Two Reds are Better than One

Chris Barrow and Ashley Latter
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Two of the dental industry's top leading coaches, speakers, trainers and consultants talking about business and life with Chris Barrow and Ashley Latter.

  1. 1D AGO

    S09 E02: From One Practice to Seventeen: The Coastal Dental Growth Model

    In the latest edition of Two Reds are Better than One, we woke up super early, to interview Franck Page, the owner of Coastal Dental Care in Australia's Gold Coast, and Julia Riese, the Group Director of Marketing & Operations. Franck, who graduated in 1993, quickly became a part owner of a dental practice within a year. His passion for practice ownership has led him to expand his group to 17 offices, a wholesale dental business, two labs, 83 clinicians, and 300 staff members. His innovative business model, which he discusses in detail, involves part ownership of practices with other clinicians. This approach not only provides capital for acquiring additional practices but also attracts top talent by giving clinicians a vested interest in the business. In this insightful podcast, our listeners will discover: The rationale behind Franck's business model of part ownership with clinicians and its successful implementation. Insights from Julia and Franck on the importance of cultivating a strong company culture and ensuring each office has excellent practice managers and reception teams. How attracting top-tier talent is essential for success. Julia's four essentials framework from her book "Beyond Dentistry," which includes Team, Systems, Planning & Analysis, and Marketing. The significance of meticulous attention to detail and how small daily changes can lead to significant results. Strategies for managing the threat posed by large health companies encroaching on their business. The necessity of delivering "The Ultimate Experience" to retain patients. And much more.

    49 min

  2. JAN 21

    S09 E01: The Howard Farran Experience

    In today's episode of our podcast, hosts Ashley and Chris had the distinct honour of interviewing the esteemed Dr. Howard Farran.  Dr. Farran, DDS, MBA, is the visionary founder and owner of Dentaltown.com and Dentaltown magazine. With over three decades of experience practicing dentistry at Today's Dental in the Phoenix metropolitan area, he is a luminary in the field. Notably, in 2017, Incisal Edge magazine recognized him as one of the 32 most influential figures in dentistry. Since 1990, Dr. Farran has been an international lecturer, renowned for his candid, humorous, and practical insights into the business of dentistry, often addressing the industry's most challenging topics. His unwavering dedication to empowering dentists to deliver faster, easier, higher-quality, and cost-effective dental care remains a driving force in his career.  His acclaimed podcast series, "Dentistry Uncensored," has been a staple in the industry for decades, boasting over 1,500 episodes and more than 8 million downloads. Both Ashley and Chris have had the privilege of being guests on this influential podcast. Dr. Farran's reach extends to hundreds of thousands of dentists worldwide, supported by a robust social media presence, including 300,000 followers on Facebook, 25,000 on Twitter, and 35,000 on LinkedIn, along with 250,000 registered members on Dentaltown.com. In this episode, Dr. Farran shares his expert perspectives on several key topics, including: The critical importance of maintaining laser focus on your business Mastering your financial metrics Building a network of powerful mentors to propel your career Cultivating trust with patients and its long-term benefits for a dental practice His insights on AI and its potential to revolutionize dental practices His excitement about future developments in dentistry Prepare to be inspired by the dynamic and insightful "Howard Farran Experience." If you haven't experienced Dr. Farran's unique perspective before, you're in for an enlightening experience.

    34 min

  3. 12/16/2025

    S08 E12: Create your own economy in 2026: why the "used to" practices will struggle, and what to do instead

