The Content 10x Podcast

Amy Woods
  • 4.9 (21)
  • Marketing
  • Updated Weekly

Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

  1. 6d ago

    How to Turn One Event Sponsorship Into Six Months of Content with Jillian Hoefer

    What if a single day of event sponsorship could give your content team six months of material? That's what happened when UserEvidence sponsored an on-site podcast studio at an industry event and used the opportunity to create a whole series of conversations with B2B marketers. It's also the story that brought their Director of Content Marketing, Jillian Hoefer onto the podcast in the first place. Amy had been following her on LinkedIn for a while, and when Jillian posted about the repurposing play in detail, it was enough to ask her on the show to walk through it properly. But the interesting part isn't just how much content came out of it. It's how deliberately the team planned for what those conversations could become, well before anyone hit record. In this episode, Amy Woods sits down with Jillian to break down the thinking behind it: choosing a clear thesis, finding the right people, making the ask, preparing guests, and leaving enough room for the unexpected. Find out: How sponsoring someone else's event can generate months of contentJillian's four-step framework for turning one event sponsorship into a genuine content engineHow a topic-led invitation helped secure interviews with busy B2B marketers, including people who'd never been on a podcast beforeWhy Jillian maps 80% of her content plan before an event even starts, and deliberately leaves the rest openThe content assets B2B teams often forget to plan for, including sales enablement resources Important links & mentions: Jillian Hoefer on LinkedInUserEvidenceAmy on LinkedInContent 10xAmy’s book: (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

  2. Aug 27

    Zero-Click, AI Search and the Last-Click Attribution Trap: What B2B Marketers Need to Know with Amanda Natividad

    Zero-click content was a new concept when Amanda Natividad first joined our podcast back in 2022. Now, it may just be how marketing works. In this episode, Amy sits down with Amanda, Chief Evangelist at SparkToro, for her third appearance on the show, this time getting into AI search, a citation problem that's easy to overlook, and why last-click attribution might be overlooking your best customers. From why AI traffic is hiding in plain sight, to a story about an AI recommendation that went against everything a company's own homepage suggested, this one covers a lot of ground. Find out: Why zero-click search has gone from 50% to 68% of Google searches since 2022, and why it's now the reality of searchWhat a ghost citation is and why it's becoming one of the trickier problems in AI searchThe four GEO mechanics, and the two most B2B marketing teams still neglectA genuinely surprising story about how an LLM recommended a product based on what Amanda needed, not how the company had positioned itselfWhy last-click attribution may be costing companies their best customersThe one metric Amanda would replace last-click attribution with, and why it matters Important links & mentions: Amanda Natividad on LinkedInSparkToroAmanda's website and book: Zero-Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web B2B Content Operations Benchmark (free) Amy on LinkedInContent 10x websiteAmy’s book: Content 10x: More Content, Less Time, Maximum Results Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter.

  3. Aug 13

    The Sales and Marketing Relationship: Why Most Teams Get It Wrong and How to Fix It with Freya Ward

    Ever felt like sales and marketing are speaking two different languages, even when they're ultimately chasing the same goal– to help the business grow and succeed? Getting the two departments to work together is one of the more persistent challenges in B2B, and it shows up everywhere from content strategy to the CRM. In this episode, Amy Woods sits down with Freya Ward, Associate Managing Director at Headley Media, to unpack what causes friction between sales and marketing teams, and what a stronger working relationship looks like in practice. From reframing what "lead leakage" really means to a surprisingly simple way to use AI before a high-stakes meeting, Freya brings the perspective of someone who sits at the intersection of both departments every day. Find out: Whether there's any truth to the old saying that marketing's job is to break sales, and sales' job is to break opsThe content that genuinely helps sales, and the content that tends to gather dustWhat lead leakage looks like in practice, and why "not right now" isn't the same as "no"The 95/5 rule, and why it changes how you should think about contentWhat marketing can learn from AI-powered sales calls, and where you still need human judgmentA really practical way to use ChatGPT or Claude before walking into a meeting with salesAnd Freya's advice for building a stronger relationship between sales and marketing Important links & mentions: Freya Ward on LinkedIn: https://www.linkedin.com/in/freya-ward-8a715725/Headley Media: https://www.headleymedia.com/team/freya-ward/Freya’s podcast: B2B Marketers: Off the RecordB2B Content Operations Benchmark (free)Amy on LinkedInContent 10x websiteAmy’s book: Content 10x: More Content, Less Time, Maximum Results Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

