ITS UP THERE PODCAST W/LOONEY

The Black Effect Network
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Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

  1. 1D AGO

    Benzino Finally Addresses the Coi Leray Rift, Gets Emotional About Losing The Source Money & Eminem

    Benzino finally addresses the Coi Leray fallout, the long Eminem war, and what really happened to The Source money as Loon keeps pressing the questions he’s spent years sidestepping. Main description Benzino sits down with Loon for a conversation that goes way past surface drama. Outside the room, people still know him for the Eminem war, the public fracture with Coi Leray, the Elliott Wilson/XXL fight, and the 1995 Source Awards documentary. But Loon keeps dragging the conversation back to the harder payoff: what happened to The Source money, whether ego and the Eminem battle compromised the magazine, and why Benzino sounds detached about losing millions while still sounding wounded on family. That’s what makes this episode work. Benzino explains how he saw Eminem as a race-and-power issue, not just a rap issue; says the Eminem fight did compromise The Source to some degree; opens up on the disappointment around Coi Leray; defends the 95 Source Awards as a turning point for the whole culture; and still insists XXL copied The Source instead of ever really beating it. This is Benzino answering for family pain, old wars, money lost, legacy protected, and a hip-hop empire he says people still don’t fully understand. This isn’t just “Benzino on Eminem again.” Loon presses him on the part people still care about: the Coi Leray fallout, the Source money, the ego, the Dave Mays trust, the 95 Source Awards, and whether one of hip-hop’s biggest media empires was lost because Benzino never really changed how he moved.  0:00 - Coi Leray and the Public Family Wound 4:37 - Does Benzino Still Hate Eminem? 9:18 - Why He Saw Eminem as a Race-and-Power Issue 14:06 - Did the Eminem War Compromise The Source? 18:52 - What Happened to The Source Money? 23:41 - Dave Mays, Trust and the $12 Million Internet Move 28:27 - Did Benzino Fumble an Empire? 33:11 - Hip Hop Weekly and the Second Act 38:02 - The Source vs XXL / Elliott Wilson 42:48 - The 95 Source Awards Documentary 47:39 - Suge, Snoop, OutKast and the Night Hip-Hop Changed 53:06 - Why Benzino Thinks Hip-Hop Fell Into the Wrong Hands 57:41 - What Loon Wouldn’t Let Him Duck  Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO See omnystudio.com/listener for privacy information.

    1h 14m

  2. 6D AGO

    Loon Says Drake’s Iceman Rollout EXPOSES The TRICK Behind Future, Jay-Z & The Machine! S3 E2

