Steve Pratt is the author of Earn It: Unconventional Strategies for Brave Marketers and the founder of The Creativity Business, which offers keynotes, workshops, and consulting to help companies develop differentiated content, marketing, and messaging that earns attention. Steve is also the co-founder of the world’s first branded podcast agency, Pacific Content, named one of Entrepreneur’s 100 Brilliant Companies. Pacific Content worked with top global brands, including Ford Motor Company, Audible, BMW, the New York Times, Dell Technologies, Facebook, Rocket Mortgage, Slack, Shopify, Zendesk, Morgan Stanley, Charles Schwab, Prudential, Adobe, and Atlassian. Pacific Content was started from scratch in 2014 and was acquired by Rogers Communications in 2019. Prior to embarking on his entrepreneurship journey, Steve was the director of digital audio at the Canadian Broadcasting Corporation (CBC), where he ran a content innovation lab, launched one of the world’s first legal music podcasts in 2005, and grew a highly engaged online community at CBC Radio 3. Steve originally learned how to earn attention by producing television, working in genres ranging from music to children’s programming and entertainment journalism to local news. Steve lives in Vancouver, Canada, with his wife, Debbie, and three kids, Cedar, Dawson, and Charlotte. 00:00 - 00:36 "Well, I think the learning piece is huge. Like, education is maybe the most overlooked lane for marketing, is that what's the stuff that you know really, really well, that you're a deep expert in, that your customers would appreciate learning about, and will probably make them better customers if they're more educated about it. If you teach a whole bunch of people and make them smarter, and they spend hours and hours and hours with you, when it comes to a buying decision, there's a much better odds they're going to choose you if you've made their life better and they've spent tons of time with you and feel like they know you already.” — Steve Pratt 00:37 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:55 - 02:28 Steve’s Background 02:29 - 07:00 Marketing Essentials Moment: The Origins of Podcasting 07:01 - 10:00 Welcome to the show, Steve! 10:01 - 13:49 Early Podcasting Experiences 13:50 - 17:01 Key Marketing Strategies from Steve's Book 17:02 - 18:59 Creative Bravery and Commitment in Marketing 19:00 - 24:52 Storytelling and Brand Experience 24:53 - 25:22 The Role of Subtlety in Brand Marketing 25:23 - 26:02 The Overlooked Value of Education in Marketing 26:03 - 26:37 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 26:38 - 28:01 Steve Pratt's Current Projects and Future Plans 28:02 - 33:59 Midlife Field Guide: Personal Experiments 34:00 - 36:27 Final Thoughts and Marketing Wisdom 36:28 - 37:01 Reach out to Steve - https://stevepratt.com 37:02 - 38:31 Earn It: Unconventional Strategies for Brave Marketers 38:32 - 38:53 Thank you so much, Steve! Share this podcast, give us a review, and enjoy your marketing journey! 38:54 - 40:10 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #UnconventionalStrategies #MarketingInsights #CaseStudies #MarketingEssentialsMoment #Podcasting #Storytelling #BrandExperience #FreshMarketingStrategy #MarketingTips #Branding #BrandMarketing Hosted on Acast. See acast.com/privacy for more information.
