Unleashed - How to Thrive as an Independent Professional

Will Bachman
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Unleashed explores how to thrive as an independent professional.

  1. 4D AGO

    634. Angie Lu, Founder of CasewithAI, an AI-powered Case Interview Prep Platform.

    Show Notes: Angie Lu highlights her background as a McKinsey alum and founder of CasewithAI. Angie explains that CasewithAI is an AI-powered platform designed to help with case interviews, providing practice cases and drills. The platform offers objective feedback to improve case performance. Angie mentions starting a YouTube channel during COVID-19, which led to a high demand for consulting tips and coaching. The Development of CasewithAI Angie discusses the inspiration behind CasewithAI, including the success of Chat PRD, an AI tool for product managers. She explains the decision to build an AI-assisted platform to help more people and learn more about AI. Angie emphasizes her passion for building products and combining it with her curiosity about AI. The conversation turns to the success of Angie's YouTube channel, mentioning specific videos with high view counts. Demonstration of CasewithAI Angie walks through the homepage of CasewithAI, explaining its features and benefits. Angie describes the key challenges of case interviews, such as finding the right case partners and consistent feedback. The platform offers affordable quality coaching and allows users to practice at any time. Angie demonstrates the user interface, showing how to start a free practice session and select specific drills. Market Size and Pricing Market Sizing Drill Practice Angie explains the market sizing drill, describing it as a mini case that requires creating an approach, calculations, and insights.She discusses the pricing options, including pay-as-you-go credits and monthly subscriptions. Angie highlights the affordability of the platform, comparing it to the high cost of hiring a private coach. The platform offers a free trial with three case examples to allow users to fully experience the product before purchasing. The Feedback Features Angie demonstrates the detailed feedback provided by the platform, explaining the rating system and criteria. The feedback includes strengths, areas for improvement, and specific recommendations for each question. Angie introduces the progressive feedback mode, which is perfect for beginners and provides guided practice. The platform offers a real-life interview simulation mode, where users can practice with an AI interviewer. AI Interviewer The Building Process Angie shares the process of building the platform, starting with a simple MVP and quickly iterating based on user feedback. The small, nimble team used AI tools to prototype and improve the platform quickly. Angie emphasizes the importance of training the AI model to provide accurate and detailed feedback. The platform's success is attributed to a combination of product development and effective marketing strategies. Promoting CasewithAI Online Angie discusses the various marketing channels used to promote CasewithAI, including YouTube, TikTok, Instagram, and Chinese social media sites. The platform also engages with users on Reddit and through university partnerships. Angie highlights the importance of marketing in making users aware of the product and its benefits. The platform's visibility on search engines like Google and AI-powered answer engines contributes to its lead generation. Future Applications of CasewithAI Angie talks about the potential of AI tools like CasewithAI in various professional development areas. Angie sees the platform's application beyond consulting, including tech, operations, and product management roles. The tool could also be used for training frontline managers and employees in other industries. Angie emphasizes the importance of AI in encoding tacit knowledge and providing detailed feedback for continuous improvement. Timestamps: 02:13: Development of CasewithAI  04:54: Demo of CasewithAI Platform  07:10: Market Sizing Drill and Pricing  12:29: Detailed Feedback and Progressive Feedback Mode  21:53: Building and Iterating the Platform  23:57: Marketing and User Engagement  24:31: Future of AI in Education and Professional Development  Links: Website: CasewithAI.com This episode on Umbrex: https://umbrex.com/?post_type=unleashed&p=243677&preview=true Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.