  4. Jul 23

    How to Measure Your B2B Content Strategy (Without Drowning in Data)

    You built the strategy. You built the content. But can you prove any of it is working? A lot of B2B marketing teams can point to a full content calendar and a consistent publishing schedule, and still have no clear answer to that question. The numbers exist, dashboards get checked, reports get sent round. But there's a tougher question hiding underneath it all: does any of this connect back to something the business cares about? In part seven of our seven-part B2B content strategy series, Amy Woods gets into how to answer that, from choosing the right metrics for each stage of the buyer journey to knowing when to persist with a strategy and when to change it. Find out: Why consistency, not strategy, is often the real problem when content stops delivering resultsHow to choose the right metrics based on your business goals, whether that's brand awareness, consideration, or conversionThe difference between vanity metrics and value metrics, and the one question that separates themWhy it’s okay if 50% of your marketing cannot be neatly attributed - this should not stop you as long as actions tie to business goalsHow to diagnose whether underperforming content has a reach problem or a resonance problem Important links & mentions: B2B Content Operations Benchmark (free)B2B Content Strategist podcast - Season 3 Episode 18 with Jason WidupPart 1 - What Is a B2B Content Strategy (And Why Does It Matter)?Part 2 - How Do You Align a B2B Content Strategy to Business Goals?Part 3 - How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part 4 - Can Your B2B Content Strategy Work Without Core Messaging and Positioning?Part 5 - How to Choose Your B2B Content Channels and FormatsPart 6 - Content Repurposing and Distribution: Is Your B2B Content Working Hard Enough?B2B content strategy series on YouTubeAmy on LinkedInContent 10xAmy’s book: Content 10x: More Content, Less Time, Maximum Results Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week with the Content10x Newsletter.

  5. Jul 2

    Why Content Repurposing and Distribution Should Be Built Into Your B2B Content Strategy

    Some teams out there are sitting on more content than they realize. So, the problem isn't creation but what happens after. The pattern often looks something like this: a brief gets written, a draft gets approved, the content goes out, and then everyone moves on to the next thing. Distribution happens, but almost as an afterthought, a couple of social posts, maybe an email, and that's it. In this episode, part six of our seven-part content strategy series, Amy Woods tackles the part most teams leave until last. Repurposing and distribution. Spoiler: if your team's spending 80-90% of its time on creation and barely any getting that content seen, the balance is off. And it's worth fixing. This episode looks at the ins and outs of repurposing well, not cross-posting or checkbox marketing, but a genuinely strategic approach that's planned in from the start. Find out: Why repurposing isn't about copy-paste or checkbox marketingThe ratio of time B2B content teams should be spending on creation versus distribution, and why most have it backwardsHow to structure content into segments that make it easier to repurpose laterThe "zero moment of truth," and what it means for how many touchpoints your audience needs before they trust youHow repurposing connects back to your core messaging and positioning, and why misalignment shows up fastest when content gets repurposedWhere AI helps speed up repurposing, and where it doesn’t Important links & mentions: Blog post for this episode: Why Content Repurposing and Distribution Should Be Built Into Your B2B Content Strategy Part one of the series: What Is a B2B Content Strategy (And Why Does It Matter)?Part two of the series: How Do You Align a B2B Content Strategy to Business Goals?Part three of the series: How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part four of the series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?Part five of the series: Where Should Your B2B Content Live (and Where Should It Not?)Part 7 of our B2B Content Strategy series: How to Measure Your B2B Content Strategy (Without Drowning in Data)How Content Repurposing Can Help You Win the Zero Moment of TruthThe Ultimate Guide to Planning, Promoting and Repurposing B2B WebinarsB2B Webinar Planning PlaybookBamboo HR webinar repurposing case studyB2B content strategy series on YouTubeAmy on LinkedInContent 10x websiteAmy’s book: Content 10x: More Content, Less Time, Maximum Results Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

