How To Sell More Cars

Terry Lancaster
  • 5.0 (4)
  • MARKETING

Sell more cars. Make More Money. Have More Fun. Conversations with automotive sales champions, experts, and authors about how car dealers, managers and salespeople can sell more cars to make a living and still leave time to make a life.

  1. 10/31/2023

    Ridiculously Simple Car Selling

    It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell more cars for more money without spending one single extra minute at the dealership. Share 0 Share 0 Tweet 0 steve stauningSummarySimplifying car sales with author Steve Stalling. 0:02 Steve Stalling shares his new book "Ridiculously Simple Car Selling" with Terry Lancaster. Selling cars, delayed gratification, and personal growth. 1:09 Speaker 2 emphasizes the importance of making the most of the time spent at the dealership, rather than just putting in hours. The difference between delayed gratification and instant gratification is highlighted, with the former leading to long-term success and happiness. Speaker 2 emphasizes the importance of control in the sales process, stating that they don't want to waste their time with tire kickers. Speaker 2 shares their strategy for avoiding tire kickers by providing all necessary information upfront and maintaining control throughout the sale. Simplifying car sales techniques and overcoming objections. 5:56 Speaker 2 discusses the importance of believing that every prospect is a qualified buyer, leading to different sales outcomes based on the salesperson's mindset. Speaker 2 and Terry Lancaster discuss the concept of "assumptive selling" and how it can impact sales performance, with Speaker 2 emphasizing the importance of maintaining control and having the right mindset. Terry Lancaster is frustrated with Steve's lack of sending him a book he wanted, and Steve explains that the book is too long and has specific sections for managers and BDCs. Steve offers to send Terry a condensed version of the book, and Terry expresses gratitude for the offer. Sales techniques and relationship-building. 10:25 Terry Lancaster mentions that closing a sale is not always necessary, as the process can vary greatly between stores and situations. Speaker 2 provides examples of how salespeople can avoid getting stuck in negotiations and closing techniques, and instead focus on following the road to the sale. Speaker 2 shares a story about a bartender who sold cars for 6 months before the pandemic, despite having no experience in the industry. The bartender's background in music and trustworthiness with customers made him a relatable and reliable source for selling cars. Car sales strategies and networking. 14:55 Speaker 2 emphasizes the importance of leveraging personal relationships for car sales, citing that friends and family can provide valuable repeat business and referrals. Speaker 2 highlights the importance of being the single point of contact for buyers to build trust and generate repeat business. Speaker 2 wants to provide value to their relatives by helping them with their car problems, which could lead to future sales. Speaker 2 believes that focusing on Facebook for local reach and YouTube for brand building can have a greater impact on sales than random calls from people in other areas. Social media and sales strategies. 20:13 Terry Lancaster emphasizes the importance of building connections on platforms like Facebook and LinkedIn, rather than just relying on virality or one-way communication. Speaker 2 highlights the value of having a strong LinkedIn presence for career growth and networking, and provides the action step of focusing on building connections rather than just selling. Speaker 2 discusses the importance of creating a positive customer experience in the automotive industry, highlighting the need for dealerships to focus on providing a seamless and efficient experience for customers. Speaker 2 also recommends the book "Ridiculously Simple Customer Experience" for car dealerships, which provides practical tips and strategies for improving the customer experience. Selling cars and books with a pragmatic approach. 25:25 Terry Lancaster and a guest discuss books and Amazon reviews, with the guest expressing gratitude for Terry's help and support. Terry Lancaster and Speaker 2 discuss the importance of simplicity in communication. Ridiculously Simple Car Selling It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell Read More Close More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide Read More F & I Training for Automotive Dealerships The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max Read More How To Sell More Cars at a Dealership Today Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that Read More Anarchy in Automotive Marketing Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself.Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To Read More Used Car Dealer Marketing Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars Read More No More Cold Calls Never pick up the phone to call a stranger and ask for money again! Free Sales Training from the Nashville Association of Sales Professionals and the How To Sell More Cars Podcast.No More Cold Calls... Ever!Recorded live at the Nashville Read More How To Sell More Cars With Radio Advertising 5 ways to sell more cars with automotive radio advertising that gets noticed, gets remembered, and gets them on the lot... pronto! #HowToSellMoreCars How To Sell More Cars with Radio Advertising Recorded live in the How To Sell More Cars Town Read More The Psychology of Selling by Brian Tracy The Psychology of Selling by Brian Tracy is the best selling sales training program in history! Salespeople, learn to control your thoughts, feelings, and actions to increase sales higher, faster and easier than you ever imagined.The Psychology of SellingBlaine Little Read More Automotive Marketing In A Recession Automotive Marketing in a Recession Is we is or is we ain't? Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and Read More Free Car Sales Books Enter to win some of the greatest car sales books of all time, books written by the coolest people on the planet, and a couple from yours truly... all for free!Just say nice things about meWin Free Car Sales Books Read More How To Sell More Cars in 2023 HOW TO SELL MORE CARS TOWN HALL Automotive marketing ideas for 2023 - listen in as dealers, managers, and salespeople discuss how to sell more cars in the new year with Terry Lancaster from How To Sell More Cars & Read More Thank You Cards for Car Dealers Personalized thank you cards for car dealers and salespeople - Let your customers know how much you appreciate them and their businessCustom Thank You Cards For Car DealersThank every single customer. Every single time. Like clockwork.They pay the bills. They Read More Automotive Management Lessons Listen in as veteran dealership manager and owner Coby Frier and I chat in the HOW TO SELL MORE CARS town hall about his new book #getFRIERdup and 100 automotive management lessons car dealers need to help lead their stores Read More How To Sell More Cars in the 4th Quarter Listen in on the How to Sell More Cars town hall as automobile dealers, managers, & salespeople chat about their marketing plans for the 4th quarter.How To Sell More Cars Town Hall MeetingHow To Sell More Cars in the 4th Read More LinkedIn for Sales Professionals Judy Schramm offers 3 LinkedIn strategies salespeople can use to grow their business today at this recent Nashville Association of Sales Professionals meeting. Stephen Covey says trust is the combination of competence and character. And there are so many areas Read More How To Sell More Cars: Rules To The Game With Charles Cannon Charles Cannon, author of Rules to the Game and GM of Lexus of Serramonte, talks about how crisis is opportunity, how the car business these days is chock full of opportunity, and how dealers, managers, and salespeople can take advantage Read More Birthday Cards for Car Dealers Boost customer retention & satisfaction, closing ratios, and profit margin with birthday cards for car dealers mailed to every customer in your CRM. Get a Quote>> Birthday Cards The Easy Way. We'll clean your list, verify the address, l

