The Note Closers Show - The #1 Podcast for Note Investing

Scott Carson
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Explore the world of real estate note investing and gain insights into controlling real estate at huge discounts! Are you a real estate investor or entrepreneur looking to expand your knowledge in the market? Welcome to "The Note Closers Show Podcast," a podcast dedicated to real estate investing, with a focus on note investing. Join your host, Scott Carson, a seasoned investor with experience in real estate and note investing. This podcast aims to provide a comprehensive look at buying, selling, and managing mortgage notes and paper assets. What You'll Learn & Who You'll Meet: Distressed Asset Insights: Learn about buying non-performing and performing notes from various sources and how this relates to controlling properties.Expert Interviews: Scott features discussions with industry experts, including attorneys, loan servicers, title experts, vendors, and successful individuals in the field.Actionable Strategies: Gain insights into finding deals, performing due diligence, negotiating, creative financing techniques, and potentially maximizing returns.Beyond the Notes: The show also delves into entrepreneurial skills such as marketing, raising capital, business systems, and the mindset needed for success in various market conditions.Inspiration & Entertainment: Listen to engaging conversations with diverse guests who share their journeys.Why Tune In? Whether you're new to real estate investing or have experience, Scott aims to provide knowledge and clarity to help you in your endeavors. The content is presented with a focus on finding opportunities. Join the Community: Listen to new episodes weekly across major podcast platforms and watch on YouTube.Find free resources and a schedule of events and training at www.WeCloseNotes.com.Learn more about potential coaching opportunities by booking a call at www.TalkWithScottCarson.com. Subscribe now to explore real estate note investing! Scott also brings in experts in marketing, entrepreneurship, business, and mindset to help his audience in the day-to-day grind of being a business owner, investor and entrepreneur. With over a decade of experience as the “Note Guy” Scott has invested in all types of note investments. Ranging from residential assets on an individual or large bulk basis to commercial notes in each asset class, Scott has the connections and knowledge to help his students take down all property types. If you have an appetite to grow your business from single family homes to multifamily, self-storage, mobile home parks, mixed-use, strip malls or other asset classes, Scott brings on the experts in these different fields to help give you guidance and clarity as a note and real estate investor to find success at your own pace. The Note Closers Show also features a variety of different experts and vendors, ranging from attorneys, servicing companies, special servicing experts, title experts, and other real estate professionals to help you organize your own note business and have the best possible team of professionals at your disposal. Along with these experts, Scott also spends time identifying market and deal opportunities across the multiple facets of the note and paper industry. Scott also realizes that work isn’t everything to an entrepreneur, and that’s why he also mixes in the occasionally mindset expert and guest wild card to keep his shows content fresh and relevant in today’s everchanging investment environment. It’s common for Scott to add an award-winning personality, athlete or podcaster to the stellar lineup of guests who might make a surprise appearance on the podcast. Scott’s willingness to be an open book and share the different facets of his business, life, and journey and his ability to use humor (and his sound effects) will keep you coming back again and again.

