Black to Business

Black to Business
  • 4.9 (64)
  • Entrepreneurship
  • Updated Weekly

Join us as we chat with some of today's top entrepreneurs, creatives, and industry leaders within the Black community as they share tips and resources to help start and grow Black businesses.

  1. 5d ago

    310: The Questions People Need Answered Before They Buy

    A buying decision starts long before someone clicks "Purchase."   Before people invest, they're weighing the decision, working through uncertainty, and answering questions they may never ask out loud. When entrepreneurs understand what's happening during that process, they stop feeling like every sale comes down to having the perfect pitch and start communicating in a way that helps people make confident decisions.   In this episode, Monique breaks down the five questions customers are quietly asking before they buy and shares how understanding those questions can strengthen your offers, improve your marketing, and help you better serve the people you're trying to reach.   DURING THIS EPISODE YOU'LL LEARN: The first decision people make before they ever consider buying your offer Why someone can love your offer and still not be ready to say yes The silent question that keeps many potential customers stuck in "maybe later" One of the biggest reasons people hesitate that has nothing to do with price What customers are really looking for before they feel confident investing A simple shift that can change the way you think about selling altogether Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/310   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist

    17 min

  2. Jun 18

    309: The Business Decisions You Should Never Make Too Quickly

    Business has a way of making everything feel urgent. A challenging conversation, an unexpected opportunity, a frustrating week, or a disappointing result can leave you feeling like you need to make a decision right away. Before you know it, you're questioning your direction, changing your plans, or committing to something simply because you want relief from the uncertainty.   In this episode, Monique explores why some of the biggest business decisions deserve a little more time, a few more questions, and a lot less pressure. You'll learn how to recognize the difference between urgency and importance, avoid making decisions based on one isolated experience, and build a decision-making process that helps you lead your business with greater confidence and intention.   DURING THIS EPISODE YOU'LL LEARN:  Why giving yourself a little space before making a major decision can lead to better outcomes How to tell the difference between something that feels urgent and something that's actually important Why one experience shouldn't determine your entire business strategy How to recognize when you're making a decision to escape discomfort instead of solving the real problem The questions to ask yourself before making your next big business decision How to make thoughtful decisions without waiting for perfect certainty   Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/309   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist

    23 min

  3. Jun 11

    308: What Entrepreneurs Misread as Failure

    Entrepreneurship has a way of making us jump to conclusions. A slow response, a disappointing result, an offer that needs adjusting, or a customer who doesn't buy as quickly as we hoped can quickly turn into a story about what we think it means. Before long, we're questioning the business, questioning ourselves, and making decisions based on assumptions rather than facts. In this episode, Monique explores some of the most common things entrepreneurs misread as failure and why learning how to accurately assess what's happening in your business is one of the most valuable skills you can develop as a business owner. From repetition and refinement to trust-building and business evolution, this conversation will help you separate facts from assumptions and avoid making permanent decisions based on temporary information. DURING THIS EPISODE YOU'LL LEARN:  Why the story you tell yourself about a situation can impact the decisions you make next How to separate facts from assumptions when evaluating what's happening in your business Why repetition doesn't automatically mean your message isn't working How to view adjustments and refinements as part of the building process Why slow trust-building isn't always a sign that people aren't interested How to recognize the difference between outgrowing a role and outgrowing your business   Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/308   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist

    26 min

  4. Jun 4

    307: The Business Problems You Keep Trying to Solve Too Early

    Entrepreneurs are constantly thinking about what's next. The next goal. The next milestone. The next challenge. The next level of growth. While thinking ahead is part of building a business, it can also create a costly habit: spending time, energy, and resources solving problems that don't actually belong to your current season. In this episode, Monique explores why entrepreneurs often find themselves preparing for future challenges while overlooking the problems sitting right in front of them. This conversation unpacks how trying to get ahead can sometimes slow you down, why certain business lessons can only be learned through experience, and how every stage of business comes with its own responsibilities. If you've ever found yourself worrying about scaling before you've mastered selling, building systems before you've established consistency, or preparing for challenges that haven't shown up yet, this episode will help you recognize what your business is actually asking of you right now and why solving today's problems is often what prepares you for tomorrow's opportunities. DURING THIS EPISODE YOU'LL LEARN: Why entrepreneurs often spend time solving problems they don't actually have yet How to recognize when you're borrowing problems from a future version of your business Why some business challenges can only be understood through experience How overpreparing and overbuilding can create unnecessary complexity What your current season of business may be trying to teach you Why growth often comes from solving today's problems before chasing tomorrow's   Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/307   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist

