/ie/podcast/the-innovation-show/id1148455669 🎧 Spotify: https://open.spotify.com/show/63nFKf4bsSWo3W72gWtOsK?si=b62d9614237c4450 🔗 LinkedIn: https://www.linkedin.com/in/aidanmccullen Sponsor This series is brought to you by Kyndryl. Learn more about Kyndryl and the Kyndryl Institute at https://www.kyndryl.com. #ParadoxMindset #JeffDeGraff #TheArtOfChange #Innovation #ChangeManagement #Leadership #TheInnovationShow #AidanMcCullen #Thinkers50 #InnovationPodcast #LeadershipPodcast #DisruptionTheory

    1h 23m
  5. Creativity Is a Skill: Jeff & Staney DeGraff on the C.R.E.A.T.E. Method (Clarify to Evaluate)

    APR 22

    Creativity Is a Skill: Jeff & Staney DeGraff on the C.R.E.A.T.E. Method (Clarify to Evaluate)

    Description: Creativity isn't reserved for geniuses—it's a skill you can learn, practice, and compound over time. In this episode of The Innovation Show, Aidan McCullen sits down with Jeff and Staney DeGraff to explore their practical framework for everyday creativity: the C.R.E.A.T.E. method. Based on decades of research and real-world application, they break down how innovation actually happens—not through lightning bolts, but through small, iterative wins. From clarifying the real problem to evaluating ideas effectively, this conversation reframes creativity as a disciplined, learnable process. Sponsored by Kyndryl, this episode also includes a giveaway for subscribers. What You'll Learn: Why creativity is a learnable skill (not a talent) The power of small wins and iterative thinking How to identify the real problem before solving it Techniques like SCAMPER, analogies, and storyboarding Why evaluation—not ideation—often determines success How constraints and failure fuel innovation The C.R.E.A.T.E. Framework: Clarify – Define the real problem through iteration Replicate – Reapply ideas across domains Elaborate – Generate ideas using creative techniques Associate – Connect ideas through analogy and systems thinking Translate – Turn ideas into compelling stories Evaluate – Select the best ideas using structured methods Timestamps: 00:00 Sponsor and Giveaway 00:45 Creativity as Learnable Skill 04:59 Find Your Creative Rhythm 11:11 Constraints and Small Wins 20:57 Clarify the Real Problem 25:25 Replicate and Reapply Ideas 29:01 Elaborate With Wordplay 36:43 Associate Through Analogies 40:43 Translate Into Story 46:09 Evaluate Ideas Wisely Featured Book: The Creative Mindset by Jeff & Staney DeGraff Find the DeGraffs: https://jeffdegraff.com Aidan McCullen is a Thinkers50 Innovation Award winner, keynote speaker Ireland, and host of The Innovation Show—the only podcast ever to receive a Thinkers50 award.

    51 min
  6. Split the Pie: Barry Nalebuff on Fair Negotiation

    APR 1

    Split the Pie: Barry Nalebuff on Fair Negotiation

    How do you negotiate firmly, fairly, and effectively — without becoming a jerk?   In this episode of The Innovation Show, Aidan McCullen speaks with Barry Nalebuff — Yale professor, entrepreneur, and author of Split the Pie — about a principled approach to negotiation built around one simple idea: identify the pie, the extra value created only when both sides reach agreement, and split it equally.   Rather than relying on pressure, posturing, or arbitrary bargaining, Barry shows how negotiation can become a logical, ethical, and data-driven process. Drawing on cooperative game theory and real-world business experience, he explains why most people misunderstand what is actually being negotiated — and how that confusion leads to bad deals and bad relationships.   The conversation includes examples from: Barry's mother buying her rented home, Coca-Cola's acquisition of Honest Tea, a negotiation with a domain-name squatter, grant funding and workload-sharing examples, lease-breaking, tax-loss mergers, and everyday fairness disputes.   This is a practical episode for founders, executives, investors, academics, negotiators, and anyone who wants to create better outcomes through principle instead of power plays.   What you'll learn in this episode:   What Barry Nalebuff means by "the pie" Why fairness starts with understanding the real source of value How to negotiate without aggression or manipulation Why principles beat arbitrary numbers How game theory can improve business and life decisions How to avoid accepting less than your fair share     Timestamps 00:00 Sponsor Message 00:28 Negotiation Without Jerk 01:50 Split The Pie Idea 03:29 Dollar Bill Example 05:15 Mom House Deal 11:49 Talmud Cloth Principle 14:22 Honest Tea Coke Bottles 17:16 Coke Buyout Terms 22:02 Domain Troll Negotiation 27:33 Holding Firm on Fairness 28:36 Principles Over Arbitrary Numbers 31:17 Anju and Bharat Interest Puzzle 35:35 Power and Hidden Pie Ethics 37:23 Game Theory and Spock Logic 42:09 Sisyphus Grant Split Example 48:46 Breaking the Lease Loss Pie 52:01 Mergers Tax Losses and Equality 53:12 Fairness Equity and Negotiation Ethics 56:28 Where to Find Barry 57:29 Sponsor and Sign Off

    58 min

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4.9
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About

A Global weekly show interviewing authors to inspire, educate and inform the business world and the curious. Presented by the author of "Undisruptable", this Global show speaks of something greater beyond innovation, disruption and technology. It speaks to the human need to learn: how to adapt to and love a changing world. It embraces the spirit of constant change, of staying receptive, of always learning.

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