Media Captain Digital Marketing Podcast

The Media Captain
  • 5.0 (25)
  • Marketing
  • Monthly

Digital Marketing podcast on SEO/Search Engine Optimization, E-Commerce, Online Advertising Social Media & More.

  1. 11h ago

    Google Stock is Plummeting. Here's Why We're Not Worried

    This week on The Media Captain Podcast, we have a lot to catch up on. We sold Derm Warehouse, built our own tool to track how brands show up in AI search, and spent a morning with business students at Ohio State. We also talk through Google’s latest earnings, the projections that have Meta passing Google in ad revenue, and why we still prefer standard Search campaigns over PMax. 00:55 Our AI visibility tracking tool. Why we built our own software to track long-tail searches across Claude, Perplexity, Gemini and ChatGPT. 05:04 Google’s earnings. Ad revenue growth is slowing, and more people are searching on LLMs. Here’s what that means for Google. 09:20 Asking Claude about our own business. We ran some business questions through Claude and didn’t love what it said about us, so we built pages that spell out who we are and what we do. 14:10 Running quotes through AI. Why we started doing this during the sales process and what it taught us about how clients read our pricing. 16:10 Derm Warehouse is joining Dermstore. After 10 years and 145,000 customers, we sold the business. The deal started with a LinkedIn outreach campaign. 23:26 Meta vs. Google. New projections show Meta pulling ahead of Google in total ad revenue. 25:19 What we learned at Ohio State. Almost every student uses ChatGPT, some classrooms ban tech entirely, and a few classes start the day with mindfulness exercises. 30:56 Google Business Profile updates. Business owners now have more control over third-party ordering and scheduling links on their profiles. 34:49 Staying in our lanes. Giving everyone on the team a clear area to own made us more productive and sped up decisions. 39:09 Search vs. PMax. What our campaign data shows and why standard Search keeps bringing in better leads. 40:39 What’s growing and what’s not. Demand for AI search and SEO strategy is way up, while standard web development projects are slowing down.

  2. Oct 8

    The Media Captain Podcast - What AI Got Wrong About Us, and How We Fixed It

    This episode covers how AI tools like ChatGPT, Claude, and Gemini describe your business (and how to fix it when they get it wrong), why every website needs an AI instructions page, Google’s new emphasis on effort and originality, why Yelp matters more for AI citations, and what happens when AI agents start calling your business on behalf of customers. If you own or market a local business, this episode will help you show up in AI search, build authority, and avoid wasting budget on unproven ad platforms. Timestamps: 0:00 Intro 0:37 #1: Why your website messaging matters for AI and LLMs 5:15 #2: Meta launches Muse, its AI personal assistant 11:22 #3: When prospects send their AI agent to ask follow-up questions 15:18 #4: Why you need an AI instructions page on your website 19:29 #5: Google adds effort and originality to its guidelines 25:25 #6: Yelp is becoming a powerhouse for AI citations 28:48 #7: How we use Claude, Gemini, and ChatGPT 32:13 #8: 40.2% of local searches now trigger a Google AI Overview 34:58 #9: Authority score and building local backlinks 38:00 #10: Should you advertise on ChatGPT yet? 41:08 #11: Google’s Call Me Now feature lets Gemini call businesses for you 44:45 What we’re excited about

  3. Sep 9

    SEO Pillars, AI Ad Automation, & The 200-Blog Deletion Case Study

    Today, we cover everything from upcoming SEO content strategies and the shifting landscape of social media platforms to a mind-blowing case study where deleting 200 blogs actually multiplied organic traffic! Stay tuned until the end to hear how AI tools like Gemini are transforming travel and ticket booking. Timestamps: 01:30 - Item 1: Building Content Pillars and Spoke Pages for SEO 04:17 - Item 2: Streamlining Design and Development with Claude Artifacts 07:54 - Item 3: New York City’s Banning and Testing of AI in Pre-High School Education 10:10 - Item 4: Instagram and LinkedIn Cracking Down on AI Slop 12:54 - Item 5: The Rise of the Content SEO Manager Role 15:19 - Item 6: Case Study: Deleting 200 Blogs to 4x Organic Traffic 18:50 - Item 7: Google Ads Migrating Campaign Structures into AI Max 20:40 - Item 8: Review Platforms Partnering with LLMs for Sentiment-Driven AI Search 24:30 - Item 9: Triggering Ad Automation with Meteorological Data and AI 26:18 - Item 10: Why AI Search Tools Bypass Homepages for Inner Core Pages 28:13 - Item 11: Utilizing "Voicemail Drops" for Personalized Client Outreach & Personal Updates