    Drake’s Iceman rollout is bigger than music. Loon breaks down the label trick, Future’s dark feature issue, the 500K Jay-Z line, Kendrick battle residue, and the industry game behind it. Drake’s Iceman rollout is bigger than music — and Loon is breaking down the industry game hiding behind the headlines. On this solo episode of It’s Up There Podcast, Loon reacts to Drake dropping Iceman, Habibti, and Maid of Honour at the same time, but he does not treat it like a regular album review. This is a deeper conversation about power, label pressure, feature politics, media strategy, the Kendrick battle residue, and whether Drake’s biggest strength is being turned into a weakness. Loon gets into the hidden label trick behind Drake’s Iceman rollout, why flooding the market with three projects may have been a move to control the narrative, and how Drake used the moment to make the internet compare Drake to Drake instead of only comparing him to the Kendrick battle. Then Loon breaks down the darker issue with Future appearing on Iceman. Future and Drake reconnecting on music sounds major on the surface, but Loon questions what it means when Future was part of the original smoke, there has been no major public clearing of the air, and other names connected to Drake were left off the album. Is it reconciliation, strategy, club politics, or something more complicated? Loon also unpacks Drake’s viral 500K-over-dinner Jay-Z line and turns it into a bigger conversation about old game vs new strategy, tools over proximity, history vs direction, and why a man betting on himself should never offend greatness. This episode is about Drake, Iceman, Future, Jay-Z, Kendrick fallout, UMG pressure, media power, and the uncomfortable business politics around one of the biggest artists in the world. This is where culture gets decoded. Watch the full episode on It’s Up There Podcast. New episodes every Monday. Solo episodes with Loon every week. Join Patreon for exclusive episodes, behind-the-scenes content, early access, and more. Patreon: Patreon.com/ItsUpTherePodcast Discord: https://discord.gg/3AwsHfDcJB  00:00 Drake, war outside & the “trick bag” theory 01:39 Loon welcomes viewers to It’s Up There Podcast 02:21 Apple, French Montana, Rick Ross & Keyshawn Davis rollout 03:09 Why public movement reveals character 04:31 Drake drops three albums and enters the Flood Zone 05:03 Loon questions the label’s role in Drake’s rollout 06:11 Why Drake’s three-album drop looks like business 07:01 Drake floods every lane with Iceman, Habibti & Maid of Honour 08:24 Drake makes the internet compare Drake to Drake 09:15 Drake adapts to streamers, podcasts and new media 10:17 Why music alone is not enough after the Kendrick battle 10:39 The label can sign you without fighting for you 11:22 Could Drake’s flood strategy backfire? 12:12 Loon reacts to Drake’s Iceman intro and range 14:03 Drake’s Jay-Z shots on Iceman 14:42 Drake’s 500K-over-dinner Jay-Z line 15:29 Why taking the 500K is not disrespectful 16:35 Old OG game, tax code and outdated strategy 17:27 History vs strategy explained 18:08 Tools over proximity 19:23 The Future feature conversation begins 20:04 Future, Drake and Kendrick as Loon’s Big Three 20:30 Why fans are split over Future being on Iceman 22:17 Drake missing the streets and the club sound 23:08 Loon’s “groceries, not one meal” metaphor 25:03 Reconciliation, Future and no public apology 26:14 Why Wham and Lil Baby being missing matters 27:07 Akademiks, Polymarket and feature rumors 28:03 Why Drake’s feature politics changed after Kendrick 29:11 Loon says Drake looks powerful but handcuffed 30:21 Future was part of the smoke 31:17 Did public pressure affect Drake’s Iceman moves? 32:39 Is Drake playing into the label’s hands? 36:00 Why Drake needs allies, not isolation 37:11 Drake respects the new media infrastructure 38:17 Loon salutes Akademiks and Drake’s media move 40:00 Big Bank, 6ix9ine and the cost of keeping it real 41:10 Real side of the business vs sucker side of the business 42:20 Love vs knowledge 43:17 No shortcut for real ones 45:08 Boundaries, access and captivity 46:51 What did keeping it real really get you? 48:14 The industry loves real ones after they are depleted 49:42 God makes them sit through the recalibration 51:19 Season 3 rollout and Patreon schedule  #drake #iceman #itsuptherepodcast #Loon #future #jayz #kendricklamar #MusicIndustry #RapBeef #DrakeAlbum #UMG Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast See omnystudio.com/listener for privacy information.

    51 min
  3. Keyshawn Davis Reveals How He’d Fight Shakur Stevenson, Devin Haney & Tank Davis Ducking , Albright Lie, Missing Weight & Did Floyd Ruin Boxing | IUTP - S3 E1

    MAY 18

    Keyshawn Davis Reveals How He’d Fight Shakur Stevenson, Devin Haney & Tank Davis Ducking , Albright Lie, Missing Weight & Did Floyd Ruin Boxing | IUTP - S3 E1

