Three For Three: Tips, Tales and Trends for Leaders

Kleidon & Associates
  • 5.0 (3)
  • Marketing

Three For Three is a podcast for business owners about marketing, leadership, and everything that relates to making your business better every day.

  1. Episode 47: Myths and Facts about the Role of AI in SEO with Jeannie Hill of Hill Web Creations

    Jan 19

    Episode 47: Myths and Facts about the Role of AI in SEO with Jeannie Hill of Hill Web Creations

    The role that AI plays in SEO is an evolving challenge. Jeannie Hill has devoted her professional career to this topic, and she shares several myths about how the two interact and how you can make the most of the current situation. Brought to you by www.kleidon.com.

    55 min
  2. Episode 46: How to Embrace Competitor Collaboration with Nicole Mahoney of Travel Alliance Partnership

    11/11/2025

    Episode 46: How to Embrace Competitor Collaboration with Nicole Mahoney of Travel Alliance Partnership

    Building a beneficial collaboration with other businesses within your industry can be a game changer for your organization, but only if you take the right approach. Nicole Mahoney of Travel Alliance Partnership has studied the power of collaboration and shares her expertise with others. Brought to you by www.kleidon.com.

    37 min
  3. Episode 45: A history of Psychology and Marketing with Cathy Faye, Ph.D., of Cummings Center for the History of Psychology

    09/30/2025

    Episode 45: A history of Psychology and Marketing with Cathy Faye, Ph.D., of Cummings Center for the History of Psychology

    Psychology has played a role in the development of communications, marketing and advertising since these fields have been around. We have heard about tactics like subliminal advertising, aspirational messaging, and other ways of creating messages to influence others. Understanding why these techniques exist and whether or not they are helpful or harmful are important to marketers is critical to understand how we improve our approach to communications. In this episode Cathy Faye, the Margaret Clark Morgan Executive Director of the Drs. Nicholas and Dorothy Cummings Center for the History of Psychology at The University of Akron, gives her perspective on the role that psychology has played on marketing and communications. Brought to you by www.kleidon.com.

    47 min
  4. Episode 44: PR, Social Media and Influencer Marketing for Gen Z with Korpo Parks

    04/30/2025

    Episode 44: PR, Social Media and Influencer Marketing for Gen Z with Korpo Parks

    The challenge of succeeding at social media can be tough, but when you are trying to do it for a Gen Z-specific audience, the bar is raised even higher. Gen Z is arguably the first generation to grow up with social media, and many have the ability to see through marketing campaigns very easily. Korpo Parks—a University of South Florida student, micro-influencer and intern at Kleidon—highlights this episode on her tactics for successful public relations and social media campaigns, as well as her advice for working with influencers. Brought to you by www.kleidon.com.

    44 min
  5. Episode 43: Harnessing Your Creativity with David Flynn of the University of Akron and Creative Campfires

    03/26/2025

    Episode 43: Harnessing Your Creativity with David Flynn of the University of Akron and Creative Campfires

    Having a proven approach to creativity is important when working on new marketing concepts. But the creative process is difficult for many, and understanding when you have hit the mark and when to keep refining is always a challenge. University of Akron design professor and founder of Creative Campfires, David Flynn brings his insight to creativity to Three for Three, how to capture your best thoughts, and maximizing creativity when working in groups. Brought to you by www.kleidon.com.

    36 min
  6. Episode 42: Unconventional Marketing and Business Strategies with Ren Camacho of the Akron-Canton Airport

    02/21/2025

    Episode 42: Unconventional Marketing and Business Strategies with Ren Camacho of the Akron-Canton Airport

    When you think about introducing your brand to a wider audience, it's easy to get mired in only marketing your most obvious product or service. Taking an unconventional approach to marketing and business growth can help you find more audiences and create more interest in your messaging.  Ren Camacho, CEO of the Akron-Canton Airport shares the way he approaches new ideas and keeps his organization innovative. Brought to you by www.kleidon.com.

    44 min
  7. Episode 41: Marketing Trends for 2025

    01/31/2025

    Episode 41: Marketing Trends for 2025

    The beginning of the year is a chance to examine your marketing strategy and reevaluate if your tools, tactics, messaging and approach are heading in the right direction. Show host Kurt Kleidon provides his predictions on where marketing is going this year and how you can set yourself up for success. Brought to you by www.kleidon.com.

    23 min
  8. Episode 40: Defeating Behavioral Health & SUD Stigma through Smart Communication Tactics with Jessica Yeager of OhioGuidstone

    11/26/2024

    Episode 40: Defeating Behavioral Health & SUD Stigma through Smart Communication Tactics with Jessica Yeager of OhioGuidstone

    Episode 40: Defeating Behavioral Health & SUD Stigma through  Smart Communication Tactics with Jessica Yeager of OhioGuidstone Combating stigma surrounding mental health and substance use disorder is one of the biggest challenges for those who work in the field. In this episode, Kurt Kleidon invites Jessica Yeager of OhioGuidstone to discuss how she is optimizing marketing communications to move the needle. Brought to you by www.kleidon.com.

    42 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Three For Three is a podcast for business owners about marketing, leadership, and everything that relates to making your business better every day.

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