Today on Marni On The Move, Richard Mumby, CEO of Wip, joins Marni On The Move for a conversation about caffeine, performance, entrepreneurship, endurance sports, nutrition, and the power of building authentic connections with consumers. We kick things off with Richard’s athletic background and how sport has been woven throughout his life. We talk about fueling for performance, the importance of nutrition, and the role caffeine can play in energy, focus, training, and everyday life. Richard takes us behind the scenes of Wip—from the product and different caffeine levels to the brand’s position in the rapidly evolving energy market. He shares how Wip is approaching consumer engagement, building brand connection, and introducing people to an entirely new way of consuming caffeine. We also explore the parallels between athletics and business, and how Richard’s experiences in endurance sports have influenced his approach to performance, leadership, and navigating challenges. And there’s another fascinating piece of Richard’s story: theater. We talk about his experience on stage, what he loves about performing, and how theater has influenced his communication, presence, and connection with an audience. It’s a wide-ranging conversation about what fuels performance—physically, mentally, creatively, and professionally. CONNECT Wip on Instagram on Instagram Marni On The Move Instagram, TikTok, LinkedIn, or YouTube` Marni Salup on Instagram and Playlist on Spotify SUBSCRIBE TO OUR NEWSLETTER Sign up for our monthly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news! SUPPORT THE PODCAST Leave us a five stars and a review on Apple, it’s easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you’re listening to. Tell your friends the episodes you are listening to on your social. Share a screen shot of the episode in your stories, tag us, we will tag you back!