    30 min

  2. FEB 2

    633.Tarek Matar, Introducing Scalar.AI

    Show Notes Tarek Matar, founder of Scalar AI, explains the tool's purpose. He describes Scalar AI as an AI engine designed for consultants to build McKinsey level, end-to-end slides and presentations. The tool is differentiated from general AI tools like ChatGPT and GPT-3 by focusing on consulting-grade presentations. The founders include a research scientist from Google Brain and two other experienced professionals. Features and Functionality of Scalar AI Scalar AI automates the entire research, analysis, structure, and visualization process for consultants. The tool can create single slides or entire decks based on user prompts.It offers various modes: AI generation, text to slide, and sketch to slide, allowing flexibility in input methods. The tool includes a custom brand identity feature, allowing users to upload and customize their firm's PowerPoint templates. A Scalar.AI Demonstration Tarek demonstrates the tool by creating a slide and a deck.  Adding Prompts   Adding custom brand identity Tarek creates a waterfall slide showing the top five countries by international tourist arrivals.  Detailed data and insights The tool generates a visually appealing slide with detailed data and insights. Tarek explains the process of editing and refining the generated slides to meet specific needs. The Text to Slide Mode Tarek demonstrates the text to slide mode by pasting a long text about key success factors for post-merger integration in banking.  Data generation  The tool summarizes the text into a concise slide with bullet points and icons. They also show the sketch to slide mode by uploading a hand-drawn image, which the tool converts into a PowerPoint slide. The tool supports various image formats, including JPEG, PNG, and PDF. The Custom Brand Identity Feature Tarek explains the custom brand identity feature, which allows users to upload their firm's PowerPoint templates. The tool can save and apply custom colors, fonts, and slide masters. A prompting guide and video tutorials are available to help users effectively use the tool. Tarek mentions the importance of proper prompting to get the best results from the AI. Pricing and Subscription Details Tarek talks about the pricing and mentions discounts available for annual subscriptions and partnerships. The tool is designed for B2B clients, including consulting firms and independent consultants. Tarek discusses the possibility of working with freelancers and organizations like Umbrex to offer special pricing. The tool is integrated with PowerPoint, making it easy for users to access and use. Security and Data Privacy Tarek addresses concerns about data security and privacy when using Scalar AI. The tool uses enterprise LLMs and follows strict data retention policies, ensuring data is encrypted and anonymized. The tool generates slides on the user's device, not on Scalar AI's servers, maintaining data privacy. Tarek mentions that the tool is compliant with GDPR and can meet the security requirements of government entities. The Genesis Story of Scalar.AI Tarek shares the background of Scalar AI, including his experience as a consultant and his co-founders' technical expertise. The idea for the tool came from the need to automate workflows and create professional slides for consulting clients. The founders spent a significant amount of time in stealth mode, refining and testing the product. The tool is now entering the commercialization stage, with plans to expand its user base and features. Scalar.AI and the Consulting Industry Tarek discusses the potential impact of Scalar AI on the consulting industry. Tarek emphasizes the tool's ability to save time and improve productivity for consultants. They plan to continue refining the tool and exploring partnerships with organizations like Umbrex. Timestamps: 02:21: Features and Functionality of Scalar AI  02:37: Demonstration of Scalar AI's Capabilities  04:11: Text to Slide and Sketch to Slide Modes  22:15: Custom Brand Identity and Prompting Guide  22:36: Pricing and Subscription Details 31:08: Security and Data Privacy  36:14: Backstory and Development of Scalar AI  Links: Website: getscalar.ai  This episode on Umbrex: https://umbrex.com/wp-admin/post-new.php?post_type=unleashed#:~:text=https%3A//umbrex.com/unleashed/240677/   Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.

