Sales Game Changers | Tips from Successful Sales Leaders

Fred Diamond
  • 4.8 (90)
  • MARKETING
  • UPDATED SEMIWEEKLY

Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

  1. How Academia and Industry Unite to Build Selling Professionals with Dawn Deeter of Kansas State University and Nate Lindstrom of Lockton

    2D AGO

    How Academia and Industry Unite to Build Selling Professionals with Dawn Deeter of Kansas State University and Nate Lindstrom of Lockton

    This is episode 812. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. This is an Office Hours - Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed Dr. Dawn Deeter, Director of the National Strategic Selling Institute at Kansas State University. She brought on one of her program's sponsors Nate Lindstrom at Lockton. Find Dr. Deeter on LinkedIn. Find Nate on LinkedIn. DR. DEETER'S TIP: "If you're a hiring manager, actively seek out nearby universities with sales programs. You'll gain years of advantage by hiring sales-ready graduates." NATE'S TIP: "The generalist is dying." The future belongs to specialists who deeply understand an industry and how their solution creates value inside it."

    40 min
  2. How Rhett Epler at ODU Builds Career Ready Sales Professionals

    FEB 5

    How Rhett Epler at ODU Builds Career Ready Sales Professionals

    This is episode 811. Read the complete transcript on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. This is an Office Hours - Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed sales professor Rhett Epler at Old Dominion University. Find Rhett on LinkedIn. RHETT'S TIP: "To see somebody get into a great career just changes their life. To be even a small part of that is one of the most underrated privileges this job has to offer."

    30 min

  3. JAN 29

    The Sales Advantage of Ethical Influence at hear.com with Brian Ahearn

    This is episode 810. Read the complete transcript on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred discussed influence in the sales process with Cialdini-trained expert Brian Ahearn, author of "Influencing People: Powerful Everyday Opportunities to Persuade hat are Lasting and Ethical." He was joined by Veit Albert, VP of Sales at hearing aid company hear.com. Find Veit on LinkedIn.  Find Brian on LinkedIn. VEIT'S TIP: "Influence is responsibility. You can use it to push people or to lift them up." BRIAN'S TIP: "Customers won't buy from you just because they like you, but they'll probably never buy from you if they don't."

    37 min

  4. JAN 22

    The Sales Advantage of Paid Referrals with Joe Mindak

    This is episode 809. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Watch the video of the interview here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Joe Mindak, Cofounder of Nolodex, an Enterprise SaaS Platform focused on revolutionizing and monetizing B2B referral transactions within communities.  Find Joe on LinkedIn. JOE'S TIP:  "Sales has always been about who you know. Now it's finally okay to say: if I help you win business, I should get paid for it."

    12 min

  5. JAN 15

    How VCU Is Building the Next Generation of Selling Professionals with Andy McGowan

    This is episode 808. Read the complete transcription on the Sales Game Changers Podcast website here. This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Andy McGowan, Director, Center for Professional Selling at Virginia Commonwealth University. Find Andy on LinkedIn. Andy's TIP: "The best sales professionals never stop training; the moment you think you're done learning is the moment you start falling behind."

    28 min

  6. JAN 13

    What Selling Professionals Can Learn from CIA Tradecraft with Craig Bowman

    This is episode 807. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed Trellix SVP of Sales Craig Bowman about his new book "CRAFT: CIA Tradecraft Meets AI: The New Rules of Elite Selling. Craig shares how lessons learned from his years at the CIA should be applied by selling professionals. It was a remarkable interview.  CRAFT stands for: ✔️ Conduct Research – Identify where real change, urgency, and opportunity exist ✔️ Refine & Target – Map the true sphere of influence inside complex organizations ✔️ Activate – Engage partners and stakeholders as allies, not tools ✔️ Find the Value & Pain – Uncover what truly motivates your buyer beyond the surface ✔️ Tailor & Validate – Prove success using mutually agreed-upon metrics that reduce risk Find Craig on LinkedIn. CRAIG'S TIP: "To create trust, you reduce risk. If you don't show how you've reduced the risk of failure, the deal will stall at the last five yards."

    41 min

  7. JAN 8

    Agentic AI, Observability, and the Future of B2B and B2G Sales from ScienceLogic Sales Leaders

    This is episode 806. Read the complete transcription on the Sales Game Changers Podcast website here. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred discussed where we are with AI and B2B and B2Government sales with ScienceLogic leaders Wendy Wooley, VP of Customer Advocacy and Strategy, and Lee Koepping, Global Sales Engineering at ScienceLogic. Find Wendy on LinkedIn.  Find Lee on LinkedIn. WENDY'S TIP: "You can't replace human relationships in sales, but AI helps you stay proactive when organizations change." LEE'S TIP: "Sales is still very much a human game. AI won't replace that but it can get you to the right people, at the right time, with the right insight."

    26 min
  8. These AI Skills Will Define Sales Leaders in 2026 According to Jessica Baker

    JAN 6

    These AI Skills Will Define Sales Leaders in 2026 According to Jessica Baker

    This is episode 805. Read the complete transcription on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's "Women in Sales Leadership," show, Center for Elevating Women in Sales Leadership President Gina Stracuzzi interviewed Jessica Baker from AchieveUnite. AchieveUnite is an Institute for Effective Professional Selling Selling Essentials Marketplace partner. She was a presenter at the October 9 Women in Sales Elevation Conference. Watch the video of this podcast on YouTube here. Find Jessica on LinkedIn.  JESSICA'S TIP: "Women are uniquely positioned to help with this because we bring empathy, opportunity, and creativity to thrive in an environment where the shiver of sharks is coming so quickly. Our ability to step into leadership roles with AI is not only unprecedented, it's essential."

    42 min
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4.8
out of 5
90 Ratings

About

Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

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