Funnel Reboot

Glenn Schmelzle
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  • MARKETING
  • UPDATED BIWEEKLY

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared for analytically-minded marketers.

  1. Paid Traffic for Non-Profits, with Sean Moher

    2D AGO

    Paid Traffic for Non-Profits, with Sean Moher

    Funnel Reboot

    27 min
  2. You Might Also Like: On Purpose with Jay Shetty

    2D AGO · BONUS

    You Might Also Like: On Purpose with Jay Shetty

    Introducing Michael Pollan: The Hidden Cost Of Constant Distraction (Use THIS Practice To Reclaim Your Attention, Clarity, And Inner Freedom) from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty The real hardship of our time isn’t only the challenges we face, it’s that we rarely slow down enough to fully experience and process them. Jay is joined by bestselling author and journalist Michael Pollan for a deeply thoughtful exploration of consciousness, attention, and what it truly means to be present. Known for reshaping how we think about food, nature, and the human mind, Michael shares why his work always begins with curiosity rather than certainty. Together, they unpack how perception shapes reality and why the most important questions in life aren’t meant to be solved quickly, but held with patience. Jay and Michael dive into how modern life pulls us away from awareness, leaving many of us distracted, overstimulated, and disconnected from ourselves. Drawing from research on meditation, neuroscience, and psychedelic therapy, Michael explains how rigid thought patterns, rumination, and ego-driven narratives can keep us stuck. They discuss how practices that quiet the mind don’t erase our identity, but soften it, creating space for clarity, creativity, and deeper connection with the world around us. In this invterview, you'll learn: How to Stop Living on Autopilot How to Train Your Attention in a Distracted World How to Use Curiosity Instead of Certainty How to Break Free from Mental Rumination How to Quiet the Ego Without Losing Yourself How to Interrupt Stuck Thought Patterns Awareness isn’t something you have to earn or master, it’s something you already possess. Small moments of attention, pausing before reacting, listening more deeply, and learning to sit with your thoughts, can quietly reshape how you experience life. Michael Pollan’s A World Appears is a sweeping exploration of consciousness, what it is, who has it, and what it reveals about the essence of being human. Get your copy here: https://michaelpollan.com/books/a-world-appears/ With Love and Gratitude, Jay Shetty JAY’S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe here.  Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast  What We Discuss: 00:32 Why Great Thinkers Start With Questions 02:32 Is There Such a Thing as a Bad Question? 05:53 What is Consciousness? 07:55 Why Consciousness Matters in Daily Life 12:54 What Happens When You Put Your Phone Down 14:05 Building a Daily Meditation Practice 16:05 When Consciousness Transcends the Self 19:47 Is Everything Conscious? 25:46 What’s the Difference between the Mind and Consciousness? 31:16 Meditation and Psychedelics: The Overlap 33:36 Using Psychedelics With Intention 35:30 Is the Brain Creating Reality? 41:09 Breaking OCD Thought Loops 44:24 The Real Risks of Psychedelics 49:04 Why Psychedelics Can Help Break Addiction 51:23 How Altered States Change Our Fear of Death 53:54 Do Near-Death Experiences Change Science? 57:21 Redefining Consciousness in the AI Age 01:02:41 What Our Need for Constant Validation Says About Society  01:05:06 What Makes Humans Different From Machines 01:10:38 Why Asking Better Questions Matters 01:12:17 Michael on Final Five Episode Resources: Website | https://www.jeffersonfisher.com/   Instagram | https://www.instagram.com/jefferson_fisher/  YouTube | https://www.youtube.com/channel/UCXjnpu6lK0HoUyOMh2ZBwhQ  TikTok | https://www.tiktok.com/@justaskjefferson   Facebook | https://www.facebook.com/justaskjefferson/   X | https://x.com/jefferson_fishr  LinkedIn | https://www.linkedin.com/in/jeffersonfisher/ See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. FEB 3

