People Helping People

Adam Morris
  • 5.0 (17)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Inspiring greater social change in the world.

  1. Social Impact Marketing with Hannah Nichol

    1D AGO

    Social Impact Marketing with Hannah Nichol

    Are you just making noise, or are you actually moving your audience from awareness to action? Hannah Nichol, the founder and CEO of Mane Impact, joins the show to share how values-driven brands can cut through the digital clutter. Social entrepreneurs often get caught in the trap of "Frankensteining" their marketing by piecing together random social media posts and emails without a cohesive plan. This conversation breaks down the shift from short-term tactics to a long-term strategy that builds trust and scales impact. It explores the marathon-like nature of marketing, the importance of focusing on quality over quantity in the early stages, and the emerging movement of "digital sustainability." For any founder staring at a blank sheet of paper, this discussion provides a clear roadmap for turning a mission into a movement.Episode in a glance 03:13 Hannah's Journey to Mane Impact 04:57 Strategy vs. Tactics: What marketing actually means 06:35 Nonprofits vs. For-Profits in Marketing 09:01 Early Stage Marketing Strategies 10:18 Budgeting for Marketing Success 17:03 Knowing When to Outsource Marketing 18:20 The Evolution of Nashville's Social Impact Scene 22:33 Being a change-maker vs. a noise-maker in 2026 26:40 Connecting with Mane ImpactAbout Hannah Nichol Hannah Nichol is the founder and CEO of Mane Impact, an agency dedicated to amplifying the voices of brands making a positive difference. With experience spanning retail, tech startups, and nonprofits, she specializes in strategic branding and authentic storytelling for organizations that prioritize purpose alongside profit. Connect with Hannah Nichol and her workVisit the Mane Impact Website → maneimpact.com Instagram → https://www.instagram.com/maneimpact/?hl=en YouTube → https://www.youtube.com/@maneimpact LinkedIn → https://www.linkedin.com/company/mane-impact/ Email Hannah → hello@maneimpact.com

    28 min
  2. Welcome to Season 3 - Growing Stronger Impact

    MAR 3

    Welcome to Season 3 - Growing Stronger Impact

    How do you build a sustainable business when your primary goal is social change rather than just a bottom line? After a two-year break, People Helping People is back with Season 3. This season is all about the "how-to" of social entrepreneurship, helping you bridge the gap between having a heart for change and running a business that actually scales. Building a social enterprise is a unique challenge. You aren’t just a nonprofit chasing grants, but you aren’t a typical for-profit startup only focused on revenue. You’re somewhere in the middle. Adam talks about why social entrepreneurs think differently and why things like marketing, sales, and finance are actually the engines that keep your mission alive. Adam gets honest about his own journey. He shares his transition from a 25-year tech career to launching a t-shirt brand for youth experiencing homelessness. He also opens up about being an entrepreneur and the awkwardness of finally starting a video challenge on social media. This season isn't just about tips; it’s about community. Whether you're tackling homelessness or building a neighborhood tool library, you don't have to do it alone. Adam previews a season full of expert guests, deep dives into business models, and the peer support you need to turn a blank sheet of paper into a thriving impact venture. CHAPTERS 00:00 Introduction to Social Entrepreneurship 02:41 Navigating Business Development for Social Enterprises 04:48 The Journey of a Social Entrepreneur 08:11 Vision for People Helping People Podcast

    11 min
  3. Nonprofit Expert Leah Kral Shares Insight on Innovation for Social Change

