50 episodes

Theory of Content is a podcast about why we make content. Amber Bracegirdle is a founder at Mediavine Publisher Network. They sell ads into the inventory of thousands and thousands of bloggers. Joshua Unseth is the in-house director of marketing for Alarm Grid. Together they discuss how they go about thinking about making content.

Theory of Content Joshua Unseth, Amber Bracegirdle

    • Marketing

Theory of Content is a podcast about why we make content. Amber Bracegirdle is a founder at Mediavine Publisher Network. They sell ads into the inventory of thousands and thousands of bloggers. Joshua Unseth is the in-house director of marketing for Alarm Grid. Together they discuss how they go about thinking about making content.

    Episode 51 – All About Google Search and an Awesome Tattoo

    Episode 51 – All About Google Search and an Awesome Tattoo

    Make sure you’re checking out the Google search blog regularly.

    • 59 min
    Episode 50!! The Googler, The Extract and The Bad Accent

    Episode 50!! The Googler, The Extract and The Bad Accent

    If you’re writing for humans, you’re already doing both keyword and intent research.

    • 48 min
    Episode 49 – Mailbag and Josh’s Engagement (?)

    Episode 49 – Mailbag and Josh’s Engagement (?)

    Happy New Year! Santa made a mess at Amber's house. And, did you know that Joshua doesn't just collect Beanie babies but old gaming systems? We've also got exciting news to share, did Joshua get engaged ? Tune-in to hear all about it on this episode.

    • 52 min
    Episode 48 – THIS IS THE LAST TOC OF THE DECADE

    Episode 48 – THIS IS THE LAST TOC OF THE DECADE

    What’s new in SEO? Google is using the carousel in more ways to organize stories relevant to the query. While it’s only being used for news right now, this definitely could have implications for how search results will appear in the future for other kinds of queries, like “how to cook salmon” – think baked, … Episode 48 – THIS IS THE LAST TOC OF THE DECADE Read More »

    • 45 min
    Episode 47 – The One About Duplicate Content and Keyword Cannibalization

    Episode 47 – The One About Duplicate Content and Keyword Cannibalization

    This week, instead of pointing to the latest SEO news, we’re going to talk about Keyword Cannibalization, and want to share a great article that breaks it down, from Joshua Hardwick at ahrefs. Amber’s favorite part of the article: Keyword cannibalization is when a single website (e.g. ahrefs.com) unintentionally targets the same keyword across multiple … Episode 47 – The One About Duplicate Content and Keyword Cannibalization Read More »

    • 52 min
    Episode 46-The Real Deal with Outbound Links

    Episode 46-The Real Deal with Outbound Links

    What’s happening in SEO this week? Everyone is still talking about the November 8th Update. The consensus is that this update is returning nonsensical results, typically from bigger websites with larger link profiles, but not necessarily the best content. We’re still observing and don’t have any definitive opinions yet.  Also big, but not necessarily relevant … Episode 46-The Real Deal with Outbound Links Read More »

    • 49 min

Customer Reviews

pastrychefblogger ,

Excellent!

One of the best blogging podcasts out there!

MadsLynn ,

Great SEO advice!

I’m glad this podcast has made it back into my earbuds. This podcast has such relevant and practical SEO advice!

Kitchenserfblog ,

Best Blogging Podcast Ever

If you have a blog you owe it to yourself to listen to Theory of Content.

Amber and Josh give their listeners a wealth of information about search optimization and how to create good content in general.

I’ve listened to each show multiple times and it’s changed how I view my site and what I’m doing.

I actually have an inkling now of how to do keyword research by using google search console or webmaster tools.

And the way they present the information is fun!

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