Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Rhea Allen, CEO, Peppershock Media
  • 5.0 (25)
  • MARKETING
  • UPDATED WEEKLY

Marketing Expedition Podcast—Your Roadmap to Brand Growth & Business Success Looking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition. Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising. Each episode also features Rhea’s Marketing Essentials Moment—the basics that you need to help you continue to build your brand and your bottom line! Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success. Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com. Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in today’s fast-paced digital world. Subscribe now and start your marketing journey—ranked in the top 5% of podcasts globally by ListenNotes! 🚀 Hosted on Acast. See acast.com/privacy for more information.

  1. The Future is Now, Staying Ahead of the Curve in SEO and AI with Amber Goetz | Marketing Expedition Podcast

    3D AGO

    The Future is Now, Staying Ahead of the Curve in SEO and AI with Amber Goetz | Marketing Expedition Podcast

    Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately. 00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz 00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 - 02:23 About Amber 02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing 07:55 - 10:21 Welcome to the show, Amber! 10:22 - 13:10 Client Success Story: The Resort in Arizona 13:11 - 17:00 Tactics for SEO Success 17:01 - 21:35 The Importance of Google Business Profile 21:36 - 24:58 The Value of FAQs on Your Website 24:59 - 25:49 Utilizing FAQ Schema for Better SEO 25:50 - 26:25 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 26:26 - 31:47 Tools for Website Performance Analysis 31:48 - 35:21 Case Study: The RV Resort's Transformation 35:22 - 39:27 Google Ads Strategies for Success 39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns 41:18 - 45:01 Incorporating Social Media into SEO 45:02 - 46:23 Humanizing Your Brand Through Social Media 46:23 - 47:44 Final Tips—Utilizing AI for Your Website 47:45 - 47:50 Reach out to Amber 47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey! 48:22 - 49:08 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds Hosted on Acast. See acast.com/privacy for more information.

    49 min
  2. The No Drama Zone: Creating Healthy Work Cultures with Connie Miller | Marketing Expedition Podcast

    FEB 5

    The No Drama Zone: Creating Healthy Work Cultures with Connie Miller | Marketing Expedition Podcast

    Connie Miller is a veteran executive known for her strong leadership, exceptional communication, and ability to build healthy, results-driven cultures that maximize performance. She leads with integrity, takes the high road, cuts through drama, and focuses on inspiring others to courageously reach their highest potential. Before retiring in 2021, Connie served as President and CEO of Icon Credit Union and later as Regional President of Horizon Credit Union. Today, she is the CEO of Credible Advantage, a leadership and board development consulting firm. A published author, Connie shares her expertise in her book Don’t Sabotage Your Career, offering practical guidance on becoming a top professional and avoiding common, unintentional missteps that can hold careers—and personal brands—back. 00:00 - 00:19 "There is so much correlation to business and poker. If you play every hand, if you try to serve every customer, if you try to do everything you're going to lose. You have limited resources, limited chips, and you need to be smart about how you spend those chips and when you're going to gamble with them and when you're not.” — Connie Miller 00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 01:46 Connie’s Background 01:47 - 17:02 Marketing Essentials Moment: Personal Branding for Business Owners and Professionals 17:03 - 20:29 Welcome to the show, Connie! 20:30 - 22:50 Understanding Personal Branding 22:51 - 25:39 Common Self-Sabotaging Behaviors 25:40 - 27:09 Curiosity in Leadership 27:10 - 31:25 Real-Life Examples of Career Sabotage 31:26 - 32:59 Emotional Intelligence in Leadership 33:00 - 35:42 Marketing Through Relationships 35:43 - 39:43 Creating a No Drama Zone 39:44 - 42:45 Establishing a No Pairing Zone 42:46 - 44:58 Building a Positive Workplace Culture 44:59 - 49:57 Word-of-Mouth Marketing 49:58 - 54:17 Sharing Expertise 54:18 - 54:54 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 54:55 – 1:02:58 Women in Poker 1:02:59 – 1:08:53 Mastermind Groups 1:08:54 – 1:12:11 Creating Supportive Networks 1:12:12 – 1:13:00 Reach out to Connie 1:13:01 – 1:16:50 Don’t Sabotage Your Career Book on Amazon 1:16:51 – 1:17:15 Thank you so much, Connie! Share this podcast, give us a review, and enjoy your marketing journey! 1:17:16 – 1:18:02 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #Leadership #PersonalBranding #MarketingEssentialsMoment #Community #ProfessionalDevelopment #EmotionalIntelligence #PositiveWorkplaceCulture #CompanyCulture #WordofMouthMarketing #MastermindGroups #SupportiveNetworks Hosted on Acast. See acast.com/privacy for more information.

