Book Marketing Success Podcast

John Kremer
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  • Books
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John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities. bookmarketing.substack.com

  1. 3d ago

    The Landmark Book: Guerrilla Marketing Video

    The above video and audio podcast has been generated by Google Notebook based on the following text: Someone once asked me how much I made from my first Guerrilla Marketing book. The answer I gave was $10 million. The book itself paid me $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting, and wide-open doors resulted in the remaining $9,965.000. – Jay Conrad Levinson, author, Guerrilla Marketing Jay Conrad Levinson’s Guerrilla Marketing was a landmark book first published in 1984. The book has sold more than 21 million copies and made the New York Times bestseller list. Jay has created spinoff books from that title, wrote columns and newsletters, offered bootcamps and webinars, taught at UC Berkeley, and did a lot of high-end consulting. Before writing Guerrilla Marketing, Jay worked as a creative director at Leo Burnett in London and J. Walter Thompson advertising agencies. Some of the additional spinoff books in Jay’s series (many with co-authors) include: The Guerrilla Marketing Handbook Guerrilla Marketing for the New Millennium Guerrilla Marketing on the Front Lines Guerrilla Marketing Remix Guerrilla Marketing in 30 Days Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Marketing for Free Guerrilla Marketing and Joint Ventures Guerrilla Marketing During Tough Times Guerrilla Marketing for Coaches Guerrilla Marketing for Job Hunters Guerrilla Marketing for a Bulletproof Career Guerrilla Marketing for Writers Guerrilla Marketing for Consultants Guerrilla Marketing for Financial Advisors Guerrilla Marketing for Franchisees Guerrilla Marketing: Put Your Advertising on Steroids Guerrilla Marketing Job Escape Plan Guerrilla Marketing to Heal the World Guerrilla Marketing Excellence Guerrilla Facebook Marketing Guerrilla Business Secrets Guerrilla Time: More Time in Your Life Guerrilla Selling Guerrilla Publicity Note how many other topics you can cover when you work with co-authors who can expand the brand you created with your landmark book. Of course, even better, these co-authors will become some of your best marketers for your entire series. Before he wrote his landmark book, Jay used classified ads for many years to sell his self-published book Secrets of Successful Free-Lancing for $10.00. Why did his classified ad work where others didn’t? Because he avoided the two main limitations of classified ads by writing a long ad that described the benefits of his book in a clear and appealing way and by placing his ads in upscale periodicals such as magazines for professional artists and writers. But most of all, I want to thank Jay for living a generous life. He never kept a secret, never hesitated to teach, to point something out, to lift someone up. — Seth Godin, author, The Knot Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    The Landmark Book: Guerrilla Marketing Video

  2. 4d ago

    The Landmark Book: Guerrilla Marketing

    The 40-minute podcast episode above is adapted and expanded from the posted information about Guerrilla Marketing featured below. You can read the article below, but you will get so much more if you actually listen to the audio podcast above. It is well worth your listen. Someone once asked me how much I made from my first Guerrilla Marketing book. The answer I gave was $10 million. The book itself paid me $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting, and wide-open doors resulted in the remaining $9,965.000. – Jay Conrad Levinson, author, Guerrilla Marketing Jay Conrad Levinson’s Guerrilla Marketing was a landmark book first published in 1984. The book has sold more than 21 million copies and made the New York Times bestseller list. Jay has created spinoff books from that title, wrote columns and newsletters, offered bootcamps and webinars, taught at UC Berkeley, and did a lot of high-end consulting. Before writing Guerrilla Marketing, Jay worked as a creative director at Leo Burnett in London and J. Walter Thompson advertising agencies. Some of the additional spinoff books in Jay’s series (many with co-authors) include: The Guerrilla Marketing Handbook Guerrilla Marketing for the New Millennium Guerrilla Marketing on the Front Lines Guerrilla Marketing Remix Guerrilla Marketing in 30 Days Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Marketing for Free Guerrilla Marketing and Joint Ventures Guerrilla Marketing During Tough Times Guerrilla Marketing for Coaches Guerrilla Marketing for Job Hunters Guerrilla Marketing for a Bulletproof Career Guerrilla Marketing for Writers Guerrilla Marketing for Consultants Guerrilla Marketing for Financial Advisors Guerrilla Marketing for Franchisees Guerrilla Marketing: Put Your Advertising on Steroids Guerrilla Marketing Job Escape Plan Guerrilla Marketing to Heal the World Guerrilla Marketing Excellence Guerrilla Facebook Marketing Guerrilla Business Secrets Guerrilla Time: More Time in Your Life Guerrilla Selling Guerrilla Publicity Note how many other topics you can cover when you work with co-authors who can expand the brand you created with your landmark book. Of course, even better, these co-authors will become some of your best marketers for your entire series. Before he wrote his landmark book, Jay used classified ads for many years to sell his self-published book Secrets of Successful Free-Lancing for $10.00. Why did his classified ad work where others didn’t? Because he avoided the two main limitations of classified ads by writing a long ad that described the benefits of his book in a clear and appealing way and by placing his ads in upscale periodicals such as magazines for professional artists and writers. But most of all, I want to thank Jay for living a generous life. He never kept a secret, never hesitated to teach, to point something out, to lift someone up. — Seth Godin, author, The Knot Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    The Landmark Book: Guerrilla Marketing

  3. 6d ago

    How Landmark Books Build Authority

    The above podcast features a discussion generated by https://notebook.google.com to summarize the information included in the introduction to this book. Note how Google Notebook expands the topic and develops it into a discussion between two people. I think Google Notebook did a wonderful job of expanding the article I wrote about What Is a Landmark Book? It provides a little different perspective that the one I wrote about in the previous article showcased below. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    How Landmark Books Build Authority

