In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more have all shared their wisdom with Mark. Now in its second season, and covering everything across the marketing landscape--from brand to product to privacy, and everything in between--the podcast has become a must-listen for marketers around the world.
Episodes go live most Mondays and Thursdays.
The Human Marketer in a Digital World
On the latest episode, we are fortunate to have a repeat guest back with us. Alex Withers is in to talk about the role of the human marketer in an increasingly digital world. Alex is COO of a company called marGo and has a long background in marketing. We learn about his background, a bit about marGo, why he left his cushy CMO job to start a new business, the role of the human marketer in light of constant amazing tech advancements, the direct sales industry, and how human marketers will evolve over the next few years. Alex is always a fun guest. Enjoy this one!
Building a Content Platform
On this episode, we’re joined by Joe Sullivan for a discussion about creating a content platform. Joe is an industrial marketing consultant with more than 10 years of experience and is cofounder of the St. Louis-based industrial marketing agency Gorilla 76. In our chat, we learn his background and all about building a content platform: how to start it out, what the steps are, the social platforms to concentrate on, frequency, and so much more. We also learn about how COVID-19 has affected his business. A real gem of an interview.
Prepping for the COVID Holiday Shopping Season
Danielle Savin is our guest today. She’s Senior Director of Marketing Solutions and Senior Principal at Capgemini, where she focuses on retail. As we prepare for the holiday season, it made sense to have her back to see how retailers are preparing, and to see what the season might hold in store. We discuss--of course--data, supply chain efficiencies, personalization, and digital marketing efforts.
Plus, we look into the kinds of messaging strategies that might work this year and how customer service departments are getting ready.
Marketer to Marketer: Turning the Tables
I'm starting this season with a bit of a change of pace. I’m turning the tables.
Victor Machado—a friend, colleague, and guest of the podcast on episodes 86 and 87—is in to ask me questions. This was his idea, and although we discussed it beforehand, I wasn’t 100% sure what he’s going to ask. I thought it could be a lot of fun or a complete disaster. I’ll let you decide.
Anyway, Victor is founder of PW Digital Agency, which combines a couple decades of sales, business and tech experience to deliver unbeatable digital marketing programs rooted in analytics and driven by creativity.
Here’s Victor’s post on LinkedIn about this episode: https://www.linkedin.com/feed/update/urn:li:activity:6714527302203580416/
(BTW, I thought it was a lot of fun, by the way. Enjoy!)
From the Archives: Why CMOs Should Listen to Creatives
As we kick back in our beach chair, we're taking a look back at some of the best episodes of CoaM. This time, we find out why CMOs should listen to their creative teams from Alex Withers, who was CMO of InMotionNow back in 2018 when we recorded this during our first season. He's now Chief Operating Officer at marGo LLC, which provides CRM and marketing tools for the direct sales industry. In this chat, Alex shares his belief that creatives have a lot to offer CMOs. It was an inspirational discussion. And the first of a couple times we've had Alex on. Hoping to get him on again in season 4.
On Episode 165, Keith Cartwright is into discuss starting his new agency--Cartwright--with the backing of WPP amid COVID-19 and the racial tensions. We cover all of that plus working with the support of WPP and Grey, creative audacity, and his side hustle, Saturday Morning, a non-profit that aims to bring awareness to and shift perceptions of racial bias and injustice.
Links of InterestKeith Cartwright on LinkedInKeith Cartwright on Twitter The agency: CartwrightKeith Cartwright opens new WPP-backed agency bearing his name (Ad Age, subscription)Saturday Morning
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Mark, host of the Confessions of a Marketer podcast, highlight all aspects of marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Terrific Resource for Marketers
“Confessions of a Marketer” is a great listen, not just for the learnings, but to hear perspectives from marketers that come from different practice areas.
Small business need big marketing. This is so helpful.