Chiro Hustle

Jim Chester and Luke Millett

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves. Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward. Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology. The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values. Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately. Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose. If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you. Welcome to Chiro Hustle. 

  1. 1d ago

    Checking, Adjusting, and Setting People Free with Dr Neil Cohen DC - Chiro Hustle Podcast 793

    In Episode 793 of the Chiro Hustle Podcast, James Chester welcomes Dr Neil Cohen DC for a powerful, principled conversation about chiropractic purpose, leadership, communication, and the sacred responsibility to keep chiropractic chiropractic. With 40 years in the profession and years of leadership at Sherman College of Chiropractic, Dr Cohen brings a clear message: chiropractic is not transactional. Chiropractic is transformational. This episode centers on vertebral subluxation, the adjustment, and the chiropractor’s role in removing interference so the body can better express life. Dr Cohen explains why chiropractic is not simply about symptoms or health, but about life itself. Health is the result. Life is the principle. James and Dr Cohen also discuss the profession’s need for stronger leadership, clearer communication, better fellowship, and a renewed commitment to chiropractic identity. The conversation challenges chiropractors to stop practicing as islands and start sharpening one another for the future of the profession. The most powerful message is directed to chiropractic students: do not lose yourself in school stress, do not fall for the counterfeit, and do not chase shiny objects. Learn how to check, learn how to adjust, and learn how to set people free. #ChiroHustle #Chiropractic #DrNeilCohen #Subluxation #ChiropracticPhilosophy #VertebralSubluxation #ChiropracticStudents #ChiropracticLeadership #ShermanCollege #BJPalmer #SacredTrust #InnateIntelligence #PrincipledChiropractic #ChiropracticPodcast

    Checking, Adjusting, and Setting People Free with Dr Neil Cohen DC - Chiro Hustle Podcast 793
  2. 6d ago

    Measuring the Magic of the Adjustment with Dr Trevor Colm DC - Chiro Hustle Podcast 792

    In Episode 792 of the Chiro Hustle Podcast, James Chester welcomes Dr Trevor Colm DC for a powerful conversation about concussion recovery, brain function, subluxation-centered chiropractic, Cortex, research, and the future of the profession. Dr Colm’s chiropractic story began after a major concussion while playing college lacrosse. His short-term memory was wiped out, brain fog took over, and he had to step away from school. After months with no real improvement, chiropractic entered the picture. One adjustment from the right chiropractor changed the trajectory of his life. His brain fog cleared, his memory returned, his health improved, and his purpose came into focus. That experience created a lifelong question: why did one adjustment change everything? In this episode, Dr Colm shares how that question led him into chiropractic, philosophy, neuroscience, and the development of Cortex — a robotic EEG-based technology designed to help chiropractors better measure and communicate the impact of the adjustment on the brain and nervous system. James and Dr Colm discuss the perception gap in chiropractic, the importance of BJ Palmer’s Big Idea, the value of subluxation-based care, and why philosophy and evidence do not have to be divided. This episode is about making the unseen visible and helping the world understand that chiropractic is not just about pain. It is about the nervous system, adaptation, human potential, and life expression. #ChiroHustle #Chiropractic #DrTrevorColm #Subluxation #BrainFunction #NervousSystem #ChiropracticAdjustment #CortexBrain #ChiropracticResearch #BrainBasedChiropractic #ChiropracticPhilosophy #FutureOfChiropractic #InnateIntelligence #BJPalmer #SacredTrust

    Measuring the Magic of the Adjustment with Dr Trevor Colm DC - Chiro Hustle Podcast 792
  3. Aug 3

    From Jail Cell Survival to Capitol Hill Strategy with Dr Mark Sanna DC - Chiro Hustle Podcast 791

    In Episode 791 of the Chiro Hustle Podcast, James Chester welcomes Dr Mark Sanna DC of Breakthrough Coaching for a powerful conversation about chiropractic’s strategic future. Dr Sanna discusses the Chiropractic Future Strategic Plan, the profession’s need for unified direction, and the four major pillars of research, government relations, reimbursement, and technology. He explains why quality-of-life research, real-time chiropractic data, AI, EHR information, and reimbursement dashboards may help the profession speak with greater authority to legislators, insurers, policymakers, and the public. The most powerful moment in the episode comes when Dr Sanna reflects on his father’s generation of chiropractors — including those who were jailed for practicing chiropractic — and contrasts that with today’s opportunity, where chiropractic leaders are being invited into national conversations about reimbursement, access, Medicare modernization, veterans’ care, and the future of health in America. This is a principled, subluxation-centered conversation about courage, unity, the sacred trust, and the need for chiropractic to stand up in one of the most important windows of opportunity the profession has seen in decades. Learn more about Dr Mark Sanna DC and Breakthrough Coaching at MyBreakthrough.com. #ChiroHustle #Chiropractic #DrMarkSanna #MarkSannaDC #BreakthroughCoaching #Subluxation #ChiropracticPhilosophy #SacredTrust #ChiropracticFuture #ChiropracticResearch #MedicareModernization #ChiropracticLeadership #PracticeGrowth #InnateIntelligence

    From Jail Cell Survival to Capitol Hill Strategy with Dr Mark Sanna DC - Chiro Hustle Podcast 791
  4. Jul 30

