Neil Wilkins Podcast

Neil Wilkins
  • 5.0 (10)
  • Business
  • Updated Weekly

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

  1. Insights from the world's leading SEO platform founder, Stephan Bajaio

    19h ago

    Insights from the world's leading SEO platform founder, Stephan Bajaio

    The SIGNAL Framework A best-practice framework for AI-era discovery, visibility and trust, inspired by a conversation between Neil Wilkins and Stephan Bajaio. The core idea from Stephan Bajaio’s narrative is that marketers should stop obsessing over “how do we rank in AI?” and instead ask: How do we become a genuinely useful, credible, human-validated answer wherever our audience is trying to solve a problem? SIGNAL works because it connects search behaviour, audience intent, AI-mediated discovery, human expertise and trust. S - Set the commercial context I - Investigate real human intent G - Gauge the answer landscape N - Narrate with credible human expertise A - Activate useful experiences, not just content L - Learn, govern and optimise continuously Find the full details of the SIGNAL Framework at Neil Wilkins Online http://neilwilkins.online “It’s not what AI can do, but what it changes about how humans find and trust information.” Stephan Bajaio, is one of the original co-founders of Conductor, one of the world's leading SEO platforms. With 25 years in digital he has spent his career at the intersection of search behaviour and human intent, and the belief he keeps coming back to is that no one lies to their search bar. When someone types a query, they're not performing. They're asking. Stephan believes it’s one of the most honest signals a brand has access to: fear, desire, curiosity, need, all compressed into a few words. Mindful marketing, at its best, is just the practice of actually listening to that signal instead of broadcasting over it. Connect with Stephan Bajaio https://www.vibelogic.com/ This link takes you directly to VibeLogic, where you can explore how SEO and AI are reshaping how businesses get found online. Whether you are a marketer, founder, or business owner trying to figure out what search looks like in the age of AI - this is where you go to stop guessing and start winning. Stephan on Linkedin https://www.linkedin.com/in/stephanbajaio/ For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

    58 min
  2. Ethical Decision-Making in Pressured Environments

    4d ago

    Ethical Decision-Making in Pressured Environments

    How marketers can recognise ethical risk, apply sound judgement, and make defensible decisions under pressure Reflection: Think of a time when speed, targets or uncertainty made a marketing decision harder. What created the pressure?
 Why this matters: Marketing decisions are often made quickly, with incomplete information and commercial pressure 
That is exactly when ethical risk becomes harder to spot
 The AMA says marketing ethics should be centred because it promotes trust and transparency and benefits both business and society. Key point: Ethics is not a luxury for calmer times. It matters most when the pressure rises. By the end of this session, you should be able to: Recognise why ethical problems become harder under pressure
 Use practical frameworks to assess difficult decisions
 Understand how targets, incentives and stress can distort judgement
 Make decisions that are commercially sensible and ethically defensible 
Reduce the risk of misleading, unfair or harmful marketing practice More webinars like this at Cambridge Marketing College http://marketingcollege.com

    51 min
  3. Understanding the Customer Journey in Real Organisations

    May 22

    Understanding the Customer Journey in Real Organisations

    Understanding the Customer Journey in Real Organisations
 - How customer journeys work in practice, and how marketers can connect touch-points, experience and performance
 Why this matters - Customer journeys are rarely tidy in real organisations
; People move across channels, devices, departments and moments of need
; McKinsey notes that customer experience is about everything an organisation does to put customers first, managing journeys and serving needs across interactions; Marketing is not just communication placed along a funnel. It is part of a wider lived experience. 
Session aims By the end of this session, you should be able to: Understand what a customer journey is in practice
 Map a simple journey using real touch-points
 Recognise where marketing influences customer experience
 Identify pain points and moments that matter 
Link journey insight to better marketing decisions More content like this at Cambridge Marketing College http://marketingcollege.com/events

