Episode 111: Too Many Choices We have more choices than probably any generation before us. Netflix gives us thousands of things to watch. Amazon gives us hundreds of versions of the same product. AI can give us five different ways to solve the same problem. We have more career paths, more ways to make money, more things competing for our attention, and more information telling us what we should be doing with our lives. Having options is supposed to be a good thing, but at some point, having more choices can make choosing anything harder. I run into this constantly with my writing. Books are my bread and butter right now, but even knowing that doesn't completely solve the problem. I write light novels, romance, mysteries, police procedurals, darker stories, poetry, and whatever else interests me. I love having the freedom to create different things, but that freedom also means sitting down to write comes with another question: what should I actually write? I can continue focusing on what's already working, start another series, return to a different genre, or try something completely new. Entertainment has become the simpler version of the same problem. I have access to Netflix, HBO, Disney+, Hulu, Paramount+, Peacock, Crunchyroll, Viki, live television, and more, yet there are plenty of times when I end up watching YouTube instead. We can spend so much time deciding what to watch that we barely watch anything at all. Even when we finally choose something, we might have the television playing while we're looking at our phones, dividing our attention between even more choices. The same problem becomes much more important when the choices involve relationships, careers, and money. Sometimes narrowing those choices means asking yourself a much simpler question. If you were having an absolutely terrible day and could call one person who you knew would help turn that day around, who would you call? If you could only afford one streaming service, which one would you keep? Removing the unlimited choices, even hypothetically, can make what you actually value much easier to see. In this episode, I discuss: Why having more choices doesn't always make our lives easier How Netflix, Amazon, AI, and the internet have created an endless number of options Why writing across so many genres can sometimes make deciding what to write more difficult How I decide where to focus when I have multiple things I could be working on Why having access to almost every streaming service still doesn't mean I know what I want to watch How our phones divide our attention even after we've already chosen something to watch A simple way to narrow down choices by imagining what you would pick if your options were limited How that same idea can apply to the people we choose to have in our lives Why I'm focusing my current career search around areas that connect with my experience and interest in technology and AI How I narrowed my personal investing strategy instead of trying to chase every possible approach Why becoming an adult means realizing most adults are adapting in real time too The rising cost of living and why one income can feel increasingly difficult to rely on How almost everything has seemingly become a side hustle Some of the different ways I've personally tried to make money Why writing has been the thing that has actually produced the most consistent results for me Why chasing money alone can make it difficult to keep creating when the money isn't there Why I don't think we need to optimize every part of our lives The importance of knowing your why and focusing on the next step instead of the perfect choice One of the biggest places I see choice overload now is in making money. There is always someone online telling you to start dropshipping, sell digital products, become a content creator, build an AI agency, start a YouTube channel, write books, invest, day trade, or buy their course so they can show you the thing that supposedly worked for them. I've tried a lot of different things myself, and the one that has produced the most consistent results for me is writing. That's also the thing I've been doing for most of my life. Long before I was making meaningful money from books, I was writing stories because I genuinely enjoyed creating them. That doesn't mean everyone needs to find one thing and do nothing else forever. I've changed, experimented, learned new things, and adapted throughout my life, and I don't plan on stopping. The point is that having access to a hundred different paths doesn't mean you have to walk down all one hundred of them at the same time. Sometimes you need to decide what matters most right now and give that your attention. I also don't think the answer is another complicated productivity system designed to optimize every minute of the day. There are things that need to get done, so I try to get them done in a timely manner, figure out what's working, adjust what isn't, and keep moving. It doesn't have to be perfect. Knowing why you're doing something in the first place can be much more valuable than having another system telling you exactly how to do it. There will always be another show you could watch, another career you could pursue, another investment you could make, another side hustle you could try, and another opportunity that looks interesting. You don't have to choose all of them. Sometimes the best thing you can do is drown out some of that noise, make one choice, take a step toward what you actually want, and allow that to be enough for today. I'd love to hear your thoughts. Do you ever feel like having too many choices makes it harder for you to decide what you actually want, and what helps you narrow those choices down? The Books By Josh Audio Immersion is a reflective podcast focused on perspective, growth, and the quiet lessons we often overlook. Each episode is an invitation to slow down, think differently, and explore ideas that don't always fit into neat categories.