    37 min

  3. JAN 26

    632. Jason Baumgarten, How to Position Yourself for Board Roles

    Show Notes: Jason Baumgarten is a partner at Spencer Stuart where he is also the global head and CEO of board practice. He assists businesses in all sectors to identify and evaluate CEOs who motivate senior leadership teams to reach their full potential. Additionally, he assists boards with CEO succession planning, director recruitment, and identifying future leaders.  How to Join a For-profit Board Jason talks about the range of roles on a board and the specific roles a board might be looking to fill. He explains that the specificity of board roles varies based on the scale and maturity of the organization, using a real example of a board search he is currently involved in. Jason discusses how sophisticated boards often have specific requirements for board members, such as industry experience, geographic expertise, and specific skill sets. Identifying and Defining Board Roles When asked about the various categories of board roles, such as finance, data analytics, and HR, Jason explains that the most common request is for recently or actively retired CEOs, followed by CFOs with specific finance experience. He  highlights the importance of understanding the nature and type of business the company is in, such as regulated industries, capital-light businesses, or capital-heavy businesses. Board Member Etiquette Jason outlines the main drivers for wanting to be on a board: prestige and the desire to be helpful. He explains the concept of "noses in, fingers out" in governance, emphasizing the importance of board members being helpful but not overly involved. He also discusses the range of compensation for board members, from stipends to significant annual fees, and advises against depending on board compensation as a primary source of income.  He stresses the importance of being willing to fire oneself from a board to provide objective advice to the CEO. The Reality of Joining a Board for Management Consultants Jason advises not to limit aspirations and suggests using a simple litmus test: "if the company wouldn't hire you as a top executive, they probably won't consider you for a board role." He explains the importance of nonprofit boards, both fundraising and operating boards, and how they can provide valuable experience and networking opportunities. Jason discusses the potential for board roles in small private companies, large private companies, and public companies, emphasizing the importance of regional connections and unique experiences. The Role of Executive Search Firms in Board Recruitment Jason explains that search firms are often involved in board searches for public or pre-IPO companies and large private equity firms. He advises building relationships with search firms and being responsive and helpful when they reach out for market intelligence or advisory work. Jason also shares the importance of having a network of firms that work in your industry or location and how advisory work can lead to board opportunities. How Boards Vet Prospective Members The conversation turns to the process of being vetted and evaluated for a board role, including interviews, background checks, and social media history. Jason explains that some  boards generally recruit with a lighter touch than other roles, but private equity and regulated boards may conduct more thorough diligence. He advises candidates to ask about the board's process, including the last board member hired and the steps involved in the recruitment process. He also emphasizes the importance of meeting all board members and ensuring a good fit in terms of personality and interests. The Commitment Reality of Being on the Board Jason talks about the typical time commitment for board members, including meetings, committee calls, and ad hoc time with the CEO. He explains the importance of understanding the size of board decks and the amount of preparation required for each meeting. Jason also advises candidates to be patient and persistent, as the process of getting on a board can take years and is often unpredictable. Identifying Risks to Board Members When asked about the risks involved in accepting a board position and the importance of D&O insurance, Jason recommends consulting with a D&O insurance broker to understand the market and ensure appropriate coverage. He advises candidates to be aware of any litigation or regulatory risks associated with the board and to seek legal advice if necessary. Jason also emphasizes the importance of understanding the board's D&O policy and ensuring that board members are covered appropriately. Final Thoughts and Advice Jason reiterates the importance of understanding the time commitment and potential disruptions that can arise. He advises candidates to be patient and persistent, as the process of getting on a board can take years. Jason shares a story about a former CISO who became a sought-after board member, illustrating the unpredictability of the process and the importance of perseverance. Timestamps: 02:18: Types of Board Roles and Common Requests 05:29: Benefits of Being on a Board  08:08: Levels of Boards and Aspirations  15:24: Search Firms and Board Recruitment Processes  32:38: The Board Recruitment Process 39:41: Time Commitment and Potential Disruptions  42:50: Risk and Insurance Considerations  47:16: Final Thoughts and Advice  Links: Website: getscalar.ai   This episode on Umbrex: https://umbrex.com/unleashed/episode-632-jason-baumgarten-how-to-position-yourself-for-board-roles/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.

    52 min

  4. JAN 5

    631. Stacey Dietsch, Learning Journeys at McKinsey Academy

    Show Notes: Stacey  Dietsch talks about her 18-year tenure at McKinsey, focusing on human behavior and organizational performance. She highlights the importance of connecting investments in talent and culture to business performance and economic results. The Creation of McKinsey Academy Stacey emphasizes the role of learning in organizational change and the need for effective talent development. She discusses the creation of the McKinsey Academy, an external learning platform for clients. The Academy aims to translate McKinsey's internal training into offerings for clients, focusing on skill building, mindset shifts, and behavior change. Stacey explains that the Academy initially digitized content to scale impact and created learning journeys for clients. Stacey stresses the importance of grounding learning in business needs and connecting it to the flow of work. The Structure of Learning Journeys Stacey describes the structure of learning journeys, which include individual courses and bespoke, custom-developed learning for clients. The Academy focuses on leadership development, starting with leaders and connecting modules into learning journeys. The conversation turns to Will's experience with McKinsey's leadership training, highlighting the practical, experiential nature of the workshops. Stacey reinforces the importance of practice and real-play scenarios in learning and development. The McKinsey Management Program When asked for specifics about the modules in the McKinsey management program, Stacey outlines modules related to setting strategy, developing organizational structures, managing talent, and leveraging technology. The Academy aims to create interactive learning experiences, even in digitized content, through cohorts and teaching assistants. Stacey also emphasizes the importance of peer learning and accountability in digital learning programs. Academy Costs and the Competitive Edge When asked about client reception to McKinsey's learning programs and the competitive landscape, Stacey explains the need to demonstrate McKinsey's content and add distinctive features like teaching assistants to justify the higher cost. The Academy aims to build once and use many times to keep costs down and stay competitive. Stacey highlights the importance of learning built with the client for their specific transformation needs. Learning from the Science of Learning  Turning to counterintuitive insights gained about the science of learning, Stacey shares that learning is an internal process that can be taught and that effective learning happens in the course of everyday work. She emphasizes the importance of learning to learn and learning to teach as foundational skills. Stacey discusses the role of curiosity, asking questions, and seeking feedback in continuous learning. She also talks about the relevance of modern talent development, and she explains the concept of skills-based talent strategy and the importance of knowing the workflow and tasks required for roles. And the discussion covers strategic workforce planning based on skill needs and the use of assessments to create onboarding learning journeys. Opportunities and Challenges in HR Stacey discusses the exciting opportunities and challenges in the HR talent field with the evolving nature of work. She emphasizes the importance of using AI to accelerate growth and do more and different work, not just drive efficiency. Stacey highlights the need to set organizational structures that enable people to work side by side with AI agents.  Helping Clients Leverage AI Stacey shares that she is working with various clients as an independent consultant, leveraging her McKinsey knowledge. She focuses on helping clients navigate the evolving AI landscape and prepare for the future of work. Stacey emphasizes the importance of talent strategy and the different interventions needed to set organizations up for success. Timestamps:  03:36: Development of the McKinsey Academy 06:01: McKinsey's Learning Journeys and Leadership Development  09:04: Specific Modules and Interactive Learning  14;43: Client Reception and Competitive Positioning 18:43: Insights into the Science of Learning  23:03: Skills-Based Talent Strategy and Qual Cards  30:32: Future of Work and AI  34:24: Stacey's Current Practice as an Independent Consultant  Links: LinkedIn: https://linkedin.com/in/staceydietsch This episode on Umbrex: https://umbrex.com/unleashed/episode-631-stacey-dietsch-learning-journeys-at-mckinsey-academy/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.

    34 min

  5. 12/29/2025

    630. Remco Visser, Introducing Saga, Legal AI Innovation

    Show Notes: Remco Visser talks about Saga, an AI product used by 150 law firms. Remco explains that Saga is a legal AI innovation company helping law firms and legal departments implement AI into their practice and daily workflows.  AI Training and Integration The platform includes AI training and adoption sessions to help firms integrate AI into their daily practices. However, Remco highlights the importance of understanding the viability space where AI can be effectively used if the firm is not yet ready for full AI implementation. Saga helps firms understand  when AI integration is the best option and offers training on using AI in the workflow.  He talks about LLMs and more standard software options Demonstrating Saga Remco demonstrates the AI platform's ability to draft legal documents, using an NDA as an example. The platform automatically recognizes when a user wants to draft a document and opens a window for AI-generated documents, and he shows the platform's ability to ask follow-up questions for customization, such as what country state law should govern it? What's the main purpose? How long do you want it to last? Remco explains the platform's new updates require more context to draft accurate documents.    The Saga Prompt Improver Remco introduces the concept of a prompt improver that automatically improves prompts for users. The platform can suggest variables for users to fill in, making it easier to draft accurate documents. To highlight the program's efficiency, he gives an example of a prompt improved by the platform. Remco emphasizes the importance of providing context, such as jurisdiction and language, to improve the accuracy of AI-generated documents. He explains how the prompts can be stored in the Prompt Library  improver and how the Saga lab tests and shares prompts for customers to access. Saga Use Cases Remco discusses various use cases, including drafting letters of intent and reviewing agreements, and mentions that people with no legal experience can use it. The platform can use templates and attach documents to draft comprehensive legal documents. Remco demonstrates the ability to redline documents and suggest changes based on templates. The platform can also assist with litigation by drafting arguments, memos, and letters, and providing detailed timelines. Saga's Assistance Roles Remco explains the concept of assistance roles, such as devil's advocate, contract assistant, and legal research assistant. These roles help users challenge their arguments and improve their legal strategies.  Data Accuracy and AI Hallucinations Remco addresses the issue of hallucinations in AI-generated documents, explaining how Saga mitigates this risk. The platform uses citations and reasoning models to ensure the accuracy of generated documents. He demonstrates the various assistant models available from proofreader and tax authority to Judge and goes into detail on how to check citations and ensure data is accurate.  Saga's Implementation Process Remco outlines the implementation process for firms, recommending starting with a smaller group for training. The training program includes sessions on AI basics, prompting, workflows, and legal databases. Firms can also bring practice groups together to brainstorm AI use cases and share information. Remco emphasizes the importance of hands-on exercises during training to ensure users understand how to use the platform effectively.   Time-saving Features and Pricing Remco explains that Saga charges per seat per month, with a price of 125 euros per user. Firms save an average of four to five hours a week and see an improvement in work quality, especially for juniors. The platform is designed to be a no-brainer for firms looking to improve efficiency and quality in legal work. He acknowledges the challenges of implementing new software but believes the value proposition is clear. Grid Review Feature Remco demonstrates the grid review feature, which extracts information from documents and provides detailed insights. The platform can handle various types of documents, such as lease agreements, Chamber of Commerce extractions, and shareholders agreements. The grid review feature highlights the context around extracted information, providing a comprehensive understanding. In conclusion, Remco emphasizes the platform's ability to save time and improve the accuracy of legal reviews.   Timestamps:  01:34: Demonstration of AI Platform Features  03:05: Improving Prompts and Context  05:25: Use Cases and Advanced Features  10:34: Assistance Roles and Safeguards  14:07: Implementation and Training  17:02: Pricing and Value Proposition  20:47: Advanced Features and Customization  Links: Website: https://www.sagalegal.io/ LinkedIn: https://www.linkedin.com/in/remco-visser-1645a39b/ This episode on Umbrex: https://umbrex.com/?post_type=unleashed&p=224463&preview=true Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated show notes and transcript