    Depositioning, with Todd Irwin

    Episode 226 Positioning is an element that's so foundational to  Marketing, it's taught in every introductory class alongside the "Four Ps" of marketing. Positioning is meant to describe the choices a brand makes to maximize how the market sees it. Positioning is very powerful because it can set perceptions that drive customer loyalty, strong demand, and the willingness to pay a premium price.   But if all this is true, then why is the landscape littered with examples of where brands have flopped—cases where brand positioning actually caused a product to fail?   Take Microsoft Zune: Because how people thought of MP3 players had already been set by Apple  Colgate Frozen Entrees: Sure, both food and toothpaste enter our mouths, but other TV dinner brands don't plant the taste of toothpaste in your head. Harley-Davidson's "Legendary" Cologne: People buy a fragrance for the impression they want to leave, not one whose name evokes burned rubber and gasoline. Cosmopolitan Yogurt: There are plenty of brands in the dairy aisle. People didn't think a fashion brand belonged there Frito-Lay Lemonade: Marketing a salty snack and chasing it with a  "Thirst-quenching drink" strikes people as a cynical cash grab   The reason these brands flopped is they tried positioning themselves on a competitor's turf. The correct way to position yourself is to start with customer needs and work outward from there. To do this right, we've got to flip the traditional concept on its head. Instead of positioning, the author we're talking with today says we must deposition our brands.    He is the founder and chief strategy officer of brand strategy firm Fazer. Over three decades, he has led strategy for Fortune 500 companies as well as venture-backed disruptors. His work has been featured in the New York times Forbes and MIT technology review.    Let's go now to New York City to speak with Todd Irwin.   Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.

    28 min
  4. Tried and True Marketing Reads

    JAN 22

    Tried and True Marketing Reads

    Episode 225 At the time I'm recording this it's a new year. This is a typical time when people plan what they're going to achieve fitness-wise, financially and professionally. If you're working on that last one and wonder about what marketing reads you should try, I have some marketing books that could do just the thing. There are Five in all. - Let's dive right in. Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.

    33 min
  5. Mastering constraints of Healthcare Marketing, with Cindy Grabowski

    12/31/2025

    Mastering constraints of Healthcare Marketing, with Cindy Grabowski

    Thinking up a new product and commercializing it is not easy. All products face Financial, Technological and of course Competitive market barriers. But doing this in the field of Healthcare is not like any other industry.  In healthcare, there exist extra regulatory hurdles that make product innovation even more difficult.  Before every medical device is introduced, they must find academics who will research them and publish articles that are heavily scrutinized by peers. Then they have to endure clinical screening before receiving government approval, which applies tight restrictions on what you can say about the product and how it's used. After they enter most markets, the products must be coded so insurers will reimburse patients who use them.   So if you have a health or medical technology product, how can you market it when you face all these limits?" For the first time here, the mic will be in somebody else's hands. That person is Cindy Grabowski, founder of Mind Grove, a US-based training platform built specifically for MedTech professionals. Have to disclose that I have no affiliation with Mind Grove, other than giving them a  no-charge review of the marketing course on their platform.  Anyway, she turned the tables on me to hear me answer how you can market in the Healthcare space with so many constraints.  As I present my points on healthcare marketing, listen for tips on:  Building your digital assets throughout your product's lifecycle Setting up campaigns on digital channels without breeching privacy  Engaging your patient population to create your content for you Getting buy-in from decision-makers on upgrades to your marketing program.    So give this unique talk I have with Cindy a listen - I imagine even if you aren't in Healthcare Marketing, you'll come away with better ideas on how to overcome your own constraints.  Let's go hear how we can navigate around constraints. Timestamp Chapters: 00:00 Introducing Cindy Grabowsky 01:07 Glenn takes a turn as guest on the show 03:09 What we'll cover in Healthcare Marketing 04:33 The Big Question: Why is Healthcare so hard? 06:38 Leveraging Data in Healthcare Marketing 09:56 Case Study: EndoGastric Solutions 17:27 Optimizing Digital Presence and Compliance 33:57 Skills for measuring, managing Healthcare Marketing Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.