    04/19/2024

    Nonprofit Expert Leah Kral Shares Insight on Innovation for Social Change

    How can your nonprofit embrace design thinking and experimentation to maximize your impact? Leah Kral, shares insights from her book, "Innovation for Social Change: How Wildly Successful Nonprofits Inspire and Deliver Results". She shares how she turned 20 years worth of PowerPoints from workshops and convert them into book form. She discusses strategies nonprofits can implement to become more innovative and achieve their goals. Leah covered topics such as design thinking, workplace culture, nonprofit theory of change, and experimentation. Leah shares inspiring examples of nonprofits embracing innovation at all levels, from Alcoholics Anonymous discovering their 12-step model through trial-and-error to Mayo Clinic training staff to empower patient-first solutions. Episode in a glance - The Genesis of Leah's book 'Innovation for Social Change'- Challenges and Barriers to Innovation in Nonprofits- Embracing Design Thinking for Nonprofit Innovation- Organizational Design for Fostering Innovation- Personal Innovation and Persuasion in Nonprofits- Theory of Change in Nonprofits Explained- The Power of Experimentation and Learning from Failure About Leah Kral Leah Kral is the senior director of strategy and innovation at the Mercatus Center at George Mason University. She provides tailored workshops and consulting to internal teams and to a network of nonprofit partners across the United States. For decades, she has been helping teams to break out of the busy daily routine and draw out their best creative thinking. She helps teams to design pilots, program strategies and meaningful evaluation approaches, leading to better outcomes and more compelling stories for supporters. She is the author of “Innovation for Social Change: How Wildly Successful Nonprofits Inspire and Deliver Results” Connect with Leah Kral and get her book! Website → https://leahkral.com/ LinkedIN → https://www.linkedin.com/in/leahkral/ X/Twitter → https://twitter.com/LeahKral Get her book here → https://a.co/d/aLvQfLS

    29 min
  4. Aleksandra Brankov Connects Community Over Coffee With Cafilia

    03/22/2024

    Aleksandra Brankov Connects Community Over Coffee With Cafilia

    What if you could support local coffee shops and be sustainable with your coffee habit at the same time?Aleksandra Brankov shares the story of Cafilia - a sustainable local coffee club that's transforming the coffee scene in Cleveland and soon launching in Columbus, Ohio. Cafilia's unique subscription model allows coffee lovers to connect with their community in local cafes while reducing waste through a reusable cup system. Aleksandra shares her inspiring journey, from conceiving the idea pre-pandemic to navigating challenges and becoming an entrepreneur and a mom at the same time.Read the full transcript and show notesVisit People Helping PeopleVisit Cafilia

    27 min
  5. Reimagining Lost Productivity with Social Friday

    03/15/2024

    Reimagining Lost Productivity with Social Friday

    Fikret Zendeli shares the vision of Social Friday - an innovative global CSR initiative aimed at transforming unproductive Friday afternoons into opportunities for community service and team building. Fikret shares his journey repurposing Friday afternoons at his company into a movement that bridges the gap between businesses and their communities. Through engaging stories and insights, Fikret describes the impact of Social Friday on corporate culture, employee satisfaction, and societal well-being, highlighting the initiative's potential to redefine corporate social responsibility and foster a sense of togetherness and purpose within the workplace and beyond.Read the full transcript and show notesVisit People Helping PeopleVisit Social Friday

    31 min
  6. Tara Barauskas On Building Success in Affordable Housing at Community Corp

    03/01/2024

    Tara Barauskas On Building Success in Affordable Housing at Community Corp

    Tara Barauskas shares the work at Community Corp of Santa Monica, and their transformative approach to creating affordable housing and fostering community resilience.  She takes us on a journey of how their initiatives not only provide homes but also build sustainable and inclusive communities, illustrating the profound social impact of their mission in one of America's most expensive regions.Read the full transcript and show notesVisit People Helping PeopleVisit Community Corp of Santa Monica

    32 min
  7. Measuring What Matters with Ethos Tracking

    02/02/2024

    Measuring What Matters with Ethos Tracking

    Emily Kane Miller shares the journey of the Saas platform, Ethos Tracking, highlighting their mission to transform social impact through data-driven insights. This podcast shares how Ethos Tracking is redefining philanthropy and corporate social responsibility by providing actionable metrics to measure, manage, and magnify the real-world impact of social initiatives.Read the full transcript and show notesVisit People Helping PeopleVisit Ethos TrackingVisit Ethos Giving

    34 min
  8. Sip.ph and the Eco-Entrepreneurship Journey of Pocholo Espina

    01/25/2024

    Sip.ph and the Eco-Entrepreneurship Journey of Pocholo Espina

    Pocholo Espina, founder of SIP PH, shares his transformative journey from a diver witnessing the impacts of plastic pollution to becoming a sustainability pioneer. He delves into the challenges and triumphs of introducing eco-friendly alternatives like metal straws in the Philippines and building a product based company aiming to inspire a broader societal shift towards environmental responsibility.Read the full transcript and show notesVisit People Helping PeopleVisit SipVisit Loop

    33 min
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Ratings & Reviews

5
out of 5
17 Ratings

About

Inspiring greater social change in the world.

Information

  • Creator
    Adam Morris
  • Years Active
    2017 - 2026
  • Episodes
    141
  • Rating
    Clean
  • Copyright
    © 2025 Adam Morris
  • Show Website
    People Helping People