    In this end-of-year episode of Two Reds Are Better Than One, I'm joined by Ashley, speaking from a hotel in Vietnam with 10 days of rest behind him and a welcome pause before Christmas. We keep it informal, unscripted, and focused on what practice owners and teams need to be thinking about as 2026 approaches. We touch first on the news cycle, including the government's announcement of a new NHS dental contract due to land in April, with the important caveat that at the time of recording there was no meaningful detail, so judgement needs to wait for the small print. The wider point is simple, next year will bring more change, not less, and practices will need to respond with clarity rather than hope. The main theme is resilience through diversification. Ashley makes a point he's repeated for years, the most dangerous number in business is one. If you rely on one income stream, one lead source, one key person, or one system, you are exposed. NHS practices in particular need to grow private income alongside any contract dependency. We also discuss the economic outlook and the reality that some patients will feel the pinch once the January bills arrive. That makes proactive communication vital. Value must be explained, not assumed, and marketing cannot be allowed to slide into "we used to do that". The habits that built your success must become your daily discipline again. Finally, we talk about community. Both of us believe the most dangerous place to be in business is on your own. The practices that do best in uncertain times are those that stay connected, keep learning, and train their teams to deliver a consistent, world-class patient experience from first contact onwards. A practical, straight-talking close to the year, and a reminder that 2026 will reward the practices that act, not the practices that wait.

    28 min

  4. 11/24/2025

    S08 E11: From Burnout to Balance – Dr Casper Bots on Rediscovering Joy in Dentistry

    In this episode of the Two Reds podcast, Chris Barrow and Ashley Latter are joined by Dutch dentist, entrepreneur, and educator Dr Casper Bots for a wide-ranging and inspiring conversation that bridges clinical practice, professional development, and personal wellbeing. Casper splits his time between the Netherlands and Liverpool, where he practises at Dr Rez Dental. With a deep understanding of the structural differences between UK and Dutch dentistry — from fixed fees to delegated clinical workflows — Casper brings a refreshing international perspective to the table. But this episode goes far beyond the mechanics of dentistry. What Casper shares is a compelling case for putting purpose, health, and values back at the centre of our careers. Drawing from his own journey, he explains how a sense of stagnation after 20,000 fillings prompted him to reimagine his role — not just as a dentist, but as a coach, a course creator, and a human being. He now runs the Dentist Experience Master Course, a six-day personal development programme designed to help dentists reconnect with what matters: clarity of direction, personal vitality, and the courage to make meaningful changes. Listeners will learn: Why Dutch dentists are facing falling fees — and what UK dentists can learn from that How to rediscover fulfilment when the daily grind takes over The power of scheduling your wellbeing before your work Why every dentist needs to create their own "life mood board" How to avoid burnout and bore-out by knowing your core values If you've ever felt stuck, tired, or unsure what's next, this conversation is a wake-up call — and an invitation to take back control of your career. For more on Casper's work, visit: dentistexperience.com

    44 min

  5. 10/28/2025

    S08 E10: White Space, Wealth & Winning Mindsets: Surviving the Economic Squeeze

    In this month's episode of The Two Reds are Better than One Podcast, we're tackling what's on everyone's mind right now — the economy. With the UK budget announcement just around the corner and practice owners already seeing more white space in their diaries, it's clear things are tightening up out there. Patients are thinking twice, delaying treatment, and it's becoming harder to keep things moving at the same pace as before. But it's not all doom and gloom. In this episode, we share some practical strategies to help you not just survive, but thrive through the months ahead. Here's an overview of what we cover: Presenting treatment plans that convert – Chris talks about how the way you present treatment matters just as much as the treatment itself, including one great example from a mutual client using new technology to boost acceptance rates. Conviction in communication – Ashley digs into the importance of speaking with confidence and belief when discussing treatment that truly benefits your patients. Targeting the right demographic – We discuss where the spending power really lies right now (hint: it's the over-60s) and how to align your marketing accordingly. Meaningful conversations – There's huge value in going deeper with your existing patients. Chris calls this "low-hanging fruit" — the opportunities that are already right in front of you. Keeping perspective – Finally, we talk about leadership mindset. Because when times are tough, your team will take their cue from you. Staying calm, confident, and focused makes all the difference.