    1h 18m
  3. Building a Personal Brand vs. a Company Brand with Jen Dalton | Marketing Expedition Podcast

    JAN 22

    Building a Personal Brand vs. a Company Brand with Jen Dalton | Marketing Expedition Podcast

    Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James. 00:00 - 00:15 "Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton 00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:34 - 02:15 Jen’s Background 02:16 - 10:16 Marketing Essentials Moment: The Power of Color in Branding 10:17 - 12:56 Welcome to the show, Jen! 12:57 - 17:49 Becoming an Author 17:50 - 23:06 Success Stories from Clients 23:07 - 25:22 Launching a New Brand 25:23 - 27:37 Leveraging Creativity 27:38 - 28:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 28:14 - 31:47 Identifying the Ideal Client 31:48 - 33:53 The Importance of Personal Branding 33:54 - 39:00 Challenges and Opportunities in Marketing 39:01 - 40:14 Building Meaningful Relationships 40:15 - 41:22 Nostalgia Economy 41:23 - 45:55 Recommended Tools for Marketers 45:56 - 51:27 The Role of AI in Content Creation 51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/) 52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! 53:15 - 54:00 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #PersonalBranding #CompanyBranding #MarketingEssentialsMoment # PowerofColor #GenuineConnections #Leadership #MeaningfulRelationships #FreshMarketingStrategy #MarketingTips #AITools #AIGeneratedContent Hosted on Acast. See acast.com/privacy for more information.

    54 min
  4. Unlocking the Power of Reddit Marketing with Danny Kirk | Marketing Expedition Podcast

    JAN 8

    Unlocking the Power of Reddit Marketing with Danny Kirk | Marketing Expedition Podcast

    Danny Kirk is a bootstrapped serial founder transforming how brands leverage Reddit for organic growth, AI search optimization, and strategic growth hacking that delivers real results. Danny is the founder of ReddiReach, a marketing agency that specializes in getting your brand recommended by AI using Reddit and GEO. 00:00 - 00:16 "So right now, fewer than 5% of brands are actually doing anything about AI search or Reddit. And that gap is the biggest opportunity I have seen in a decade, maybe even longer than that. So it's just a huge opportunity right now. This is like SEO 25 years ago.” — Danny Kirk 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:08 About Danny 01:09 - 07:15 Marketing Essentials Moment: Change Orders 07:16 - 09:29 Danny, welcome to the show! 09:30 - 11:16 Reddit Marketing Tactics 11:17 - 13:12 Success Story: Protein Bar Brand 13:13 - 17:12 Authenticity in Comments 17:13 - 19:35 Human Intervention in AI 19:36 - 23:39 Reddit User Demographics 23:40 - 25:42 Ideal Brands for Reddit Marketing 25:43 - 26:47 Reddit Advertising Insights 26:48 - 27:25 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 27:26 - 31:22 Budgeting for Reddit Strategy 31:23 - 36:50 The Future of E-commerce and AI 36:51 - 39:09 Average Reddit Users 39:10 - 41:00 Reddit Contents and Resources 41:01 - 41:50 Reach out to Danny - https://www.linkedin.com/company/reddireach/ 41:51 - 42:51 Thank you so much, Danny! Share this podcast, give us a review, and enjoy your marketing journey! 42:52 - 43:38 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #RedditMarketing #OrganicGrowth #Ecommerce #CaseStudies #Authenticity #MarketingEssentialsMoment #ChangeOrders #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

    44 min
  5. Building Trust: Keeping Human Connection Core While Scaling Your Brand with Anna Tran | Marketing Expedition Podcast

    12/25/2025

    Building Trust: Keeping Human Connection Core While Scaling Your Brand with Anna Tran | Marketing Expedition Podcast

