The B2B Revenue Executive Experience Carlos Nouche & Lisa Schnare - Mentors in Revenue optimization and Sales Development

Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities.

But things start changing with a little help from AI.

How can generative AI align B2B marketing and sales teams for revenue growth in 2024?
To help us with this today, we have Nathan Schlaffer, CEO and Founder of MarketMate AI. With over a decade of experience in B2B technology and SaaS marketing, Nathan is passionate about helping marketing and sales teams achieve their revenue goals. He excels in delivering consistent messaging, hyper-personalizing content at scale, and accelerating sales rep onboarding through innovative AI-driven solutions.

Customer success and product marketing can be the driving force behind any go-to-market strategy.

However, the entire organization must work together to achieve success and deliver measurable results.

With that in mind, we wanted to know:

How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strategy?

To help us with this today, we have Kimberly Kaminski, CMO at Lakeside Software. Kimberly is a visionary and pragmatic tech marketing and operations leader known for driving successful, measurable programs that grow customers and revenue. Additionally, she is an Executive Member of Pavilion.

Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls.

B2B sales require a more strategic and personalized approach.

However, it's all about setting a strong foundation.

Here's the main question:

Why should you understand the problems your company solves when building an ideal customer profile and pipeline?

To help us with this today, we have Suraj Sampath, IT Sales Director at MindSource. Suraj has a unique combination of natural sales ability, engineering aptitude, and business acumen, having closely worked with marketing and engineering while shadowing sales and being mentored by sales leaders. Before joining MindSource, Suraj worked at companies such as Smartcar, DocuSign, ThoughtSpot, Conga, and AdMaxim.

Marketing and sales - a powerful combination that can make or break your entire business.

The key word here is alignment between those two.

Creating an effective collaborative space is more than just asking both parties to work together; it requires defined steps toward cooperation.

Let's start with a simple question in mind:

Why should you build a marketing ecosystem that aligns with the sales process to achieve measurable success and maximize automation?

To help us with this today, we have Ben Sturtevant, Co-Founder and CEO of Elite360. Ben is a marketing expert passionate about helping entrepreneurs master the art of online marketing. He is also the Chief Operating Officer and Chief Marketing Officer at Elite CEOs.

The evolution of the buyer-seller journey is a never-ending story between the two sides.

However, in the last 5 years, the changes have been remarkable.

We wanted to find out:

How are changes in buyer-seller dynamics causing friction in the sales process?

To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. Greg brings 30 years of experience in sales leadership, working with leading technology companies. As a Managing Partner, he has a proven history of significantly increasing revenue for emerging tech companies, including Salesforce.com, PeopleSoft, E.piphany, Apttus, and Blend Labs.

Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback.

That is sales enablement.

Sales enablement has become an integral part of every successful organization.

So then, we asked ourselves:

How can you effectively integrate sales enablement with your sales strategy to drive measurable impact and results for your overall organization?

To help us with this today, we have Gail Behun, Director of Revenue Enablement at LivePerson. Gail is an experienced sales enablement leader passionate about producing measurable results. She has a strong background in sales and marketing roles, processes, methodologies, and business practices, and has held leadership positions in fast-growing SaaS companies throughout her career.