    28 min

  5. May 28

    306: The Business Responsibilities You Can't Outsource

    A lot of entrepreneurs spend so much time thinking about what they need to delegate that they never really stop to think about what still belongs to them as the owner.   Hiring help is important. Support is important. Systems, automation, delegation, all of those things matter. But this week on the podcast, Monique talks about the responsibilities that still require your leadership no matter how much help you get. This conversation gets into decision-making, leadership, standards, self-management, honesty, and the pressure that can come with being the person ultimately responsible for the direction of the business. If you've ever felt frustrated after getting support, overwhelmed by the weight of business decisions, or unclear about what still requires your leadership, this episode will give you a deeper perspective on entrepreneurship and ownership.   DURING THIS EPISODE YOU'LL LEARN: Why support should not replace leadership The responsibility of deciding what kind of business you actually want to build Why entrepreneurship requires learning how to make decisions without perfect certainty How standards quietly shape customer experience and business reputation What self-management has to do with leadership Why honesty is one of the most important responsibilities in business   Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/306   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist

    28 min

  6. May 21

    305: The Questions Your Business Should Be Able to Answer Without You Explaining It

    You ever notice how some businesses feel easy to understand?   You land on the website, look around for a few minutes, and you already know what they do, who it's for, what problem they solve, and what you're supposed to do next.   Then there are businesses where you leave with more questions than answers.   This week on the podcast, Monique walks through a few questions your business should be able to answer without you stepping in to explain everything. Because sometimes growth is not about creating more content or getting more visibility. Sometimes the opportunity is making it easier for people to understand your business, trust your business, and know how to move forward. This conversation gets into clarity, customer recognition, trust, decision-making, and the small places where businesses accidentally create friction without realizing it. If people keep asking the same questions, getting interested but not taking action, or depending on you to connect the dots, this episode is for you.   DURING THIS EPISODE YOU'LL LEARN:  The questions every business should answer clearly  What makes people understand and connect with an offer What helps people move from interest into action Small shifts that can make your business easier to navigate Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/305   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist

    27 min

  7. May 14

    304: Why People Are Interested in Your Business But Still Not Buying

    People are watching your content, asking questions, requesting the link, and telling you they've been wanting to work with you for a while now…but somehow the sale still is not happening. That disconnect can be frustrating as a business owner because from your perspective, the interest is there. This week on the podcast, Monique breaks down why attention does not always turn into conversion and what may actually be happening between somebody discovering your business and deciding whether or not to buy.  This conversation gets into the small gaps that quietly affect sales, from unclear messaging and passive audiences to hesitation, trust, urgency, and buyer behavior. If people have been paying attention to your business but not taking the next step, this episode will help you look at your business from the customer's side and understand what may be slowing the buying decision down. DURING THIS EPISODE YOU'LL LEARN: What may be creating the gap between interest and sales Why people can enjoy your business and still hesitate to buy How messaging affects the way people respond to your offers What keeps audiences stuck in "I'll come back later" mode Why visibility alone does not automatically create buyers Small shifts that can help people move from watching to purchasing Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/304   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist

    27 min

  8. May 7

    303: The Business Habits That Quietly Waste Your Time

    Busy does not always mean productive. A lot of entrepreneurs are ending their days exhausted, feeling like they worked the entire time, but still looking up wondering why certain things in the business are still unfinished, still delayed, or still feeling all over the place. That's what this episode gets into. Some of the biggest time-wasters in business are not obvious distractions. They're habits that slowly eat away at your focus, your energy, and your time while still looking like "work." Checking things all day without taking action. Restarting the same tasks from scratch every week. Filling your day with little tasks while the important work keeps getting pushed back. Trying to mentally keep up with every moving piece in the business at the same time. Those habits add up. Monique breaks down the sneaky ways entrepreneurs lose time inside their business without even realizing it and explains why a lot of people are not dealing with a motivation problem or even a time problem. The bigger issue is often how the business is being managed day to day. This conversation will help you pay attention to where your time is actually going, what habits may be slowing you down, and how to stop spending so much energy on things that are not truly helping the business come together. During This Episode You'll Learn: Why constantly figuring things out from scratch takes more time than people realize How over-checking emails, analytics, DMs, and accounts can quietly drain your focus The difference between low-impact tasks and work that actually helps the business improve Why keeping everything in your head makes your workday feel more scattered How unfinished tasks continue taking up mental space even when you stop working Simple ways to create better habits, systems, and boundaries inside your business Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/303   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist

    22 min
See All (310)

4.9
out of 5
64 Ratings

About

Join us as we chat with some of today's top entrepreneurs, creatives, and industry leaders within the Black community as they share tips and resources to help start and grow Black businesses.

Information

  • Creator
    Black to Business
  • Years Active
    2016 - 2026
  • Episodes
    310
  • Rating
    Clean
  • Copyright
    © BlackToBusiness.com
  • Show Website
    Black to Business

You Might Also Like