    26 min

  2. 09/05/2023

    Close More Car Sales

    Listen in on another How To Sell More Cars podcast conversation. We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide to Closing The Deal.  We chat about overcoming objections, building trust and rapport, and the exact language to use to close more car sales at your dealership today. Share 0 Share 0 Tweet 0 HOW TO SELL MORE CARS PODCASTfor more free car sales training subscribe at youtube, amazon, apple, iheart, or linkedIn  recorded live Sept 6, 2023  in the How To Sell More Calls Town Hall SummaryHow to sell more cars. 0:14Welcome to the how to sell more cars podcast. Chris Martinez is today's guest.Today's topic is closing more deals, and Chris's new book : The CloserWhat do you want to be when you grow up? 1:56One of his favorite books is a book about how the kids realize they want to take care of customers and treat people right and make things happen.His kids have taken the book to their show and tell and it's been a lot of fun.The role of closing in today's market and why it's important, and how it's changed.The two distinctions of closing a deal, the to, where the salesperson is trying to help the customer push them further into the sales process, and the c, when the customer is on the right deal.How to know when to bring in the big guns? 6:37How to know when it's time to bring in the big guns to make that commitment.The three kinds of salespeople, the opener, the person bringing them in off the street, the cooler and the closer. The cooler is the guy or girl that can talk really well to the customer.Making friends is good for business, but it has to be done with some intentionality.Some people get stuck in some areas and don't graduate to the next level.The art of persuasion is the art of making things easy. 10:54The art of persuasion is the art of making things easy, not difficult, and closing is about making things easier.One of the best things to do to help push a customer to that next step is to ask the right question.The other manager came in thinking the deal was done, and Brad was the only sales manager there.A salesperson couldn't close the deal. Brad gave it to the greenest green pea on the floor, and they did the deal, so it's just little things like that.The car is the deal. 16:0480% of the people who walk into the dealership know exactly what they want with a deal when they walk in, but they walk out with something completely different.It's not just the car, it's the deal. The car is the deal, how to land on the right thing.The rule of seven states that someone has to see something at least seven times to be influenced to make a decision.The best known product is better than the best product and that they don't know you. The best product is the best one.Holding the conversation well. 21:36As long as you are holding the conversation well, you are just having conversation with the new friend, that's all you're doing and it should go and flow pretty smoothly.There's a little trick chris picked up from some folks a while back that he's going to share.The last third of the book is about word tracks, the difference between training an hour a day and training anhour a week.How he learned the word tracks.One piece of advice for salespeople. 25:24The final piece of advice Chris would give to a salesperson trying to make a career and anongoing business to close more deals.The greatest single thing an author can do for an author is to read the words that they need to put on paper.Full Transcript Continued Below Ridiculously Simple Car Selling It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell Read More Close More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide Read More F & I Training for Automotive Dealerships The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max Read More How To Sell More Cars at a Dealership Today Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that Read More Anarchy in Automotive Marketing Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself.Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To Read More Used Car Dealer Marketing Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars Read More No More Cold Calls Never pick up the phone to call a stranger and ask for money again! Free Sales Training from the Nashville Association of Sales Professionals and the How To Sell More Cars Podcast.No More Cold Calls... Ever!Recorded live at the Nashville Read More How To Sell More Cars With Radio Advertising 5 ways to sell more cars with automotive radio advertising that gets noticed, gets remembered, and gets them on the lot... pronto! #HowToSellMoreCars How To Sell More Cars with Radio Advertising Recorded live in the How To Sell More Cars Town Read More The Psychology of Selling by Brian Tracy The Psychology of Selling by Brian Tracy is the best selling sales training program in history! Salespeople, learn to control your thoughts, feelings, and actions to increase sales higher, faster and easier than you ever imagined.The Psychology of SellingBlaine Little Read More Automotive Marketing In A Recession Automotive Marketing in a Recession Is we is or is we ain't? Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and Read More Free Car Sales Books Enter to win some of the greatest car sales books of all time, books written by the coolest people on the planet, and a couple from yours truly... all for free!Just say nice things about meWin Free Car Sales Books Read More How To Sell More Cars in 2023 HOW TO SELL MORE CARS TOWN HALL Automotive marketing ideas for 2023 - listen in as dealers, managers, and salespeople discuss how to sell more cars in the new year with Terry Lancaster from How To Sell More Cars & Read More Thank You Cards for Car Dealers Personalized thank you cards for car dealers and salespeople - Let your customers know how much you appreciate them and their businessCustom Thank You Cards For Car DealersThank every single customer. Every single time. Like clockwork.They pay the bills. They Read More Automotive Management Lessons Listen in as veteran dealership manager and owner Coby Frier and I chat in the HOW TO SELL MORE CARS town hall about his new book #getFRIERdup and 100 automotive management lessons car dealers need to help lead their stores Read More How To Sell More Cars in the 4th Quarter Listen in on the How to Sell More Cars town hall as automobile dealers, managers, & salespeople chat about their marketing plans for the 4th quarter.How To Sell More Cars Town Hall MeetingHow To Sell More Cars in the 4th Read More LinkedIn for Sales Professionals Judy Schramm offers 3 LinkedIn strategies salespeople can use to grow their business today at this recent Nashville Association of Sales Professionals meeting. Stephen Covey says trust is the combination of competence and character. And there are so many areas Read More How To Sell More Cars: Rules To The Game With Charles Cannon Charles Cannon, author of Rules to the Game and GM of Lexus of Serramonte, talks about how crisis is opportunity, how the car business these days is chock full of opportunity, and how dealers, managers, and salespeople can take advantage Read More Birthday Cards for Car Dealers Boost customer retention & satisfaction, closing ratios, and profit margin with birthday cards for car dealers mailed to every customer in your CRM. Get a Quote>> Birthday Cards The Easy Way. We'll clean your list, verify the address, lick the Read More CRM for Car Dealers | Maximizing Lifetime Customer Value Dealers, managers, and salespeople from across automotive retail share secrets for forming better customer relationships, creating maximizing lifetime income, and building the perfect CRM.   How To Sell More Cars Town Hall Meeting CRM for Car Dealers - How to Read More How To Sell More Cars in 2022 How To Sell More Cars in 2022 : Midyear AdjustmentsHow To Sell More Cars in 2022:

