If your job as CEO hasn't changed in three years, your company might be outgrowing you. To elevate your business 10x, it's essential to reassess your role as CEO, make tough calls, and prioritize with unwavering focus. These are the key areas where you can unlock significant value for yourself, your team, and your customers. Jess Dewell from Red Direction, Christy Maxfield of Purpose First Advisors, and Dean Barta from Barta Business Group have an open discussion about how you might be the bottleneck hindering your business growth. Here are key notes you don't want to miss: ** Assess and sharpen your focus - The greatest obstacle to growth often lies in avoiding tough decisions. Failing to make a choice is still a choice — and it can dilute your impact. Set aside dedicated time (like a focused retreat) to review your priorities, clarify the true value you provide, and eliminate the "busywork" that distracts from strategic advancement. ** Differentiate your roles for clarity and growth - Many business owners find themselves unintentionally wearing the CEO hat, which can pose challenges. Ask yourself: would you hire yourself for this role? Establish clear job descriptions for both CEO and Owner to define your responsibilities, promote effective delegation, and identify where you can add the most value — then focus relentlessly on those areas. ** Unleash your greatest asset: YOU - Sustainable and exponential growth begins when leaders evolve authentically, delegate tasks that no longer align with their strategic vision, and cultivate habits that keep them in their zone of genius. Keep in mind: the value you realize for yourself directly influences the value your company delivers to customers and prospective buyers. After the discussion, your expert panel shared their biggest takeaway: Dean Barta: Separating the roles of owner and CEO: Assess whether you would hire yourself to be the CEO of your company. Christy Maxfield: This about making sure that you can unlock more value for your customer, about unlocking more value for you as an owner, about unlocking more value for a future buyer. Jess Dewell: Your ability to make decisions will get easier, stronger, and clearer. That ensures that you are evolving and assessing as you go. -------------------- If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you keep learning and growing while working strategically on your business. -------------------- You can get in touch with Jess Dewell on Twitter, LinkedIn or Red Direction website.
