74 episodes

Ground Up is a podcast about growth, except without all the numbers.

Here, we tell the stories of everything behind the numbers––the ideas, habits, and disciplines of some of the smartest marketers and business owners we know.

Ground Up Databox

    • Marketing
    • 5.0, 31 Ratings

Ground Up is a podcast about growth, except without all the numbers.

Here, we tell the stories of everything behind the numbers––the ideas, habits, and disciplines of some of the smartest marketers and business owners we know.

    74: JD Sherman / HubSpot's COO On How Its Mission Has Inspired Growth Through The Years

    74: JD Sherman / HubSpot's COO On How Its Mission Has Inspired Growth Through The Years

    JD Sherman, HubSpot's COO for the past 8 years, joined the podcast a few weeks ahead of his announcement that he will be leaving HubSpot in July of '21. Here, he talks about his working relationship with CEO Brian Halligan, how HubSpot's leadership team approaches strategy and planning, and how that translates to various teams and departments, HubSpot's decision to go wide as a platform rather than deep and upmarket as an automation tool, and much more.

    • 43 min
    73: Patrick Shea / How HubSpot Built A Community of Thriving Partners & What SMBs Can Learn from Enterprise (& Vice Versa)

    73: Patrick Shea / How HubSpot Built A Community of Thriving Partners & What SMBs Can Learn from Enterprise (& Vice Versa)

    An old friend Patrick Shea joins the pod to discuss the early days of HubSpot's partner program, how they went about building a powerful and thriving partner community, his transition to enterprise and what SMB marketers can learn from the enterprise playbook (and vice versa) and much more.

    • 1 hr 5 min
    72: John & Pete / How Databox Uses Live Chat For Sales & Support (& Why It Took So Long To Roll It Out)

    72: John & Pete / How Databox Uses Live Chat For Sales & Support (& Why It Took So Long To Roll It Out)

    Today Pete Caputa joins the podcast to talk about how Databox is leveraging live chat + email in both the sales and support functions, how the approach differs from the traditional sales approach, and why it took Databox so long to roll it out (thoughtfully) over the last year.

    • 38 min
    71: April Dunford / Product Positioning Has a Positioning Problem––Here's How to Solve It

    71: April Dunford / Product Positioning Has a Positioning Problem––Here's How to Solve It

    April Dunford joins the podcast to discuss her surprise (at least to her) hit book, Obviously Awesome. On this episode, we dig into some of the core product positioning lessons that April discusses in the book and coaches clients on, including:

    - How to tell if you have weak positioning
    - Where positioning should fall on a marketer's/executive's priority list
    - How the approach to positioning changes depending on the stage of your company
    - The 10-step process for defining your positioning, and...
    - The most important positioning lessons that April has learned throughout her career

    Enjoy.

    • 45 min
    70: Benji Hyam / Inside Grow & Convert's Content Marketing Framework for Growing Traffic, Leads, & Sales Through Content

    70: Benji Hyam / Inside Grow & Convert's Content Marketing Framework for Growing Traffic, Leads, & Sales Through Content

    Benji Hyam shares his experience running content marketing for a few companies in San Francisco and how that inspired him to start 2 companies––Wordable and Grow and Convert. The latter, a content marketing agency he's run for over 4 years, takes a unique approach to offering services around content marketing. Hear about their 4-step content framework for getting client's results no matter the industry.

    • 54 min
    69: Lindsay Tjepkema / Will Casted Become The HubSpot for Podcasts? Inside the First Podcast Platform for B2B

    69: Lindsay Tjepkema / Will Casted Become The HubSpot for Podcasts? Inside the First Podcast Platform for B2B

    On this episode, Casted CEO and cofounder Lindsay Tjepkema joins the show to talk about its recent public launch and round of funding, how the company is growing and what's been working so far, and why genuine and helpful conversations are the next big thing for B2B brands to leverage as a driver for growth.

    • 38 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

HillGamingCompany ,

Actionable and engaging

For me, when I follow a podcast I look for two things. One is a podcast episode that delivers something actionable I can take away and try in my business and two, I want to listen to speakers who engage and draw me in. John is an engaging podcast interviewer with a keen sense on how to extract the right data/key points while still keeping things conversational and light.

jacunzo ,

More thoughtful than the rest

John Bonini is an excellent interviewer who gets into some genuinely rare details with his guests. Everyone says they do what John ACTUALLY does. Worth a listen.

James Carbary ,

John is brilliant

I love John’s interviews because it’s clear he’s a practitioner, and in the trenches day in and day out. He brings on a really good mix of guests, not just the same authors and CEOs that are on the speaking & podcast circuit.

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