    Keyshawn Davis Joins Loon For an In-Depth Conversation while his name is Hot in Boxing headlines! He names names after the fight — Tank Davis business games, Floyd’s “0” effect, Turki taking over boxing, Adrien Broner’s warning, Devin Haney, Shakur Stevenson & the belt they took. Keyshawn Davis names names after the fight — Tank Davis business games, Floyd’s “0” effect, Turki taking over boxing, Adrien Broner’s warning, Devin Haney, Shakur Stevenson & the belt they took. This is not a regular boxing interview. Loon sits down with Keyshawn Davis for a loaded post-fight conversation on It’s Up There Podcast, and this one goes far beyond what happened in the ring. Keyshawn opens up about being stripped of his WBO title, paying for belts, sanctioning bodies, boxing politics, and the business games that fans rarely hear explained this clearly. Keyshawn also gets into the biggest names and debates in boxing right now — Gervonta “Tank” Davis, Devin Haney, Shakur Stevenson, Adrien Broner, Floyd Mayweather, Turki Alalshikh, Conor Benn, Nahir Albright, and the new money changing the sport. He talks about why some fights have to make “business sense,” how Floyd Mayweather’s undefeated “0” changed the mentality of fighters, why Adrien Broner’s career is a financial warning, and why Turki’s influence has shifted the power in boxing. Keyshawn also speaks on his comeback after being stripped, the pressure of being perfect, changing his team, rebuilding spiritually and mentally, fighting with his brothers on the same card, and why this next chapter is personal. Loon and Keyshawn also discuss Tank vs. Lamont Roach, Devin Haney after Ryan Garcia, Shakur being more than a boxing friend, Conor Benn at 147, influencer boxing, Adin Ross, Brand Risk, Chief Keef walkout dreams, Jay Prince, fighter money, and the future of boxing. This episode is about the fight game, the politics, the belts, the money, the fear of losing, and the young fighter willing to say what others won’t say out loud. Watch the full episode on It’s Up There Podcast. Join Patreon for behind-the-scenes content: https://patreon.com/ItsUpTherePodcast Join the Looniverse Discord: https://discord.gg/3AwsHfDcJB 00:00 Keyshawn Davis welcomes Loon in Las Vegas 02:00 The pressure of being great on camera and in the ring 05:00 Being stripped of the WBO title and missing weight 09:00 Paying for belts, sanctioning bodies, and boxing politics 13:00 The emotional fallout after losing the belt 17:00 Changing his team and rebuilding after the setback 22:00 Nahir Albright, the rematch, and what fans do not know 27:00 Devin Haney, Bill Haney, and why that fight has not happened 33:00 Ryan Garcia, Devin Haney’s confidence, and coming back from embarrassment 38:00 Conor Benn and why some fights have to make business sense 43:00 Gervonta “Tank” Davis, business games, catchweights, and 138 49:00 Tank vs. Lamont Roach and whether Roach really won 54:00 Netflix boxing, Jake Paul, influencer fights, and Adin Ross 1:00:00 Shakur Stevenson, friendship, sparring, and why that fight is different 1:07:00 Chief Keef walkout dreams and boxing culture 1:12:00 Adrien Broner, fighter money, and avoiding the money trap 1:14:00 Floyd Mayweather’s effect on boxing and the fear of losing the 0 1:16:00 Turki Alalshikh, Ring Magazine, and boxing’s power shift 1:17:00 Keyshawn’s conditioning, knockout mindset, and hiding pain 1:18:00 Final thoughts on the next chapter #KeyshawnDavis #GervontaDavis #TankDavis #DevinHaney #ShakurStevenson #AdrienBroner #FloydMayweather #TurkiAlalshikh #ConorBenn #Boxing #BoxingNews #TopRank #DAZN #ItsUpTherePodcast #Loon Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO See omnystudio.com/listener for privacy information.