    28 min

  3. 08/01/2023

    F & I Training for Automotive Dealerships

    The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention. Five-time best-selling author and former general manager Max Zanan is our guest on this episode of the How To Sell More Cars Podcast talking about his latest work, The Definitive Guide To F & I. Share 0 Share 0 Tweet 0 HOW TO SELL MORE CARS PODCASTrecorded live 8.2.23 for more free car sales training subscribe at youtube, amazon, apple, iheart, or linkedIn  The Definitive Guide To F & IEpisode SummaryIntroduction of the episode. How to sell more cars podcast with max zanon, best selling author and author of five books, the definitive guide to f and i.How to increase customer retention.Finance is the glue that connects the sales department and the service department. Without doing the right thing, it will be very difficult for the sales and front-end to achieve maximum profitability and to achieve a real customer retention.The book was to bring some awareness to how complex f andi is.How to attract and retain the right people? One of the first things in the book is setting up the department to have top performers and great performers.The number one reason why people leave automotive retail is spousal pressure.Quality of life is the secret sauce to attracting quality employees. A normal environment with a normal schedule leads to employees producing more.Creating a culture where people want to stay.In order to build generational wealth, you need generation of customers. The sales and service teams need to be comfortable dealing with multiple generations of people.A lot of times, dealers make a mistake and overload the existing finance manager instead of hiring an additional finance manager. Summary Continued Below Ridiculously Simple Car Selling It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell Read More Close More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide Read More F & I Training for Automotive Dealerships The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max Read More How To Sell More Cars at a Dealership Today Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that Read More Anarchy in Automotive Marketing Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself.Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To Read More Used Car Dealer Marketing Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars Read More No More Cold Calls Never pick up the phone to call a stranger and ask for money again! Free Sales Training from the Nashville Association of Sales Professionals and the How To Sell More Cars Podcast.No More Cold Calls... Ever!Recorded live at the Nashville Read More How To Sell More Cars With Radio Advertising 5 ways to sell more cars with automotive radio advertising that gets noticed, gets remembered, and gets them on the lot... pronto! #HowToSellMoreCars How To Sell More Cars with Radio Advertising Recorded live in the How To Sell More Cars Town Read More The Psychology of Selling by Brian Tracy The Psychology of Selling by Brian Tracy is the best selling sales training program in history! Salespeople, learn to control your thoughts, feelings, and actions to increase sales higher, faster and easier than you ever imagined.The Psychology of SellingBlaine Little Read More Automotive Marketing In A Recession Automotive Marketing in a Recession Is we is or is we ain't? Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and Read More Free Car Sales Books Enter to win some of the greatest car sales books of all time, books written by the coolest people on the planet, and a couple from yours truly... all for free!Just say nice things about meWin Free Car Sales Books Read More How To Sell More Cars in 2023 HOW TO SELL MORE CARS TOWN HALL Automotive marketing ideas for 2023 - listen in as dealers, managers, and salespeople discuss how to sell more cars in the new year with Terry Lancaster from How To Sell More Cars & Read More Thank You Cards for Car Dealers Personalized thank you cards for car dealers and salespeople - Let your customers know how much you appreciate them and their businessCustom Thank You Cards For Car DealersThank every single customer. Every single time. Like clockwork.They pay the bills. They Read More Automotive Management Lessons Listen in as veteran dealership manager and owner Coby Frier and I chat in the HOW TO SELL MORE CARS town hall about his new book #getFRIERdup and 100 automotive management lessons car dealers need to help lead their stores Read More How To Sell More Cars in the 4th Quarter Listen in on the How to Sell More Cars town hall as automobile dealers, managers, & salespeople chat about their marketing plans for the 4th quarter.How To Sell More Cars Town Hall MeetingHow To Sell More Cars in the 4th Read More LinkedIn for Sales Professionals Judy Schramm offers 3 LinkedIn strategies salespeople can use to grow their business today at this recent Nashville Association of Sales Professionals meeting. Stephen Covey says trust is the combination of competence and character. And there are so many areas Read More How To Sell More Cars: Rules To The Game With Charles Cannon Charles Cannon, author of Rules to the Game and GM of Lexus of Serramonte, talks about how crisis is opportunity, how the car business these days is chock full of opportunity, and how dealers, managers, and salespeople can take advantage Read More Birthday Cards for Car Dealers Boost customer retention & satisfaction, closing ratios, and profit margin with birthday cards for car dealers mailed to every customer in your CRM. Get a Quote>> Birthday Cards The Easy Way. We'll clean your list, verify the address, lick the Read More CRM for Car Dealers | Maximizing Lifetime Customer Value Dealers, managers, and salespeople from across automotive retail share secrets for forming better customer relationships, creating maximizing lifetime income, and building the perfect CRM.   How To Sell More Cars Town Hall Meeting CRM for Car Dealers - How to Read More How To Sell More Cars in 2022 How To Sell More Cars in 2022 : Midyear AdjustmentsHow To Sell More Cars in 2022: Midyear Marketing Review. Find out what adjustments car dealers are making for summer and fall.Welcome to the How to sell more cars in 2020 Read More Customer Follow-up Customer follow-up, the power of presence, and your authentic self from author Lincoln Kokaram at Nashville Association of Sales Professionals' NASPnet Customer follow-up for car dealers, insurance agents, and other sales professionals Author Lincoln S. Kokaram recently spoke with the Read More Google Business Profiles for Car Dealers How to sell more cars, retain more customers, and boost your dealership's service revenue with Google Business Profiles for car dealers.A while back, Mike Correra from FUSE, Eric Hall from Classic Chevrolet, and I had a chance to sit down Read More Top Ten Sales Lessons From America’s Top Sellers Top ten sales lessons from leaders in car sales, media sales, real estate, mortgage, insurance & more.TRANSCRIPT0:00  TERRY LANCASTERYou My name is Terry Lancaster. I'm a marketing strategist. I'm an author. I'm a trainer, and I'm a storyteller. I help Read More How to sell more cars when you don’t have enough cars to sell A free form conversation with car dealers about how they are thriving with fewer cars on the lot and where they are getting the cars they have.In 2017, the average new car dealer had between a 60 and 90-day supply Read More Selling in Your Town – A Car Dealer’s Perspective Doug Meyer from the Meyer Auto Group joins the How To Sell More Cars Mastermind to discuss how local retailers can exert their competitive advantage against the online and big-box interlopers. #howtosellmorecarsTRANSCRIPTTerr