  1. Hold or Sell? What To Do With A North Carolina Nonperforming Note

    22H AGO

    Hold or Sell? What To Do With A North Carolina Nonperforming Note

    Whether you are a seasoned real estate pro or a newcomer looking for a high-yield entry point, nonperforming notes (NPNs) offer a unique "backdoor" to property ownership. In a recent episode of the Note Closers Show, Hold or Sell Edition, note expert Scott Carson broke down a prime opportunity in New Bern, North Carolina, involving a single-family home with massive upside. With a foreclosure date already set, this deal is a masterclass in how savvy investors can leverage distressed debt to see returns that far outpace traditional fix-and-flips. Key Takeaways from the New Bern Note OpportunityThe Asset Details & Location: The property is a 925-square-foot, three-bedroom, one-bath single-family home located at 571 Rocky Run Road in New Bern, NC. Situated on nearly 0.7 acres, the home is in a solid market near Raleigh and Greenville with a population of over 31,000. While the previous owner is deceased, the property has been well-maintained and recently cleaned out, sitting just off Highway 17.The Financial Breakdown: The note has an unpaid balance of $51,000 and a total legal payoff of approximately $60,000. The seller is looking for bids around 80% of that legal balance—roughly $48,000—plus a $1,000 broker fee. Recent BPO (Broker Price Opinion) values the home at $189,000, with a quick-sale price of $179,000, providing a massive equity cushion for the note holder.Strategy 1: The Foreclosure Exit: For investors seeking a quicker turnaround, finishing the existing foreclosure process is the primary play. North Carolina is a nonjudicial state but features a unique "upset bid" period that can last from 30 days to several months. If the property sells at auction for the full legal balance of $60,000, an investor at the $49,000 entry point could net an $11,000 profit, representing an annualized ROI of 44.8%.Strategy 2: The "As-Is" Resale: If the property does not sell at auction and the investor takes it back (REO), they can choose to sell it as-is. By listing the property at a conservative $149,000 to ensure a fast sale—allowing the next buyer to handle the upgrades—the investor could net approximately $134,000 after closing costs. After the initial investment and a small cleanup budget, this path offers a projected gross profit of $83,000.Strategy 3: The Fix-and-Flip Model: For those willing to manage a renovation, a $30,000 rehab could bring the property to modern standards. Even when listing at a discounted "moved-in" price of $169,000, the projected net profit stands at roughly $73,000. This strategy yields a 92% annualized ROI, though it requires more active management and local vendor oversight. The New Bern deal highlights why note investing is often called "the cleanest way to play dirty real estate." Whether you prefer the hands-off approach of a foreclosure payoff or the higher-margin potential of a full renovation, the numbers in North Carolina are incredibly compelling. As Scott Carson notes, the key is taking action before the foreclosure clock runs out. Watch the Original VIDEO HERE! Book a Call With Scott HERE! Sign up for the next FREE One-Day Note Class HERE! Sign up for the WCN Membership HERE! Sign up for the next Note Buying For Dummies Workshop HERE! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Note Closers Show community today: WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

    15 min
  2. Why You Can't Be Afraid to Make Mistakes

    2D AGO

    Why You Can't Be Afraid to Make Mistakes

    Stop Being Scared: Why Mistakes Are Your Secret Weapon in Note Investing Let’s be real: the fear of "screwing up" is the number one killer of real estate dreams. We’ve all heard those "gurus" on stage claiming that if you make one wrong move, you’ll be blacklisted forever. It’s intimidating, it’s stressful, and frankly, it’s total nonsense. In the world of note investing, perfection isn't just unnecessary—it's a recipe for disaster. If you spend weeks agonizing over every decimal point before submitting a bid, the market will move right past you. Every successful investor you see today started exactly where you are: trying to figure things out and making plenty of blunders along the way. The Myth of the "Perfect Deal"The quest for the perfect deal is a trap. Scott Carson recalls a student who refused a deal on a pink house in Florida that could have doubled his money simply because it wasn't "perfect". There is no such thing as a perfect deal. Success in this business isn't about hitting a bullseye on your first try; it’s about getting on the board and refining your aim as you go. Key Takeaways for Navigating the Note BusinessTo scale your business in 2026, you have to trade perfectionism for action. Here is the blueprint for moving past the fear and starting to close deals: Embrace the Learning Process: Everyone—even the veterans—makes mistakes in bidding, due diligence, and marketing. These aren't failures; they are the "learning process" required to master the craft.Play the Numbers Game: Most investors only have a 10% close ratio. If you only make one "perfect" offer, you have a 90% chance of closing nothing. To succeed, you must make 10, 20, or even 100 offers to ensure you get deals into the due diligence phase.Don't Let "Fuzzy" Data Stop You: Sometimes sellers won't give you full addresses or updated values upfront. Don't spend hours researching; bid based on the information available (like city, zip, and equity). You can always "flush the bid" or cancel during due diligence if the full details don't check out. Simplified Bidding Formulas:For Performing/Occupied Notes: Target a 16% ROI. Multiply the monthly payment by 12 (for performing) or 16 (for non-performing) and divide by your offer to find your yield.The 80% Rule: For notes with at least 20% equity, bidding around 80% of the unpaid balance is a strong starting point in the current market. The "Take Back" Rule: Never buy a note on a property you wouldn't be comfortable owning if you had to foreclose. If the asset or the neighborhood is "crap," simply walk away.Leverage Mentorship: Don't believe anyone who says they did it alone. Whether it’s attending a mastermind with a "note draft" or joining a workshop, having a support system helps you avoid the fatal mistakes while you're learning the minor ones. At the end of the day, the biggest mistake you can make is sitting on the sidelines. Even sports legends like Nolan Ryan—who had seven no-hitters and the most strikeouts in history—never pitched a "perfect game" and gave up plenty of home runs. You don’t need to be perfect to be a Hall of Famer; you just need to stay in the game. Stop worrying about what the "gurus" think and start taking action. The faster you make those early mistakes, the faster you’ll reach the success you’re looking for. Watch the Original VIDEO HERE! Book a Call With Scott HERE! Sign up for the next FREE One-Day Note Class HERE! Sign up for the WCN Membership HERE! Sign up for the next Note Buying For Dummies Workshop HERE! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Note Closers Show community today: WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

