If You Market

Sky Cassidy (CEO) of MountainTop Data
  • 4.8 (33)
  • MANAGEMENT
  • UPDATED SEMIMONTHLY

B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.

  1. Killer Buyer Personas, with Jim Kraus

    01/17/2024

    Killer Buyer Personas, with Jim Kraus

    On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process. Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

    57 min
  2. Build a Brand from Scratch, with Tim Partasevitch

    12/19/2023

    Build a Brand from Scratch, with Tim Partasevitch

    On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero. Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a startup-mind, he's a huge fan of flexible remote work, networking events, and Chinese food. Learn more about your ad choices. Visit megaphone.fm/adchoices

    58 min
  3. A LinkedIn Paid Advertising How to, with Tanner Stolte

    12/07/2023

    A LinkedIn Paid Advertising How to, with Tanner Stolte

    On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more. Tanner Stolte is a certified marketing insider with LinkedIn. He focuses on B2B businesses that need to increase their share of voice on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 12m
  4. Creating Marketing Funnels with AI, with Tina Lorenz

    11/21/2023

    Creating Marketing Funnels with AI, with Tina Lorenz

    On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels.  Tina Lorenz is an unlikely success story: a purple haired grandmother who created a 7-figure business with no previous experience, when she was already past 50. Now she is known as the preeminent copywriting mentor, mindset shifter, and transformational business coach, with a focused emphasis on training entrepreneurs, coaches, and business owners to turn their words into money with ChatGPT, high impact messaging & marketing funnels. Learn more about your ad choices. Visit megaphone.fm/adchoices

    57 min
  5. The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths

    11/20/2023

    The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths

    On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business. Learn more about your ad choices. Visit megaphone.fm/adchoices

    18 min
  6. 3 Step Process to Emotional Audience Connection, with Ian Baer

    09/26/2023

    3 Step Process to Emotional Audience Connection, with Ian Baer

    On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while.  Ingest data, screen for psychographics with AI, align with the 10 emotions that positively impact purchasing (patent pending). Who is the swing vote for your product and how can you get them to choose you? Ian Baer is the founder of Sooth and has developed a repeatable method that has helped many of the words biggest brands boost their marketing effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 6m
  7. Email Content Customers Love, with Monica Badiu

    08/29/2023

    Email Content Customers Love, with Monica Badiu

    When was the last time you saw and email that made you say, "Wow, that's good"? On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the customer might even enjoy. Email copywriting is a ever moving target with 'best practices' changing every week and every lead gen company claiming they have the magic words. Monica gives some tips on how she writes email copy that works for you because it works for the customer. Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 11m
  8. Clone the Owner, with Dean Mercado

    08/01/2023

    Clone the Owner, with Dean Mercado

    Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"? On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece for better growth and a better life.  Dean Mercado is the Founder and CEO of Online Marketing Muscle® and #1 Best Selling Author of “The MINDstretch: 49 Inspiring Insights For Business Breakthroughs,” he’s a business coach, author, and speaker. Learn more about your ad choices. Visit megaphone.fm/adchoices

    52 min
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4.8
out of 5
33 Ratings

About

B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.

Information

  • Creator
    Sky Cassidy (CEO) of MountainTop Data
  • Years Active
    2017 - 2024
  • Episodes
    194
  • Rating
    Explicit
  • Show Website
    If You Market