Everything Speaks Double Forte

Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she goes it alone to share her thoughts and insights on key topics of the day in solo shows.
Today is a Solo Show with your host, Lee Caraher.
What you will learn in this episode:
How a company’s values guide its culture, decisions, and goals Why it is critical to define each value and describe the behaviors associated with them to create clarity and understanding How to divide your values into core, aspirational, accidental, and permission to play based on The Advantage by Patrick Lencioni A detailed examples of Double Forte’s values and how they are defined How articulating your values sets you up for success when employees are underperforming or not in alignment Resources:
Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher The Advantage by Patrick Lencioni  

Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she goes it alone to share her thoughts and insights on key topics of the day in solo shows.
Today is a Solo Show with your host, Lee Caraher.
What you will learn in this episode:
What ghosting says about you as a person and as a business Why it is so important to protect your reputation and credibility How ghosting can impact opportunities years down the line Steps to avoid ghosting and how to deliver bad news while maintaining a relationship Why it is vital to close the loop on any communication Resources:
Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher  

Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she goes it alone to share her thoughts and insights on key topics of the day in solo shows.
Today is a Solo Show with your host, Lee Caraher.
What you will learn in this episode:
How small changes in your communications can have a monumental impact Why the word “but” is a barrier to collaboration How to replace the word “but” with “and” to have more productive conversations How to use the improv “yes, and” in your communications to collaborate better What you can do to identify “buts” in your own conversations and rectify the problem Resources:
Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher  

Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she goes it alone to share her thoughts and insights on key topics of the day in solo shows.
Today is a Solo Show with your host, Lee Caraher.
What you will learn in this episode:
How to drive clarity with shared definitions of key terms Why companies need a clear vision, mission, values, goals, and strategy Why acronyms are so detrimental to clear communication How to define vision, mission, and values to ensure clarity within your company Resources:
Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher  

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day.
She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands.
Maggie serves as Vice Chair on the Board of Directors for the Alzheimer’s Association New York Chapter serving also as chair of the annual Walk to End Alzheimer’s and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing.
What you will learn in this episode:
What a Chief Communications Officer does and how the role has changed over time How social media has changed the “public” in PR The difference between the CCO and the CMO How a company’s handling of layoffs can impact involuntary churn and productivity Why some companies choose to utilize a fractional CCO or CMO Resources:
Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/  

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day.
She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands.
Maggie serves as Vice Chair on the Board of Directors for the Alzheimer’s Association New York Chapter serving also as chair of the annual Walk to End Alzheimer’s and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing.
What you will learn in this episode:
What constitutes an effective press release What challenges communications professionals are facing today How to determine if something is newsworthy Why distribution is so important when running a press release How to use your press release to extend a conversation with your audience Why you should never use AI to write your press release Resources:
Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/