    23 min
  3. Note Buying Strategies: How to Analyze 1,300+ Owner-Financed Notes

    5D AGO

    Note Buying Strategies: How to Analyze 1,300+ Owner-Financed Notes

    Mastering the Tape: Strategies for High-Volume Note InvestingWelcome to a special edition of Note Night in America! It is hard to believe that 2026 is already nearly a sixth of the way through. Time flies when deals are crossing your plate, and tonight we are diving deep into a massive new "tape" of 1,317 owner-financed notes that just hit the market. Whether you are a seasoned pro or just getting your feet wet, the sheer volume of opportunities available right now—especially across states like Texas, Florida, and Arizona—is staggering. We are breaking down how to stop "falling in love" with a single deal and instead start bidding at scale to ensure you actually get assets under contract. Five Key Takeaways from the 1,300+ Note TapeDon't Over-Analyze the Front End: Many investors waste hours on bid work; if you spend more than 30 minutes on a tape like this, you are over-thinking it.Bidding Without Addresses: High-level sellers often "mask" addresses to protect the privacy of their portfolios; you must learn to bid based on provided AVMs and ZIP codes, with the understanding that bids can "fade" once full due diligence begins.Targeting Double-Digit Yields: For performing notes, the goal is often a 16% yield on cash flow, allowing you to pay your investors a solid 7–9% while keeping the spread.Geographic Opportunities: While Texas leads the current tape with 425 notes, surprising opportunities are popping up in places like Alaska, which has 17 notes available—the most we've ever seen there.The Power of Volume: Instead of bidding on two notes, bid on twenty; increasing your volume significantly raises your chances of successful acquisitions in a competitive market. As we prepare for our upcoming three-day workshop in Austin, the focus remains on real-world application. From leveraging AI to finding deals and raising capital, the landscape of note buying is shifting. The world has changed quite a bit in the last year, and staying updated with new marketing tactics and vendor networks for BPOs and title work is essential for success. The window to act on this current tape is small, with bids due in just 48 hours. Success in this industry isn't about finding the "perfect" note; it’s about understanding the numbers, staying disciplined with your yields, and having the courage to submit offers across multiple states. If you’re ready to take your portfolio to the next level, it’s time to dive into the spreadsheets and start bidding. We’ll see you at the top! Watch the Original VIDEO HERE! Book a Call With Scott HERE! Sign up for the next FREE One-Day Note Class HERE! Sign up for the WCN Membership HERE! Sign up for the next Note Buying For Dummies Workshop HERE! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Note Closers Show community today: WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

