PRmoment Podcast

PRmoment

The PRmoment Podcast is a series of life story style interviews with some of the leading lights of UK PR.

  1. Rajar results Q4 2025 commentary

    FEB 9

    Rajar results Q4 2025 commentary

    Welcome to the PRmoment Podcast. This is our quarterly bonus podcast where we chat about Rajar’s latest results. For those of you who aren’t aware of Rajar - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom Raja publishes the listenership figures each quarter, which is good for insight for PR, curious about how the public engages with radio and how the market is performing. On the show today, we have James Dickman, newsroom producer at Markettiers, who will discuss the latest Rajar results for Q4 2025.  Here's a summary of this quarter's Rajar results highlights: Radio stayed a mass-reach medium in Q4 2025, with 50.0m adults tuning in weekly (86% of the UK 15+ population) and 1.015bn hours listened per week. Digital listening now dominates delivery. 44m adults used a digital route each week (75% of adults), and digital accounted for 75% of all listening hours. Online listening made up 30% of total hours, reflecting continued growth in app/streaming and connected devices. Within digital, DAB remained the biggest platform. RAJAR reported 757m weekly digital hours in total, split mainly across DAB (427m), smart speakers (188m), and website/apps (115m), with DTV (28m) also contributing. Listening continues to be anchored in everyday settings. Weekly listening is strongest at home (60%) and in vehicles (58%), and by share of hours it’s 62% in-home, 26% in-vehicle, and 12% at work/elsewhere—useful context for daypart and placement planning. Commercial radio led the market overall, with 55.2% share of listening versus 42.8% for BBC Radio in the quarter’s top-line results. Smart speakers are now a mainstream listening route: 64% of smart-speaker users use them for radio, and 21% listen to radio on a smart speaker every day. RAJAR also noted broader audio habits, with 38% listening to podcasts monthly and 19% using catch-up radio monthly.

    11 min
  2. January’s Review of PR Pitches and Mergers & Acquisitions in the UK, with Andrew Bloch

    FEB 4

    January’s Review of PR Pitches and Mergers & Acquisitions in the UK, with Andrew Bloch

    Welcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here, we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in the last month Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies. Andrew also runs the advisory firm Andrew Bloch & Associates. Before we start, 2 plugs: Our next PR Masterclass: The Intersection of PR and GEO - Wednesday 25th February is proving massively popular. So if you do want to come - get your ticket quick is my advice. As ever with our PR Masterclass series, it's a hybrid event so both face to face and vital tickets are available. Take a look at the full programme and some of the finest past delegate testimonials you are ever likely to see on PRmasterclasses.com Andrew summarises the PR pitch market in January: “For agencies 2025 was tougher than expected for many.  Lots of uncertainty.  Economic pressures. Squeeze on margins. Less retainers. Slow decision making.  Clients will continue to be pragmatic.  Agencies will have to learn to operate with less predictability. They will need resilience and will need to hustle.  Most importantly they will need to innovate. Standing still not an option.  Lots of opportunities to embrace AI, innovate and expand in terms of service areas, drive organic growth.  The growth is there for those able to get ahead of it.” Andrew on the PR M&A market: “On the M&A side we will continue to see continued consolidation from the holding cos as they adapt, cut costs and make themselves fit for purpose.  The M&A market remains very strong with lots of strategic deal making to allow firms to adapt and shift to client demands and tech disruption. Deals are taking slightly longer but they’re happening.  The market is strong.  Supported by PE money, hungry US acquirers and a booming independent sector looking to scale in terms of capabilities and geographies. Especially around AI, data, influencer.  Corporate, healthcare and consumer remain in strong demand.” January’s PR Wins Wingstop appoint Smarts McDonalds appoints Freuds and Flint Global - Freuds for corporate.  Flint Global for govt relations. Hello Fresh Group appoints Ready10 and Golin  Government Media and Creative Services roster - Agencies including 23Red, AMV BBDO, Accenture, Freud Communications, Lucky Generals,  Havas UK, M&C Saatchi and VCCP. UK Finance - Lansons  Animal Friends Pet Insurance appoint Havas Red MyFitnessPal appoint Kindred Coca-Cola appoint Brandnation HSS ProService appoint Brandnation Andrex appoint W Spurs appoint Shook Madri Exceptional appoint Tin Man Kelloggs Crunchy Nut appoint Tin Man Great British Energy - Nuclear (GBE-N) appoint Grayling New Balance appoint Exposure Marriott International appoint W M&A Pretty Green acquires PinPoint Media Jack Morton merges with Impact XM FGS Global acquires Memetica Paritee acquire Truth Consulting Radio News Hub complete Management Buyout from AFO Group - led by Directors Stephanie Otty and Jamie Fletcher.  Followed on from Markettiers MBO at the end of last year. Strata acquire Wonderland Ruder Finn acquire Missouri Creative

    32 min
  3. The PR News Review: Fake PR Experts, SEO firms masquerading as PR firms and the relaunch of Davos

    FEB 2

    The PR News Review: Fake PR Experts, SEO firms masquerading as PR firms and the relaunch of Davos

    Welcome to the News Review on the PRmoment podcast. This week I'm joined by Angie Moxham, founder of Fourth Angel. In the PR News Review we look at the biggest news stories of the week from a PR perspective and this week we’re talking about Fake experts and SEO masquerading as PR firms, Brand Beckham takes a "don't explain, but you can complain approach" and The relaunch of Davos. Concerns Over Fake PR Experts and SEO Firms Ben Smith introduced the first main topic of the news review, which was coverage by The Press Gazette concerning "fake PR experts" which Ben Smith and Angie Moxham agreed seemed to be predominantly problematic SEO firms. Ben Smith noted that Google updates have increased the influence of "journalistic earned media coverage," creating an incentive for SEO and digital PR firms to masquerade as public relations firms. Ben Smith and Angie Moxham discussed how the rise of media databases played a role in these "spray and prey press release distribution" techniques Angie Moxham asserted the continuing importance of strategic, face-to-face consultancy and good old-fashioned practices, such as "picking up the phone to a good journalist." Brand Beckham Ben Smith then introduced the second story concerning Brand Beckham, which they described as taking a "don't explain but you can complain approach".Analysis of Davos and Political Reputational Risks Ben Smith introduced the final topic, the "relaunch of Davos," noting that attendance, previously often regarded as a reputational risk, seemed to have changed in the past 12 months, with Donald Trump's presence contributing to its renewed power status. Angie Moxham agreed that wherever Donald Trump goes, people follow, which has "rebooted" the event. They also discussed how Keir Starmer's decision not to attend Davos, due to a trip to China, backfired, suggesting that their diary management might not have been optimal in the "grand scheme of the chess playing of politics".

    6 min

Ratings & Reviews

5
out of 5
2 Ratings

About

The PRmoment Podcast is a series of life story style interviews with some of the leading lights of UK PR.

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