fjorgecast

WMR.FM

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Business
Updated Weekly

Host Tim Barsness dishes on the latest developments within the advertising realm. Tune into the fjorgecast to receive insider tips and advice from experts within the advertising industry. Fjorgecast is your first stop in hearing about the unique opportunities and challenges advertisers face today.

09/19/2017

Programmatic, SEM, Content Marketing and Investment

Today on Fjorgecast Tim Barsness will be talking with Humphrey Ho about the largest digital agency in China, Hylink. Hylink Digital is China’s largest, independent digital full service agency. Hylink has been around in Bejing and most of the rest of China since 1994. Ranked #1 Digital Agency by China Internet (CI) Weekly Magazine for nine consecutive years in a row, 2009-2016; and named a multi-year Effie Greater China Most Effective Independent Agency Network of the Year. Hylink Digital is comprised of industry leading units in the following disciplines: digital media, interactive creative, programmatic, SEM, content marketing and investment, EPR/social, research and insights. With headquarters in Beijing, the agency has a total of 16 offices worldwide. Hylink Digital services Fortune Global 500 companies, both headquartered in the U.S. and abroad. Humphrey ended up dropping out of med school to take an MBA that landed me at a startup that then hit the recession not too long after. Managed to sell it at a discount and decided to retire to a tire manufacturer that was then bought by a very large tire conglomerate in China.

31 min
09/12/2017

Integrated Marketing Agency Born Out of Direct-To-Consumer Response Marketing

Today on Fjorgecast Tim is joined by Jill Draper about his Integrated Marketing agency, Marketsmith, Inc. Marketsmith, Inc. is a fast-growing, woman-owned integrated marketing agency born out of direct-to-consumer response marketing. We use data to optimize brand communication and deliver greater ROI across all channels using patented algorithms and unique data products such as Jules, which predicts sales with an accuracy of 93%; and Ada, which supplements IT to build marketing technology in weeks instead of months. We believe in doing great work for our clients, in continuing education for our diversified staff, and doing good things for the world around us.

30 min
09/05/2017

Powerful Identification and Engagement Algorithms to Connect Brands With New Customers

Today on Fjorgecast we are joined by Scott Lewis CEO of Kick Factory. KickFactory is a marketing platform built on top of powerful identification and engagement algorithms to connect brands with new customers. We provide managed services that give our clients opportunities to engage these potential customers about products or services they sell at scale.

30 min
08/29/2017

Using Video to Engage More Consumers

Tim Barsness speaks with Roy Firestone, VP of Product at native ad network MGID. Roy is a seasoned digital media professional with more than 20 years of product development experience, with particular expertise in developing new ad offerings – especially video. With video consumption continuing to rise across the globe, Roy talks about how advertisers can use video to engage consumers in their preferred format. Plus, get an understanding on the technical challenges of scaling a video campaign

31 min
08/22/2017

Interactive Experiences That Resonate With Their Target Market

Today on Fjorge Cast Tim is joined by Digital Media expert Aalap Shah. Co-founder of Chicago-based SoMe Digital Media, Aalap Shah created an easy and effective way for businesses to establish and maintain an online brand. He is able to take his clients ideas and turn them into engaging, interactive experiences that resonate with their target market and brings visibility to their business. From his experience, Shah knows that developing innovative and strategic digital campaigns are a road map to success, and he brings this methodology to clients like Potbelly, CMK Realty, Medcor, and TransUnion, amongst others.

28 min
08/15/2017

FastPay and Lending Services to Digital Businesses

Tim Barsness welcomes Christine Kuecherer, General Manager of Platform Growth at FastPay, who is focused on growing the company's payments and SMB credit businesses. FastPay is a leading financial technology company that has provided lending services to digital businesses since 2009, that recently announced the launch of COMPLETE, a single, unified platform that pairs credit facilities with robust vendor payout capabilities.

28 min
08/08/2017

Contextually Connecting And Activating Audiences On The Move

Today on Fjorgecast Tim is joined by David Krupp, the CEO at Kinetic Worldwide. David is a creative leader with traditional and digital media experience who understands how to deliver a profitable specialist agency. Charts a meaningful strategic course for clients which puts audiences out-of-home at the center to capture consumers during the 70% of their day they are on the move. Keenly aware the importance of data and uses it to connect and align audiences to content and media. Optimizes company resource to support increased billing and revenue. They talk about his business kinetic worldwide. Kinetic is the global leader in contextually connecting and activating audiences on the move. With operations in 250 countries worldwide, Kinetic has the scale, partnerships, and contextual expertise to deliver the most efficient and accountable marketing solutions. What makes us different is that we use insights, powered by data and technology, to understand the entire customer journey, from the physical and digital to the emotional. And we infuse these insights into everything we do to create innovative, relevant experiences that drive people to take action.

30 min
08/08/2017

Impact of Big Data on Marketing By The Worlds Largest Independent Digital Marketing Agency

Impact of Big Data on Marketing By The Worlds Largest Independent Digital Marketing Agency as Tim speaks with Simon Poulton, the Director of Digital Intelligence and Analytics at Wpromote. Simon discusses getting the edge when applying for a job as well as big data's impact on marketing.

29 min

Host Tim Barsness dishes on the latest developments within the advertising realm. Tune into the fjorgecast to receive insider tips and advice from experts within the advertising industry. Fjorgecast is your first stop in hearing about the unique opportunities and challenges advertisers face today.

Creator

WMR.FM
Years Active

2016 - 2017
Episodes

42
Rating

Clean
Copyright

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Show Website

fjorgecast