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Ken & Kerri Courtright

Welcome to Todays Growth: Growing Business Today “Classics” edition. Here you’ll find the “Best Of” and most downloaded podcasts from Ken & Kerri Courtright. Ken & Kerri founded TGC/Income Store, a four time Inc.5000 company. Both best-selling authors in multiple categories, Ken & Kerri share growth tips and nuggets describing how they have grown, and currently grow, their 25 year-old 100+ employee company. Their growth tips are all case-study based and rooted in their real world experience running their eight figure company. With offices throughout the U.S. and Europe, you can catch the Courtright’s teaching their business growth principles throughout North America and as far away as Europe, Columbia and Dubai. Enjoy.

  1. 01/19/2016

    EP4 Trust Trumps All: Charge More Now | Ken Courtright’s Todays Growth | Growing Business Today

    We are going to take the roof off of credibility in this episode. This episode is called Trust Trumps Everything. I spent almost all of 2014 doing a talk titled, Trust Trumps Everything. About a year, a year and a half ago, maybe as far back as 2 years ago, we were analyzing at that point our 400 website portfolio. We noticed some of the sites were drastically out earning some of the other sites with the same exact amount of traffic. They were all similar industries, so they were all insurance or mortgage. Same industry, had almost identical traffic across 10 sites except 2 of the sites were making a gob more money. I think some of them were 5 to 10 times more money and we were scratching our heads. I had a hunch it was something called social proof, but at this point it was just purely a guess. Social proof is something where it is defined by saying that if the world says it is so, it must be so. Meaning if you say something, you are just a sales rep, if your website just said something, your website is the biggest sales rep for your company, nobody trusts a sales rep. If you say you are the best, nobody believes you. If the world says you are the best, if the media or the J.D. Power and Associates, some credible entity says you are the best, then you know what, you are probably even better than they are saying.   Love the show? Subscribe, rate, review, and share! Here’s How » Join Today’s Growth community today: kencourtright.com Today’s Growth Twitter Ken Courtright LinkedIn

    21 min
4.4
out of 5
12 Ratings

About

Welcome to Todays Growth: Growing Business Today “Classics” edition. Here you’ll find the “Best Of” and most downloaded podcasts from Ken & Kerri Courtright. Ken & Kerri founded TGC/Income Store, a four time Inc.5000 company. Both best-selling authors in multiple categories, Ken & Kerri share growth tips and nuggets describing how they have grown, and currently grow, their 25 year-old 100+ employee company. Their growth tips are all case-study based and rooted in their real world experience running their eight figure company. With offices throughout the U.S. and Europe, you can catch the Courtright’s teaching their business growth principles throughout North America and as far away as Europe, Columbia and Dubai. Enjoy.