    1h 22m

  4. MAY 11

    Rich Homie Quan Before His Death on Young Thug, Birdman & The Dark Cloud- It’s Up There Podcast (REWIND)

    Rich Homie Quan sits down with Loon for one of his most honest conversations ever — Young Thug, Birdman, Rich Gang, the “dark cloud” over his career, and what fans never fully understood. In this full episode of It’s Up There Podcast, Rich Homie Quan opens up about the rise, the money, the music, and the moments that changed everything. Quan speaks on creating “Type of Way,” going from major show money to a painful industry slowdown, his legal battle with TIG, and how the business side of music affected his momentum. He also speaks honestly about Young Thug, missing the creative chemistry they had in the studio, the Rich Gang era with Birdman, and why he felt the business was not handled the way it should have been. This conversation hits different now as fans continue to revisit Quan’s life, legacy, relationship with Young Thug, and the questions surrounding what he was carrying behind the scenes. Loon and Quan also talk about YFN Lucci, Yo Gotti, Jeezy, Lil Baby, Drake, Vlad, DJ Akademiks, media, fame, women, money, ego, and why getting back on after success can be harder than getting on the first time. Watch the full episode on It’s Up There Podcast and tap into Patreon for behind-the-scenes content and exclusive conversations. Chapter Order For Timecodes Use this as the chapter structure once the editor gives exact timestamps: 00:00 Intro: Loon Introduces Rich Homie Quan’s Legacy 02:18 Why Rich Homie Quan Stepped Away From Music 05:42 The TIG Litigation & The “Dark Cloud” Over His Career 09:16 “Type of Way” & The Atlanta Sound That Changed Rap 12:54 Going From Major Show Money To No Shows 16:31 Quan Admits Fame & Money Changed His Ego 19:48 Why Quan’s Sound Never Disappeared, Even When He Did 23:12 Versuz, Legacy & Not Wanting To Be Seen As Washed 26:36 YFN Lucci, Replacement Narratives & Label Business 30:04 Quan On Missing The Young Thug Studio Chemistry 33:18 Rich Gang, Birdman & Who Controlled The Money 36:47 Why Quan Says Birdman’s Character Was Solid But Business Was Shaky 40:25 Starting From $800 Shows & Building His Own Motion 43:52 Loon Breaks Down Features, Algorithms & Why Lil Baby Mattered 47:31 Quan On Yo Gotti, Jeezy, Lil Baby & Industry Support 50:44 Media Talk: Vlad, Akademiks & Podcasting As Therapy 54:03 Quan On Fame, Women, Money & Being A Catch 57:18 The Young Thug Stage Comment & What It Revealed 1:00:06 Artists Quan Still Wanted To Work With 1:02:38 Legacy, Fans & Why Quan’s Story Hits Different Now 1:04:32 Closing Thoughts #RichHomieQuan #YoungThug #Birdman #RichGang #ItsUpTherePodcast #Loon #AtlantaRap #YSL #CashMoney #HipHopInterview #RichHomieQuanInterview #Lifestyle #TypeOfWay Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO See omnystudio.com/listener for privacy information.

    1h 8m

  5. APR 27

    Loon EXPOSES INSIDE INFO on POOH SHIESTY’S Lawyer & Why BOOSIE Finally Checked VLAD! (Full EP)

