Japan Business News with Yuzuha Oka

Japan Business News with Yuzuha Oka
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A freelance journalist Yuzuha Oka picks up trending business news each day from Japanese publications. Yuzuha have produced content for BBC, Reuters, ABC, Japan Times and more. 東大4年、フリーランスジャーナリストの岡ゆづはが、毎日一つ日本発の経済ニュースをピックアップして英語で振り返ります。ロイター通信で為替の記事を書いたり、ＢＢＣ、東洋経済オンラインなどに執筆したり。取材を通じて日々勉強中です。 https://yuzuhaoka.wordpress.com/ https://yuzuhafood4thought.wordpress.com/

  1. How to launch a brand: talk with the founder of THREE

    09/02/2017

    How to launch a brand: talk with the founder of THREE

    66-year-old Mr Yasushi Ishibashi has a track record of launching popular cosmetic brands in Japan: RMK, SUQQU and THREE. They have strong presence in Japanese department stores, where large, traditional brands from Japan and abroad play strong. I interviewed him on his tactics on building a brand from scratch in such a competitive landscape.

    13 min
  2. Newly-opened Ginza Six aims not to be a department store

    05/07/2017

    Newly-opened Ginza Six aims not to be a department store

    Ginza Six, a new shopping complex opened in Ginza, Tokyo in late April aims not to be a traditional department store. The facility not only has flagship stores of high-end brands like Dior but also includes Noh Theatre and artworks by Kusama Yayoi. Japan's retail business is struggling due to the shrinking and aging population. Department store sales in 2016 was below 6 trillion yen for the first time in 36 years. President of J Front Retailing, which runs Ginza Six, says they need to get out of the traditional department store or it will not fit consumers' lifestyle. http://www3.nhk.or.jp/news/business_tokushu/2017_0501.html?utm_int=news_contents_tokushu_004 Photo by ITA-ATU

    6 min
  3. Parcel delivery firm Yamato introduces pickup lockers in convenience stores

    04/01/2017

    Parcel delivery firm Yamato introduces pickup lockers in convenience stores

    Japan's leading door-to-door delivery service firm Yamato has introduced pickup lockers in 30 convenience stores around Tokyo. This is one of the solutions to the increasing cost of re-delivery due to the rise of online shopping. Japanese couriers offer free re-delivery service and consumers can designate date and 2-hour time slot to receive the parcel. However, this convenient service is adding costs up to the couriers and employees, as the numbers are declining, are forced to work long hours and dash between each delivery. http://www3.nhk.or.jp/news/html/20170331/k10010931461000.html?utm_int=news_contents_news-main_006&nnw_opt=news-main_a

    5 min

  4. 03/08/2017

    Primary school formerly associated with Japn PM's wife under scrutiny

    Primary school formerly associated with Japn PM's wife under scrutiny by Japan Business News with Yuzuha Oka

    5 min

  5. 02/28/2017

    Airbnb regulation law to be discussed by the Japanese cabinet

    Airbnb regulation law to be discussed by the Japanese cabinet by Japan Business News with Yuzuha Oka

    4 min

  6. 02/27/2017

    RCEP trade talks start in Kobe, Japan

    Sixteen Asian countries have gathered in Japan to negotiate a trade deal RCEP. Regional Comprehensive Economic Partnership entails a growing importance as a rival trade pact TPP is falling apart after the U.S. President Donald Trump withdrew from the deal. However, countries are struggling to come into an agreed conclusion as the members including Japan, China, India and Australia have different preferences in the degree of market access, tariffs and trade rules.

    4 min

  7. 02/24/2017

    Would Premium Friday work in Japan?

    The Japanese government starts a new initiative called Premium Friday, which encourages employees to leave companies early, around 3pm, on last Fridays of each month. The government aims to boost consumption and eliminate the notoriously long working hours. Yuzuha looks at the Twitter timeline around 3.30pm to see how it's working.

    7 min

  8. 02/23/2017

    Should Intl fashion retailers develop Japan-specific products?

    Today's episode features a story on a fast-fashion giant H&M's retail strategy. H&M don't develop a product specifically made for Japan, as global fashion trend doesn't change. Instead they cater to each market by tailoring the variety and volume of products they place in store. Would it be the best way to cater to Japanese consumers? Today's pick - an article from Toyo Keizai Online http://toyokeizai.net/articles/-/159448

    7 min
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About

A freelance journalist Yuzuha Oka picks up trending business news each day from Japanese publications. Yuzuha have produced content for BBC, Reuters, ABC, Japan Times and more. 東大4年、フリーランスジャーナリストの岡ゆづはが、毎日一つ日本発の経済ニュースをピックアップして英語で振り返ります。ロイター通信で為替の記事を書いたり、ＢＢＣ、東洋経済オンラインなどに執筆したり。取材を通じて日々勉強中です。 https://yuzuhaoka.wordpress.com/ https://yuzuhafood4thought.wordpress.com/

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