The Product Boss with Jacqueline Snyder

Jacqueline Snyder
  • 4.8 (913)
  • Marketing
  • Updated Weekly

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.

  1. 3d ago

    772. The 15-Minute Weekly System That Helps You Focus and Grow Your Business

    Are you constantly working in your product business but still feel like there’s never enough time to get everything done? In this episode, I share how to stop letting your to-do list and daily demands control your schedule. I break down how to create a weekly rhythm around your goals, choose where to focus your time and energy, and build more consistency into the work that actually moves your business forward. I also talk about my 15-Minute CEO Review and the questions you can use to get clear on what’s working, what needs your attention, and what can help move sales forward. Tune in to discover how a 15-minute weekly review can change the way you run your business. In This Episode, You’ll Learn: 00:00 Why doing more isn't always helping your product business grow. 02:00 How to reset when you're exhausted before the holiday season. 04:00 How to build a business plan around the income, time, and life you want. 06:30 Ways to turn seasonal goals into weekly sales priorities and actions. 08:30 How assigning recurring tasks to specific days can bring more focus to your business. 11:00 Why using your most productive hours for your biggest priorities matters. 13:00 The 4 questions to ask during your 15-Minute CEO Review. 15:00 How to organize your week around making, marketing, and sales. 17:00 Why a consistent system can help you stay focused and avoid burnout. 19:00 How to get coaching, accountability, and support inside The Product Boss Collective. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTubeThe Product Boss Workshops Follow Jacqueline on IG: @theproductboss theproductboss.com

  2. Sep 3

    771. Could Your Business Handle 3X the Sales? Here’s What to Fix First with Saltbox CEO Katerina Cirilli

    Is your product business growing, but your inventory and shipping are starting to take over your home? In this episode, I sit down with Katerina Cirilli, CEO of Saltbox, to talk about what happens when your business outgrows the space and systems that got you started. We break down how co-warehousing can give you dedicated space for inventory, access to shipping and fulfillment resources, and flexible support as your order volume changes. Tune in to discover what your next operational step could look like and how to scale without letting fulfillment take over your business and your life. In This Episode, You’ll Learn: 00:00 When does your product business start taking over your home? 03:00 What co-warehousing gives you beyond extra space for your inventory. 06:45 Could dedicated operational space help you fulfill orders more efficiently? 09:15 How getting fulfillment help can give you more time for sales and product development. 12:00 Have you outgrown your garage, spare room, or kitchen table? 18:00 How to get help packing and shipping orders without giving up control of your business. 21:00 What makes co-warehousing different from renting a warehouse or using a 3PL. 24:00 How can flexible operational support help you prepare for more orders? 28:00 How Saltbox handles busy seasons without your fulfillment workload taking over. 32:15 What happens when your order volume changes and you need more or less support? 35:30 When is it time for more operational support? 40:00 How the right operational setup can support your business as it grows. 46:30 How building the right team gives you more capacity as a leader. 51:00 Why growing your business shouldn't mean doing everything yourself. 54:30 How a Saltbox tour can help you decide if co-warehousing fits your business. Resources + Links Get the space and support your growing product business needs. Book a Saltbox tour HERE + get a $1,000 sign-on bonus toward your third month when you book through my link. Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com Katerina on LinkedIn: @katerina-cirilli

  3. Aug 28

    770. 3 Systems That Let Your Product Business Run Without You

    Could your product business run for a week without you? In this episode, I break down the 3 systems that allow your business to keep moving when you aren't the one making every decision, watching every number, or driving every sale. I share how to give your team clear decision-making guardrails, build a CEO dashboard that lets you quickly see how your business is doing, and create sales processes that keep revenue moving without you being the person responsible for every sale. Tune in to learn how to build the systems that give you more freedom, create more ownership across your team, and create a business that can support the life you built it for. In This Episode, You’ll Learn: 00:00 The 3 systems that help your business run without you. 03:30 The money metrics you need to understand the health of your business. 05:45 How does your business keep selling when you step away? 07:45 The 5 numbers you need to know before taking a vacation. 08:15 How to document the work you're still the only person who knows how to do. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

  4. Aug 20

    769. What QVC’s Bankruptcy Teaches Us About Growing a Product Brand

    How prepared is your product business if your biggest sales channel suddenly stops working the way it used to? In this episode, I break down what happened with QVC, why losing customers and carrying massive debt can expose the risks of relying too heavily on one sales channel, and what product-based business owners can learn from it. I dive into the warning signs to watch, the customer metrics that can reveal a shift early, and why diversification matters before you need it. Tune in to learn how to stay agile, diversify before you need to, and build a brand that can keep growing wherever your customers go. In This Episode, You’ll Learn: 00:00 What happens when the company that pioneered live selling files for bankruptcy? 03:15 The customer shift that took nearly 900,000 shoppers away from QVC. 04:15 The Blockbuster and Netflix lesson about adapting before the market forces you to. 06:45 Is your customer aging out of the sales channel you depend on? 09:00 The early live-selling model that helped sellers generate millions before today’s platforms existed. 11:00 What QVC could have done to follow its customers onto new platforms. 13:00 The first business metric to watch when you want to spot a customer trend early. 15:15 Why customer count can tell you something revenue alone cannot. 19:00 The financial numbers and obligations you need to understand as your business grows. 20:15 What gives small businesses an advantage when the market suddenly shifts? Resources + Links Join us in person at our Phoenix event this September HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