    1h 13m
  4. Why You Have To Rinse & Repeat Your Marketing to Raise Capital

    6D AGO

    Why You Have To Rinse & Repeat Your Marketing to Raise Capital

    Maximize Your Reach: The Power of Repurposing ContentIn this episode, Scott Carson breaks down the "Rinse and Repeat" method, a marketing strategy used by global giants like McDonald's to stay top-of-mind with their audience. Many investors make the mistake of "one and done" marketing—posting a video or sending a letter once and giving up when they don't see immediate results. Scott argues that to truly scale a real estate or note investing business, you must embrace remarketing your content, pitch decks, and case studies to ensure you are seen by more than just the small percentage of followers reached by initial algorithms. By leveraging modern AI tools and strategic scheduling, you can turn a single piece of high-quality content into a continuous lead-generation machine. Key Topics Covered:The McDonald’s Marketing Model: Scott explains how major brands run the same 30-second ad thousands of times a week to build brand recognition, contrasting this with the typical investor's "one and done" approach.The 15-Minute Pitch Deck: Learn why a concise, fifteen-minute pitch deck is your most powerful tool for raising capital and how to effectively "chum the water" to attract private investors.AI-Enhanced Repurposing: Discover how to use tools like Gemini to transform one video transcript into multiple SEO-rich blogs, descriptions, and social media posts, making AI think you have more content than you actually do.Strategic Scheduling and Re-streaming: Scott shares his personal workflow for using tools like Restream and Buffer to broadcast live content multiple times and rotate infographics daily to maintain a consistent presence.Leveraging YouTube Analytics: Insights into using your channel's "Audience" data to determine the optimal times for uploading and live-streaming to maximize engagement and algorithm favor. Success in raising capital and closing deals isn't just about creating content; it's about making sure that content is seen repeatedly by your target audience. Most sales are made after the fifth contact, yet most investors stop after the first. By applying the rinse and repeat method—tweaking titles, updating thumbnails, and rescheduling your best assets—you can build the credibility and recognition needed to dominate your local market. As Scott says, don't let your hard work fall on deaf ears; take action, use the tools available, and see you at the top. Watch the Original Video of this Episode HERE! Book a Call With Scott HERE! Sign up for the next FREE One-Day Note Class HERE! Sign up for the WCN Membership HERE! Sign up for the next Note Buying For Dummies Workshop HERE! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Note Closers Show community today: WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

    37 min
  5. Five Rules To Make Sure Your Fixer-Upper Doesn't Flop with Felipe Soares

    FEB 13

    Five Rules To Make Sure Your Fixer-Upper Doesn't Flop with Felipe Soares

    In this episode of the Note Closer Show, host Scott Carson sits down with real estate veteran Felipe Soares to dissect the realities of the 2026 fix-and-flip market. With over 18 years of experience and more than 400 rehabs under his belt, Soares provides a masterclass in transitioning from wholesaling to high-volume rehabbing without using your own capital. The Anatomy of a Successful FlipSoares emphasizes that while the business is simple, it is far from easy. He argues that the biggest mistake investors make is failing to truly dial in their After Repair Value (ARV). In a market where values can fluctuate by 10% or more, Soares suggests that if you cannot accurately predict the ARV, you shouldn’t touch the deal. He also stresses the importance of the 78% rule; paying more than 78 cents on the dollar (including repairs and holding costs) often leads to negative returns for short-term projects. Efficiency is the name of the game in 2026. Soares reveals his "rule of thumb" for timelines: every $10,000 in scope requires two weeks of work. To maintain this pace, he operates his own licensed construction umbrella, managing four dedicated general contracting crews that work exclusively for him. By purchasing materials directly and leveraging "Pro" relationships at major retailers, he maximizes margins while earning millions of travel points to fund a first-class lifestyle. Key Topics Covered:The Power of Persistence: Soares shared how it took him 18 months to close his first $3,000 wholesale deal, proving that "putting in the reps" is the only way to reach $60 million in transactional volume.Precision Underwriting: Why the ARV is the ultimate "deal killer" and why investors must account for the 90-day FHA anti-flip seasoning rule when projecting exit timelines.Leveraging Technology: The use of AI tools like CubiCasa for instant floor plans and Richer Values for AI-driven appraisal data even in non-disclosure states like Texas.Relationship-Based Contracting: Why treating contractors "like family" and keeping them busy year-round is better than always chasing the lowest bid.High-Impact Aesthetics: Focusing budget on "Say Yes to the Dress" moments—specifically kitchens and master suites—using quartz counters, heated floors, and strategic lighting to trigger emotional buys.Felipe Soares’ journey from an underage investor trying to sneak into networking events to a "Stud Muffin-aire" educator proves that success in real estate isn't about luck—it's about systems. By combining conservative underwriting with modern AI tools and a "boots on the ground" approach to project management, investors can navigate even the toughest market cycles. As Scott Carson notes, the only way to reach the top is to take these tactics and move into action. Watch the Original VIDEO HERE! Here is a list of websites and tools mentioned in this episode: CubiCasa: A free mobile app used to scan a house and generate a blueprint with actual measurements, CAD upgrades, and floor plans within minutes.Richer Values: An AI-powered tool that provides accurate After Repair Value (ARV) data and appraisal-level documentation, even in non-disclosure states like Texas.Real.Vision: A professional photography service used for high-end property marketing, providing interactive virtual tours, drone shots, and dedicated property mini-sites.Home Depot Pro & Managed Elite Account: Felipe leverages high-level "Pro" relationships and the "ProDesk" to get bulk discounts, special pricing on paint, and managed deliveries.Floor & Decor Pro: Used for interior design coordination and logistical management of flooring materials across multiple stores.REOLink: An LTE-based security camera system that runs on SIM cards and battery power, allowing for remote monitoring of job sites without Wi-Fi. Book a Call With Scott HERE! Sign up for the next FREE One-Day Note Class HERE! Sign up for the WCN Membership HERE! Sign up for the next Note Buying For Dummies Workshop HERE!