  4. Sep 21

    Choose Joy - A Rock Song

    Let this song inspired you to always stay positive, work hard, and make it happen. All through choosing joy! Choose Joy lyrics Today I chooseI choose peace over worryI choose faith over fearI choose to see the good Stay positiveWork hardMake it happenChoose joy Happiness is a directionIt is not a destinationDo what makes your soul shineDon’t forget to be awesome Stay positiveWork hardMake it happenChoose joy Life is better when you’re laughingYour strength does not comeDoes not come from controlYour strength comes fromFrom how you respondThe best is yet to come Stay positiveWork hardMake it happenChoose joy Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Choose Joy - A Rock Song

  5. Sep 7

    Two Roads Diverged - A Country Ballad

    This is a country ballad version of Robert Frost’s famous poem, Two Roads Diverged in a Yellow Wood. His ultimate advice: Take the road less traveled by, and that will make all the difference. I have often followed this advice in writing books as well as in marketing books. It’s fun and often profitable to take chances via alternative options, to go in directions different from what every other author or marketer is doing. It helps you stand out. Two Roads Diverged in a Yellow Wood lyrics Two roads diverged in a yellow wood,And sorry I could not travel bothAnd be one traveler, long I stoodAnd looked down one as far as I couldTo where it bent in the undergrowth; Then took the other, as just as fair,And having perhaps the better claim,Because it was grassy and wanted wear;Though as for that the passing thereHad worn them really about the same, And both that morning equally layIn leaves no step had trodden black.Oh, I kept the first for another day!Yet knowing how way leads on to way,I doubted if I should ever come back. I shall be telling this with a sighSomewhere ages and ages hence:Two roads diverged in a wood, and I—I took the one less traveled by,And that has made all the difference. I shall be telling this with a sighSomewhere ages and ages hence:Two roads diverged in a wood, and I—I took the one less traveled by,And that has made all the difference. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Two Roads Diverged - A Country Ballad

  6. Aug 30

    Orson Scott Card: Stories and Truth

    Stories and Truth is a country ballad adapted from various quotes written by novelist Orson Scott Card. Use this song as inspiration to write your story and share the truth. Stop walking pass all the story ideas you run across every day. Stories and Truth lyrics Everybody walks pastWalks past a thousand story ideasEvery day, every dayGood writers are the onesWho see five or six story ideasEvery day, every dayMost people don’t see any The most important trainingIs to experience life as a writerQuestioning everythingInventing multiple explanationsFor everything, all thingsIf you do thatThe other things will comeIf you don’tThere’s no hope for you Most of us read these storiesThese stories we know are not trueBecause we’re hungryFor another kind of truthThe mythic truth about human natureThe most specific truth of allOur own self-storyOur own story Sometimes lies are more dependableMore dependable than the truthMetaphors have a wayA way of holding the most truthThe most truth in the least space Sometimes lies are more dependableMore dependable than the truthMetaphors have a wayA way of holding the most truthThe most truth in the least space Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Orson Scott Card: Stories and Truth

  7. Aug 27

    The Secret to Success

    The following song is based on a number of quotations from Dwayne “The Rock” Johnson, a wrestler and an actor. I arranged the quotes in a way to make them play better as a song. If you want success, work hard, be good, and run towards that main thing that inspires you every day. The Secret to Success lyrics What I have learned through experienceIs that I need to keep the main thingAnd the main thing for meThe thing that in the morningI swing my legs out of bedAnd I run towardsIt is creatingIt is artIt is storytelling You gotta get up in the morningYou gotta get after itYou gotta put in the workYou gotta sweat, sweat hard Success isn’t overnightIt’s when every dayYou get a little betterBetter than the day beforeIt adds up, it adds up I’m always askedWhat’s the secret to success?But there are no secretsBe humbleBe hungryAnd always be the hardest workerThe hardest worker in the room Check your ego at the doorThe ego can be a success inhibitorIt can kill opportunitiesIt can kill success You gotta get up in the morningYou gotta get after itYou gotta put in the workYou gotta sweat, sweat hard Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    The Secret to Success

  8. Aug 26

    Catch People Being Good - And Let Them Know

    You can learn a lot about writing and marketing by listening to this song. The key tip: Catch people being good and then let them know you’ve seen them doing good. This song is adapted from an article by Andrea Widburg in American Thinker (https://www.americanthinker.com/blog/2026/08/if-you-love-someone-tell-them-and-be-specific). Catch People Being Good Every day is a good daySome days are better than othersI win in all the ways that countFamily and friendsGood enough healthReasonable material comfortA fulfilling jobI never tire counting my blessings This I know is trueIt’s incumbent on all of usTo catch those we love being goodAnd tell them that we love them The happiest people in America:Men who are married andWomen with childrenParenting is toughBut the rewards are unparalleledChildren give life purpose Here’s my life philosophyCatch people being goodIf they’re close to youTell them you love themTell that to them whenever you canDon’t be shyDo it often You’re a good personYou are thoughtfulYou are kindYou make my life happierI see youI value what I see Don’t reach the end of your lifeRegretting the things you did not sayCatch people being goodBecause that makes their world betterAnd that makes your world better If you love someoneTell them you love themTell them oftenBe specificAnd tell them again If you love someoneTell them you love themTell them oftenBe specificAnd tell them again Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Catch People Being Good - And Let Them Know
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About

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities. bookmarketing.substack.com

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