    36 min

  4. 06/05/2023

    How To Sell More Cars at a Dealership Today

    Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that or the other thing, not even how it was just a couple of years ago during the pandemic - How to make the cash register ring TODAY  Share 0 Share 0 Tweet 0 How To Sell More Cars PodcastSubscribe to the How To Sell More Cars Podcast on Apple, Amazon, or Player.FM.   Visit our Free Car Sales Training page for more videos, articles, and automotive marketing ideas This episode HOW TO SELL MORE CARS AT A DEALERSHIP TODAY recorded live on 6.7.23 - Full Transcript below SummaryHow to sell more cars. 0:04Introduction to Terry Lancaster, author of How To Sell More Cars.What's changed in the automotive industry.What's changed at car dealerships in the last three years.Making more friends and selling more cars. 4:30Facebook is an 850 pound gorilla.95% of the adult population is a monthly facebook user.Facebook and LinkedIn are two-way communication.Make more connections and not just make more noise.The robots are coming for your job. 7:23Watch out, the robots are coming for your job.AI Chatbots now beat the Turing TestThe only constant in the car business is change.How can you help us with facebook? 12:42The importance of being connected at every point.A year from now, facebook will be a reminder.Check in at the dealership every day.How to use reviews as social proof. 17:45The power of social proof and reviews.Why frequency is the key to the unconscious mind.Make sure to make friends on facebook.The average person has zero car salespeople as friends.Be social, not salesy. 22:50Be social, not salesy. Be social.You don't have to be kanye famous to be famous.Getting ahead of the deal and connecting with people before they raise their hand to buy a car.The biggest changes in the car industry. Big Time Radio Announcer Voice Guy 0:04 How to sell more cars.Terry Lancaster 0:08 Hey everybody, welcome to the How to sell more cars Podcast. I'm Terry Lancaster and I'm also the author of How to sell more cars I wrote the book How to sell more cars just about three years ago but it's right in the middle of right in the middle of everything is shut down. So I one thing I did in the middle of COVID is I have been doing my podcast, Dawn was going to get you some radio show. And I had been doing the luggage some radio show, and I went ballistic right after right after COVID started, and I interviewed every Barisan at every store I could get my hands on and just just quick five minute interviews. What's going on on the ground right now? William J was one of the ones that I had had a chance to talk to you back then when this was going on. And what we did, what came out of that is that out of all those interviews and all the dozens of interviews I've done with some of the top performing salespeople in the automotive industry and some of the best sales trainers in the automotive industry as I took all that information and coalesce it into the house, sell more cars book, How to sell more cars, make more friends, sell more cars, make more money, have more friends, sell more cars. And the thing about writing a book is you think books are forever right? continued below Ridiculously Simple Car Selling It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell Read More Close More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide Read More F & I Training for Automotive Dealerships The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max Read More How To Sell More Cars at a Dealership Today Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that Read More Anarchy in Automotive Marketing Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself.Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To Read More Used Car Dealer Marketing Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars Read More No More Cold Calls Never pick up the phone to call a stranger and ask for money again! Free Sales Training from the Nashville Association of Sales Professionals and the How To Sell More Cars Podcast.No More Cold Calls... Ever!Recorded live at the Nashville Read More How To Sell More Cars With Radio Advertising 5 ways to sell more cars with automotive radio advertising that gets noticed, gets remembered, and gets them on the lot... pronto! #HowToSellMoreCars How To Sell More Cars with Radio Advertising Recorded live in the How To Sell More Cars Town Read More The Psychology of Selling by Brian Tracy The Psychology of Selling by Brian Tracy is the best selling sales training program in history! Salespeople, learn to control your thoughts, feelings, and actions to increase sales higher, faster and easier than you ever imagined.The Psychology of SellingBlaine Little Read More Automotive Marketing In A Recession Automotive Marketing in a Recession Is we is or is we ain't? Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and Read More Free Car Sales Books Enter to win some of the greatest car sales books of all time, books written by the coolest people on the planet, and a couple from yours truly... all for free!Just say nice things about meWin Free Car Sales Books Read More How To Sell More Cars in 2023 HOW TO SELL MORE CARS TOWN HALL Automotive marketing ideas for 2023 - listen in as dealers, managers, and salespeople discuss how to sell more cars in the new year with Terry Lancaster from How To Sell More Cars & Read More Thank You Cards for Car Dealers Personalized thank you cards for car dealers and salespeople - Let your customers know how much you appreciate them and their businessCustom Thank You Cards For Car DealersThank every single customer. Every single time. Like clockwork.They pay the bills. They Read More Automotive Management Lessons Listen in as veteran dealership manager and owner Coby Frier and I chat in the HOW TO SELL MORE CARS town hall about his new book #getFRIERdup and 100 automotive management lessons car dealers need to help lead their stores Read More How To Sell More Cars in the 4th Quarter Listen in on the How to Sell More Cars town hall as automobile dealers, managers, & salespeople chat about their marketing plans for the 4th quarter.How To Sell More Cars Town Hall MeetingHow To Sell More Cars in the 4th Read More LinkedIn for Sales Professionals Judy Schramm offers 3 LinkedIn strategies salespeople can use to grow their business today at this recent Nashville Association of Sales Professionals meeting. Stephen Covey says trust is the combination of competence and character. And there are so many areas Read More How To Sell More Cars: Rules To The Game With Charles Cannon Charles Cannon, author of Rules to the Game and GM of Lexus of Serramonte, talks about how crisis is opportunity, how the car business these days is chock full of opportunity, and how dealers, managers, and salespeople can take advantage Read More Birthday Cards for Car Dealers Boost customer retention & satisfaction, closing ratios, and profit margin with birthday cards for car dealers mailed to every customer in your CRM. Get a Quote>> Birthday Cards The Easy Way. We'll clean your list, verify the address, lick the Read More CRM for Car Dealers | Maximizing Lifetime Customer Value Dealers, managers, and salespeople from across automotive retail share secrets for forming better customer relationships, creating maximizing lifetime income, and building the perfect CRM.   How To Sell More Cars Town Hall Meeting CRM for Car Dealers - How to Read More How To Sell More Cars in 2022 How To Sell More Cars in 2022 : Midyear AdjustmentsHow To Sell More Cars in 2022: Midyear Marketing Review. Find out what adjustments car dealers are making for summer and fall.Welcome to the How to sell more cars in 2020 Read More Customer Follow-up Customer follow-up, the power of presence, and your authentic self from author Lincoln Kokaram at Nashville Association of Sales Professionals' NASPnet Customer foll