    57 min
  6. How to Stack Checks & Create Real Cashflow in 2026

    FEB 11

    How to Stack Checks & Create Real Cashflow in 2026

    Unlocking Wealth: Why 2026 is the Year of the "Lien Lord" Are you tired of the "Three Ts" of real estate—Toilets, Tenants, and Trash outs? In a market where traditional deals are drying up and competition is fierce, seasoned investor Scott Carson is showing both new and experienced investors how to stop being a landlord and start being the bank. Welcome to the world of note investing, where you can stack massive cash flow and collect six-figure checks by purchasing distressed debt directly from banks at steep discounts. Whether you're looking to supercharge your self-directed IRA or find a passive way to exit the fix-and-flip grind, this episode dives deep into real-world case studies—from $300-a-month steady cash flow to $250,000 gross profits on a single deal. It’s time to move past the outdated strategies of the 90s and learn how to leverage AI and bank relationships to build a premier deal flow in today's economy. Key Takeaways from the Workshop: Becoming the Bank: Note investing allows you to earn above-average returns without the headaches of physical property management by purchasing first-lien mortgages at 70% of the value or less. Direct Bank Deal Flow: Learn how to bypass the MLS and foreclosure auctions by getting deal lists directly from the 5,000+ registered banks and 19,000+ lending institutions that need to move bad debt off their books. Diverse Exit Strategies: Discover 11 different ways to profit, including rehabbing the borrower to reinstate payments for long-term cash flow, offering "cash for keys" to gain equity, or foreclosing to sell the property as a fix-and-flip. Funding with OPM: You don't need millions to start; Carson explains how to use Other People’s Money (OPM) or self-directed IRAs to fund deals, allowing for tax-free growth and infinite rates of return. Modern Marketing & AI: Stay ahead of the competition by utilizing AI tools and automated marketing strategies designed for the 2026 market to identify "duds" during due diligence and find the best "cherry-picked" notes. The "sexy side" of real estate isn't about swinging a hammer; it's about owning the paper. If you're ready to stop chasing deals and start having banks send them to you, join the upcoming Austin Virtual Note Buying Workshop from February 27th to March 1st. With a 100% money-back guarantee and a tuition refund if you close a deal in your first six months, there’s no reason to stay on the sidelines. Visit http://notebuyingfordummies.com to claim your 50% discount and start your journey to becoming a "Lien Lord" today! Watch the Original Video of this Episode HERE! Book a Call With Scott HERE! Sign up for the next FREE One-Day Note Class HERE! Sign up for the WCN Membership HERE! Sign up for the next Note Buying For Dummies Workshop HERE! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Note Closers Show community today: WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