    From Allergies and Pain to Chiropractic Purpose with Dr Janrai Gravely DC - Chiro Hustle Podcast 790

    In Episode 790 of the Chiro Hustle Podcast, James Chester sits down with Dr Janrai Gravely DC to talk about the journey from the soccer field to the chiropractic table. Dr Gravely’s story began with pain, asthma, allergies, and a young athlete’s limited understanding of the body. After a severe back pain experience during a youth soccer tournament, and after his mother was introduced to chiropractic while dealing with chronic fatigue, Dr Gravely discovered something much bigger than symptom relief. His chiropractor explained that the body heals itself and that chiropractic removes interference from the system. That principle changed the course of his life. In this episode, Dr Gravely shares how chiropractic helped shape his future, why he chose Parker University, how soccer and discipline influenced his practice mindset, and why returning to the fundamentals matters for every chiropractor. He also breaks down how he organically built strong personal injury and auto case relationships by networking, listening to attorneys, being reliable with documentation, and building a practice rooted in trust. This episode is about chiropractic principle, practice growth, mentorship, discipline, and the responsibility to keep sharpening the blade. #ChiroHustle #Chiropractic #Subluxation #DrJanraiGravely #PrincipledChiropractic #ChiropracticPhilosophy #PracticeGrowth #ChiropracticStudents #PersonalInjuryChiropractic #SacredTrust #InnateIntelligence #ChiropracticAdjustment

    From Allergies and Pain to Chiropractic Purpose with Dr Janrai Gravely DC - Chiro Hustle Podcast 790
  5. Jul 19

    Shattering the False Barriers Stunting Your Practice - Dr Chris Zaino DC - Chiro Hustle Podcast 787

    In Episode 787 of the Chiro Hustle Podcast, James Chester welcomes Dr Chris Zaino DC for a powerful conversation about coaching, identity, chiropractic philosophy, practice growth, health, and breaking through the invisible ceilings that hold chiropractors back. Dr Zaino shares how apprenticeship and coaching helped him rise in chiropractic, bodybuilding, business, and life. The most powerful story in the episode comes when he remembers adjusting a pastor for two years before finally asking if he could speak to the congregation. That one courageous ask led to three Sundays, hundreds of new patients, and a practice that broke through to over a thousand visits per week. This episode challenges chiropractors to stop copying someone else’s practice model and start asking what they truly want their life and office to look like. James and Dr Zaino talk about burnout, nutrition, fitness, self-responsibility, sobriety, mentorship, and the importance of coaching people into a new identity instead of simply trying to close them. The conversation closes with a principled discussion about innate intelligence, universal intelligence, above-down-inside-out, and why subluxation-centered chiropractic is vital to the future of the profession. #ChiroHustle #Chiropractic #DrChrisZaino #ChiropracticPodcast #Subluxation #InnateIntelligence #UniversalIntelligence #AboveDownInsideOut #ChiropracticPhilosophy #PracticeGrowth #ChiropracticCoaching #ChiropracticBusiness #PrincipledChiropractic #ChiropracticLeadership #KeepHustling

    Shattering the False Barriers Stunting Your Practice - Dr Chris Zaino DC - Chiro Hustle Podcast 787
  6. Jul 16

    From Painkillers to Building Chiropractic's AI Future - Jay Greenstein DC - Chiro Hustle Podcast 786

    In Episode 786 of the Chiro Hustle Podcast, James Chester welcomes Dr Jay Greenstein DC for a powerful conversation about chiropractic purpose, leadership, organizational inclusion, AI-powered practice, patient retention, Medicare modernization, and the future of the profession. Dr Greenstein shares the personal story that helped lead him into chiropractic: his mother suffered chronic pain after multiple car accidents and was pushed through a system of painkillers, opioids, and antidepressants before chiropractic changed her life. That experience became part of his mission. From there, Dr Greenstein discusses the Chiropractic Future Strategic Plan, how to engage younger chiropractors and students, what it takes to scale multiple practices, and why growth must be rooted in purpose, people, and process. James and Dr Greenstein also explore AI in chiropractic, search visibility, content authority, and Embody, a remote therapeutic monitoring platform designed to help providers track patient progress, improve adherence, support outcomes, and keep patients connected to care outside the office. The episode closes with a major conversation about Make America Healthy Again, Medicare modernization, parity, access, and the opportunity for chiropractic to stand strong in its identity while serving more people. This is a future-focused episode grounded in the foundation of chiropractic: the adjustment, the nervous system, subluxation-centered care, innate intelligence, service, and the sacred trust. #ChiroHustle #Chiropractic #DrJayGreenstein #Subluxation #ChiropracticPhilosophy #ChiropracticLeadership #ChiropracticFuture #AIinChiropractic #PracticeGrowth #ChiropracticBusiness #HealthFreedom #MedicalFreedom #MakeAmericaHealthyAgain #MedicareModernization #ChiropracticAdjustment #InnateIntelligence #FutureOfChiropractic

    From Painkillers to Building Chiropractic's AI Future - Jay Greenstein DC - Chiro Hustle Podcast 786
5
out of 5
309 Ratings

About

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves. Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward. Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology. The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values. Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately. Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose. If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you. Welcome to Chiro Hustle. 

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