Brand Builders Lab with Suz Chadwick

Suz Chadwick
  • 5.0 (14)
  • Marketing
  • Updated Bimonthly

If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba

  1. Sep 13

    458. Why Your Content Feels Boring (And How To Fix It)

    Yapping videos. AI carousels. The same content over and over. I recently fell into what I call the pit of boring despair with my own short-form content, and this episode is the way out. Three things to bring back the personality, the fun and the you factor, so creating stops feeling like a box to tick. In this episode: Why boring content is a self-awareness problem before it's a strategy problem, and my own call-out How to work out what you actually love to consume, and whether you can realistically create it Finding a format that suits your natural way of speaking instead of forcing someone else's Why you should test formats and ignore your analytics for a bit, because reps matter Finding your weird, and why the personal layer of the brand stack is what people remember The gap between how you show up online and who you are in person, and what that costs you Resources mentioned: Free gift: Scalable Expert Playbook Work with Suz: Want to build a personal brand that sells for you, with a content system you don't have to reinvent every week? That's exactly what we do inside The Brand Accelerator. Have a look here: https://www.suzchadwick.com/brand-accelerator

  2. Sep 9

    457: Lisa Messenger on Starting Over as a Beginner at 25 Years In

    Lisa Messenger is back for second time on the podcast. In this one we skip the origin story and go straight to where she is now: no staff, new revenue streams, two books, a baby on the way and a completely reimagined Collective. Lisa says she's become a beginner again at four things in three years. Motherhood, AI, fiction and retreats. None of them existed in her business before. We get into why she walked away from a business moving 100,000 units a month, and what she built in its place. In this episode: Why Lisa shut down a huge revenue business she hated running, and how she replaced the income Tens of millions in revenue and zero profit, and what she does differently now Running a business with zero staff and a co-founder, and what AI does instead of a team Becoming a certified prompt engineer 23 years into business, and the simple exercise she used to explain AI to her 82 year old mum What she's seeing at her retreats after 28 rounds, including who's still resisting AI and who's flying The new Collective membership, the rooms model, and her first public word on bringing print back Writing fiction badly, learning the craft, and how Matchstick came out of it Resources mentioned: Listen to Episode 30 with Lisa Messenger, Risk & Resilience Her fiction book - Matchstick, out October Lisa's nonfiction book, out April The Collective membership, free 30 day trial for listeners - https://www.suzchadwick.com/collective   Work with Suz: Ready to build a personal brand that actually converts? The Brand Accelerator is my high touch group coaching program for expert women ready to scale. https://www.suzchadwick.com/brand-accelerator

  3. Aug 4

    456. What's working on LinkedIn right now with Abbey Naylor

    LinkedIn is not my platform, but it is where a lot of my clients are quietly winning work. So I brought in Abbey Naylor from Bold Mood, who helps women founders and creators get seen, known and paid on LinkedIn. We get into what's actually working in 2026, why your profile is holding you back, and how to go from lurker to visible without cringing. In this episode: Why dwell time changed the game, and how carousels and video are winning right now Why copying your Instagram strategy onto LinkedIn falls flat The reach, connect and convert content funnel, and the 50% rule for new accounts Why your profile reads like a CV, and the headline fix that differentiates you Personal brand does not mean personal life, and the filter Abbey uses on every post How to spot the lurkers who are actually your buyers LinkedIn newsletters, and the client of mine with 35,000 subscribers Resources mentioned: Abbey Naylor on LinkedIn     Work with Suz: Ready to build a personal brand that actually converts? The Brand Accelerator is my group coaching program for experienced business owners ready to scale beyond one to one. https://www.suzchadwick.com/brand-accelerator