    24 min

  6. 12/22/2025

    629. Isa D'Eila, Co-founder of Goalbridge

    Show Notes: Isa D'Elia, co-founder of GoalBridge, an AI startup in stealth mode opens the conversation with a brief overview of her background, mentioning she was at Amazon for five years and her co-founder, Vedant, was a software engineer at a financial institution in India. The Origin Story of GoalBridge Isa met her business partner in Berkeley Haas Business school. Through many discussions, they identified a problem in the consulting industry where consultants spent too much time on admin and manual work. They saw an opportunity to use AI to automate these tasks, leading to the creation of GoalBridge. Isa describes how they started working on GoalBridge, entering accelerators, and doing pivots. GoalBridge Iterations They found a design partner who needed a solution to discover their work within SharePoint, Google Drive, CRM, and email. GoalBridge's first iteration was a search AI agent that taps into various platforms to understand the context of engagements. The tool is called "building the brain of a firm" and has been tested with clients, leading to the development of additional agents. Isa introduces the first agent they built, a proposal building agent, which focuses on storyboarding proposals. Dealing with Non-billable Work Streams Consultants often complain about the tediousness of writing proposals, which are non-billable work streams. The agent helps create cohesive stories for proposals by using information from various sources and allowing iterations. They have a roadmap of additional agents to help consultants focus on strategy work rather than manual tasks. GoalBridge's Ideal Customer Profile When asked about the ideal customer profile for GoalBridge, Isa confirms they are targeting SMBs and tier two consulting firms, as larger firms have the resources to build their own tools. Currently, they have signed letters of intent with larger firms, indicating interest in their solution. The tool is designed to help consultants tap into strategy more effectively by automating manual tasks. Goalbridge's Access to Data The conversation turns to the limitations of GoalBridge in terms of access to data. Isa explains that the tool only accesses data that the user has access to, such as their email and specific folders in Google Drive or SharePoint. The tool acts as an AI agent that can quickly scan and understand the context of the data the user has access to. She talks about the challenges of accessing data that is not organized in SharePoint or Google Drive, such as emails. AI Agent that Writes Case Studies and Compendiums Isa introduces the project closeout agent, which helps partners extract and share information, write case studies and compendiums for projects. The agent anonymizes data and creates a cohesive story from various sources, including emails. This agent addresses the issue of knowledge management being left to good intentions and helps capture project context. The closeout agent can also be used for older projects. Demonstrating GoalBridge Isa shows the tool's interface, which includes a project creation feature, a chat dialog box for queries, and a files tab for uploading documents.   The tool can tap into various platforms like SharePoint, Google Drive, and CRM systems, with current integrations for HubSpot and Salesforce. They talk about the tool's ability to find examples of old projects and provide feedback on proposals. Isa explains the limitations of GoalBridge in terms of access to data. The tool only accesses data that the user has access to, such as their email and specific folders in Google Drive or SharePoint. The tool acts as an AI agent that can quickly scan and understand the context of the data the user has access to. She also talks about the challenges of accessing data that is not organized in SharePoint or Google Drive, such as emails. Primary Use Cases for GoalBridge Isa outlines the primary use cases for GoalBridge, including partners finding examples of old projects, engagement managers leveraging formatting, and associates copying slides. They discuss the potential for the tool to create PowerPoint presentations and provide feedback on them. Isa mentions future agents in the roadmap, such as a case study writing agent and a pricing strategy agent. The tool is designed to help consultants at all levels by automating manual tasks and improving the quality of their work. Security Concerns and Data Privacy On the issue of security and data privacy when giving external firms access to sensitive data, Isa explains that they have a separate server hosting client data, ensuring it is secure and not accessible by other clients. They are working on SOC 2 certification to further assure clients of their security measures. The tool does not train on client data, ensuring IP is protected and not used for other purposes. When it comes to pricing, Isa mentions their willingness to discuss pricing on a case-by-case basis. Timestamps: 00:02: GoalBridge AI Startup Introduction 02:19: Development and Initial Success of GoalBridge 03:36: Proposal Building Agent and Future Plans 05:59: Target Market and Ideal Customer Profile 09:20:Privacy and Access Limitations 11:25: Project Closeout Agent and Additional Use Cases 15:58: Demonstration of GoalBridge Tool 21:57: Primary Use Cases and Future Agents 22:55: Security and Data Privacy Links: Website: www.GoalBridge.ai Email: isa@GoalBridge.ai   This episode on Umbrex: https://umbrex.com/unleashed/episode-629-isa-deila-co-founder-of-goalbridge/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.

