Brand Builders Lab with Suz Chadwick Suz Chadwick

You know I'm always trying out new things to share valuable insights with you. Well, I recently had the amazing opportunity to be a guest on Ryan McPherson's podcast Storytelling and Movement. Ryan and I had SUCH a great, in-depth chat that I just had to share it with you all too!
In this episode (part 1 of 2), we dive into:

My journey in the corporate world and how it led me to personal branding (even before I realized that's what I was doing!)


Why having a strong personal brand is essential for connecting with your audience in an authentic way. People want to connect with YOU, not just a faceless company.


The power of keeping it real and sharing relatable stories. Origin stories, hard-earned lessons, client wins - this is the good stuff that draws people in.


How to hone your storytelling skills and get comfy opening up. Spoiler: it takes practice!

My top takeaways:
Your personal brand is about making genuine connections. Show the real you!
Share stories with emotion to captivate your audience. Paint them a picture of your journey.
Embrace your failures and what you learned from them. This is what makes you relatable and gives others hope.
The more you tell your story, the better you'll get at sharing the most impactful parts.
I seriously could have chatted with Ryan for hours - too much goodness! Stay tuned for part 2 coming soon.
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NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
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FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
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LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

In this episode we're talking about actionable tips on what you can be doing daily to build your brand and make sales, especially if you have an "everyday" type of brand vs a big flashy one.
The key is to focus on building an emotional connection with your audience. We want to follow brands that resonate with us and align with how we want to be perceived. So how can you do that on the daily, assuming you already have your products/services set up and ideally multiple revenue streams?
Key Takeaways:
Be intentional about brand building activities you do each day
Create a content ecosystem that repurposes your work
Sell daily through organic content and automated funnels
Audit and optimise your brand and sales process regularly
The goal is to create an ecosystem that builds your brand and sells for you daily in a way that feels authentic and offers a great client experience. Pick a few of these to implement this week and watch how it supports your business growth!
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

In today's episode, we are talking about  the ever-evolving world of brand building in 2024 and beyond. I share examples of how influential figures like Gary Vaynerchuk, Sara Blakely, and Reese Witherspoon have leveraged personal branding to build successful businesses. The importance of creating authentic content that resonates with your audience, regardless of your industry or target market.
Key Takeaways:

Build engaging communities and customer bases through compelling content creation that showcases your values and personality.


Share your unique journey, challenges, and successes to connect with a diverse audience and build trust.


Experiment with different types of content, keep testing what works, and adjust based on audience engagement to maximise results.

Remember, building a brand is an ongoing process that requires dedication, creativity, and a deep understanding of your audience.
Download cracking the content code cheatsheet here!
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

In today's episode, I want to talk about something that's been on my mind lately: self-validation and knowing your worth. I recently spoke at an event where I asked the audience how many of them felt like they had an interesting story or that people wanted to hear their story. Out of 70 people, only three raised their hands! Can you believe that?
It got me thinking about how we often don't see the value in our own experiences and the impact we can have on others by sharing our stories. Whether you're in a corporate job or running your own business, it's so important to recognise that you have something valuable to offer.
So, how do we start validating ourselves? Here are a few key takeaways:

Become the dominant voice in your life. Pay attention to the stories you're telling yourself and challenge the negative voices that make you feel unworthy. Focus on what you want to be thinking, feeling, and experiencing instead.


Don't let external rejections define your self-worth. When you ask for what you want and get a "no," remember that it's not the end of the world. It's just part of the journey to success. Keep putting yourself out there and believe in your ideas.


Find advocates and align yourself with people who can help you make an impact. When you're fighting for something you believe in, it's not always easy. Surround yourself with people who resonate with your message and can help you build a community or movement.


Be tenacious and don't give up when faced with obstacles. Learn to communicate in different ways, read people, and find the right allies to help you break down barriers. Remember, it's possible to create the change you want to see!

I know it can feel overwhelming to chase your dreams in a noisy world, but if you continue to work on your self-validation every day and build evidence of your capabilities, you'll be unstoppable. Even if you're not confident right now, ask yourself if you're willing to be courageous.
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

Today on the podcast, I'm chatting with Nadine Nethery about the secret behind your best copy yet. 
Nadine's an audience-driven copywriter and brand messaging strategist who helps smart online business owners turn every brand touchpoint into genuine connections that drive sales and create loyal brand advocates.
What's the secret behind writing copy that truly resonates with your audience? Nadine shared that it's all about leaning into your audience and really understanding them on a deeper level. It's not just about being a great writer; it's about having intentional conversations with your ideal clients and gathering insights that you can use to craft copy that speaks directly to them.
Here are some key takeaways from our chat:

Listen to your audience. Have genuine conversations with them to understand their dreams, desires, pain points, and false beliefs. This will give you a backstage pass to their minds and help you create copy that truly connects.


Adopt your audience's language in your messaging and copy. Use their words, phrases, and tangible transformations to make your copy stick and resonate on a deeper level.


Never stop narrowing things down. Keep refining your messaging as your business evolves and your audience's needs change. Stay in touch with your clients and gather fresh insights to keep your copy relevant and impactful.


Be smart about automating the process. Integrate strategic questions into your onboarding forms, surveys, and touch points throughout your customer journey. This way, you can gather valuable insights without adding more to your already full plate.

Nadine and I also talked about the importance of being authentic in your copy and leaning into your unique quirks. When you show up as your true self, you attract the right clients who connect with your personality and are eager to work with you.
 
About Nadine:
Nadine Nethery is an audience-driven copywriter and brand messaging strategist for smart online business owners.
Her signature LEAN copy method turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and create loyal brand advocates who happily do the word-spreading for you.
Over the past 7+ years, Nadine has given hundreds of industry-disrupting online business owners the words and to shine and the strategies to build a sustainable audience-centred business."
A selection of headshots is attached for you to choose from.
 
Connect with Nadine: 
Website: https://www.candocontent.com
10 FREE Strategic Survey Questions: https://link.candocontent.com/brand-builders-questions
CAN DO! Tales, the FREE Private Copy Podcast: https://link.candocontent.com/brand-builders-tales
 
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

In this episode, I'm talking about what to do when business gets quiet. I know it can be a bit unsettling, but I've got some tips to help you stay positive and proactive. 
Here are my top takeaways:
Be mindful of your thoughts and choose a positive, proactive mindset.
Take action by reviewing your strategy, making new offers, and focusing on lead generation.
Establish regular practices and systems to keep your business running smoothly.
Stay visible, keep showing up, and make great offers - that's where the money will flow.
Remember, ups and downs are a natural part of business. But by focusing on your mindset, actions, and practices, you'll be well-equipped to weather any storms and come out on top. 
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick