Chiro Hustle

Jim Chester and Luke Millett

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves. Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward. Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology. The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values. Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately. Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose. If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you. Welcome to Chiro Hustle. 

  1. 2d ago

    Shattering the False Barriers Stunting Your Practice - Dr Chris Zaino DC - Chiro Hustle Podcast 787

    In Episode 787 of the Chiro Hustle Podcast, James Chester welcomes Dr Chris Zaino DC for a powerful conversation about coaching, identity, chiropractic philosophy, practice growth, health, and breaking through the invisible ceilings that hold chiropractors back. Dr Zaino shares how apprenticeship and coaching helped him rise in chiropractic, bodybuilding, business, and life. The most powerful story in the episode comes when he remembers adjusting a pastor for two years before finally asking if he could speak to the congregation. That one courageous ask led to three Sundays, hundreds of new patients, and a practice that broke through to over a thousand visits per week. This episode challenges chiropractors to stop copying someone else’s practice model and start asking what they truly want their life and office to look like. James and Dr Zaino talk about burnout, nutrition, fitness, self-responsibility, sobriety, mentorship, and the importance of coaching people into a new identity instead of simply trying to close them. The conversation closes with a principled discussion about innate intelligence, universal intelligence, above-down-inside-out, and why subluxation-centered chiropractic is vital to the future of the profession. #ChiroHustle #Chiropractic #DrChrisZaino #ChiropracticPodcast #Subluxation #InnateIntelligence #UniversalIntelligence #AboveDownInsideOut #ChiropracticPhilosophy #PracticeGrowth #ChiropracticCoaching #ChiropracticBusiness #PrincipledChiropractic #ChiropracticLeadership #KeepHustling

    Shattering the False Barriers Stunting Your Practice - Dr Chris Zaino DC - Chiro Hustle Podcast 787
  2. 6d ago

    From Painkillers to Building Chiropractic's AI Future - Jay Greenstein DC - Chiro Hustle Podcast 786

    In Episode 786 of the Chiro Hustle Podcast, James Chester welcomes Dr Jay Greenstein DC for a powerful conversation about chiropractic purpose, leadership, organizational inclusion, AI-powered practice, patient retention, Medicare modernization, and the future of the profession. Dr Greenstein shares the personal story that helped lead him into chiropractic: his mother suffered chronic pain after multiple car accidents and was pushed through a system of painkillers, opioids, and antidepressants before chiropractic changed her life. That experience became part of his mission. From there, Dr Greenstein discusses the Chiropractic Future Strategic Plan, how to engage younger chiropractors and students, what it takes to scale multiple practices, and why growth must be rooted in purpose, people, and process. James and Dr Greenstein also explore AI in chiropractic, search visibility, content authority, and Embody, a remote therapeutic monitoring platform designed to help providers track patient progress, improve adherence, support outcomes, and keep patients connected to care outside the office. The episode closes with a major conversation about Make America Healthy Again, Medicare modernization, parity, access, and the opportunity for chiropractic to stand strong in its identity while serving more people. This is a future-focused episode grounded in the foundation of chiropractic: the adjustment, the nervous system, subluxation-centered care, innate intelligence, service, and the sacred trust. #ChiroHustle #Chiropractic #DrJayGreenstein #Subluxation #ChiropracticPhilosophy #ChiropracticLeadership #ChiropracticFuture #AIinChiropractic #PracticeGrowth #ChiropracticBusiness #HealthFreedom #MedicalFreedom #MakeAmericaHealthyAgain #MedicareModernization #ChiropracticAdjustment #InnateIntelligence #FutureOfChiropractic

    From Painkillers to Building Chiropractic's AI Future - Jay Greenstein DC - Chiro Hustle Podcast 786
  3. Jul 13

    From TikTok to the Chiropractic Sacred Trust with Matteo Carlioz DC2B - Chiro Hustle Podcast 785

    In this episode of the Chiro Hustle Podcast, James Chester welcomes Matteo Carlioz, a chiropractic student from Toulouse, France, affectionately known as a DC2B. Matteo discovered chiropractic at 17 after seeing adjustment videos online during COVID. Curious and dealing with a basketball-related knee issue, he found a chiropractor nearby and got checked. That first experience opened the door to something much bigger. Soon, Matteo’s family began receiving chiropractic care, including his grandfather, who had Parkinson’s. Matteo describes seeing his grandfather begin to express more life, a moment that deeply strengthened his desire to serve people through chiropractic. This episode explores chiropractic in Europe, the medicalized direction of some chiropractic education, the need for philosophy, the importance of preserving the Sacred Trust, and the role of students in carrying chiropractic forward. Matteo shares why students should reach out to mentors, attend seminars, learn technique, and discover chiropractic as a science, philosophy, and art. His message is clear: if students want to understand chiropractic deeply, they must seek it, connect with people, and fall in love with the art of the adjustment. #ChiroHustle #Chiropractic #MatteoCarlioz #DC2B #ChiropracticStudent #Subluxation #ChiropracticPhilosophy #SacredTrust #InnateIntelligence #ChiropracticEurope #FutureOfChiropractic #PrincipledChiropractic #ChiropracticAdjustment #StudentSuccess

    From TikTok to the Chiropractic Sacred Trust with Matteo Carlioz DC2B - Chiro Hustle Podcast 785
  4. Jul 9