    29 min

  5. 05/03/2023

    Anarchy in Automotive Marketing

    Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself. Share 0 Share 0 Tweet 0 Automotive Marketing Anarchy & Guilty Pleasures Subscribe to the How To Sell More Cars Podcast on Apple, Amazon, or Player.FM.   Visit our Free Car Sales Training page for more videos, articles, and automotive marketing ideas Full podcast transcript: Terry Lancaster 0:11 Hey everybody Welcome to the How To Sell More Cars Podcast. I'm your host Terry Lancaster I got a couple of really special guests today I'm pretty excited about because they both been guests before mark the car guy was one of our very first guest five or six years ago when I first began that the what was then the Get Ya Some Radio Show. Cathy crews been a guest on there Mike has been around the car business forever one of the original social media guys Kathy wrote a book on using social media in a dealership and creating a culture around that. So we're gonna talk about that. We're gonna talk about social media. Mike's done a lot of work in the service department now last Mike about about building, building better relationships with service customers and maintaining that relationship to help grow the entire business. And I want to talk about their podcast, the first pencil podcast and are talking about building culture if didn't ship it, first and foremost, we're going to start with with the trick question Kathy. Guilty pleasure. I know y'all y'all are music people you're always having my music Give me your guilty pleasure that song that you that always get your head bobbing to get you turn it up the radio that you just don't want people to know aboutKathi Kruse 1:27 Josh i There's nothing I don't care if we people know. If they do, I wouldn't like it.Terry Lancaster 1:38 For that you wouldn't think most peopleKathi Kruse 1:48 I mean, it's gotta be punk, right?Terry Lancaster 1:50 I don't know. That's, that seems on brand.Kathi Kruse 1:53 But most people don't think that about me. Oh yeah. Let's say I say Sex Pistols probably. Yeah, Anarchy in the UK made Anarchy in the Continued Below Ridiculously Simple Car Selling It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell Read More Close More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide Read More F & I Training for Automotive Dealerships The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max Read More How To Sell More Cars at a Dealership Today Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that Read More Anarchy in Automotive Marketing Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself.Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To Read More Used Car Dealer Marketing Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars Read More No More Cold Calls Never pick up the phone to call a stranger and ask for money again! Free Sales Training from the Nashville Association of Sales Professionals and the How To Sell More Cars Podcast.No More Cold Calls... Ever!Recorded live at the Nashville Read More How To Sell More Cars With Radio Advertising 5 ways to sell more cars with automotive radio advertising that gets noticed, gets remembered, and gets them on the lot... pronto! #HowToSellMoreCars How To Sell More Cars with Radio Advertising Recorded live in the How To Sell More Cars Town Read More The Psychology of Selling by Brian Tracy The Psychology of Selling by Brian Tracy is the best selling sales training program in history! Salespeople, learn to control your thoughts, feelings, and actions to increase sales higher, faster and easier than you ever imagined.The Psychology of SellingBlaine Little Read More Automotive Marketing In A Recession Automotive Marketing in a Recession Is we is or is we ain't? Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and Read More Free Car Sales Books Enter to win some of the greatest car sales books of all time, books written by the coolest people on the planet, and a couple from yours truly... all for free!Just say nice things about meWin Free Car Sales Books Read More How To Sell More Cars in 2023 HOW TO SELL MORE CARS TOWN HALL Automotive marketing ideas for 2023 - listen in as dealers, managers, and salespeople discuss how to sell more cars in the new year with Terry Lancaster from How To Sell More Cars & Read More Thank You Cards for Car Dealers Personalized thank you cards for car dealers and salespeople - Let your customers know how much you appreciate them and their businessCustom Thank You Cards For Car DealersThank every single customer. Every single time. Like clockwork.They pay the bills. They Read More Automotive Management Lessons Listen in as veteran dealership manager and owner Coby Frier and I chat in the HOW TO SELL MORE CARS town hall about his new book #getFRIERdup and 100 automotive management lessons car dealers need to help lead their stores Read More How To Sell More Cars in the 4th Quarter Listen in on the How to Sell More Cars town hall as automobile dealers, managers, & salespeople chat about their marketing plans for the 4th quarter.How To Sell More Cars Town Hall MeetingHow To Sell More Cars in the 4th Read More LinkedIn for Sales Professionals Judy Schramm offers 3 LinkedIn strategies salespeople can use to grow their business today at this recent Nashville Association of Sales Professionals meeting. Stephen Covey says trust is the combination of competence and character. And there are so many areas Read More How To Sell More Cars: Rules To The Game With Charles Cannon Charles Cannon, author of Rules to the Game and GM of Lexus of Serramonte, talks about how crisis is opportunity, how the car business these days is chock full of opportunity, and how dealers, managers, and salespeople can take advantage Read More Birthday Cards for Car Dealers Boost customer retention & satisfaction, closing ratios, and profit margin with birthday cards for car dealers mailed to every customer in your CRM. Get a Quote>> Birthday Cards The Easy Way. We'll clean your list, verify the address, lick the Read More CRM for Car Dealers | Maximizing Lifetime Customer Value Dealers, managers, and salespeople from across automotive retail share secrets for forming better customer relationships, creating maximizing lifetime income, and building the perfect CRM.   How To Sell More Cars Town Hall Meeting CRM for Car Dealers - How to Read More How To Sell More Cars in 2022 How To Sell More Cars in 2022 : Midyear AdjustmentsHow To Sell More Cars in 2022: Midyear Marketing Review. Find out what adjustments car dealers are making for summer and fall.Welcome to the How to sell more cars in 2020 Read More Customer Follow-up Customer follow-up, the power of presence, and your authentic self from author Lincoln Kokaram at Nashville Association of Sales Professionals' NASPnet Customer follow-up for car dealers, insurance agents, and other sales professionals Author Lincoln S. Kokaram recently spoke with the Read More Google Business Profiles for Car Dealers How to sell more cars, retain more customers, and boost your dealership's service revenue with Google Business Profiles for car dealers.A while back, Mike Correra from FUSE, Eric Hall from Classic Chevrolet, and I had a chance to sit down Read More Top Ten Sales Lessons From America’s Top Sellers Top ten sales lessons from leaders in car sales, media sales, real estate, mortgage, insurance & more.TRANSCRIPT0:00  TERRY LANCASTERYou My name is Terry Lancaster. I'm a marketing strategist. I'm an author. I'm a trainer, and I'm a storyteller. I help Read More How to sell more cars when you don’t have enough cars to sell A free form conversation with car dealers about how they are thriving with fewer cars on the lot and where they are getting the cars they have.In 2017, the average new car dealer had between a 60 and 90-day supply