    Loon breaks down Pooh Shiesty’s lawyer’s defense against Gucci Mane, the only way Gucci gets out of snitching allegations, and why Boosie says Vlad wasn’t 100 in their fallout. Loon takes two live rap stories and makes both of them sound a lot dirtier than the public version. On the Gucci Mane / Pooh Shiesty side, the public story is already major: Reuters and AP reported that Pooh Shiesty and others were charged in the Dallas kidnapping-and-robbery case tied to an alleged contract dispute involving Gucci Mane’s 1017 label, and AP reported a judge kept him in custody. But Loon pushes past the surface headline and frames the real twist around Pooh Shiesty’s lawyer, the defense angle against Gucci, and the only way Gucci could ever get out of the snitching conversation. Then the episode flips to Boosie and Vlad, but Loon does not treat it like a basic fee dispute. Publicly, Vlad says Boosie had been paid $25,000 and was asking for $35,000, while the online conversation keeps boiling it down to “$5,000 more.” Loon takes it much further and frames it as Vlad not being fully 100, Boosie standing with Vlad when other people backed away, and a fallout that feels bigger than money. That is what gives this solo weight. It is not just another Gucci / Pooh update and not just another Boosie / Vlad reaction. It is Loon using both stories to argue that the public headline is only the front door, while the real pressure, the real business and the real betrayal are somewhere else. The online chatter around Keyshia Ka’oir standing by Gucci adds another layer of curiosity to that side of the story, even if she is better used as thumbnail intrigue than as the main search engine in the title. This solo is built around two headline stories already moving online: the new defense angle around Pooh Shiesty’s lawyer and Gucci Mane, and the Boosie / Vlad split that Loon says is much uglier than a simple $5,000 dispute. #PoohShiesty #GucciMane #Boosie #Vlad #Loon #ItsUpTherePodcast #RapNews #hiphopcommentary 00:00 Gucci Mane, Pooh Shiesty & The Dallas 1017 Case 3:08 Pooh Shiesty’s Lawyer’s Defense Against Gucci Mane 7:42 The Only Way Gucci Mane Gets Out of Snitching 12:31 Why Gucci Mane’s Story Feels Different Now 17:54 Keyshia Ka’oir’s Role in the Gucci Mane Fallout 22:40 Access Ain’t Ownership in the 1017 Dispute 27:18 A Studio Key Ain’t the Deed 31:56 Business Dressed Like Family 38:44 Boosie vs Vlad: Why the 5K Story Was Never the Real Story 44:20 Why Loon Says Vlad Lied to Boosie 49:57 Why Vlad Needed Boosie More Than He Let On 55:36 Why Boosie Finally Rechecked Vlad 1:00:22 What Gucci Mane and Boosie’s Fallout Really Expose Join Our Its Up There Podcast Clip Channel now    / @fogfo_looney   Discord   / discord   For all exclusive interviews & more content not here click here   / itsuptherepodcast   🚨Unreleased Interviews   / itsuptherepodcast   🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8... 👀 SUBSCRIBE HERE:   / @itsuptherepodcast   👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast... See omnystudio.com/listener for privacy information.

    1h 23m

  6. APR 20

    Pt-2 OMB Peezy on Honeykomb Brazy, Young Thug, YFN Lucci, 21 Savage, Pluto, YK Niece, 50 Cent & T.I-

    OMB Peezy sits down with Loon for a heavy Part 2 conversation that hits the culture from every angle. He finally addresses the Honeykomb Brazy situation, explains what he really meant by “F The Streets,” and gives his honest take on why Young Thug and YFN Lucci squashing ISSUES was the right move. He also speaks on the Pluto and YK Niece fallout, LaRussell getting backlash over Lil Wayne comments, and the 50 Cent vs T.I. feud that has the internet talking. This episode isn’t just gossip — it’s Peezy giving context from the inside. He breaks down how online energy can turn into real pressure, why some artists mishandle momentum, and how grown men choosing peace can be bigger than keeping old wars alive. If you’ve been following the “F The Streets” debate, the Thug/Lucci reconciliation, the Pluto and YK Niece split, or the 50/T.I. back-and-forth, this is one of those episodes where the conversation goes deeper than the headlines. Topics include: OMB Peezy finally addressing Honeykomb Brazy and that “F The Streets” tension Why Peezy respected Young Thug and YFN Lucci squashing beef The real meaning behind “F The Streets” Peezy’s thoughts on Pluto vs YK Niece and how that fallout shifted the fanbase LaRussell getting dragged over Lil Wayne comments 50 Cent vs T.I. and why Peezy says you can’t call a man a snitch without paperwork Music, branding, momentum, and moving through the industry the right way Leave a comment with the biggest moment from Part 2 and let us know which topic hit hardest. 0:00 LaRussell Backlash Over Lil Wayne Comments 3:18 Peezy on Wayne’s Substance and Influence 6:41 LaRussell Taking a Deal After the Independent Talk 9:57 Peezy on Running Into 42 Dugg After the Shooting Situation 13:24 Peezy Finally Addresses Honeykomb Brazy 16:42 What “F The Streets” Really Meant 20:06 Did Honeykomb Brazy Try to Press the Line? 23:31 Peezy on Their Live Conversation and Clearing the Air 26:54 Why Peezy Felt the Internet Twisted It 30:07 Why Young Thug and YFN Lucci Squashing Beef Was Bigger Than Rap 33:36 Pluto vs YK Niece and How the Fanbase Split 36:58 Why Peezy Thinks Pluto Mishandled the Moment 40:11 50 Cent vs T.I. and Who Wins a Verzuz 43:29 Peezy on Calling T.I. a Snitch Without Paperwork 46:47 T.I.’s Son Jumping Into the 50 Beef 49:34 Industry Respect, Pitching Yourself and the Business Side 53:08 Peezy on Relationships, Growth and Where His Mind Is Now 56:34 Marketing, Rollouts and the Next Phase of His Music #OMBPeezy #ItsUpTherePodcast #HoneykombBrazy #21Savage #YoungThug #YFNLucci #Pluto #YKNiece #LaRussell #LilWayne #50Cent #TI #HipHopPodcast #RapCulture OMB Peezy finally addressed the Honeykomb Brazy situation, explained what he meant by “F The Streets,” and spoke on Young Thug & YFN Lucci squashing beef, Pluto vs YK Niece, LaRussell and 50 vs T.I. Which topic was the biggest moment in Part 2? Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO See omnystudio.com/listener for privacy information.

