The Online Course Show

Jacques Hopkins
  • 4.8 (216)
  • ENTREPRENEURSHIP
  • UPDATED SEMIMONTHLY

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored! Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.

  1. 275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)

    FEB 5

    275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)

    If you’ve ever found yourself answering the same questions over and over and thinking, “I should just turn this into a course,” this episode is for you. In today’s conversation, I sit down with Stephanie Gaffney, a live wedding painter who transformed a decade of experience into a premium online program — and did it in a way that actually serves her students and her life. We dig into how Stephanie built The Wedding Painter’s Blueprint, how she priced it confidently at a premium level, and what really went into launching a high-touch course while juggling family life, client work, and a growing business. This is a behind-the-scenes look at what it actually takes to turn creative expertise into a sustainable, scalable offer — without cutting corners or burning out. Watch the episode on Youtube: https://youtu.be/cZsNzcrGv2A Stephanie's Education Website: https://stephaniegaffney.com/ Stephanie's Artist Website: https://torregrossafineart.com/ 🎓 Check out Genesis: https://www.theonlinecourseguy.com/genesis Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

    52 min
  2. 274: Create Videos WHILE YOU SLEEP… Using Your AI Avatar (Featuring Julian Goldie)

    JAN 8

    274: Create Videos WHILE YOU SLEEP… Using Your AI Avatar (Featuring Julian Goldie)

    What if you could create 8 long-form videos a day and over 100 pieces of content daily with just a few minutes of your own time? That’s not a hypothetical — it’s exactly what my guest, Julian Goldie, is doing using AI, systems, and some pretty bold experimentation. In this episode, we dig deep into AI avatars, content systems, SEO in the age of ChatGPT, and what authenticity even means anymore. I’ll be honest — I have mixed feelings about some of this. But Julian brings a thoughtful, transparent approach that made me seriously rethink how AI might fit into a modern course business. Whether you’re excited, skeptical, or somewhere in between, this conversation will definitely stretch how you think about content, scale, and leverage. Watch the episode on Youtube: https://youtu.be/lNP1_N8nP1g Julian’s Website: https://www.skool.com/ai-profit-lab-7462/about Join the AI Profit Boardroom: https://oc.show/aigroup Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

    59 min
  3. 273: How to Use AI WITHOUT Losing YOUR Voice (Featuring Dan Cumberland)

    12/18/2025

    273: How to Use AI WITHOUT Losing YOUR Voice (Featuring Dan Cumberland)

    You’ve probably heard it a thousand times: “Use AI or get left behind.” But if you’re a course creator, that advice can feel like a trap, because the fastest way to “use AI” is also the fastest way to sound generic and lose your voice. In this episode, I sit down with Dan Cumberland, who helps founder-led brands scale with AI without losing their soul, and honestly, this conversation felt like a giant exhale. We dig into how to use AI in a way that keeps your content human, especially when it comes to marketing (the place most course creators get stuck). Dan shares a simple framework to help AI actually sound like you, plus practical examples of using AI inside your course experience to support students at a higher level, without turning your brand into “AI slop.” Watch the episode: https://youtu.be/inOBNS15RfQ Dan's Website: https://dancumberlandlabs.com/   Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

    1h 7m
  4. 272: The Simple PDF That Built a Global Brand (Featuring Benny Lewis)

    12/04/2025

    272: The Simple PDF That Built a Global Brand (Featuring Benny Lewis)

    In this episode, I sit down with Benny Lewis from Fluent in 3 Months to talk about what it really takes to stand out in a crowded online course space. We dig into how he turned a simple PDF into a global brand, why timing isn’t the barrier people think it is, and what creators should focus on right now to grow. We also get into positioning, pricing, viral content, and the mindset that’s helped Benny stay relevant for over a decade. If you’re wondering how to differentiate yourself or how to start today without feeling “too late,” this conversation is for you. Watch the episode: https://youtu.be/uQqYSBXpZH8 Benny's Website: https://www.fluentin3months.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

    1h 9m
  5. 271: Designing the Perfect Program for YOU (Featuring Mike Pacchione)

    11/20/2025

    271: Designing the Perfect Program for YOU (Featuring Mike Pacchione)

    Ever feel like you're building a course based on what everyone else is doing instead of what actually fits your life and your students' needs? In this episode, I chat with speech coach Mike Pacchione—who’s worked with the likes of Amy Porterfield and Donald Miller—about how he’s built a high-impact, low-complexity program that prioritizes feedback and alignment over scale. We explore what it looks like to run a hybrid course, why he doesn't offer a standalone version, and how to design offers around what actually works for you. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/9uRLFc0Di5M Mike's Website: http://speechclub.club/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

    1h 4m
  6. 270: Course Creation in a Post-AI World (Featuring Panos Siozos)

    11/06/2025

    270: Course Creation in a Post-AI World (Featuring Panos Siozos)

    In this episode, I chat with Panos Siozos, CEO of LearnWorlds, about what sets successful course creators apart and how platforms like his are evolving with AI, instructional design, and community-building tools to help elevate the student experience and online course outcomes. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/dXt6s2Z8NZ4Panos' Website: http://learnworlds.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy

    46 min
  7. 269: From Bust to 6-Figure Months (Featuring Rick Howard)

    10/23/2025

    269: From Bust to 6-Figure Months (Featuring Rick Howard)

    In this episode, I chat with Rick Howard, who went from struggling consultant to six-figure course creator thanks to one unexpected viral YouTube video. We dive into how Rick’s background in federal government contracting set the stage, and how consistency—plus smart content strategy—completely transformed his business without spending a dime on ads.Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/KisUdvcZGnc  Rick's Website: https://govclose.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com Apply for Coaching: https://www.theonlinecourseguy.com/coaching  Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy

    49 min
  8. 268: The Minimum Legal Setup Every Course Creator Needs (Featuring Bobby Klinck)

    10/09/2025

    268: The Minimum Legal Setup Every Course Creator Needs (Featuring Bobby Klinck)

    Ever put off launching your online course because you're worried about content theft or unsure which legal steps to take? You're not alone—and that's why I brought in Harvard Law grad turned online entrepreneur Bobby Klinck.  In this episode, we tackle the biggest legal fears and misconceptions course creators face, from copyright and trademarks to LLCs, privacy policies, and beyond. Bobby shares how his own failed launch taught him priceless lessons and led to a thriving business helping others get legally legit. If you want to protect your course and launch with confidence, this episode is for you. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/3bwxAPrG2-o Bobby’s Website: https://www.plainlylegal.com/?ref=rm3k12 USPTO: https://www.uspto.gov/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com Apply for Coaching: https://www.theonlinecourseguy.com/coaching  Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy

    1h 7m
See All (278)

4.8
out of 5
216 Ratings

About

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored! Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.

Information

  • Creator
    Jacques Hopkins
  • Years Active
    2017 - 2026
  • Episodes
    278
  • Rating
    Clean
  • Copyright
    © 2022 Hopkins Media, LLC
  • Show Website
    The Online Course Show

You Might Also Like