    Anna Tran is a Strategic PR Consultant, co-founder and the public face of the PR division at Level Up with Anna. She helps coaches, consultants, financial professionals, and corporate brands get featured in top-tier outlets like Forbes, USA Today, and Business Insider.   Known for her strategy-first approach, Anna turns media exposure into lasting authority and real business relations. With a strong track record in high-impact storytelling, she builds campaigns that not only earn press—but convert it into visibility, trust, and lifetime clients. 00:00 - 00:15 "Building a relationship with your audience is crucial because it helps them understand who you are, what your values are, and what the solution you want to provide or the value you want to provide for the audience.” — Anna Tran 00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:34 - 01:02 Anna’s Background 01:03 - 04:27 Marketing Essentials Moment: Micro Moments in Marketing 04:28 - 06:13 Welcome to the show, Anna! 06:14 - 08:20 The Importance of Storytelling in PR 08:21 - 10:08 Case Study: Helping a Leader Build Trust 10:09 - 12:24 Door-to-Door Sales: Building Connections 12:25 - 15:30 Creating Thought Leadership and Authority 15:31 - 18:52 Current Trends: Leveraging AI in Marketing 18:53 - 19:28 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 19:29 - 22:11 Mentorship and Inspiration in Anna's Journey 22:00 - 24:23 Challenges in the Evolving Media Landscape 24:24 - 26:00 Marketing Dreams 26:01 - 29:13 Qualifying Leads: The Funnel Process 29:14 - 31:20 Reach out to Anna at Level up with Anna PR (https://levelupwithanna.com/) 31:21 - 34:14 Building Relationships 34:15 - 37:16 Handling Spam and Fake Leads 37:17 - 39:10 Thank you so much, Anna! Share this podcast, give us a review, and enjoy your marketing journey! 39:11 - 39:56 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #BrandBuilding #PR #PublicRelation #MarketingEssentialsMoment #MicroMoments #FreshMarketingStrategy #MarketingTips #AITools #AITrends #Storytelling #Authenticity Hosted on Acast. See acast.com/privacy for more information.

    40 min
  6. Unchained: Breaking Free from Broken Marketing Models with Sara Nay | Marketing Expedition Podcast

    12/11/2025

    Unchained: Breaking Free from Broken Marketing Models with Sara Nay | Marketing Expedition Podcast

    Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn marketing strategy into scalable systems their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done. Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses take back ownership of their marketing, instead of renting it. 00:00 - 00:27 "AI is an incredible tool. It's still just a tool in my mind. It's an incredible tool if brought in correctly and strategically, and then if trained properly once brought in. And so for small businesses that are bringing in these AI solutions without thinking through those things or even knowing how to think through those things, they're ending up just creating more noise with stuff that they're doing in AI versus actually making that impact.” — Sara Nay 00:28 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:46 - 01:48 About Sara 01:49 - 07:10 Marketing Essentials Moment: Building Trust in a Skeptical World 07:11 - 09:25 Welcome to the show, Sara! 09:26 - 10:59 Overview of Duct Tape Marketing's Services 11:00 - 12:57 Helping Agencies Transition to Strategy 12:58 - 14:25 The Impact of AI on Marketing 14:26 - 16:35 Success Stories from the Certification Program 16:36 - 18:48 The Origin of Duct Tape Marketing 18:49 - 20:50 John Jantsch's Legacy and Podcast 20:51 - 22:54 Sarah's Book: Unchained, Breaking Free from Broken Marketing Models 22:55 - 25:29 AI's Role in Marketing 25:30 - 26:05 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 26:06 - 29:31 Promoting the Book Launch 29:32 - 31:17 Current Needs and Future Goals 31:18 - 34:50 Recommendations 34:51 - 36:40 Helpful Resources 36:41 - 37:08 Reach out to Sara - https://www.linkedin.com/in/saranay/ 37:09 - 37:51 Final Thoughts 37:52 - 38:21 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey! 38:22 - 39:08 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #DuctTapeMarketing #Unchained#BookLaunch #MarketingEssentialsMoment #Skepticism #Storytelling #CaseStudies #Testimonials #MarketingModels #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

    39 min
  7. Building Relationships and Networks: The Power of Community Marketing with Amy Vaughan | Marketing Expedition Podcast

    11/27/2025

    Building Relationships and Networks: The Power of Community Marketing with Amy Vaughan | Marketing Expedition Podcast