    27 min

  7. 12/15/2025

    628. Bruno Strunz, How to Sell Value in Professional Services

    Show Notes: Bruno Strunz, lawyer, keynote speaker, and author of How to Sell Value in the Legal Market, shares his background, including his career path as a lawyer, including making partner and working for Volkswagen, and his extensive experience working with various companies and firms in both the legal departments and sales departments.  Business Development for Professional Services Firms Bruno discusses his focus on business development for professional services firms, by selling in a structured and data-driven manner. Since 2018, he has been helping firms with what they have called the commoditization of quality and how to stand out in this competitive landscape. Bruno explains that his company initially focused on working with law firms for the last two years; they also started working with different types of professional services firms, including law firms, service orientated businesses,  and consultancy companies. A Bespoke Approach to Business Development Bruno explains his approach to business development, starting with a diagnostic to understand the client base, churn, revenue generation, and distribution channels over the previous three years. He highlights the importance of expanding within existing client bases rather than focusing solely on new client acquisition. Bruno discusses the common challenges law firms face, such as low CRM adoption and the need for better data-driven decision-making. He emphasizes the importance of using CRM platforms effectively to improve sales processes and decision-making. Best Practice Approach for Growth Bruno outlines a best practice approach for growing within existing clients, starting with an 80/20 analysis to identify strategic clients. He looks at each business unit and asks if they have an account management plan for each unit, which means power mapping, stakeholder mapping, who's part of the decision-making process, assessing relationships, and understanding client goals for 2026. Bruno discusses the need for a SWOT analysis within specific accounts and the importance of looking for expansion opportunities. He highlights the challenges of client feedback in Latin America and the importance of guiding clients through their decision-making process. Differentiation in a Commoditized Market Bruno addresses the issue of differentiating in a commoditized market, where technical quality is no longer a competitive advantage. He emphasizes the importance of early engagement in the B2B buying cycle to avoid commoditization. Bruno discusses the role of relationship management, networking initiatives, and top-of-mind awareness in becoming the vendor of choice. He highlights the importance of bringing new insights and improving client experience to stand out in a competitive market. Client Success Stories Bruno shares a success story of working with a client in crisis management, focusing on educating the market and reframing their storytelling. He explains how the client successfully converted a multi-million dollar project during a major crisis. Bruno discusses another success story involving a proprietary framework to deep dive into client offerings and identify specific pain points. He highlights the importance of segmenting target lists, prioritizing outreach efforts, and bringing new ideas to clients. Bruno emphasizes the importance of consistency and discipline in business development strategies. Timestamps: 04:11: Business Development Strategies for Law Firms 10:43: Building a Programmatic Approach to Client Growth  14:49: Differentiating in a Commoditized Market  20:01: Success Stories and Client Impact 29:34: Final Thoughts and Contact Information  Links: LinkedIn: https://www.linkedin.com/in/brunostrunz/ Website: https://strunz.com.br/ This episode on Umbrex: https://umbrex.com/unleashed/episode-628-bruno-strunz-how-to-sell-value-in-professional-services/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.