  6. Jun 18

    How to Decide What B2B Content to Create and Where to Publish It

    Are your channel decisions rooted in strategy, or just habit? For some B2B marketing teams, the honest answer is somewhere in between. The channels accumulated over time. LinkedIn, because everyone is on LinkedIn. A podcast because a competitor had one. Instagram, because… optics? Before long, there’s a whole content operation built around platforms nobody consciously chose. In this episode, Amy Woods gets into a crucial part of a B2B content strategy: deciding where your content should live and where it should not. From the difference between owned and borrowed channels, to finding the sweet spot between where your audience is and where your team can show up consistently, this episode gives you a practical framework for making channel decisions you can stand behind and revisit regularly. Find out: Why spreading your content across too many platforms dilutes rather than buildsThe difference between owned and borrowed channels, and why it matters for your long-term strategyHow to find the sweet spot between where your audience is and where your team can show up consistentlyWhy platform-specific content outperforms cross-posting every timeHow audience intent and your own content intent should shape your format decisionsWhether your channel strategy should factor in the customer journeyHow many platforms to focus on for an effective B2B content strategyThe three questions to ask when auditing every channel you are already on Important links & mentions: Blog post about this episodeWhy Not All Content Works Everywhere and That's a Good Thing Take the B2B Content Operations BenchmarkPart one of the series: What Is a B2B Content Strategy (And Why Does It Matter)? Part two of the series: How Do You Align a B2B Content Strategy to Business Goals?Part three of the series: How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part four of the series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?Part 6 of our B2B Content Strategy series: Why Content Repurposing & Distribution Should be Built Into Your B2B Content StrategyPart 7 of our B2B Content Strategy series: How to Measure Your B2B Content Strategy (Without Drowning in Data)B2B content strategy series on YouTubeAmy on LinkedIn Content 10x websiteAmy’s book: Content 10x: More Content, Less Time, Maximum Results Timestamps: 00:00 Intro: Publish smarter, not harder00:50 B2B Content Strategy Series intro and recap02:15 Avoid the trap of being everywhere03:46 Free B2B Content Operations Benchmark Assessment04:30 Where your content should live05:39 Owned channels vs borrowed channels07:16 Importance of being confident on a platform08:42 Why you should review your channels… and how10:34 Content formats: don’t try to do everything10:58 Audience intent12:58 Customer journey and content types14:08 Repurposing across the funnel14:41 How many platforms should you focus on?15:42 How to audit your current channels17:30 When to double down or leave a platform18:46 Key takeaways: focus over spread19:19 Series recap: what’s next19:54 B2B Content Operations Benchmark reminder20:32 Wrap up Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

  7. Jun 4

    How Do You Build a B2B Content Strategy Around Clear Messaging and Positioning?

