Paul Higgins Podcast

Paul Higgins

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7 figures and beyond.

  1. MAR 12

    671 - Why Your Clients Are Not Using the AI Tools You Recommended with Angie Carel

    Why you should listen Angie scaled from an 18-year marketing agency to leading AI adoption for 600-person corporations, giving her a rare ground-level view of exactly where companies get stuck and what actually moves people from fear to fluency.Learn the "people-first" sequencing Angie now uses before any AI tool deployment, including how she frames corporate AI training as "recess" to sidestep resistance and drive real adoption.Get Angie's workflow automation logic: how she mapped every bottleneck in her business using Miro, then eliminated them with Make, enabling her to run 15 trainings in a single week instead of her previous max of three. If your clients keep investing in AI tools and their teams still aren't using them three months later, the problem isn't the technology. In this episode, I talk with Angie Carel, an AI enablement consultant who spent 18 years running a marketing agency before pivoting full-time into corporate AI adoption in 2022. Angie works with large corporations across finance, healthcare, and higher education, and her view is consistent: jumping straight to use cases before building AI literacy almost always backfires. We dig into the people-first sequencing she now uses to close the gap between deployment and actual adoption, and why framing AI training as "corporate recess" gets results that formal rollouts never do. If you're a consultant whose clients are sitting on AI investment with nothing to show for it, this conversation will reframe how you solve that problem. About Angie Carel Angie Carel is a Generative AI Consultant named one of the Top 50 Women to Watch in AI and featured in the IEDC 2025 Yearbook as a leading entrepreneur. After running a 10-person marketing agency for 20 years, she went all-in on AI consulting — and in her first year solo, she's on track to outpace her old agency's revenue. Angie founded AI in FW, Indiana's largest AI community with 700+ members, and Co-Crafted, an AI consultancy collective. She helps organizations adopt AI with a human-first approach and coaches emerging AI consultants on building sustainable practices. Resources and Links Angiecarel.comAngie's LinkedIn profileLovableMidjourneyRunwayMakeN8NRelay Google Gemini Deep ResearchClaudeClaude CodeThe AI Show with Paul Roetzer and Mike KaputGoogle DeepMind podcast Previous episode: 670 - Stop Chasing Small ClientsCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

    42 min
  2. FEB 26

    668 - Stop Waiting for Salesforce Leads with Doug Pelletier

    Why you should listen Doug Pelletier has spent 35 years winning enterprise accounts (Disney, Pfizer, Xerox) as a small Salesforce partner, proving that company size is irrelevant when your positioning and sales approach are right.Learn why Doug hired a General Manager at just six employees, and how that single WHO decision helped him scale to 130 people without burning out on tasks outside his strengths.Get Doug's approach to managing cash flow daily (a discipline he's maintained for 17 years) and why he says cash flow matters more than profitability for consulting firm owners. About Doug Pelletier Doug Pelletier is the Founder and CEO of Trifecta Technologies, a technology consulting firm he launched in 1991 that has grown into a trusted Salesforce and enterprise solutions partner for leading organizations. A sales- and strategy-led founder, Doug focuses on identifying real business problems, building executive relationships, and hiring strong operational leadership early – allowing him to concentrate on growth, client strategy, and selling. His leadership is shaped by decades of experience and a strong emphasis on financial discipline and long-term stability. Having gone through multiple industry shifts, Doug views AI as a major inflection point and leads Trifecta in helping organizations move beyond the hype to apply data, architecture and AI in practical ways that drive meaningful business outcomes. Resources and Links Trifecta.comDoug’s LinkedIn profileSnowflakeDatabricksApolloZoominfoPrevious episode: 667 - The Land-and-Expand PlayCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

    33 min
5
out of 5
36 Ratings

About

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7 figures and beyond.

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