    38 min

  6. 09/23/2025

    S08 E09: Surviving to Thriving - How to prosper in a tough economy

    In this episode of "Two Reds are Better than One" podcast, Chris and Ashley explore a variety of customer service experiences from their travels, highlighting both excellent and poor examples. These stories offer valuable lessons for dentists and practice owners.  The insights shared in this episode are so impactful that everyone in the practice should listen. In this episode, you will discover: Chris's Experience at Bupa: Chris recounts his experience when attending a health screening at Bupa, where the response was less than satisfactory. This underscores the critical role of the 'Front of House' in your dental practice, often referred to as the 'Managing Director of First Impressions.' Ashley's Chicago Story: Ashley shares a story from his recent trip to Chicago, illustrating a conversation with a hotel employee that emphasises the importance of teamwork. Ashley's Three Lessons: Ashley offers three key lessons on navigating a challenging economy while maintaining a positive mindset. Chris's Treatment Coordinator Experience: Chris describes how an Optician's Treatment Coordinator delivered exceptional customer service, which led him to invest over £1000 on glasses. Chris and Ashley analyse this consultation. Chris and Ashley's final recommendations on how to prosper in a challenging economy  Listen via your favourite podcast streaming service or via the player below.

    41 min

  7. 08/20/2025

    S08 E08: The Perfect Dental Consultation

    In this month's episode of The Two Reds are Better than One podcast, Ashley and I take a rare opportunity to record without a guest. Instead, we open the doors to a candid conversation about two themes that sit at the heart of every successful dental practice: building teams and conducting consultations. We begin with a brief detour into football – reflecting on Manchester United's opening game of the season and drawing parallels between rebuilding a football squad and rebuilding a dental team. The lesson? Culture eats strategy for breakfast, whether you're on the pitch or in the practice. The centrepiece of our discussion is Ashley's brand-new book, The Perfect Dental Consultation: The Eight Essential Steps to Increasing Treatment Plan Acceptance. I make no apology for saying it is his best work in print to date. The book is not only a step-by-step guide to consultation success but also a manual on mindset, success habits and the importance of team involvement. We unpack the eight stages of a perfect consultation, from rapport-building and asking the right questions, through to discussing fees with confidence, handling objections and ensuring follow-up that inspires referrals. Along the way, we explore how case studies and real-world stories make the material accessible, practical, and highly relevant to today's dentist. Our conversation also touches on treatment plan presentation, the role of AI in communication, and why the human touch remains irreplaceable. We finish with some personal reflections on August downtime, family, cycling, and the importance of creating space to work on the business rather than just in it. If you haven't already secured your copy of Ashley's new book, now is the time. Visit his website, order copies for your team, and give your practice the competitive edge it deserves.

    39 min

  8. 07/29/2025

    S08 E07: From Barnsley to the Boardroom: Dean Hallows on 40 Years in Dentistry and the Future of Innovation

    In this episode, Chris and Ashley are joined by a true industry heavyweight: Dean Hallows, Managing Director of Dental Directory and a 40-year veteran of the UK dental industry. Recording from three corners of Europe - Cheshire, Sardinia, and sunny Essex - the conversation ranges from the accidental beginnings of Dean's career in 1986 to his leadership role today, overseeing one of the UK's most recognised dental supply businesses. This candid, insightful chat covers everything from mentorship and market evolution to the real-world implications of AI in dentistry, what leaders should be listening for, and why selling consumables isn't just about revenue; it's about hospitality. If you're a dental practice owner, manager, or supplier, this episode delivers practical wisdom and behind-the-scenes insight you won't find elsewhere. You'll learn: How Dean transitioned from engineering apprentice to industry MD The vital difference between hearing and listening as a leader Why AI will support — not replace — clinical decision-making What practices are missing when they ignore their reception desk retail Why communication and shared purpose build the best dental teams The human value AI can't replicate — and why that matters more than ever   "By stepping back and listening more, I've seen my teams' step further forward." – Dean Hallows "AI can't deliver hospitality. It can't create community." – Chris Barrow   This episode is perfect for listeners who... Lead or manage a dental practice Work in dental supply or tech Are navigating digital transformation in dentistry Believe business is about people, not just processes

    40 min
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Two of the dental industry's top leading coaches, speakers, trainers and consultants talking about business and life with Chris Barrow and Ashley Latter.

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