    29 min

  6. 04/05/2023

    Used Car Dealer Marketing

    Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCars Share 0 Share 0 Tweet 0 Used Car Dealer Marketing Ideas on the How To Sell More Cars Podcast recorded live 4.5.23 in the How To Sell More Cars Town Hall For more free car sales training, subscribe to the podcast or watch the videos. Today's special guest is Troy Scheer from the National Independent Automobile Dealers Association. FULL TRANSCRIPT Terry Lancaster 0:06Hey everybody, welcome to the How to sell more cars townhall and podcast on the host, Terry Lancaster, the author of How to sell more cars and I'm in the automotive advertising business. I'm gonna give you my commercial pitch out 30 seconds right up front here I work with car dealers putting the right words in right order to tell the right story. And over the last 30 years, I've helped 1000s of partners and sell millions of more cars by doing just that today. We're gonna talk about the used car business of a choice here is here with us. Troy's down in Texas and he is the Marketing and Communications Director of the National independent Dealers Association and we're gonna jump right in and how's the used car business Troy? Continued Below Used Car Dealer Marketing Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars Read More Automotive Marketing In A Recession Automotive Marketing in a Recession Is we is or is we ain't? Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and Read More Used Car Marketing in 2023Troy Scheer 0:52you know what from what I'm here and things are picking up it's kind of being it was it was kind of funny. We're just down here in Texas about the soda guys down here. And that was one of the things they were just talking about. It's kind of right now it's a kind of the roller coaster thing of the way prices and things are going but you know, I think it's somebody else just said so it's interesting, just hearing some really great things before I off out here with you. It's just, you know, it's all about mindset. And if you got the right mindset, you used car business will be great. If you know, you know, it's just like anything else. You just have to get up and believe that you know what you're doing and the things you're doing. The plan you've developed get up execute that and you'll be successful. So it's in a good place, I think not to with you know, obviously inflation a little bit higher than Griego is the place where more people are buying right now. So I think you'll hear most people saying hey, it's this year can be a good year for us.Terry Lancaster 1:50You know, I was I was just looking, I was trying, I was trying to fill up my head before we get started here tonight. And I was looking at some automotive data. And of course one thing that wouldn't inflation and one thing has been everyone's been talking about is the price of vehicles and we get the affordability. problem in new cars and new cars. Ride the price and both the Dhanak dramatically, but I was looking at the graphs and you're talking about that roller coaster up and down. A few months ago, the ukar business use our business and look like the bottom was dropping out and the prices just fell off a cliff. And they seem to have stabilized a little bit now at least that's that's what it's looking like. Meanwhile, new car prices just continue to go up because they can make them as fast as they can sell them. So at some point there's going to be the the affordability is going to be or dramatically toward use cars. I think if these cars if the prices continue to either decline like they were doing 30 days ago or stabilize like they are now what you said. Continued Below Ridiculously Simple Car Selling It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell Read More Close More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide Read More F & I Training for Automotive Dealerships The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max Read More How To Sell More Cars at a Dealership Today Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that Read More Anarchy in Automotive Marketing Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself.Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To Read More Used Car Dealer Marketing Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars Read More No More Cold Calls Never pick up the phone to call a stranger and ask for money again! Free Sales Training from the Nashville Association of Sales Professionals and the How To Sell More Cars Podcast.No More Cold Calls... Ever!Recorded live at the Nashville Read More How To Sell More Cars With Radio Advertising 5 ways to sell more cars with automotive radio advertising that gets noticed, gets remembered, and gets them on the lot... pronto! #HowToSellMoreCars How To Sell More Cars with Radio Advertising Recorded live in the How To Sell More Cars Town Read More The Psychology of Selling by Brian Tracy The Psychology of Selling by Brian Tracy is the best selling sales training program in history! Salespeople, learn to control your thoughts, feelings, and actions to increase sales higher, faster and easier than you ever imagined.The Psychology of SellingBlaine Little Read More Automotive Marketing In A Recession Automotive Marketing in a Recession Is we is or is we ain't? Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and Read More Free Car Sales Books Enter to win some of the greatest car sales books of all time, books written by the coolest people on the planet, and a couple from yours truly... all for free!Just say nice things about meWin Free Car Sales Books Read More How To Sell More Cars in 2023 HOW TO SELL MORE CARS TOWN HALL Automotive marketing ideas for 2023 - listen in as dealers, managers, and salespeople discuss how to sell more cars in the new year with Terry Lancaster from How To Sell More Cars & Read More Thank You Cards for Car Dealers Personalized thank you cards for car dealers and salespeople - Let your customers know how much you appreciate them and their businessCustom Thank You Cards For Car DealersThank every single customer. Every single time. Like clockwork.They pay the bills. They Read More Automotive Management Lessons Listen in as veteran dealership manager and owner Coby Frier and I chat in the HOW TO SELL MORE CARS town hall about his new book #getFRIERdup and 100 automotive management lessons car dealers need to help lead their stores Read More How To Sell More Cars in the 4th Quarter Listen in on the How to Sell More Cars town hall as automobile dealers, managers, & salespeople chat about their marketing plans for the 4th quarter.How To Sell More Cars Town Hall MeetingHow To Sell More Cars in the 4th Read More LinkedIn for Sales Professionals Judy Schramm offers 3 LinkedIn strategies salespeople can use to grow their business today at this recent Nashville Association of Sales Professionals meeting. Stephen Covey says trust is the combination of competence and character. And there are so many areas Read More How To Sell More Cars: Rules To The Game With Charles Cannon Charles Cannon, author of Rules to the Game and GM of Lexus of Serramonte, talks about how crisis is opportunity, how the car business these days is chock full of opportunity, and how dealers, managers, and salespeople can take advantage Read More Birthday Cards for Car Dealers Boost customer retention & satisfaction, closing ratios, and profit margin with birthday cards for car dealers mailed to every customer in your CRM. Get a Quote>> Birthday Cards The Easy Way. We'll clean your list, verify the address, lick the Read More CRM for Car De