    Kids, Crashes, and Chiropractic First for Families with Dr Jay Shetlin DC - Chiro Hustle Podcast 784

    n Episode 784 of the Chiro Hustle Podcast, James Chester welcomes Dr Jay Shetlin DC for a powerful and emotional conversation about chiropractic philosophy, family, mentorship, personal injury, international practice, authorship, and the foundational importance of the adjustment. Dr Shetlin shares how his chiropractic journey began when his mother was helped through chiropractic care after a car crash. That early experience led him to Palmer College and into a career focused on helping people through principled, subluxation-centered chiropractic. The heart of this episode is the story of Dr Shetlin’s son Harrison. After being born with meningitis and later facing serious neurological challenges, Harrison’s story became a defining moment for Dr Shetlin as both a chiropractor and a father. He explains how he returned to the core principles of chiropractic: remove subluxation, turn the power on, support the nervous system, provide the body what it needs, reduce toxicity, and allow healing to unfold over time. This episode also explores chiropractic in Portugal, the importance of mentorship, why students and new doctors should stay connected to state associations and coaches, and why personal injury care requires serious training. Dr Shetlin shares why children involved in car crashes should be checked, why chiropractors need to document and diagnose properly, and why the profession is stronger when doctors refer, collaborate, and specialize. This is a principled, emotional, and action-oriented episode for chiropractors, students, families, and anyone who believes chiropractic must remain clear, subluxation-centered, and grounded in the power that made the body. Learn more about Dr Jay Shetlin DC and Whiplash Group at whiplashgroup.org. #ChiroHustle #Chiropractic #DrJayShetlinDC #Subluxation #ChiropracticPhilosophy #InnateIntelligence #SacredTrust #PersonalInjuryChiropractic #Whiplash #PediatricChiropractic #ChiropracticStudents #PracticeGrowth #ChiropracticAdjustment #FamilyHealthFreedom

    Kids, Crashes, and Chiropractic First for Families with Dr Jay Shetlin DC - Chiro Hustle Podcast 784
  5. Jul 2

    From Debilitating Fear to Holding Her Baby with Dr Brienna Levin DC - Chiro Hustle Podcast 782

    In Episode 782 of the Chiro Hustle Podcast, James Chester welcomes Dr Brienna Levin DC, a Palmer College of Chiropractic graduate practicing in Germany. Dr Levin grew up in chiropractic, with both parents serving as chiropractors, and she saw early that the body has an incredible ability to heal when interference is removed. Her journey took her from Arizona to Iowa, Hawaii, and ultimately Germany, where she now practices in a philosophically grounded chiropractic setting. This episode explores her chiropractic calling, the importance of becoming an excellent adjuster, the need for strong philosophy, and why chiropractors must learn to communicate clearly with people outside the chiropractic bubble. Dr Levin also shares practical guidance on Instagram and social media, explaining how chiropractors can stop using online platforms like billboards and start using them to build trust, educate communities, and become the go-to chiropractor in their area. The most powerful story in this episode centers on a mother who was afraid to hold her daughter because of blackouts, dizziness, fainting spells, and migraines. After beginning chiropractic care, she reported that the blackouts stopped, her migraines were almost completely gone, her energy improved, and she could hold her child without fear. Dr Levin brings the conversation back to principle: the chiropractor does not heal the body. The body heals through innate intelligence. The chiropractor removes interference. #ChiroHustle #Chiropractic #DrBriennaLevin #PrincipledChiropractic #Subluxation #InnateIntelligence #ChiropracticPhilosophy #ChiropracticMarketing #InstagramMarketing #ChiropracticStudent #PracticeGrowth #FamilyHealth #NervousSystem #WomenInChiropractic #FutureOfChiropractic

    From Debilitating Fear to Holding Her Baby with Dr Brienna Levin DC - Chiro Hustle Podcast 782
  6. Jun 25

    The Hands that Speak Chiropractic with Dr Daryn Weise DC - Chiro Hustle Podcast 780

    Dr Daryn Weise DC joins Chiro Hustle from Barcelona, Spain, where he has practiced chiropractic for 17 years after graduating from Palmer. This episode is anchored around one powerful story: when Dr Weise first began practicing in Spain, he did not speak the language. That meant he had to “speak with his hands.” His adjusting had to communicate what his words could not. From that foundation, Dr Weise shares a principled and performance-driven conversation about chiropractic mastery, subluxation-centered practice, Ironman discipline, and the importance of training your hands, your body, and your life for the mission ahead. He discusses building a practice overseas, completing 13 Ironman races and 13 half Ironman races, recovering after a motorcycle accident and reconstructed ankle, preparing for Kona, and teaching through Sports Chiropractic Academy. This episode is a strong reminder that chiropractic is more than symptom care. The adjustment matters. The nervous system matters. The principle matters. And if chiropractors want to serve people well for the long haul, they must be prepared physically, philosophically, and technically. #ChiroHustle #Chiropractic #Subluxation #ChiropracticPhilosophy #SportsChiropractic #PerformanceChiropractic #ChiropracticAdjustment #InnateIntelligence #ChiropracticStudent #PrincipledChiropractic #IronmanChiropractor #KonaIronman #PalmerCollege #ChiropractorLife

    The Hands that Speak Chiropractic with Dr Daryn Weise DC - Chiro Hustle Podcast 780
5
out of 5
225 Ratings

About

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves. Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward. Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology. The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values. Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately. Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose. If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you. Welcome to Chiro Hustle. 

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