    A rebel with a cause and creative force who transforms both brands and leaders–Amy Vaughan brings 15+ years of enterprise creative leadership to purpose-driven innovation. As an award-winning Creative Director, she's created campaigns for global brands including Ford, P&G, Walmart, and Humana, consistently pushing boundaries while delivering measurable impact.   Today, Amy serves multiple missions: As CEO of Together Digital, she leads a platform that empowers 500+ women in digital and tech through strategic networking and community building. As an executive coach, Amy guides creative leaders and entrepreneurs to lead with authenticity, helping them navigate the intersection of innovation, purpose, and operational excellence. 00:00 - 00:22 "When it comes to networking, it feels like a chore. I say the word and it feels dirty. Like in my body, I feel the word networking and I don't like it. But at the end of the day, when I change it to relationship building, I get the warm fuzzies. So, it's a little bit of a mindset shift. It's really looking at it as a form of connecting, and connecting is a form of self-care, which is something we all need to be doing.” — Amy Vaughan 00:23 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:42 - 01:45 About Amy 01:46 - 08:45 Marketing Essentials Moment: The Power of User-Generated Content 08:46 - 11:57 Welcome to the show, Amy! 11:58 - 14:04 Career Pivots: Moving to England and Freelancing 14:05 - 19:05 The Birth of Together Digital: Empowering Women in Tech (https://www.togetherindigital.com/) 19:06 - 23:00 The Marketer Collaborative: A New Creative Space 23:01 - 25:01 Fostering Collaboration Over Competition 25:02 - 26:41 The Importance of Networking and Referrals 26:42 - 27:17 Don't Get Left Behind! Join us Thursday, January 15th, 2026, for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 27:18 - 30:17 Building Trust and Support Among Women 30:18 - 32:04 Engaging Events: Masterclasses and Peer Groups 32:05 - 38:09 The Power of Asking for Help 38:10 - 42:14 The Role of Coaching in Employee Development 42:15 - 44:10 Future Aspirations: Creating Inclusive Spaces 44:11 - 46:46 Reflecting on Personal Growth and Community Impact 46:47 - 47:31 Reach out to Amy Vaughan (https://www.linkedin.com/in/amypvaughan/) 47:32 - 48:08 Thank you so much, Amy! Share this podcast, give us a review, and enjoy your marketing journey! 48:09 - 48:55 Join the Marketing Expedition Community today!    Like what you hear, but need more information? Meet with Rhea Allen #BuildingRelationships #CommunityMarketing #MarketingEssentialsMoment #UserGeneratedContent #Networking #EmpoweringWomen #TogetherDigital #Collaboration #Referrals #MindsetShift #SupportingWomen Hosted on Acast. See acast.com/privacy for more information.

    49 min
  8. Merging Traditional Mail with Digital Tactics for Holistic Brand Growth with Wilson Zehr | Marketing Expedition Podcast

    11/13/2025

    Merging Traditional Mail with Digital Tactics for Holistic Brand Growth with Wilson Zehr | Marketing Expedition Podcast

    Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career.   00:00 - 00:36 "I had a friend who used to, who was oddly enough, he was the VP of marketing at the U.S. Postal Service. And his dad, his dad owned a hardware store in a rural city. And his dad was trying to advertise to, you know, build his business. And he said, my friend said, you know, dad, you should really use the mail. I'm at the U.S. Postal Service. You know, it'd be good for us. Mail works. It would be good for you. The stats on mail, by the way, for those who aren't familiar Direct Marketing Association says it returns on average $13 for every dollar invested. So that's one of the highest among advertising mediums, if you can properly target people.” — Wilson Zehr 00:37 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:55 - 02:23 Wilson’s Background 02:24 - 10:13 Marketing Essentials Moment: Brand Consistency 10:14 - 12:02 Welcome to the show, Wilson! 12:03 - 14:50 Transition from Auto Mechanic to Marketing 14:51 - 17:31 Personal Interests and Hobbies 17:32 - 23:46 Overview of Product Management and Marketing Strategy 23:47 - 27:32 Pricing Strategies and Brand Perception 27:33 - 28:09 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 28:10 - 35:45 Detailed Product Launch Process 35:46 - 39:09 Current Projects: Cendix and Zairmail (https://www.cendix.com/more-direct-mail-for-less-time-and-money/) 39:10 - 45:13 Benefits of Using Zairmail 45:14 - 51:26 Customization Options for Direct Mail 51:27 - 53:16 Finding the Right Tools for the Right Job 53:17 - 53:56 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey! 53:57 - 54:43 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts!   #TraditionalMail #DigitalTactics #DirectMail #MarketingEssentialsMoment #BrandConsistency #HolisticBrandGrowth #Branding #ProductManagement #FreshMarketingStrategy #MarketingTips #DirectMailTools Hosted on Acast. See acast.com/privacy for more information.

    55 min
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Marketing Expedition Podcast—Your Roadmap to Brand Growth & Business Success Looking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition. Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising. Each episode also features Rhea’s Marketing Essentials Moment—the basics that you need to help you continue to build your brand and your bottom line! Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success. Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com. Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in today’s fast-paced digital world. Subscribe now and start your marketing journey—ranked in the top 5% of podcasts globally by ListenNotes! 🚀 Hosted on Acast. See acast.com/privacy for more information.

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