OTT Business Podcast

Lawrence Harte

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TV & Film

OTT Business Podcast covers streaming TV technologies, services, and implementation tips for TV broadcasters, producers, and professionals. Each week we bring you leaders & experts in the TV and digital media industries who share their insights and success stories on new options, systems, and media services.

Jun 1

137 - Automating Video Content Transformation to Vertical Video Using AI

OTT and streaming media providers are under increasing pressure to rapidly transform content into multiple video formats, clips, and platform-specific versions optimized for streaming TV, mobile apps, social media, FAST channels, and connected devices. Surprisingly, AI-powered video transformation systems can automatically generate highlights, trailers, captions, and social clips in minutes instead of hours, dramatically reducing production time and operational costs. Manually converting content into multiple formats is expensive, time consuming, difficult to scale, and can produce inconsistent quality, poor contextual understanding, and ineffective viewer engagement across different platforms. This podcast session helps you to discover how AI-powered video transformation tools can automate media processing workflows, reduce costs, accelerate multi-platform distribution, and improve audience engagement and monetization results. Topics Covered: What Is Vertical Video? What Surprises Companies About Vertical Video? Vertical Video Opportunities for Broadcasters What Is AWS Elemental Inference? How Does the Vertical Video AI Work? Who Needs Vertical Video Tools? Getting Started with AWS Elemental Inference Real-World Workflow: Live Game Example Where to Learn More

15 min
Apr 16

136 - Boost OTT Ad Revenue with DAI 3.0: Strategies for Higher CPMs and Fill Rates

OTT service providers are under increasing pressure to maximize revenue by implementing smarter, more effective Dynamic Ad Insertion (DAI) strategies across streaming TV platforms. DAI has become mission-critical, powering FAST channels that now generate over $8B annually, proving its central role in modern OTT monetization. Yet, DAI must overcome persistent challenges including complex integration across multiple systems, inconsistent measurement and attribution, and ad fill gaps with fallback complexity that directly impact revenue and user experience. Listen to this podcast to understand the true benefits of DAI version 3.0, the key implementation challenges, and how to successfully deploy and optimize DAI for scalable, high-performance OTT monetization. Topics Covered: Dynamic Ad Insertion - DAI DAI 3.0 Standards & Evolution OTT Ad Monetization Strategies Addressable TV Advertising Ad Stitching Technology Server Guided Ad Insertion - SGAI SSAI vs SGAI Transition Real-Time Ad Auctions New Ad Formats Standards Squeeze Back Ad Formats Ad Measurement & Attribution Viewability Data Tracking Cross-Platform Ad Integration Prefetch Ad Request Scaling Low Latency Ad Delivery Expert Guest: Paul Davies is Head of Marketing at Yospace, a leading provider of server-side ad insertion (SSAI) and dynamic ad replacement for OTT and live streaming. He has extensive experience in media, digital advertising, and video processing technologies, with a strong focus on helping broadcasters and streaming platforms maximize monetization through targeted advertising. Paul has worked across the streaming media ecosystem, supporting the adoption of advanced ad insertion solutions and contributing to the growth of addressable TV advertising.

24 min
07/07/2025

135 - AI Video Compression: The Key to Reducing Bandwidth and Increasing Quality for OTT and Streaming Media Services

OTT and Streaming TV providers constantly face the challenge of delivering high-quality video content while managing bandwidth and storage costs. By adding AI-assisted video compression, they can reduce bandwidth or file sizes by 50% to 70% or more without compromising on video quality. AI video compression addresses critical issues such as buffering, latency, and poor video resolution, ensuring smoother streaming experiences for viewers. Listen to this episode to discover how AI video compression can transform your streaming operations, improve viewer satisfaction, and reduce operational costs. Topics Covered: What is AI Video Compression? Why is an AI Video Compression Important? What Surprises Companies about AI Video Compression? Who Needs AI Video Compression Solution? How does AI Video Compression Work - Basically? What Changes are Needed to AI Video Compression? How Long Does it take to Setup an AI Video Compression Solution? What Services and/or Equipment are Needed for AI Video Compression? Are there Other Benefits to AI Video Compression? Is Special AI Video Compression Training Required? Will AI Video Compression Work with Most Systems?

32 min
04/24/2025

134 - Mobile Streaming Optimization for OTT and Streaming TV Providers

OTT and streaming TV providers face the critical challenge of delivering video and audio streams with consistent quality, even under demanding conditions. Effective mobile streaming optimization not only improves viewer experience by addressing issues such as latency and buffering, but also reduces mobile data costs, benefiting both operators and users. This session dives into the key issues such as overcoming network congestion and reviews how a resilient streaming protocol and an innovative IP-video ecosystem can ensure efficient, reliable and high-quality streaming from the most challenging locations. Tune in to discover actionable strategies to optimize mobile streaming and provide an exceptional viewer experience, while optimizing operational costs. This Session Covers: Mobile Streaming Challenges & Benefits Video Contribution Systems Reliable Live Content Delivery Needs IP Bonding for Stream Reliability Mobile Streaming Use Cases & Examples LiveU Reliable Transport (LRT) Managing Network Congestion & Latency 5G Impact on Mobile Streaming Workflows Mobile Streaming Training Requirements Mobile Streaming Hardware & Software Components Remote Production Features & Tools Sustainability via Remote Production (REMI) Compatibility with Streaming Platforms eSIM with LIQ for Dynamic Switching

