JTBD at Work by Alan Klement and Eric White

JTBD at Work by Alan Klement and Eric White
  • 3.5 (4)
  • BUSINESS

A 5 minute podcast where Alan Klement and Eric White talk about how to create and market innovative products with Jobs to be Done thinking.

Episodes

  1. 05/09/2017

    Rene

    In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,

    6 min

  2. 12/08/2016

    The North Star of an Enduring Business

    Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.

    6 min

  3. 11/04/2016

    When does a Job to be Done Start (and End)?

    The lifecycle of a JTBD can help you understand your customer’s struggle for progress

    5 min

  4. 10/07/2016

    Is a Job to be Done About Functionality?

    Create breakthrough innovations by focusing on why instead of how. Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?

    5 min

  5. 10/05/2016

    How To Describe A Job To Be Done

    In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.

    5 min
  • 5 Episodes

Ratings & Reviews

3.5
out of 5
4 Ratings

About

A 5 minute podcast where Alan Klement and Eric White talk about how to create and market innovative products with Jobs to be Done thinking.

Information