  4. Sep 1

    Why AI-Generated Blogs Are Killing Your Website's Rankings

    "You can't trick Google." That's the line this week, but plenty of business owners are trying anyway. One client quietly rolled out AI to auto-generate a blog post every single day. Jason and Stefanie explain why that's a fast track to getting your whole site flagged as AI slop, then dig into 10 more marketing moves you need to know about. Plus, an actual civil war has broken out inside the Media Captain office. Half the team swears by Performance Max campaigns. The other half thinks the results are smoke and mirrors. Jason and Stefanie pick a side and explain why Google's own recommendation might not be the right call for your budget. In this episode: 0:00 – Why a client's AI blog auto-generator was a huge mistake 2:41 – The hidden cost of a bad SEO strategy (and why "you can't trick Google") 5:01 – Is paying an SEO company to write blogs a waste of money? 9:03 – Why accolades and sourced media mentions matter for AI search 13:04 – New study: schema markup has 0% effect on rankings 14:47 – Google's John Mueller and rumors of an AI content crackdown 16:55 – Why every business needs an internal PR strategy 21:12 – Where AI is actually safe to use in SEO (title tags, meta descriptions) 23:56 – The Performance Max vs. Search Ads debate splitting our agency 26:34 – Google's third major algorithm update of 2026 28:19 – Instagram's new logo, and Meta's $18B settlement over kids' social media addiction

  5. Aug 13

    Why LinkedIn Is Cracking Down on AI Slop (And What Actually Works Instead)

    Claude just started adding invisible watermarks to everything it writes. LinkedIn just launched a tool that lets users flag AI slop the same way they'd report spam. Neither of those happened by accident, and the agencies still winning right now are the ones writing like actual humans instead of prompting like robots. A few small changes are making a real difference lately. A tighter LinkedIn profile gets picked up by AI search tools far more often. Sharper questions on a contact form filter out bad leads before they ever reach a sales call. GoHighLevel keeps prospects warm after they submit a form instead of letting them go cold in an inbox somewhere. We also built our own AI reporting tool straight into our ad platform APIs, and it's already saving us real money. Ten conversations with business owners taught us that mid sized companies aren't using AI to cut staff yet. They're using it to get sharper, more useful output out of the people already on the team. Timestamps: 00:50 – Claude incorporating invisible watermarks on generated content 03:41 – Optimizing your personal LinkedIn profile 02:20 – Adding social media profiles to Google Search Console 13:17 – The importance of questions in your website's contact form 16:22 – Processes and strategies for post-contact form submission 21:10 – Implementing an internal AI reporting tool to save costs 23:08 – Insights from conversations with business owners on incorporating AI 26:47 – LinkedIn's feature for calling out "AI slop" posts 29:56 – Putting money behind all organic social media content 32:31 – An update on the Jason's 100-day, 100-video challenge

  6. Jul 29

    AI SEO Connectors, Google Ad Changes, and Our New Studio Setup

    In the premiere episode of our newly designed studio, we break down 11 crucial marketing insights, software shifts, and agency strategies that are driving results for our clients. From major updates in Google Ads to using conversational AI for technical SEO, we discuss what is working right now in the marketing landscape. Timestamps: 01:47 – Google Local Service Ads Merging into Google Ads 04:07 – Transitioning to MetaEdits for Social Video Editing 05:28 – The 100 Videos in 100 Days Content Pledge 06:48 – The Future of Marketing with AI Connector Tools 09:36 – Utilizing the Screaming Frog Connector Tool for Technical SEO 12:58 – Rethinking the About Us Page for SEO and AI Rankings 17:23 – Tracking Bookmarks as a High-Intent Social Media Metric 21:15 – Handling the Information Overload and Pressure of Evolving AI 25:30 – Why You Need to Reduce Stock Photos on Your Website 27:37 – Analyzing Competitor Sites on Google for Better AI Search Visibility 30:09 – Book Review (10x Is Easier Than 2x) & The New Studio Setup

  7. Mar 26

    Google's Spam Update Is Done - Here's What Your Business Needs to Do

    Google's March 2026 spam algorithm update rolled out in under 24 hours, the fastest in history, and the local pack is changing in ways that could affect how customers find your business. Jason and Stefanie Parks break down what it all means and share 11 real marketing insights from working with 100+ businesses. In this episode: how PPC data can sharpen your SEO strategy, why review velocity matters more than review count, the quiet death of the call button on Google Maps, and how AI automation is saving their agency 20 hours a month. Plus, a smarter way to screen job applicants that cuts through AI-generated answers.

  8. Mar 12

    Nano Banana, YouTube Thumbnail Testing, Conversion Tracking & More.

    We run a digital marketing agency working with hundreds of businesses across the country, and every two weeks we share what we are actually seeing in the trenches. In this episode, we break down 11 marketing items that are top of mind right now, and honestly some of these surprised even us. Google Ads showing up inside AI Overviews are up 394%. Live chat on your website is becoming a thing of the past. One of our attorney clients was burning $60K a month on ads with conversion tracking so broken it was optimizing for basically nothing. And we have a landscaping client who had 15 separate websites that were all quietly working against each other. We also get into the AI tools our team is using every day, how to get your business showing up in AI search results, and why Claude just hitting $19 billion in revenue feels a little personal to us since we have been using it since basically day one. If you are spending money on ads, trying to figure out where AI fits into your marketing, or just want to know what is actually working right now, pull this one up.

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Digital Marketing podcast on SEO/Search Engine Optimization, E-Commerce, Online Advertising Social Media & More.

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