  4. Jul 23

    455. Stop Selling Your Hours. Sell This Instead

    You had a great month, then the first of the month hits and you are back at zero. If your revenue resets every time your calendar does, you have a scalable offer problem. In this episode I break down why every service business needs one, why under $500 is the sweet spot, and how to make sure you never build something that does not sell. In this episode: 🔥 Why raising your prices and taking on more clients cost you the exact same thing 🔥 The non-decision price point and why under $500 removes the buying decision 🔥 How the ascension model works, from free content to high ticket 🔥 Why I run paid ads to a low ticket workshop and how it pays for my leads 🔥 The one question that tells you exactly what to build first Resources mentioned: 🔥 Content to Clients workshop, https://www.suzchadwick.com/c2c  🔥 Map Your Method workshop, https://www.suzchadwick.com/mym Work with Suz: Ready to build scalable offers that sell without you in the room? The Brand Accelerator is where we map your product suite, build the offer and set up the system behind it. https://www.suzchadwick.com/brand-accelerator

  5. Jul 15

    454. 15 Pieces of Content From 1 Video: My Repurposing System

    You're posting every day and it's buried by tomorrow. That's the disposable content game, and it's costing you more than time. In this episode I break down the exact system I use to turn one 10 minute recording into a full week of content across every platform, in around two hours. In this episode: Why daily content with no system behind it is a waste of your time How the podcast has driven 30 to 40% of my clients over 10 years Picking the one long form format you're actually in flow with My exact tool stack: DJI Osmo, Descript, Claude and Metricool Why evergreen assets keep selling when you're on holidays Resources mentioned: Descript Metricool DJI Osmo FREE DOWNLOAD - Claude repurposing skill Work with Suz: Ready to build a brand that gets you found and sells for you when you're not around? The Brand Accelerator is for experienced business owners who are ready to build a brand that scales and sells for them. https://www.suzchadwick.com/brand-accelerator

  6. Jul 5

    453. 3 Places Your Best Content Ideas Are Already Hiding

    I'm debunking the content advice almost every coach repeats: go and research what's working. Here's why that's the fastest way to lose your original voice, and what I do instead. In this episode: Why scrolling for content inspiration leads to comparison and copycat content Where my best ideas actually come from (hint: not research) The three parts of "you coded content": concepts, opinions, and your repeat phrases A simple system for capturing ideas before the energy fades Work with me: Ready to build a personal brand that's actually yours? Amplify is my high-touch group coaching programme for experienced business owners ready to scale with a brand that sells for them.

  7. Jul 1

    452. The 5 Behaviours of a becoming a powerful Creator-Founder

    This is part two of the owner-operator to creator-founder series. If you want to scale past doing everything yourself, this episode breaks down the behaviours that change how you show up, plus the identity shift that makes all of it actually stick. In this episode: Why a creator-founder builds in public while an owner-operator stays in the hub Studying your industry so your content stays current and in demand Collecting client questions and insights instead of creating from old assumptions Showing up and building your audience before the offer is ready Why none of it works until you decide creator-founder is your identity Ready to build a personal brand that actually converts? Brand Accelerator is my high-touch group coaching program for expert women ready to scale: https://suzchadwick.com/brand-accelerator

  8. Jun 28

    451. Why more strategy won't grow your business

    Are you constantly pivoting between strategies, collecting tactics, and wondering why the business still isn't growing the way you want? The problem probably isn't the strategy. In this episode, Suz breaks down the identity shift from owner operator to creator founder and why it's the real move that unlocks one-to-many growth. In this episode: The Strategy Hunter trap and why smart business owners fall into it The Tactic Collector pattern and what it's actually costing you Why this is an identity problem, not a strategy problem The difference between Owner-Operator and Creator-Founder identities What you need to decide before any strategy will actually work Resources mentioned: The Brand Accelerator Work with Suz: Ready to make the shift from Owner-Operator to Creator-Founder? The Brand Accelerator is Suz's high-touch coaching programme for experienced business owners ready to scale beyond one-to-one. Join us at www.suzchadwick.com/brand-accelerator

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5
out of 5
14 Ratings

About

If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba

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