The Online Course Show

Jacques Hopkins
The Online Course Show

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored! Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.

  1. 237: Facebook Ads - What's Working RIGHT NOW (Featuring Kwadwo Sampany-Kessie)

    OCT 29

    237: Facebook Ads - What's Working RIGHT NOW (Featuring Kwadwo Sampany-Kessie)

    Today, we're diving into the world of Facebook Ads with a special focus on what's working right now, joined by our expert guest Kwadwo Sampany-Kessie. Kwadwo shares his proven strategies on how course creators can leverage low-ticket offers to generate quality leads and drive sales for higher-priced courses. We cover everything from crafting targeted mini-courses to refining sales messaging, effectively transitioning from organic to paid traffic, and the importance of understanding your audience’s needs. Tune in as we explore the nuances of ad strategies, successful funnels, and the essential metrics to drive your business forward. Watch on YouTube: https://youtu.be/bb2q57rLTV4   Kwadwo's website: https://theartofonlinebusiness.com/ The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results: https://quayjo.mykajabi.com/7mistakes-gp 1:1 Meta Ads Coaching: https://theartofonlinebusiness.com/call The Art of Online Business Podcast: https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572   Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy

    1h 10m
  2. 234: Detailed Case Study: From 0 to 5-Figures/Month (featuring Hugo Ortega)

    SEP 17

    234: Detailed Case Study: From 0 to 5-Figures/Month (featuring Hugo Ortega)

    Today, we're diving into an inspiring and detailed case study: From 0 to 5-Figures/Month, featuring the remarkable journey of Hugo Ortega. Hugo transitioned from an unfulfilling engineering career to the exciting world of yachting, and eventually to helping others pursue careers on super yachts. We explore Hugo's early business challenges, his strategic adaptations, and the importance of persistence and consistency. We’ll uncover his innovative approach to sales, leveraging platforms like Instagram, and his blend of personal sales mixed with scalable automated systems. Discover how Hugo grew his revenue from minimal early sales to consistent five-figure months, and the tools and strategies he used to get there. Whether you're an aspiring course creator or simply love hearing success stories, this episode is a real-life example of overcoming obstacles and finding success in the online course world. Watch on YouTube: https://youtu.be/FEEzikK5Jhs Hugo’s website: https://www.superyachtsundayschool.com Hugo’s Instagram: https://www.instagram.com/superyachtsundayschool/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

    1h 13m
  3. 233:  The Underrated Strategy to Explode Your Audience WITHOUT Ads or Social Media (featuring Bryan Harris)

    SEP 3

    233: The Underrated Strategy to Explode Your Audience WITHOUT Ads or Social Media (featuring Bryan Harris)

    Today, we dive into a game-changing approach to growing your audience without relying on ads or social media, featuring Bryan Harris. Renowned for coaching multimillion-dollar companies, Bryan reveals how businesses, especially smaller ones, can focus more effectively on high-ticket products and optimizing personal connections. He discusses the powerful strategy of borrowing other people's audiences (BOPA) to gain visibility and build trust without the usual marketing fluff. We’ll explore the nuts and bolts of successfully pitching content, crafting high-value offerings, and employing growth tools designed for powerful lead magnets and email sequences. Bryan also uncovers the value of combining group and 1-on-1 coaching for lasting client success, encouraging a calculated, mission-driven approach to scaling your business. Tune in to discover how you can explode your audience and revenue with simplicity and focus! Watch on YouTube: https://youtu.be/zn5hk9tsnW4    Get the Free Resources: https://growthtools.com/hopkins   Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy

    1h 14m
  4. 232: 7-Figures Per Year Teaching Tennis Online (Featuring Florian Meier)

    AUG 20

    232: 7-Figures Per Year Teaching Tennis Online (Featuring Florian Meier)

    In today’s episode we sit down with tennis coach turned online course creator, Florian Meier. Florian takes us through his remarkable journey from traditional tennis instruction to a thriving, seven-figure online business. Discover how he leveraged affiliate sales, optimized his brand for search engines, and transitioned his focus to YouTube—where the majority of his traffic now comes from. Florian shares invaluable insights on affiliate marketing, product launch strategies, and the evolving landscape of online education. He also delves into the challenges of maintaining content consistency, and the shift to a subscription model focused on personalized coaching. We discuss the intricacies of balancing digital and physical products, and the potential of social media platforms for business growth. Florian's story offers a treasure trove of actionable advice and inspiration. Tune in as we uncover the strategies that helped Florian build a successful online tennis instruction business, and how you can apply these principles to your own ventures. Watch on YouTube: https://youtu.be/vDf76Elqp1E Florian's website: https://www.onlinetennisinstruction.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month trial: http://everyclickkajabi.com/ Free Skool Course and 14 day trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy

    58 min
  5. 231: The Crazy Difference In Free Courses vs. Charging a Premium (Featuring Mark Smith)

    AUG 6

    231: The Crazy Difference In Free Courses vs. Charging a Premium (Featuring Mark Smith)

    In today's episode, we hear from Mark Smith, who has built a thriving career in technology without a formal education and is passionate about making tech careers accessible to everyone. We'll delve into his journey, from offering free courses to transitioning to a premium model, and the remarkable difference it made in engagement and success rates. We’ll discuss the power of storytelling, the importance of community, and strategic branding in creating a standout online course. Mark shares invaluable insights into his niche in Microsoft business applications, his methods for capturing and refining ideas, and the role of social media on building a personal brand. Don't miss out on this masterclass with Mark on taking your online course business to the next level! Watch on YouTube: https://youtu.be/vxcChtTX5ng  Mark’s website: https://www.nz365guy.com/ Mark’s Mentoring Challenge: https://ako.nz365guy.com/ Apps mentioned in the episodeDrafts: https://getdrafts.com/Brain Toss: https://braintoss.com/Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month trial: http://everyclickkajabi.com/Free Skool Course and 14 day trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

    1h 15m
4.9
out of 5
206 Ratings

About

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored! Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.

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