The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.
We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.
Reuben Swartz on What I've Learned This Decade-- I mean year
What have we learned from 2020? Too much and not enough. I have to bring politics into the podcast, I talk about the importance of talking (and listening) and share my simple advice for 2021.
Angelique Rewers on Selling to Corporate Clients (without Proposals)
Angelique Rewers has bought corporate services from consultants, sold them to corporate clients, and now teaches others how to do it right. Learn her story and how to avoid the common mistakes small firms and solo consultants make when selling to big companies.
Ellen Melko Moore on creating a Super Tight brand on LinkedIn
Ellen Melko Moore discusses her journey from aspiring English professor to entrepreneur to consultant to Oprah and more, plus she gives practical tips on how to make the most of LinkedIn without being spammy.
Russell Thackeray gains multiple degrees, loses 168 pounds, and forgets to learn that sales is hard
Russell Thackery reviews his incredible journey from professional viola player to accidental sales star to entrepreneur and trainer, with lots of fascinating stops along the way.
David Priemer teaches you to sell the way you buy
David Priemer, founder of Cerebral Selling, and author of "Sell the Way You Buy", comes on Sales for Nerds to help you get clarity and make it easier for you to sell without "Cobra Kai" tactics.
Chalmers Brothers on Language and the Pursuit of Happiness
Chalmers Brothers, author of Language and the Pursuit of Happiness talks about how we use language not only to describe but to create. Learn how the stories we create in our heads empower us or hold us back. Learn how to communicate and collaborate effectively at work (and at home).
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Perfect for people who need people
Your job doesn’t have to actually be Sales to need this podcast. Everyone has to sell themself and their ideas. Pick up the skills in the podcast series to better the chances of people picking you!
Sales made easy (or at least less scary)
Reuben takes us to meet all sorts of people who have ended up being successful at selling, but who are not stereotypical sales people. If you’re a techie (or any other non-sales type of person) but have entrepreneurial aspirations, I can’t think of a better show to help encourage you on how to think about customer acquisition.
Also, there is wine.
Entertaining and informational — being a sales guy myself, I highly recommend