The Customer's Couch

Rashard Spiller
  • 0.0 (0)
  • Business

The Customer’s Couch is a podcast devoted to the exploration of all things customer experience including pain point discovery and the purchase decision journey. More specifically, from a marketer’s perspective, the podcast will delve into research techniques, customer/consumer psychology, and measurement best practices.

Episodes

  1. 10/26/2017

    Episode 5: Mere Measurement Effect

    The Customer's Couch

  2. 09/19/2017

    Episode 4: The Gift and Curse of Confirmation Bias

    The Customer's Couch

  3. 09/13/2017

    Episode 3: Role Theory and User Personas Part 2

    In this session, using role theory as a framework, I explore several research techniques that you can use to construct and scale your user personas.

  4. 09/13/2017

    Episode 2: Qualitative Research - Projective Techniques

    In this episode, I review project techniques in qualitative research.

  5. 09/13/2017

    Episode 1: Understanding the Problem

    In this episode I discuss three techniques that you can use to get to the essence of any business problem.

  • 5 Episodes

About

The Customer’s Couch is a podcast devoted to the exploration of all things customer experience including pain point discovery and the purchase decision journey. More specifically, from a marketer’s perspective, the podcast will delve into research techniques, customer/consumer psychology, and measurement best practices.

Information

  • Creator
    Rashard Spiller
  • Years Active
    2017
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Copyright Rashard Spiller
  • Show Website
    The Customer's Couch