27 min
12/30/2024

133 - TV Metaverse Show Production and Hosting

Producing and hosting a TV show about new media innovations and technologies is complicated and exciting. This episode covers how Kimberly Corrigan, the associate producer and host of the TV Metaverse show, finds and explains amazing topics, interviews expert guests and shares cool demo videos. Learn about TV Metaverse show volunteers worldwide help to develop, produce and promote the show and how they learn and develop new skills. Topics Covered: - What is the TV Metaverse? - TV Metaverse Show Series - Surprises about the TV Metaverse Show - TV Metaverse Show Content Types - Topics Covered by the Show - Cool VR, XR & New Media Innovations - Expert Guests and Interview Methods - How and Where to Watch - Volunteer & Ambassador Opportunities

9 min
12/16/2024

132 - How to Launch High-Impact Pop-up TV Channels for new OTT Revenues

Pop-up TV channels offer an exciting and flexible way for OTT and streaming TV operators to generate significant revenue by launching temporary television channels for special events, live broadcasts, or themed programming. These short-term channels, which can run for just hours or days, provide content owners with a dynamic opportunity to capture audience attention and monetize unique moments. However, launching a successful pop-up channel comes with its own set of challenges: securing sponsors to fund the channel, developing a compelling program schedule, promoting the channel effectively, and navigating technical, regulatory, and broadcast rights issues. With Veset's pop-up TV channel management platform, you can easily set up and launch temporary channels on flexible hourly, daily, or monthly rate plans. The platform allows for seamless scaling, rapid deployment for OTT distribution, and can even be bundled with other media services to enhance your offering. Listen to this episode to discover how to create, manage, and maximize revenue with pop-up TV channels, and transform your service into a high-revenue, event-driven powerhouse. This Episode Covers: What are Popup TV Channels? Why are Popup TV Channels Important? What Surprises Companies about Popup TV Channels? Who Needs Popup TV Channels Solution? How does Popup TV Channels Work - Basically? What Changes are Needed to Popup TV Channels? How Long Does it take to Setup Popup TV Channels? What Services and/or Equipment are Needed for Popup TV Channels? Are there Other Benefits to Popup TV Channels Solution? Is Special Popup TV Channels Training Required? Will Popup TV Channels Work with Most Systems? Guest Bio - Gatis Gailis Gatis Gailis is the CEO and co-founder of Veset, a pioneer in cloud playout solutions for linear television channels. With over a decade of leadership and development experience in media technology, cloud computing, and broadcast solutions, he has been instrumental in advancing digital transformation within the media and entertainment industry. Under his guidance, Veset has collaborated with prominent companies, including PLAY, Inc., which acquired Veset in 2023. Gailis holds a degree in engineering sciences from Riga Technical University.

15 min
08/13/2024

131 - OTT and Streaming TV Fan Engagement using UGC

OTT and streaming TV service providers can leverage user-generated content (UGC) to boost viewer engagement, foster loyalty, reduce audience churn, and generate more revenue. However, content moderation for community motivation and legal compliance is complicated, and integration with streaming and media platforms can be difficult. This episode helps you discover how to use a platform such as Megaphone TV to simplify the fan content creation process, ensure the content meets social and legal requirements, and use UGC to attract, engage, and monetize fans. Topics Covered: What is Fan User Generated Content - UGC? Why is Fan UGC Important? Generate Revenue with Fan UGC Sponsors and Fan UGC Content How does a Sponsored FAN UGC Segment work? What Broadcast times are Good for Fan UGC? Example of a Fan UGC Project or Campaign UGC and Brand Safety Usage Rights for UGC Fan UGC Technology and Skills Services and or Equipment Needed for Fan UGC Fan UGC Training

17 min
04/02/2024

130 - XR Platform Monetization and Implementation Options

Providing extended reality (XR) systems and services offers high revenue potential for content producers, telecom operators and supporting vendors. The XR industry is projected to reach 472.39 billion USD by 2028 with an annual growth rate of 34.93% [Market Size, Share, Forecasts, & Trends Analysis Report by Mordor Intelligence]. Companies are struggling to define and verify XR revenue strategies. The ROI of XR systems and services is unclear and finding and developing relationships with key partners is complicated. This podcast episode helps you to discover XR business value, revenue opportunities and implementation options. Topics Covered: Extended Reality (XR) & Spatial Computing XR Impact on the OTT Industry XR Vertical Industries XR Platform Capabilities XR Revenue Generation Opportunities XR Video Service Surprises Starting in the XR Business XR Video App Development Requirements

16 min

OTT Business Podcast covers streaming TV technologies, services, and implementation tips for TV broadcasters, producers, and professionals. Each week we bring you leaders & experts in the TV and digital media industries who share their insights and success stories on new options, systems, and media services.

Creator

Lawrence Harte
Years Active

2016 - 2026
Episodes

38
Rating

Clean
Copyright

© DiscoverNet, Inc.
Show Website

OTT Business Podcast