    30 min
  7. The Tale of Two Tapes: How We Found Them & Broke Them Down

    FEB 11

    The Tale of Two Tapes: How We Found Them & Broke Them Down

    The Tale of Two Tapes: Unlocking Profits in the Note Investing MarketIn the world of real estate, there are those who chase physical property, and then there are the "gentle note investors" who look for the hidden gold within the paper. Channeling a bit of Charles Dickens—and perhaps a touch of Bridgerton—Scott Carson recently took to the airwaves for "Note Night in America" to break down two distinct, high-potential investment opportunities. Whether you are looking for the steady rhythm of performing land contracts or the complex, high-reward puzzle of early buyouts (EBOs), the current market is ripe for those ready to take action. Let's dive into the "Tale of Two Tapes" and see where the smart money is moving as we head into the new season. Key Takeaways from This Episode: Exploring the Power of Performing Contracts for Deed: A featured tape included 60 performing contracts for deed (land contracts) primarily centered in Wichita, Kansas. These assets offer a mixture of "rough" properties that were fixed up and owner-financed, as well as new construction homes. These notes boast attractive interest rates between 6.5% and 9.5%, often yielding double-digit returns (10-20%) when purchased at a discount. The Strategic Advantage of EBOs (Early Buyouts): The second tape consisted of 50 nonperforming FHA and VA loans, known in the industry as Early Buyouts. These assets often feature trial payment plans or active foreclosure actions. Investors can find opportunities here by either finishing the foreclosure to gain the property or benefiting from the modified payment plans once the borrower gets back on track. Navigating Tax Implications and Loan Modifications: Buying a note during a trial payment plan requires careful tax planning. If a loan modifies permanently, the IRS may attempt to tax you based on the full loan amount; however, investors can mitigate this by submitting third-party valuation forms to establish a more accurate cost basis based on the purchase price. The "Conversion" Strategy for Higher Yields: For land contracts, there is a unique opportunity to convert them into traditional 30-year mortgages. By working with a Registered Mortgage Loan Originator (RMLO), investors can formalize the paperwork, potentially increasing the asset's long-term value and stability while keeping the existing borrower in place. Hyper-Local Focus vs. National Spread: The tapes showed two different geographical strategies: the 60 land contracts were centrally located in the Wichita market, allowing for easier local oversight. In contrast, the 50 EBOs were scattered across the country, including New York, Texas, Florida, and California, requiring a broader understanding of state-specific foreclosure timelines and bankruptcy laws. Whether you're falling in love with the cash flow of Kansas or navigating the legal intricacies of nonperforming loans, the message is clear: the most successful investors are the ones who stay "in the game" and keep making offers. Note investing isn't just about the numbers on a spreadsheet; it’s about finding the opportunity within the problem. As the baseball season kicks off and the market heats up, now is the time to sharpen your due diligence and build your portfolio. Watch the Original VIDEO HERE! Book a Call With Scott HERE! Sign up for the next FREE One-Day Note Class HERE! Sign up for the WCN Membership HERE! Sign up for the next Note Buying For Dummies Workshop HERE! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Note Closers Show community today: WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

    40 min
  8. The Top Marketing Mistakes New Investors Make

    FEB 10

    The Top Marketing Mistakes New Investors Make

    The Ultimate Marketing Safety Net: Why You Don't Own Your AudienceIn the fast-paced world of 2026, many entrepreneurs are making a fatal mistake: they are building their entire business on "rented land". Whether you are a note investor, a realtor, or a fix-and-flipper, the reality is that we are all in the marketing business first. If your primary way of reaching clients is through a free platform like Facebook or LinkedIn, you are one algorithm change or account deletion away from having your business vanish overnight. I’ve seen it happen to the best of us. From podcasting experts losing 20-year-old accounts to major email services flagging databases, the message is urgent: you must own your data. Success in today’s market isn't just about finding deals; it's about "carpet bombing" your message across multiple channels while funneling every lead into a database you actually control. 5 Keys to Dominating Your Marketing in 2026 Own the "Gold" (Name, Email, and Phone): Social media followers are great for presence, but the only true assets you own are your contacts' names, email addresses, and cell phone numbers. These three pieces of information are the most valuable resources in your business, allowing you to bypass platform gatekeepers and connect directly with your audience. The Power of the Weekly Drip: Consistency is the antidote to being forgotten. You should be sending at least one email per week to your database to stay top-of-mind. Frequent communication leads to lower opt-out rates because you are building a relationship rather than just asking for money when you have a deal. Leverage AI for Content Multiplicity: You don't need to spend hours writing from scratch. Use AI to take a single long-form video or podcast transcript and "chop" it into 30 short-form videos, blogs, and newsletters. This "multi-touch" approach ensures you are seen on every platform—from LinkedIn newsletters to YouTube—without doubling your workload. Implement "Mother Ship" Landing Pages: Every piece of content should lead back to your "mothership"—your website. Use simple one-page landing pages with "opt-ins" like free classes or case studies to capture lead information. Even if they don't buy immediately, you've captured the data necessary for future marketing. The "Jab, Jab, Jab, Right Hook" Philosophy: Most investors fail at raising capital because they only reach out when they are desperate for a deal. Instead, provide value through "edutainment"—sharing case studies, industry articles, and networking updates. By giving 75% of the time, your "ask" for funding will feel like a natural opportunity for your investors rather than a cold pitch. Conclusion: Take Action Before the "Fade"Don't let your business fade away like a character in a movie. If you aren't growing your database, you aren't growing your income. Start by exporting your contacts from LinkedIn or your calendar service and moving them into a dedicated CRM. Remember, email still provides the highest ROI in marketing—returning roughly $44 for every $1 spent. Stop being a "secret agent" and start sharing your journey consistently. Watch the Original Video of this Episode HERE! Book a Call With Scott HERE! Sign up for the next FREE One-Day Note Class HERE! Sign up for the WCN Membership HERE! Sign up for the next Note Buying For Dummies Workshop HERE! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Note Closers Show community today: WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