    38 min
  6. The Classical Marketing book, with Anthony "Tas" Tasgal

    12/20/2025

    The Classical Marketing book, with Anthony "Tas" Tasgal

    The world we inhabit today is, in countless ways, an extended echo of breakthroughs made by two extraordinary cultures that came from a compact corner of the mediterranean between the 4th century BCE to the 2nd century of the current era. I'm talking about Greece and Rome, whose influence on contemporary language, thought, and culture is so deeply woven into the modern world that we navigate it every day without noticing.  Taking just language, be it English, French, Spanish or Italian, they all use words with origins that tie back to ancient law, institutions, arts and sciences. The concepts they gave linguistic expression to are stitched into everything that comes out of our mouths.  You'll hear a passionate discussion today by two guys who both did an undergrad in classics. But you won't need to know anything about this to get great marketing lessons from today's talk. Believe it or not, the ancients can teach us a fair bit about marketing! Our guest's undergraduate courses taken at the University of Oxford in Classical Greek Language and Literature inspired him to write the book we're discussing today.  He is a trainer, author, strategist, and lecturer who applies Storytelling, Behavioural Economics, and insight-driven thinking to brands and communications. Serving as a Course Director for several professional institutes, he also delivers TEDx talks and has spoken on stages around the world. His clients span organizations such as the BBC, Panasonic, Nokia, The Royal Albert Hall, and the UK National Health Service. An accomplished writer, he has published several award-winning books, including The Storytelling Book, which has sold 40,000 copies. His seventh book, The Classical Marketing Book, is being released in North America at the start of 2026. Let's go to the UK to speak with Anthony 'Tas' Tasgal. Chapters Timestamps 0:00:00 Introducing Tas Tasgal 0:02:48 How Ancient Cultures Inform Modern Marketing Today 0:06:29 Uncovering Marketing Power in Word Origins 0:10:26 Using Ancient Myths for Market Segmentation 0:13:33 Connecting Behavioral Economics with Storytelling Power 0:17:21 Strategies to Avoid Marketing's 'Junk Folder' 0:21:52 Crafting Persuasive Frames with Historical Stories 0:26:43 The Power and Peril of Condensed Language 0:30:53 Mastering Persuasion with Ethos, Logos, and Pathos 0:34:48 Satire and Timeless Human Patterns in Marketing 0:37:57 Tapping into Ancient Wisdom for Modern Marketing   Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.

    40 min
  7. Keeping the Revenue Engine Running, with Karl Ortmanns

    12/12/2025

    Keeping the Revenue Engine Running, with Karl Ortmanns

    We often hear marketers talk about how vital their work is to sales. What we don't hear nearly as often is the reverse: how essential sales is to a well-functioning marketing team. If marketing creates the content, sales provides the context. And that context is what makes campaigns relevant, credible, and grounded in the real world. Sales teams feed marketing the on-the-ground truth—what prospects are actually saying, how they react to new pricing, and how they interpret a company's positioning in different segments. That's especially clear when a business serving the SMB market tries to move upmarket. Sales hears almost immediately how enterprise buyers perceive the brand, revealing the gaps marketing must close for the company to compete at that level. It's a live feedback loop marketers can't get anywhere else. Bridging those gaps requires real collaboration—sitting in on each other's meetings, sharing insights early, and recognizing that both functions are cogs in the same revenue engine. Their shared job is to keep that engine running smoothly. Our guest today understands that better than most. He's a fractional leader of revenue and go-to-market teams, and host of the Revenue Problem Solvers Podcast, where leaders drop the script and speak candidly about what it really takes to build growth teams. He's known for diagnosing the true cause of weak team performance - something he knows well from playing intervarsity sports. He gets frontline performing again too, using a coach's tone to get them back on track.  And he doesn't restrict this just to his day-job, this Southwestern Ontario native spends his weekends behind the bench as a minor hockey coach. Let's go talk with Karl Ortmanns. Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.

    42 min
  8. Brandjitsu, with Michael Dargie

    12/01/2025

    Brandjitsu, with Michael Dargie

    Is your Brand truly memorable? Would a person who bought from you a year ago be able to recall your name or say what they found compelling about you? The reality is that a lot of brands are instantly forgettable.  You don't have to wallow in a world of Meh - you can turn your brand into something memorable - we're going to hear a process that's been codified in a book that came out in 2025 called BrandJitsu. .  Listen in as we delve into the book's process, which begins not with a funnel but with a Loop we've got to Embrace. We'll hear how to plumb the depths of our brand by thinking of it as an Iceberg. Lastly, we'll drill into a brand's DNA to find out how we can spread its unique outlook.  Our guest was tired of working with brands that felt like they were screaming into the void, so he designed a process that let customers feel, remember, and advocate for a  brand. He honed his methodology as a creative director, and founded the brand agency called Make More Creative to help brands that had this problem solve it outright. He is also Host of TheRebelRebelPodcast and Speaker and mentor for the Canadian Trade Accelerator Program. Let's go to Calgary Alberta to speak with Michael Dargie.  Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.

    45 min
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About

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared for analytically-minded marketers.

Information

  • Creator
    Glenn Schmelzle
  • Years Active
    2017 - 2026
  • Episodes
    225
  • Rating
    Explicit
  • Copyright
    © Creative Commons Attribution-NonCommercial-NoDerivatives 4.0
  • Show Website
    Funnel Reboot