A Brighter Web | Grow your business with digital marketing

GreenMellen
  • 5.0 (10)
  • MARKETING
  • UPDATED SEMIMONTHLY

Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.

  1. JAN 29

    Better Capitalism with Paul Knowlton

    Does it ever feel like something's wrong with the American model of capitalism? If obsession with growth at all costs and maximizing shareholder wealth is disappointing to you, you’re not alone. Many are working to improve this mindset, including Paul Knowlton and Better Capitalism.  Paul literally wrote the book on how to improve our system to work better for everyone, not just the wealthy. Listen in to learn how you can become a part of this movement, especially as a marketer or small business owner. Links Better Capitalism website Better Capitalism book on Amazon Better Capitalism blog Paul on LinkedIn Better Capitalism on LinkedIn Donate to support Better Capitalism

    25 min

  2. JAN 15

    The Collision Ahead with Michael Caldwell

    Michael Caldwell is the co-founder of technology agency Black Airplane, and the current mayor of Woodstock, Ga. He's also a futurist who thinks a lot about how technology impacts our lives, especially artificial intelligence. At the 2025 Brighter Web Conference, Michael shared how he foresees AI impacting our lives and work, in both positive and negative ways. Michael’s talk on YouTube: https://www.youtube.com/watch?v=5Y38GCBFQNs  Black Airplane:  https://blackairplane.com/ Michael on LinkedIn: https://www.linkedin.com/in/caldwellmichael/  Michael on Wikipedia: https://en.wikipedia.org/wiki/Michael_Caldwell  Mayor Caldwell: https://www.mayorcaldwell.com/

    30 min

  3. JAN 1

    Fast & Steady Wins the Race with Moira Vetter

    Moira Vetter shares her experience founding and running an award-winning marketing agency, Modo Modo, in this talk at the 2025 Brighter Web Conference. Links: Moira’s talk on YouTube: https://www.youtube.com/watch?v=T3YxRa1sdHA  Modo Modo: https://modomodoagency.com/  Adventure The Book: https://adventurethebook.com/  Moira on LinkedIn: https://www.linkedin.com/in/moiravetter/ Marketing Madhouse podcast: https://www.podbean.com/media/share/dir-i3562-24e37caa

    26 min

  4. 12/18/2025

    Radically Relevant with Blake Howard

    Co-founder of the Atlanta-based branding agency, Matchstic, Blake Howard shared how his team develops radical relevance for known brands. This talk was given at the 2025 Brighter Web Conference in Atlanta, Ga. Links: Blake’s talk on YouTube: https://www.youtube.com/watch?v=ceRz3XgtuKQ  Radically Relevant book: https://learn.matchstic.com/radically-relevant-book  Matchstic: https://matchstic.com/about  Blake on LinkedIn: https://www.linkedin.com/in/howardblake A Change of Brand podcast: https://www.achangeofbrand.com/about

    29 min

  5. 12/04/2025

    Nearbound Marketing with Katie Wagner

    KWSM agency founder, Katie Wagner, spoke at the 2025 Brighter Web Conference about a new approach to marketing that goes beyond just traditional inbound and outbound—it's called Nearbound Marketing. Links: Katie’s talk on YouTube: https://www.youtube.com/watch?v=XpCx_TWUnBU&t=364s  Katie’s agency, KWSM: https://kwsmdigital.com/  Katie on LinkedIn: https://www.linkedin.com/in/katiewagnerkwsm/ Nearbound and the Rise of the Who Economy on Amazon: https://www.amazon.com/Nearbound-Rise-Economy-Jared-Fuller/dp/B0CW3DKVQD

    25 min

  6. 11/20/2025

    Dream Small with Jeff Hilimire

    At the 2025 Brighter Web Conference, Atlanta tech entrepreneur Jeff Hilimire discusses how dreaming small might be the key to finding meaning in both work and life. He shares from his personal perspective on how starting small has benefited his career and organizations.  Links: Video of Jeff’s talk: https://www.youtube.com/watch?v=JNBag5WWheQ  Jeff’s Website: https://jeffhilimire.com/  Dream Small book on Amazon: amazon.com/Dream-Small-Finding-Turnaround-Leadership/dp/B0DXM9VLJL  Ripples Media: https://ripples.media/  Dragon Army: https://dragonarmy.com/  Purpose Group: https://purposegroup.us/ 48in48: https://48in48.org/

    20 min

  7. 10/16/2025

    A Quick Update on What We’ve Learned Recently About Using AI

    Struggling to keep up with the rapid changes in AI technology and its impact on marketing? Discover how small business leaders and marketers can harness AI tools to stay ahead of the curve and enhance their strategies. This episode dives into the benefits and challenges of AI, emphasizing the need for adaptability in a fast-paced digital world. Links Claude ChatGPT Robert’s  AI experiment article

    15 min

  8. 10/02/2025

    Coworking and Remote Work with Courtney Schwartz

    Remote work is more common than ever and a highly desired flexible benefit in many jobs. However, it doesn’t come without its own set of challenges and downsides. Coworking spaces like Fireworks in Marietta, Georgia, offer a good balance between flexibility and community. Courtney Schwartz from Fireworks shares the benefits and community aspects of co-working spaces. Chapters [01:15] Meet Courtney Schwartz [03:00] The Role of Fireworks Coworking [05:45] Benefits of Co-Working Spaces [09:30] Addressing Loneliness in Remote Work [13:00] Inspiring Stories from Fireworks [17:45] How to Maximize Co-Working Opportunities [22:00] Flexibility and Events at Fireworks [26:30] The Growing Demand for Co-Working Spaces [30:00] How to Connect with Fireworks Quotes from Courtney Schwartz "Connecting people together is one of the biggest things that we value here at Fireworks." "It's hard to be creative when you're the only person collaborating on it." "It's more than just a place where you can go to sit and get free coffee and Wi-Fi. It's really something more." Links Fireworks Coworking Email: work@fireworksfly.com  Fireworks on Instagram

    21 min
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5
out of 5
10 Ratings

About

Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.

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