    1h 8m
  7. Loon EXPOSES the UGLY REASON Gucci Mane Dropped "CRASH DUMMY" & Why He Better Let Pooh Shiesty GO!

    APR 13

    Loon EXPOSES the UGLY REASON Gucci Mane Dropped "CRASH DUMMY" & Why He Better Let Pooh Shiesty GO!

    Loon breaks down Pooh Shiesty’s bond denial, why Gucci Mane better let Pooh out the contract, why “Crash Dummy” sounds more like a statement than a song, and why Gucci’s artist pipeline keeps ending in death, jail or blockage. Loon takes the Pooh Shiesty and Gucci Mane story past the obvious headline and into the part people are really going to react to: why Gucci Mane better let Pooh Shiesty go. In this solo, Loon argues the deal has turned into bad money, the energy around it has gone toxic, and the bigger mistake now would be holding on to something the universe is clearly trying to push out of Gucci’s life. He says the real issue is not just the contract — it’s whether Gucci is willing to swap legacy, peace and bigger opportunities just to keep control of a situation that has already gone too far. But the second headline in the episode is just as big: Loon does not treat “Crash Dummy” like a normal diss record. He says the song does not sound like it was made for musical enjoyment at all. He reads it like a statement, a behavior signal, and a narrative move that arrived right when the defense started publicly poking visible holes in the case. That is why this episode turns into more than “Pooh bond denied” or “Gucci dropped a song.” It becomes a conversation about why the record dropped now, what it is trying to do, and how the public can read it. And then Loon goes even deeper. He says Gucci can touch motion but not multiplication — that he can still attract talent, still create heat, still get artists in the door, but something keeps blocking the next level. In his framing, that is why the same outcomes keep showing up around Gucci’s artist story: death, jail, blockage, and unfinished multiplication. He ties that back to greed, old business games, and what happens when the universe starts charging interest on a way of moving that has gone unchecked too long. This solo is built around three real headlines: why Gucci Mane better let Pooh Shiesty go, why “Crash Dummy” feels more like a statement than a song, and why Gucci’s artist pipeline keeps ending in death, jail or blockage instead of multiplication. Loon turns the Pooh update into a much bigger conversation about contracts, culture, greed, legacy and the price of ignoring what the universe is saying. 0:00 - The Pooh Shiesty Case Update and Bond Denial 1:32 - Bradford Cohen Starts Poking Holes in the Case 9:14 - Why the Defense Framing Matters to the Public 11:34 - Why Loon Says Gucci May Still Need the Case to Hold Up 13:36 - Gucci Mane Drops “Crash Dummy” 15:44 - Why Loon Says the Song Is a Statement 19:26 - “Crash Dummy” Wasn’t Made for Musical Enjoyment 20:44 - The Cultural Contradiction Behind “Crash Dummy” 26:58 - Why Gucci Better Let Pooh Shiesty Go 29:30 - Why Loon Thinks Gucci May Need to Testify 32:29 - Touch Motion, Not Multiplication 39:05 - Why This Ain’t Good Money 41:10 - Why Pooh Shiesty Signed to Gucci in the First Place 1:03:34 - Why the Pipeline Keeps Getting Blocked #PoohShiesty #GucciMane #Loon #CrashDummy #Big30 #BigScarr #1017 #ItsUpTherePodcast #RapNews #HipHopCommentary Loon says this is bigger than Pooh Shiesty’s bond denial and bigger than Gucci Mane dropping “Crash Dummy.” The real issue is why Gucci better let Pooh out that contract, why the record sounds more like a statement than a song, and why the artist pipeline keeps ending in death, jail or blockage instead of real multiplication.   Which angle hit hardest for y’all? Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO See omnystudio.com/listener for privacy information.