  5. Aug 13

    768. The Sales Channel Strategy That Protects Your Product Business

    What happens when your biggest sales channel changes the rules? In this episode, I break down the revolt among Amazon sellers and why their fight over fees, advertising costs, and shrinking margins is a bigger lesson for every product-based business owner. I dive into why relying too heavily on Amazon, Etsy, or any other third-party platform can leave you vulnerable, why healthy profit margins give you more room to navigate changes you can't control, and why I've been teaching multiple sales channels since the beginning of The Product Boss. Tune in to learn how to diversify your sales channels, build your own email list and website, and create a product business that can keep growing even when the platforms around you change. In This Episode, You’ll Learn: 00:00 What happens when 400+ Amazon bestsellers push back against the platform? 02:15 Why building your business on someone else's platform comes with risk. 03:30 How healthy profit margins give you more flexibility when the rules change. 05:15 What Amazon’s advertising business means for sellers dealing with rising fees. 08:45 Why your business shouldn’t depend too heavily on one sales channel. 10:00 How to build a brand that can move when a sales channel changes. 11:45 How much of your business is built on rented land? 14:30 Ways to start growing your email list across different sales channels. 16:00 What happens when you have an email list but never use it? 17:45 The numbers to look at when evaluating your sales channel profitability. 20:30 How much of your revenue should come from a single sales channel. 22:00 The 2 assets every product business should keep building. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

  6. Aug 6

    767. How to Build a Product Business That Gives You Your Freedom Back

    Is your product business giving you the freedom you dreamed of, or does it feel like you're working harder than ever? In this Dear Jacq episode, I share why so many product business owners reach a point where their business depends on them for everything. I break down the leadership shift that helped me stop treating my business like a job I owned, why chasing balance isn't the answer, and the exercise that can help you start creating more space for the life you built your business for. Tune in to discover how to build a business that gives you the freedom you wanted from the very beginning. In This Episode, You’ll Learn: 00:00 What happens when the business you built for freedom no longer feels freeing? 03:00 Why doing more doesn't give you more control over your business. 05:45 The Blend framework that helps you make room for business and life. 07:00 5 questions to help you see what your business has been costing you personally. 09:00 The lesson from a $5 million business owner who finally took a real vacation. 10:15 3 reminders to help you lead your business instead of letting it lead you. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

  7. Jul 30

    766. Why Business Success Won’t Make You Feel Like You’re Enough

    Are you building a successful product business but still feeling like you have something to prove? In this episode, I talk about the “not enoughness” wound and why more revenue, bigger opportunities, and business success won’t automatically make that feeling disappear. I share how this belief can show up in your pricing, your profit margins, the opportunities you avoid, and even the constant pressure to create more products. Tune in to find out where you’re still trying to prove you’re enough and how to stop letting that belief make decisions about your pricing, your opportunities, and the future of your business. In This Episode, You’ll Learn: 00:00 Why success doesn’t always stop you from feeling like a fraud. 03:15 Why more revenue or recognition won’t make you feel like you’re enough. 05:30 How not feeling “enough” can lead to chronic underpricing. 07:30 Are you over-delivering at the expense of your profit? 08:30 Is feeling “not ready” keeping you from bigger opportunities? 09:15 Why do you keep adding new products instead of selling what already works? 11:30 The 3 shifts that can help you start breaking through “not enoughness.” 13:45 How to use the Performance Audit to separate strategy from proving yourself. 15:00 The one thing to stop and one thing to start in your business this week. 16:00 Why inner work and business strategy need to happen together. Resources + Links FREE Weekly Training: Learn How to Build a Million-Dollar Product Business Without Becoming the Bottleneck - Grab Your Seat HERE Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

  8. Jul 23

    765. How to Overcome Fear of Success in Your Product Business

    Could the biggest obstacle to your next level be the version of yourself you're holding onto? In this episode, I answer a question that many entrepreneurs think but rarely say out loud... what if you're actually afraid of succeeding? I talk about why this fear is more common than you think, how it creates invisible ceilings in your business, and share a mindset exercise to help you become the CEO your growing business needs. Tune in to start becoming the version of yourself your next level is waiting for. In This Episode, You’ll Learn: 00:00 What if you're not afraid of failure… but success? 02:30 Why fear of success is more common than most entrepreneurs realize. 03:30 How success changes your identity, responsibilities, and role as CEO. 04:45 What's the difference between being capable of more and being willing to hold more? 06:15 The "Bigger You Inventory" exercise for your next level. 07:45 The breakthrough that helped one founder grow to a $2 million business. 09:45 3 shifts in thinking to help you move beyond fear of success. 10:30 This week's challenge to step into your next-level self. Resources + Links DM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode! Register for the FREE Live Workshop: Discover How to Scale Your Product Business to $1M HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

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4.8
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913 Ratings

About

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.

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