    47 min
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About

Explore the world of real estate note investing and gain insights into controlling real estate at huge discounts! Are you a real estate investor or entrepreneur looking to expand your knowledge in the market? Welcome to "The Note Closers Show Podcast," a podcast dedicated to real estate investing, with a focus on note investing. Join your host, Scott Carson, a seasoned investor with experience in real estate and note investing. This podcast aims to provide a comprehensive look at buying, selling, and managing mortgage notes and paper assets. What You'll Learn & Who You'll Meet: Distressed Asset Insights: Learn about buying non-performing and performing notes from various sources and how this relates to controlling properties.Expert Interviews: Scott features discussions with industry experts, including attorneys, loan servicers, title experts, vendors, and successful individuals in the field.Actionable Strategies: Gain insights into finding deals, performing due diligence, negotiating, creative financing techniques, and potentially maximizing returns.Beyond the Notes: The show also delves into entrepreneurial skills such as marketing, raising capital, business systems, and the mindset needed for success in various market conditions.Inspiration & Entertainment: Listen to engaging conversations with diverse guests who share their journeys.Why Tune In? Whether you're new to real estate investing or have experience, Scott aims to provide knowledge and clarity to help you in your endeavors. The content is presented with a focus on finding opportunities. Join the Community: Listen to new episodes weekly across major podcast platforms and watch on YouTube.Find free resources and a schedule of events and training at www.WeCloseNotes.com.Learn more about potential coaching opportunities by booking a call at www.TalkWithScottCarson.com. Subscribe now to explore real estate note investing! Scott also brings in experts in marketing, entrepreneurship, business, and mindset to help his audience in the day-to-day grind of being a business owner, investor and entrepreneur. With over a decade of experience as the “Note Guy” Scott has invested in all types of note investments. Ranging from residential assets on an individual or large bulk basis to commercial notes in each asset class, Scott has the connections and knowledge to help his students take down all property types. If you have an appetite to grow your business from single family homes to multifamily, self-storage, mobile home parks, mixed-use, strip malls or other asset classes, Scott brings on the experts in these different fields to help give you guidance and clarity as a note and real estate investor to find success at your own pace. The Note Closers Show also features a variety of different experts and vendors, ranging from attorneys, servicing companies, special servicing experts, title experts, and other real estate professionals to help you organize your own note business and have the best possible team of professionals at your disposal. Along with these experts, Scott also spends time identifying market and deal opportunities across the multiple facets of the note and paper industry. Scott also realizes that work isn’t everything to an entrepreneur, and that’s why he also mixes in the occasionally mindset expert and guest wild card to keep his shows content fresh and relevant in today’s everchanging investment environment. It’s common for Scott to add an award-winning personality, athlete or podcaster to the stellar lineup of guests who might make a surprise appearance on the podcast. Scott’s willingness to be an open book and share the different facets of his business, life, and journey and his ability to use humor (and his sound effects) will keep you coming back again and again.

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