    1h 26m
  8. Loon EXPOSES the UGLY Reason Gucci Mane WILL Testify on Pooh Shiesty & Why They Robbed Him FULL- Episode

    APR 6

    Loon EXPOSES the UGLY Reason Gucci Mane WILL Testify on Pooh Shiesty & Why They Robbed Him FULL- Episode

    Loon explains why Gucci Mane will testify in the Pooh Shiesty and Big30 case, why Gucci was allegedly robbed, and why this 1017 fallout was already headed somewhere ugly. Main description Loon takes the Pooh Shiesty and Big30 story past the obvious headline and into the part people are really going to react to: why Gucci Mane will testify. Publicly, the case is already major. Federal prosecutors say the head of 1017 Records was allegedly forced at gunpoint to sign a release during a January 2026 Dallas studio meeting that was supposed to be about Pooh Shiesty’s contract, and Reuters and AP both report Big30 is among the charged defendants. But Loon’s real point is that this did not start in Dallas. He ties it back to Big Scarr, hurt that never got cleaned up, what he calls Gucci Mane’s poor relationship management, and the bigger mindset problem: fame and money didn’t change Pooh Shiesty’s instincts, so a boardroom problem still got handled like the block. That’s why this video is about more than charges — it’s about why it got that far in the first place. This solo is built around the real headline: Gucci Mane may now have to testify in the Pooh Shiesty and Big30 case. Loon says the forced release, Big Scarr fallout, 1017 hurt and bad relationship management all helped create that outcome — and that this was never just business.    0:00 - The Federal Case Against Pooh Shiesty and Big30 5:42 - Why Loon Says Gucci Mane WILL Testify 11:26 - The Alleged Release That Changed Everything 17:08 - Why They Robbed Gucci 22:41 - Big Scarr and the Old 1017 Wound 28:19 - The Funeral Fallout and What It Did to the Relationship 34:07 - Gucci Mane’s Relationship Management Problem 39:56 - A Boardroom Problem Handled Like the Block 45:38 - Why Loon Calls It a Fumble 51:14 - Why Hurt Men Go All the Way About Money 57:02 - Why 1017 Was Already Broken 1:03:21 - The Mindset Lesson for the Youngsters  #guccimane #poohshiesty #big30 #BigScarr #1017 #Loon #ItsUpTherePodcast #RapNews #HipHopCommentary #GucciWillTestify Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO See omnystudio.com/listener for privacy information.

    1h 22m
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About

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

Information

  • Channel
    The Black Effect Network
  • Creator
    The Black Effect Podcast Network and iHeartPodcasts
  • Years Active
    2017 - 2026
  • Episodes
    364
  • Rating
    Explicit
  • Copyright
    2026 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia
  • Show Website
    ITS UP THERE PODCAST W/LOONEY
  • Provider
    iHeartMedia + Entertainment, Inc

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