    32 min

  7. 03/24/2023

    No More Cold Calls

    Never pick up the phone to call a stranger and ask for money again! Free Sales Training from the Nashville Association of Sales Professionals and the How To Sell More Cars Podcast. Share 0 Share 0 Tweet 0 No More Cold Calls... Ever! Recorded live at the Nashville Association of Sales Professionals live monthly meeting March 20, 2023  Rick Silva is the Creator of the One Referral Away Referral Course. For 20 years he has been teaching networking and facilitating referral groups. Rick helps Realtors, Mortgage Professionals, Insurance Agents, Financial Planners, sales pros and Entrepreneurs earn more referrals without cold calling and chasing leads by building a referral based practice. He is one of the nation’s foremost experts on business networking and referral generation. He’s given numerous presentations to thousands of people—including speeches at Stanford University, and sharing the stage with Les Brown at the Millionaire Marketing Seminar. Having tracked more than 7,000 cold calls in his career, Rick can teach you how to completely eliminate the need for them in your business within 3-6 months. Rick's sales talents and coaching practice have helped clients and colleagues generate millions of dollars worth of business. Ridiculously Simple Car Selling It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell Read More Close More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide Read More F & I Training for Automotive Dealerships The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max Read More How To Sell More Cars at a Dealership Today Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that Read More Anarchy in Automotive Marketing Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself.Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To Read More Used Car Dealer Marketing Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars Read More No More Cold Calls Never pick up the phone to call a stranger and ask for money again! Free Sales Training from the Nashville Association of Sales Professionals and the How To Sell More Cars Podcast.No More Cold Calls... Ever!Recorded live at the Nashville Read More How To Sell More Cars With Radio Advertising 5 ways to sell more cars with automotive radio advertising that gets noticed, gets remembered, and gets them on the lot... pronto! #HowToSellMoreCars How To Sell More Cars with Radio Advertising Recorded live in the How To Sell More Cars Town Read More The Psychology of Selling by Brian Tracy The Psychology of Selling by Brian Tracy is the best selling sales training program in history! Salespeople, learn to control your thoughts, feelings, and actions to increase sales higher, faster and easier than you ever imagined.The Psychology of SellingBlaine Little Read More Automotive Marketing In A Recession Automotive Marketing in a Recession Is we is or is we ain't? Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and Read More Free Car Sales Books Enter to win some of the greatest car sales books of all time, books written by the coolest people on the planet, and a couple from yours truly... all for free!Just say nice things about meWin Free Car Sales Books Read More How To Sell More Cars in 2023 HOW TO SELL MORE CARS TOWN HALL Automotive marketing ideas for 2023 - listen in as dealers, managers, and salespeople discuss how to sell more cars in the new year with Terry Lancaster from How To Sell More Cars & Read More Thank You Cards for Car Dealers Personalized thank you cards for car dealers and salespeople - Let your customers know how much you appreciate them and their businessCustom Thank You Cards For Car DealersThank every single customer. Every single time. Like clockwork.They pay the bills. They Read More Automotive Management Lessons Listen in as veteran dealership manager and owner Coby Frier and I chat in the HOW TO SELL MORE CARS town hall about his new book #getFRIERdup and 100 automotive management lessons car dealers need to help lead their stores Read More How To Sell More Cars in the 4th Quarter Listen in on the How to Sell More Cars town hall as automobile dealers, managers, & salespeople chat about their marketing plans for the 4th quarter.How To Sell More Cars Town Hall MeetingHow To Sell More Cars in the 4th Read More LinkedIn for Sales Professionals Judy Schramm offers 3 LinkedIn strategies salespeople can use to grow their business today at this recent Nashville Association of Sales Professionals meeting. Stephen Covey says trust is the combination of competence and character. And there are so many areas Read More How To Sell More Cars: Rules To The Game With Charles Cannon Charles Cannon, author of Rules to the Game and GM of Lexus of Serramonte, talks about how crisis is opportunity, how the car business these days is chock full of opportunity, and how dealers, managers, and salespeople can take advantage Read More Birthday Cards for Car Dealers Boost customer retention & satisfaction, closing ratios, and profit margin with birthday cards for car dealers mailed to every customer in your CRM. Get a Quote>> Birthday Cards The Easy Way. We'll clean your list, verify the address, lick the Read More CRM for Car Dealers | Maximizing Lifetime Customer Value Dealers, managers, and salespeople from across automotive retail share secrets for forming better customer relationships, creating maximizing lifetime income, and building the perfect CRM.   How To Sell More Cars Town Hall Meeting CRM for Car Dealers - How to Read More How To Sell More Cars in 2022 How To Sell More Cars in 2022 : Midyear AdjustmentsHow To Sell More Cars in 2022: Midyear Marketing Review. Find out what adjustments car dealers are making for summer and fall.Welcome to the How to sell more cars in 2020 Read More Customer Follow-up Customer follow-up, the power of presence, and your authentic self from author Lincoln Kokaram at Nashville Association of Sales Professionals' NASPnet Customer follow-up for car dealers, insurance agents, and other sales professionals Author Lincoln S. Kokaram recently spoke with the Read More Google Business Profiles for Car Dealers How to sell more cars, retain more customers, and boost your dealership's service revenue with Google Business Profiles for car dealers.A while back, Mike Correra from FUSE, Eric Hall from Classic Chevrolet, and I had a chance to sit down Read More Top Ten Sales Lessons From America’s Top Sellers Top ten sales lessons from leaders in car sales, media sales, real estate, mortgage, insurance & more.TRANSCRIPT0:00  TERRY LANCASTERYou My name is Terry Lancaster. I'm a marketing strategist. I'm an author. I'm a trainer, and I'm a storyteller. I help Read More How to sell more cars when you don’t have enough cars to sell A free form conversation with car dealers about how they are thriving with fewer cars on the lot and where they are getting the cars they have.In 2017, the average new car dealer had between a 60 and 90-day supply Read More Selling in Your Town – A Car Dealer’s Perspective Doug Meyer from the Meyer Auto Group joins the How To Sell More Cars Mastermind to discuss how local retailers can exert their competitive advantage against the online and big-box interlopers. #howtosellmorecarsTRANSCRIPTTerry LancasterHey, everybody Welcome to the How to sell more cars Read More Suckers by Roger Nygard & Joe Yannetty Roger Nygard and Joe Yannetty talking about the 20th Anniversary re-release of the car biz cult classic Suckers in the How To Sell More Cars mastermind group. I did a quick survey in a group of almost 10,000 car salespeople Read More Joey Little – Maybe It’s Me Joey Little on the #GetYaSome Radio Show talking about Social Sales, keeping your opinions to yourself, and The Taylor Swift Effect. Taylor Swift made a good living for a good long time