    30 min

  8. 12/01/2025

    627. Rod Neuenschwander, Author of From Crisis to Clarity and Co-founder of GIFT·OLOGY.

    Show Notes: Rod Neuenschwander, author of From Crisis to Clarity and co-founder of GIFT·OLOGY, recounts his early days with John Ruhlin, their initial plan to buy companies, and their first turnaround experience. He also talks about the formation of Ruhlin Group and their transition to GIFT·OLOGY, focusing on corporate gifting. The Transition of Ruhlin Partners Rod talks about the development of Ruhlin Partners, a firm that helped companies through crises, and how it was the foundation for a new book project. He discusses John Ruhlin's sudden death and his immediate need to reconstitute the firm. He explains his initial struggle with gifting, his team's expertise, and the overall support from his team.  Fulfilling a Promise and a Framework for Turnarounds The conversation turns to the idea of writing a book to fulfill a promise to John and provide a framework for turnarounds. He shares how John had been the top lead generator and how his crucial role in the firm left a large space to be filled. He explains the evolution of GIFT·OLOGY's philosophy and the development of the Beyond GIFT·OLOGY program.  The Focus of GIFT·OLOGY Rod explains what GIFT·OLOGY is, how it works, and how it differentiates from other firms that play in this field.  The focus is on personalized, non-promotional gifts to build relationships. He talks about the importance of reaching clients on a personal level and being present to clients' inner circles. He expands upon the acceleration of their platform and training program after John's passing, and how he managed the transition. A Relationship Operating System The interview moves on to the introduction of the Relationship Operating System to support leaders in building relationships, and Rod explains the components of the Relationship Operating System, including help identify, help  connect, help equip, help track, help celebrate, and help scale.  He talks about demonstrations of value, clarity conversations, and meaningful touchpoints through gifting. He also shares details about the development of a CRM plugin to support the training and execution of the Relationship Operating System and goes on to give a step-by-step explanation of the system. The Design of Connection Rod gives a detailed example of a client engagement, including the design of a connection plan, demonstration of value, how you communicate who you serve and how you serve,  and gifting campaigns. He explains the  role of GIFT·OLOGY in supporting leaders in their relationship-building efforts, and shares a detailed example of a client engagement, including the design of a connection plan and gifting campaigns.  A Framework for Companies in Crisis Rod explains how he uses  the same framework for GIFT·OLOGY as he does for other companies in crisis. He identifies the four types of crises: chronic underperformance, broken mirror, slow leak, and fire. Rod details the one-page recovery plan: clear purpose statement, go-forward operating plan, financial plan, and team plan. And he emphasizes the importance of moving fast with the plan and learning along the way. The Success of From Crisis to Clarity  Rod talks about his book and his satisfaction with the feedback received for From Crisis to Clarity. He explains that the book's focus is on providing a simple framework for founders to navigate crises. He shares how the editing process was precise to ensure the book is concise and valuable for its target audience, and he shares his thoughts on the ongoing support and growth of GIFT·OLOGY despite the challenges faced. Timestamps: 04:05: The Impact of losing his business partner and friend. 09:53: GIFT·OLOGY's Unique Approach to Corporate Gifting  11:47: The Relationship Operating System and Client Engagement 20:48: Rod's Framework for Crisis Recovery  28:44: The Success of From Crisis to Clarity Links: LinkedIn: https://www.linkedin.com/in/rod-neuenschwander/ From Crisis to Clarity: https://fromcrisistoclarity.com/ GIFT.OLOGY Group: https://giftologygroup.com/ This episode on Umbrex: https://umbrex.com/unleashed/episode-627-rod-neuenschwander-author-of-from-crisis-to-clarity-and-co-founder-of-gift-ology/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.

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