    Is your messaging making you memorable, or just visible? You could have the best content engine in your industry, be publishing consistently across multiple channels, and focusing on quality. But if it isn't memorable, none of it sticks. Core messaging and positioning is one of those things that sounds simple until you try to do it well. If you asked ten people in your organization what you are all about and why customers should choose to work with you, would they all broadly answer in the same way? In most organizations, the answer is no. That inconsistency shows up everywhere. In your content, on your website, in sales conversations, and in ways that are hard to trace back to the source. In part four of our seven-part B2B content strategy series, Amy Woods digs into what messaging is, what goes into a messaging framework, and how to know whether yours is working for you. Find out: What messaging is and why consistency is what makes it stickWhether you can have a B2B content strategy without clear messagingThe five components every B2B messaging framework needsHow to define your messaging and positioning through internal conversationsHow to use your messaging framework on a daily basis, including how to embed it into your AI toolsThe signals that tell you your messaging is workingWhen to review your messaging and how to update it without doing a hard pivot Important links & mentions: Blog post about this episode: https://www.content10x.com/357Part one of the B2B content strategy series - What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354Part two of the B2B content strategy series — How Do You Align a B2B Content Strategy to Business Goals?: https://www.content10x.com/355Part three of the B2B content strategy series — How Does Competitor Analysis Fit Into Your B2B Content Strategy?: https://www.content10x.com/356Part five of the B2B content strategy series: How to Choose Your B2B Content Channels and Formats https://www.content10x.com/358Part 6 of our B2B Content Strategy series: Why Content Repurposing & Distribution Should be Built Into Your B2B Content StrategyPart 7 of our B2B Content Strategy series: How to Measure Your B2B Content Strategy (Without Drowning in Data)B2B content strategy series on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d4Rcnrh2VsUN9d47rrdMypp&si=NjYvp1Ilo26KnIF3Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x website: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Timestamps: 01:57 Free B2B Content Operations Benchmark Assessment02:35 What is messaging?03:44 Why a great content strategy can’t exist without clear messaging04:33 Who owns messaging?05:10 Core components of a messaging framework06:55 How to define messaging through internal conversations08:35 Where messaging shows up in real-world execution09:16 Opinionated content and category positioning10:38 Embedding messaging into AI tools and workflows11:09 How to know your messaging is working (or not working)13:08 Quantitative vs qualitative signals from customers and sales13:47 Revisiting and adjusting your messaging framework16:07 Recap and what’s next17:55 Wrap up About the host: Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

  8. May 21

    How Does Competitor Analysis Fit Into Your B2B Content Strategy?

    Are you doing competitor analysis, or just keeping an eye on things? Many B2B content teams know they should be aware of their competitors. But awareness and analysis are two very different things. Done properly, it's one of the most powerful ways to find the gaps in your market, identify underserved audiences, and build a content strategy that genuinely sets you apart. In this episode, which is part three of our seven-part B2B content strategy series, we get into what competitor analysis really involves, how to do it effectively, and how to turn what you find into content decisions that help you stand out in a crowded marketplace. Find out: Why competitor analysis is about differentiation, not copyingThe four types of competitors worth tracking in your marketWhat to look at when you analyze competitors, from topics and messaging to SEO and lead gen contentThe tools and methods that make competitor analysis practicalHow to turn your findings into three clear content outputsWho should own competitor analysis, and how marketing and sales should work together Important links & mentions: Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmarkBlog post about this episode: https://www.content10x.com/356Part one of the B2B content strategy series — What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354Part two of the B2B content strategy series — How Do You Align a B2B Content Strategy to Business Goals?: https://www.content10x.com/355Part 4 of our B2B Content Strategy series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?: https://www.content10x.com/357Part 4 of our B2B Content Strategy series: How to Choose Your B2B Content Channels and Formats https://www.content10x.com/358Part 6 of our B2B Content Strategy series: Why Content Repurposing & Distribution Should be Built Into Your B2B Content StrategyPart 7 of our B2B Content Strategy series: How to Measure Your B2B Content Strategy (Without Drowning in Data)SparkToro: https://www.sparktoro.comAmy on LinkedIn https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum About the host: Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

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4.9
out of 5
21 Ratings

About

Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

Information

  • Creator
    Amy Woods
  • Years Active
    2017 - 2026
  • Episodes
    300
  • Rating
    Clean
  • Copyright
    © Content 10x 2026
  • Show Website
    The Content 10x Podcast

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