John Griffiths' Podcast

John Griffiths
  • 5.0 (1)
  • Management

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

  1. 17th Podcast on the difference between promotional and product ideas

    07/03/2019

    17th Podcast on the difference between promotional and product ideas

    John Griffiths reflects this week on the difference between promotional ideas and product ideas and the danger of coming up with product ideas without proper support - straying well beyond the original brief.

    9 min
  2. Experiments with Honda

    06/24/2019

    Experiments with Honda

    Early Honda online experiments which showed the way advertising would break boundaries into content marketing. 20 years on I have second thoughts

    10 min
  3. 15th podcast Honda advertising and the Swindon campaign

    06/14/2019

    15th podcast Honda advertising and the Swindon campaign

    With the prospect of Honda closing its factory in Swindon I talk about the way advertising misses the bigger picture (eg factory closures) and tell the story of how we used Swindon to make a point about a new range of Civics, a campaign pulled at the last minute.

    12 min

  4. 06/07/2019

    Special - Remembering Tony Stead

    Today Tony Stead's death was announced. As he was the one who came up with the name Account Planning it seemed appropriate to remember his contribution. John Griffiths talks about his meetings with Tony Stead one of the only interviewees for 98% Pure Potato who he encountered as a young planner

    10 min
  5. Links of London - no change there

    05/31/2019

    Links of London - no change there

    dropping into Links of London in a Canadian Mall this month I was struck by how the brand had not changed from when I worked with the management team 15 years ago. So a ponder about brand consistency and invention.

    8 min
  6. 11th Podcast Prospan cough predictor campaign

    04/26/2019

    11th Podcast Prospan cough predictor campaign

    IPA award winner for best use of Tech Led data - this cough predictor managed to increase sales while spending less on advertising. Take a look at the film https://www.youtube.com/watch?v=szUossECitM&list=PLPnfQnOwrhzZul3CNJSj5dZkC8m2rNa18&index=19

    5 min
  7. 9th Podcast Baileys and ingredient branding

    04/12/2019

    9th Podcast Baileys and ingredient branding

    I was startled to find myself soundbitten by the IPA talking about the Baileys campaign: https://www.youtube.com/watch?time_continue=74&v=mj5Arjcx22E And worse appearing to say nothing at all! So here's my right of reply - what I tried to say before I was cut! And it gives an opportunity to talk about the elements of ingredient branding which is why I like this campaign. you can get the whole silver awarded paper off the IPA site if you're a member.

    9 min
  8. Lexus Car ad - written by an AI program

    04/05/2019

    Lexus Car ad - written by an AI program

    So how does an ad written by artificial intelligence actually perform? Here's a piece by Adweek which explains what the AI did: https://www.adweek.com/programmatic/an-ai-tried-to-write-the-perfect-lexus-ad-heres-a-scene-by-scene-look-at-what-it-was-thinking/ And a piece by System 1 which explains how well the ad tracked with real people: https://system1group.com/blog/advertising/robot-revolution-how-good-are-ai-ads?utm_campaign=S1G%20Newsletter&utm_medium=email&_hsenc=p2ANqtz-_4M6SJNshWEF7RuTDamIg-5Kmb4Yr6WdepkMO1e49h-ldo4CMOJB_2lyg5lo0-VkKJuLxZGFruIrBdQKaHMFqnr_WXHg&_hsmi=71453334&utm_content=71453334&utm_source=hs_email&hsCtaTracking=61eab5e8-cd0d-4705-97e5-107013e93dcd%7Cf1e1a2eb-780f-45d7-a610-23ec85a5cdf4 And I discuss the implications for how we might use AI to make ads that are brilliant not just better than average

    9 min
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About

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

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