    49 min

  8. 03/09/2023

    How To Sell More Cars With Radio Advertising

    5 ways to sell more cars with automotive radio advertising that gets noticed, gets remembered, and gets them on the lot... pronto! #HowToSellMoreCars Share 0 Share 0 Tweet 0 How To Sell More Cars with Radio Advertising Recorded live in the How To Sell More Cars Town Hall, Wednesday, March 8, 2023 for more free car sales training subscribe to the podcast TRANSCRIPT Terry Lancaster 0:16I created an event on Facebook. And I created an event on LinkedIn identical event with the same description inviting people to join. I invite on each on each platform I invited like 1000 people to join Allegiant let me invite 1000 People in Facebook let me invite five macro folk out. I hit 500 invites for Facebook and 1000 invites for LinkedIn. I got about a dozen people on Facebook to say they were interested in and do some but I got about 130 on LinkedIn say they were going to come in and they were going to do so it was on on LinkedIn. They're the general managers of car dealerships. They're their radio advertising executives, like Liz, and then it's gonna be much more targeted with it. So I've gotten using LinkedIn a lot more now than ever then I'm using Facebook just for that. And so many people Facebook, I mean, it's always been political. I'm worried about starting to get ramped up with new boat sinks. Starting boats are worried gets wrapped up yet and when it starts wrapping that up, I just started hiding everybody and pretty soon I got nobody left to talk to you on Facebook so I just go do something else. Well, you don't worry aboutMark Easter 1:25me. I will share Gary Vaynerchuk listen to him. Yeah, that that book, you know, Jab, Jab, Right Hook. And he said I need to write a new one Jab, Jab, Right Hook because that book is old. He was big on Twitter, that book. Good Lord, look what happened there. But I'm in agreement with you about LinkedIn. And Gary Vaynerchuk will preach to you about that. He'll tell you that LinkedIn is the new Facebook. Yeah, he's more LinkedIn tick tock, and I'm sorry about that nagging cough is where you need to be at and put your content in. There. Yeah, I agree. (continued below) Ridiculously Simple Car Selling It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell Read More Close More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide Read More F & I Training for Automotive Dealerships The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max Read More How To Sell More Cars at a Dealership Today Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that Read More Anarchy in Automotive Marketing Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself.Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To Read More Used Car Dealer Marketing Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars Read More No More Cold Calls Never pick up the phone to call a stranger and ask for money again! Free Sales Training from the Nashville Association of Sales Professionals and the How To Sell More Cars Podcast.No More Cold Calls... Ever!Recorded live at the Nashville Read More How To Sell More Cars With Radio Advertising 5 ways to sell more cars with automotive radio advertising that gets noticed, gets remembered, and gets them on the lot... pronto! #HowToSellMoreCars How To Sell More Cars with Radio Advertising Recorded live in the How To Sell More Cars Town Read More The Psychology of Selling by Brian Tracy The Psychology of Selling by Brian Tracy is the best selling sales training program in history! Salespeople, learn to control your thoughts, feelings, and actions to increase sales higher, faster and easier than you ever imagined.The Psychology of SellingBlaine Little Read More Automotive Marketing In A Recession Automotive Marketing in a Recession Is we is or is we ain't? Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and Read More Free Car Sales Books Enter to win some of the greatest car sales books of all time, books written by the coolest people on the planet, and a couple from yours truly... all for free!Just say nice things about meWin Free Car Sales Books Read More How To Sell More Cars in 2023 HOW TO SELL MORE CARS TOWN HALL Automotive marketing ideas for 2023 - listen in as dealers, managers, and salespeople discuss how to sell more cars in the new year with Terry Lancaster from How To Sell More Cars & Read More Thank You Cards for Car Dealers Personalized thank you cards for car dealers and salespeople - Let your customers know how much you appreciate them and their businessCustom Thank You Cards For Car DealersThank every single customer. Every single time. Like clockwork.They pay the bills. They Read More Automotive Management Lessons Listen in as veteran dealership manager and owner Coby Frier and I chat in the HOW TO SELL MORE CARS town hall about his new book #getFRIERdup and 100 automotive management lessons car dealers need to help lead their stores Read More How To Sell More Cars in the 4th Quarter Listen in on the How to Sell More Cars town hall as automobile dealers, managers, & salespeople chat about their marketing plans for the 4th quarter.How To Sell More Cars Town Hall MeetingHow To Sell More Cars in the 4th Read More LinkedIn for Sales Professionals Judy Schramm offers 3 LinkedIn strategies salespeople can use to grow their business today at this recent Nashville Association of Sales Professionals meeting. Stephen Covey says trust is the combination of competence and character. And there are so many areas Read More How To Sell More Cars: Rules To The Game With Charles Cannon Charles Cannon, author of Rules to the Game and GM of Lexus of Serramonte, talks about how crisis is opportunity, how the car business these days is chock full of opportunity, and how dealers, managers, and salespeople can take advantage Read More Birthday Cards for Car Dealers Boost customer retention & satisfaction, closing ratios, and profit margin with birthday cards for car dealers mailed to every customer in your CRM. Get a Quote>> Birthday Cards The Easy Way. We'll clean your list, verify the address, lick the Read More CRM for Car Dealers | Maximizing Lifetime Customer Value Dealers, managers, and salespeople from across automotive retail share secrets for forming better customer relationships, creating maximizing lifetime income, and building the perfect CRM.   How To Sell More Cars Town Hall Meeting CRM for Car Dealers - How to Read More How To Sell More Cars in 2022 How To Sell More Cars in 2022 : Midyear AdjustmentsHow To Sell More Cars in 2022: Midyear Marketing Review. Find out what adjustments car dealers are making for summer and fall.Welcome to the How to sell more cars in 2020 Read More Customer Follow-up Customer follow-up, the power of presence, and your authentic self from author Lincoln Kokaram at Nashville Association of Sales Professionals' NASPnet Customer follow-up for car dealers, insurance agents, and other sales professionals Author Lincoln S. Kokaram recently spoke with the Read More Google Business Profiles for Car Dealers How to sell more cars, retain more customers, and boost your dealership's service revenue with Google Business Profiles for car dealers.A while back, Mike Correra from FUSE, Eric Hall from Classic Chevrolet, and I had a chance to sit down Read More Top Ten Sales Lessons From America’s Top Sellers Top ten sales lessons from leaders in car sales, media sales, real estate, mortgage, insurance & more.TRANSCRIPT0:00  TERRY LANCASTERYou My name is Terry Lancaster. I'm a marketing strategist. I'm an author. I'm a trainer, and I'm a storyteller. I help Read More How to sell more cars when you don’t have enough cars to sell A free form conversation with car dealers about how they are thriving with fewer cars on the lot and where they are getting the cars they have.In 2017, the average new car dealer had between a 60 and 90-day supply Read More Selling in Your Town –

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About

Sell more cars. Make More Money. Have More Fun. Conversations with automotive sales champions, experts, and authors about how car dealers, managers and salespeople can sell more cars to make a living and still leave time to make a life.

Information

  • Creator
    Terry Lancaster
  • Years Active
    2017 - 2023
  • Episodes
    105
  • Rating
    Explicit
  • Copyright
    ©Copyright 2022, Terry Lancaster. Elvis is the watermelon.
  • Show Website
    How To Sell More Cars