    34 min
  4. Responsible Marketing as a Commercial Advantage

    May 16

    Responsible Marketing as a Commercial Advantage

    How ethical, transparent and socially responsible marketing strengthens trust, loyalty and long-term performanceT rust has become a commercial issue, not just about reputation. Edelman’s 2025 Trust Barometer shows that business remains the most trusted institution globally, while expectations for transparency, ethics and visible action remain high. Responsible marketing is no longer a “nice to have”. It helps brands earn permission to be chosen, believed and recommended. By the end of this session, you should be able to: Understand responsible marketing as a source of commercial value
 Connect trust, transparency and ethics to loyalty and performance 
Use proven models to guide responsible decisions
 Recognise the risks of weak claims and poor practice
 Apply practical ideas to campaigns, content and customer relationships More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887 More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

    37 min
  5. Why Apple Mac for Marketers? With Damien Schreurs

    May 15

    Why Apple Mac for Marketers? With Damien Schreurs

    Why Apple Mac for Marketers? With Damien Schreurs Damien Schreurs is a continuous learner and passionate educator. He is the Explainer-in-Chief of EasyTECH, a company providing IT training and coaching on Apple products, Microsoft Office, Cyber Security, and AI.  Damien hosts the Macpreneur Podcast, featuring practical tips, effective strategies, and insightful interviews, to help people save time and money running their business on a Mac. Visit Damien’s website https://macpreneur.com/tips to take the free quiz to discover how efficient you are at using their Mac. At the end of the quiz, you will get personalised time-saving tips based on your results. You may also like to try this link for Mac Shortcuts tips and tricks https://macpreneur.com/episode168 More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

    52 min
  6. Health on Planet Earth, with David Gottfried

    May 12

    Health on Planet Earth, with David Gottfried

    David Gottfried founded the World Green Building Council, a movement now spanning 85 countries and billions of square feet of certified green buildings. David is a Stanford-trained engineer, four-time author, and keynote speaker. His fourth book, Regen360: An Operating System for a Regenerative Earth, publishes October 2026. The book goes beyond green building to take on a harder question: what if the operating logic underneath our civilisation is the problem? David proposes an Earth Code — 18 governing codes for a regenerative future — and a framework called HOPE: Health on Planet Earth. When you run the code, you get the Fourth World — the one we forgot to build. Explore David’s work at http://regen360.net More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

    48 min
  7. Resilience and Adaptability in Modern Marketing

    May 1

    Resilience and Adaptability in Modern Marketing

    Resilience and Adaptability in Modern Marketing Roles How to stay effective, confident and commercially useful during change and uncertainty Reflection: When have you felt most stretched in your marketing role, and what helped you keep going? Why This Matters Now Marketing roles are changing fast AI, tighter budgets, channel complexity and shifting expectations are increasing pressure The World Economic Forum identifies resilience, flexibility and agility as rising priority skills for the future of work  Resilience is no longer a personal extra. It is part of modern professional capabilitySession Aims By the end of this session, you should be able to: Understand resilience and adaptability in a marketing contextUse proven models to respond to change more effectivelyRecognise pressure signs before they become burnoutBuild practical habits that support steadiness and confidenceSupport others through uncertainty as well as yourself What Resilience Really Is Resilience is not pretending everything is fineThe APA describes resilience as adapting well in the face of adversity, stress or challenge  In marketing, resilience means:Recovering from setbacksStaying useful under pressureThinking clearly when plans changeContinuing to learn rather than becoming stuck Reflection: Do you currently define resilience as endurance, recovery, or adaptation? More content like this at Cambridge Marketing College http://marketingcollege.com/events

    48 min
  8. Using Data to Inform Marketing Decisions

    Apr 24

    Using Data to Inform Marketing Decisions

    How to focus on the numbers that matter and make better marketing decisions with confidence Marketers now have access to more data than ever More data does not automatically create more clarity Too many metrics can lead to confusion and hesitation The goal is not more reporting, but better decisions By the end of this session, you should be able to: Distinguish data from insight Focus on the metrics that matter most Avoid vanity metrics and overloadUse simple models to guide decisions Communicate findings with more confidence More content like this at Cambridge Marketing College http://marketingcollege.com/events

    43 min
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5
out of 5
10 Ratings

About

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

Information

  • Creator
    Neil Wilkins
  • Years Active
    2017 - 2026
  • Episodes
    643
  • Rating
    Clean
  • Copyright
    © copyright
  • Show Website
    Neil Wilkins Podcast